260: Digital Marketing Strategy Simplified with Guest James Hipkin
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In this episode of Imperfect Marketing, Kendra Corman is joined by James Hipkin, a digital marketing expert with over a decade of experience helping businesses grow through strategic marketing. James shares his insights on what sets successful marketing apart for large corporations versus small business owners. With a focus on customer journeys and understanding true marketing strategy, he breaks down practical steps for small businesses to elevate their approach.
Topics covered in today's conversation include:
🗸 Why many small business owners misunderstand marketing…
The skinny
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