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Why Pricing Your Work Feels Like Therapy

A strong brand is not a logo, a slogan, or a flashy marketing tactic. It is the moment you can say, with confidence, what you do, who you do it for, and why it matters and have it feel true in your gut. We’re joined by Kapiti based brand strategist Heather Horswell (Verrative) to talk about strategic storytelling as a practical process that turns messy ideas into a clear message you can actually stand behind.

Heather shares her journey from a childhood surrounded by art and creativity, into documentary filmmaking, then building a video production business in Central Otago, and finally into…

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