SPECIAL EPISODE #400: How to Launch a New Product with Ari Murray, Chief Digital Officer of Salt & Stone

The Marketing Millennials · Apr 10, 2026 · 24m

What does it really take to launch a product that actually sells, not just looks good on a marketing plan?

For this special episode, Daniel brings on a very special guest: Ari Murray (Chief Digital Officer of Salt & Stone, founder of Go-To-Millions, and his wife) to break down the real playbook behind high-performing product launches.

Ari walks through how she approaches launches from the inside: why timing is often the biggest lever, how to structure drops to create urgency (and why fake urgency kills trust), and what most brands get wrong when introducing new SKUs.

And, Ari also shares how…