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Brand Building Over Founder Story: Growth Strategies | Carly Osman Holme, Founder of Sprowt
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Carly Osman Holme founded Sprowt, a brand building firm for founders moving from niche to mainstream and legacy brands trying to find their way back to the customer. She's also building Frankie, a tool designed to give beverage founders and other early stage operators a strategic marketing brain instead of a pile of tactics.
Nate and Carly get into why the founder story gets treated like a requirement when it's actually just one tool in the kit. Carly walks through the growth strategies behind an isotonic sports drink she built to 18 percent growth in Australia, with zero…
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