90% of Podcasts Are Doing It Wrong — Truth Behind Media Deals & Inside the Joe Budden Podcast Empire
On this episode of Earn Your Leisure, we sit down with Ian Schwartzman, business partner and part owner of the Joe Budden Network, for a real behind-the-scenes breakdown of the podcast and media business. Ian opens up about how his partnership with Joe Budden was built, why most podcasts are operating the wrong way, and how content creators often undervalue what they actually own.
We dive deep into why streaming numbers alone don’t define your worth, how the Joe Budden Network operates more like a data company than a traditional media brand, and why too many ad reads can actually hurt…
The skinny
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