Latest / She's On The Money / Under the (F)influence
Transcript
- 0:00Speaker 1: Hello.
- 0:01Speaker 2: My name's Santasha Nabananga Bamblet. I'm a proud yr the
- 0:05Speaker 2: Order Kerni Whoalbury and a waddery woman. And before we
- 0:08Speaker 2: get started on She's on the Money podcast, I would
- 0:11Speaker 2: like to acknowledge the traditional custodians of the land of
- 0:14Speaker 2: which this podcast is recorded on a wondery country, acknowledging
- 0:18Speaker 2: the elders, the ancestors and the next generation coming through.
- 0:23Speaker 2: As this podcast is about connecting, empowering, knowledge sharing and
- 0:27Speaker 2: the storytelling of you to make a difference for today
- 0:31Speaker 2: and lasting impact for tomorrow.
- 0:33Speaker 1: Let's get into it.
- 0:34Speaker 3: She's on the Money, She's on the Money.
- 0:57Speaker 4: Hello, and welcome to She's on the Money, the podcast
- 1:00Speaker 4: for millennials who want financial freedom. Welcome back to another
- 1:04Speaker 4: episode that is actually a little bit rogue. Today, Miss
- 1:08Speaker 4: Jessicarci and I are sitting here with Vince Scully and
- 1:12Speaker 4: Queenie from invest With Queenie.
- 1:14Speaker 1: Hi, guys, Hello.
- 1:16Speaker 5: Hello, thank you so much for having me on the pod.
- 1:19Speaker 6: Thank you, It's great to be here.
- 1:20Speaker 4: Jess and I are so excited to have this chat
- 1:23Speaker 4: because after the influencer blow up last year, there is
- 1:27Speaker 4: just a lot to decipher, but before we get there, Jess,
- 1:30Speaker 4: you said before guys, I have a really important question
- 1:32Speaker 4: that I want to get you at the start of
- 1:34Speaker 4: the episode.
- 1:34Speaker 1: What was it For.
- 1:35Speaker 7: Those of us who are not so much in the
- 1:37Speaker 7: financial space, Can someone please explain to me what a
- 1:40Speaker 7: licensee Eve it is.
- 1:41Speaker 6: Everybody who provides financial services needs to have a license
- 1:46Speaker 6: which is issued by the Australian Securities and Investment Commission
- 1:51Speaker 6: ASSE which fourthoughwise known as ESSEN not the shoe, not
- 1:53Speaker 6: to be confused with the shoes. And there are two
- 1:56Speaker 6: types of license. There's an Australian Financial Services license, which deals
- 1:59Speaker 6: with all the traditional financial products like super bank deposits, investments, insurance.
- 2:06Speaker 6: And there's a thing called an Australian Credit license, which
- 2:08Speaker 6: deals with credit cards, home loans, personal loans.
- 2:12Speaker 1: I've got both, and.
- 2:15Speaker 6: Most people who operate industry work under somebody else's license,
- 2:19Speaker 6: So you didn't have a license yourself, or you can
- 2:21Speaker 6: work as a representative of someone who does have a license.
- 2:24Speaker 5: It's a really nice segue to the fact that what
- 2:26Speaker 5: do you do.
- 2:27Speaker 6: I run a business called Life Shopper, which is a
- 2:31Speaker 6: online financial advice service focused on the needs of younger
- 2:34Speaker 6: Australians and we have a financial services license and a
- 2:39Speaker 6: credit license, both held by a sister company called money Shepper,
- 2:44Speaker 6: and we operate our advice business under the Life Shopper brand,
- 2:48Speaker 6: which is a representative of money Shepper.
- 2:51Speaker 7: And do you license anyone interesting finis?
- 2:53Speaker 6: We do? We?
- 2:55Speaker 5: Did you ask Jessica?
- 2:58Speaker 6: That was a good segue? I could ride that segue
- 3:01Speaker 6: all the way to the restaurant, and yes so we
- 3:06Speaker 6: as well as licensing our own business, we license a
- 3:09Speaker 6: number of influences, including Victoria Devine and she's on the
- 3:14Speaker 6: money and.
- 3:18Speaker 5: So exciting.
- 3:19Speaker 1: Queenie, you're new around here.
- 3:21Speaker 5: I am.
- 3:22Speaker 8: I am really happy to be here. It took a
- 3:25Speaker 8: while to get it all down, pat, but we're here
- 3:27Speaker 8: now and I'm just so happy because, honestly, Vince, Victoria,
- 3:31Speaker 8: it's just so nice to have this community. And we
- 3:34Speaker 8: all do different things, but I think we all have
- 3:36Speaker 8: the same mission, which is so lovely.
- 3:38Speaker 4: The thing I want to talk about with you guys
- 3:40Speaker 4: today is really about.
- 3:42Speaker 1: Who do we trust in this industry, Who do we
- 3:44Speaker 1: talk to?
- 3:44Speaker 4: Who do we look at when we want to talk
- 3:46Speaker 4: about financial literacy and creating wealth and what investing is
- 3:50Speaker 4: and how that works. Because there's so many different conflicting
- 3:54Speaker 4: opinions that fly around. I mean, the media has made
- 3:57Speaker 4: it out to be the scariest thing in the end
- 4:00Speaker 4: higher world, but I feel like it's not scary. We
- 4:03Speaker 4: just need clarity, and what provides clarity is often licensing.
- 4:06Speaker 4: I feel like the media really catastrophizes this and it's
- 4:10Speaker 4: like the rise of the influencer and then it's the
- 4:12Speaker 4: fall of the influencer, when in reality, I genuinely believe
- 4:16Speaker 4: that everyone in this space should be and usually is
- 4:20Speaker 4: here because they just want people to be financially literate, right,
- 4:23Speaker 4: And so I guess that's why we should start the
- 4:26Speaker 4: conversation not around who usually trust, but like why are
- 4:29Speaker 4: we here?
- 4:29Speaker 1: What are we passionate about? Queenie, how did you get
- 4:32Speaker 1: into this finance space?
- 4:33Speaker 8: Ohly said, it's so well.
- 4:35Speaker 5: I love it.
- 4:35Speaker 1: I love that.
- 4:36Speaker 8: Thank you so much for having me. How did I
- 4:38Speaker 8: get involved? So it was locked out? And I think
- 4:42Speaker 8: we can all remember those times I was working from home.
- 4:45Speaker 8: I was working for a fintech startup. Decided this new
- 4:49Speaker 8: job and we started working from home, and I was
- 4:53Speaker 8: really really scared because I felt in the company it's
- 4:56Speaker 8: a startup, we were spending more money than we were
- 4:59Speaker 8: making us startups do, and we kind of knew there
- 5:03Speaker 8: could be some layoffs and I just thought, oh my gosh, it's.
- 5:05Speaker 5: Going to be me.
- 5:08Speaker 1: Yeah exactly.
- 5:08Speaker 4: I was like, Oh God, that's what they say, right,
- 5:11Speaker 4: so that makes you really scared.
- 5:12Speaker 1: I was so scared.
- 5:14Speaker 8: And then we did this meeting, and in the meeting
- 5:19Speaker 8: we found out that yeah, twenty percent of our company
- 5:22Speaker 8: got let go, but I wasn't one of them. Oh
- 5:25Speaker 8: I kind of wish I was, because it was awful.
- 5:28Speaker 5: I would have kept you to so good.
- 5:30Speaker 8: But I felt awful, you know, like just that feeling
- 5:33Speaker 8: like pretty much everyone that I met on that day
- 5:36Speaker 8: that I was.
- 5:37Speaker 5: Working with a job, yeah, we're not there.
- 5:39Speaker 8: And I was like wow, And I felt really lucky
- 5:42Speaker 8: because I even though I was able to keep my
- 5:46Speaker 8: job during that period, I knew that even if I
- 5:49Speaker 8: did get let go, like, I wouldn't have needed that
- 5:52Speaker 8: job because I had emergency savings and queens.
- 5:56Speaker 1: Maybe that's why I call you queeny things.
- 5:58Speaker 8: And I also had, you know, just purchase the apartment
- 6:01Speaker 8: that I was living in. And I was like, Wow,
- 6:03Speaker 8: how lucky am I to have this financial stability when
- 6:07Speaker 8: just a couple of years ago, I had nothing, and
- 6:10Speaker 8: that little Queenie back then would have been feeling so
- 6:13Speaker 8: bad about herself, you know, if this happened and if
- 6:16Speaker 8: she lost her job. So I just wanted to create
- 6:18Speaker 8: videos to little Queenie back then or anyone that's going
- 6:21Speaker 8: through a rough time, just to give people hope and
- 6:24Speaker 8: say even if you're in a bad situation, now, it's
- 6:27Speaker 8: not forever and you can get through it.
- 6:29Speaker 4: Yeah, oh my gosh, that is literally so wholesome. But
- 6:32Speaker 4: what was your pivot point into you know, you said
- 6:35Speaker 4: you bought your first apartment. You said that, you know,
- 6:37Speaker 4: you were financially secure. Most of my community would be
- 6:41Speaker 4: listening to this going what do you mean, how did
- 6:43Speaker 4: you get into that? What was that change for you
- 6:46Speaker 4: from you know, not having what you said, not having anything,
- 6:49Speaker 4: to you know, having an apartment, having emergency savings, being
- 6:52Speaker 4: in a financially secure position.
- 6:54Speaker 8: I think the tipping point was reading The Barefoot Investor,
- 6:59Speaker 8: And I think.
- 6:59Speaker 1: A lot of people such a good stuff for such.
- 7:01Speaker 8: A good starting point, and it kind of it opened
- 7:04Speaker 8: my eyes to the possibility of having stability and not
- 7:08Speaker 8: being at a job and real thinking that you need
- 7:11Speaker 8: that job, and you know, just kind of like living
- 7:14Speaker 8: to survive, you could actually live and thrive with money,
- 7:17Speaker 8: and that was a good mindset. Then I started on
- 7:20Speaker 8: my snowball of personal finance.
- 7:22Speaker 1: FeAs there's literally snowballs right exactly, there.
- 7:24Speaker 8: Are so many, and I was just consuming all the
- 7:26Speaker 8: content and little by little the savings started to grow,
- 7:30Speaker 8: you know, festivals five dollars and then eventually one thousand dollars,
- 7:34Speaker 8: five thousand dollars started investing and I was like, oh
- 7:37Speaker 8: my gosh, I've never had this much money in my life,
- 7:39Speaker 8: Like it's amazing, And yeah, I really think that it
- 7:42Speaker 8: starts small, but it can it can build up.
- 7:45Speaker 4: You guys are so transparent on your platform, so you
- 7:48Speaker 4: and your fiance create a lot of content together, and
- 7:51Speaker 4: I've seen a lot of your videos where you're like,
- 7:53Speaker 4: this is how much we earn, this is how we
- 7:55Speaker 4: spend it, this is where we generate our revenue. How
- 7:58Speaker 4: did you become comfortable to share such intimate information.
- 8:02Speaker 8: Well, it's a bit awkward at the beginning because I'm
- 8:06Speaker 8: scared people will judge, and you know, people don't really
- 8:09Speaker 8: like talking about money. But I think slowly I have
- 8:13Speaker 8: started to I want to talk about it more because
- 8:16Speaker 8: I think that genuinely pay transparency, talking about how much
- 8:20Speaker 8: people get paid. That's how it's just going to be
- 8:23Speaker 8: more fair for everyone. And I'm prepared to be that person.
- 8:26Speaker 1: To maybe, you know, take one for the team.
- 8:30Speaker 8: Yeah, because if you're not talking about your pay, or
- 8:32Speaker 8: if people don't know how much anyone's getting paid, I
- 8:35Speaker 8: think it's way more likely that some people can be
- 8:37Speaker 8: underpaid for what they're doing.
- 8:40Speaker 5: So I think it's important those hide exactly exactly.
- 8:45Speaker 1: It is very instick, is that what you're up to?
- 8:46Speaker 1: Vince over there in the blue.
- 8:48Speaker 6: Chair, in the blue chair, the sheppert Teel chair.
- 8:50Speaker 1: The sherpet Teal chair.
- 8:51Speaker 4: Sorry, sorry, I think it's interesting because obviously we've got
- 8:55Speaker 4: content creators on this side of the table, and then
- 8:57Speaker 4: we've got Vince, who big dog.
- 8:59Speaker 1: Vince is our license we.
- 9:01Speaker 4: Do we do content too, we do content too, but
- 9:03Speaker 4: you're like the big dog license.
- 9:05Speaker 2: See.
- 9:05Speaker 4: I was about to say, what's your experience in content creation?
- 9:09Speaker 1: Because you're the legit one in the room at the moment.
- 9:11Speaker 6: I mean just because I've got the certificate.
- 9:13Speaker 1: Yeah, yeah, you're you're currently really legit legit.
- 9:17Speaker 6: I mean that's really interesting. I mean, we have a
- 9:20Speaker 6: as a country the benefit of having some laws that
- 9:24Speaker 6: protect people from rogue.
- 9:26Speaker 1: Content, which is amazing.
- 9:29Speaker 6: I mean, you and I have been to conference in
- 9:31Speaker 6: the US, which is a bit of a wild West
- 9:33Speaker 6: when it comes to content. Anyone who says I paid
- 9:38Speaker 6: off fifty thousand dollars in consuming it, therefore I'm a
- 9:40Speaker 6: financial expert.
- 9:42Speaker 4: Actually that was wild We can talk about that in
- 9:44Speaker 4: a hot second.
- 9:45Speaker 6: We can lots of hot seconds here, and so we
- 9:47Speaker 6: have regulations that seek to protects as consumers from rogue content.
- 9:55Speaker 6: And just today there was an influence or finl and
- 10:00Speaker 6: soon or content creator, whatever you want to call him,
- 10:02Speaker 6: got sent to.
- 10:03Speaker 1: Jail for first one in Australia.
- 10:06Speaker 6: Yeah, so that's all good, and it should help people
- 10:11Speaker 6: make an assessment of the quality of the content that
- 10:17Speaker 6: they're seeing and whether they should pay attention to it.
- 10:19Speaker 6: But of course, you know, I think we can difference
- 10:21Speaker 6: it between entertainment, which should be fun, and content that
- 10:27Speaker 6: we're going to treat as advice. I mean, you know
- 10:31Speaker 6: Dave Ramsey, I could listen to him all day as entertainment,
- 10:35Speaker 6: but I'd never take financial advice from him. Yeah, and
- 10:39Speaker 6: he's the US's was highly paid radio personality So it's
- 10:45Speaker 6: really about how do we know what content is good
- 10:48Speaker 6: and what's entertainment and we should be able to differentiate
- 10:53Speaker 6: between the two.
- 10:54Speaker 4: Yeah, and I think everyone's heart is in the right place, right,
- 10:57Speaker 4: Like if you pay off fifty thousand dollars worth of
- 10:59Speaker 4: personal it to your example, and then you want to
- 11:02Speaker 4: empower other people to do it, like, that's beautiful, that's
- 11:05Speaker 4: so nice. I want you to do that. But just
- 11:08Speaker 4: because as certain circumstance worked for you doesn't mean it's
- 11:11Speaker 4: going to work for someone else. And that's where I
- 11:13Speaker 4: think we end up running into trouble. Jess, you're hanging
- 11:16Speaker 4: out here. Hello, You're not a finance content creator, but
- 11:19Speaker 4: you happen to work for a finance podcast, and you're
- 11:23Speaker 4: also a content creator in your own right. You have
- 11:25Speaker 4: your own platform, you're on Instagram, you're a YouTube channel
- 11:28Speaker 4: where you talk about like fashion and beauty, and you've
- 11:30Speaker 4: like dabbled in savings. But it's not really I would
- 11:32Speaker 4: say the pillar of the content that you create. How
- 11:36Speaker 4: do you feel when it comes to money versus content creation?
- 11:40Speaker 4: And where that line exists for someone who's maybe not
- 11:43Speaker 4: in the same sphere as the other three of us.
- 11:46Speaker 7: I think that for me, as someone who before I
- 11:49Speaker 7: worked for Shes and the Money, I was consuming money content.
- 11:51Speaker 7: That's how I was listening to Shees on the Money.
- 11:53Speaker 7: That's how I got out of debt. So I was
- 11:54Speaker 7: consuming a lot of content from a lot of people
- 11:56Speaker 7: at the time. I think the line for me is
- 11:59Speaker 7: that there's a big deal friends between saying to someone,
- 12:01Speaker 7: here's some tips on how you can be better with
- 12:04Speaker 7: your money. Here taken save money at the grocery store.
- 12:07Speaker 7: Here's how I find the best deals online, versus when
- 12:11Speaker 7: we're talking about investing, when we're talking about insurances, when
- 12:15Speaker 7: we're talking about superannuation, those things.
- 12:19Speaker 5: If you consume the wrong.
- 12:20Speaker 7: Advice and you take it to heart and you implicate,
- 12:24Speaker 7: it has the potential to derail your financial future if
- 12:28Speaker 7: you take advice that is really poor or even just
- 12:30Speaker 7: partially poor, or if you don't understand what you're doing.
- 12:34Speaker 7: You know, I think I saw a lot of people
- 12:36Speaker 7: at one point talking about self managed super funds and
- 12:39Speaker 7: how you know, at one point I.
- 12:41Speaker 1: Just love self managed super funds.
- 12:42Speaker 6: So I used to make a very good living.
- 12:44Speaker 7: Don't have to shut mine don for people talking about
- 12:47Speaker 7: how oh I have you know? Ermes bags in my
- 12:50Speaker 7: self managed super fund, or you know, I put my
- 12:53Speaker 7: house in my and it sounds great in theory.
- 12:55Speaker 5: I love ands, but I could pay for like fantastic.
- 12:58Speaker 7: However, if you're making those two and an uneducated person
- 13:01Speaker 7: is making those choices and they do it incorrectly, you
- 13:05Speaker 7: could end up in a position where you have no
- 13:07Speaker 7: money to retire on. And that is a huge difference
- 13:09Speaker 7: between point A and point B, which I think really
- 13:13Speaker 7: separates that kind of quote unquote advice from you know,
- 13:17Speaker 7: the things that once in a while myself or other
- 13:20Speaker 7: people have dabbled in being like, oh, he's had to
- 13:21Speaker 7: get a good bargain and a sale. I think that's
- 13:24Speaker 7: the real line in the sand for me. And last
- 13:27Speaker 7: year we saw a lot of uproar, and the three
- 13:29Speaker 7: of us included, and I think maybe Queenie, this was
- 13:31Speaker 7: the push for you when ASIK, which is.
- 13:34Speaker 6: This Securities and Investments Commission, that's the one thank you.
- 13:39Speaker 6: Not to be confused with the shoes of the same note.
- 13:42Speaker 7: I don't want our own a pair of assets and
- 13:43Speaker 7: I love them, but they came out with some clarifications
- 13:47Speaker 7: around existing laws and the reason there was so much
- 13:50Speaker 7: uproar in the industry was because those laws existed before
- 13:55Speaker 7: social media existed in the way that it does and
- 13:57Speaker 7: before people were making a living off social and so
- 14:00Speaker 7: it really again kind of highlighted that line in the
- 14:03Speaker 7: sand between people who were licensed and were qualified so
- 14:08Speaker 7: to speak, to talk about those kinds of products and
- 14:11Speaker 7: people who have baby taught themselves or figured it out
- 14:14Speaker 7: on their own, which is fantastic, but they're not necessarily educated.
- 14:19Speaker 7: More broadly, and potentially we're putting people in a harmful position.
- 14:23Speaker 4: I feel like with the rise of social media, like
- 14:26Speaker 4: if we go back twenty years, getting information and getting
- 14:29Speaker 4: advice from people who were not educated in the space.
- 14:33Speaker 1: Wasn't easy to do.
- 14:34Speaker 4: Like finding people on social media obviously becomes this transactional
- 14:38Speaker 4: And I would argue pseudo relationship where I feel like
- 14:42Speaker 4: I know Queenie, like we've met before in person a
- 14:44Speaker 4: number of times, but I feel like I deeply know
- 14:47Speaker 4: Queenie because I absorb all of her content. I think
- 14:50Speaker 4: I know her, but that's only the content that she
- 14:53Speaker 4: puts online, So I don't actually have a clue what
- 14:55Speaker 4: Queenie is like behind the scenes, right, And I think
- 14:58Speaker 4: that that's where we're running into try trouble because Queen
- 15:01Speaker 4: is so nice, she's the best person. Have you seen
- 15:03Speaker 4: her tips? Oh my gosh, I keep up with all
- 15:05Speaker 4: of them. So all of a sudden, I feel like
- 15:07Speaker 4: I'm falling down a rabbit hole where I've trusted everything
- 15:11Speaker 4: you've ever said to me. So if you came to
- 15:13Speaker 4: me with a cryptocurrency investment scheme, I'd be like, well,
- 15:16Speaker 4: Queen's doing it, and.
- 15:17Speaker 1: Queen's really wish you would.
- 15:20Speaker 4: You would never, But like that's the power that people
- 15:23Speaker 4: in these positions hold, and as we've seen abuse.
- 15:27Speaker 6: And that's the difference between pre social media when you
- 15:31Speaker 6: saw you read Porklithrow or Peter Thornhill in the paper,
- 15:36Speaker 6: in the Sunday Paper, and you didn't have that apparent
- 15:39Speaker 6: insight into who they are, whereas if you see someone
- 15:43Speaker 6: on TikTok or Instagram or YouTube, it feels much more intimate.
- 15:49Speaker 6: So it's so much easier to build this sense of
- 15:54Speaker 6: trust which can get abused. And we've seen that in
- 15:57Speaker 6: the US with all those crypto things. You know, when
- 16:00Speaker 6: FTX fell over, all the big names were implemented from
- 16:04Speaker 6: Graham stepping down.
- 16:06Speaker 1: Not Taylor Swift. Yeah, the queen was smart, Yeah, she was, and.
- 16:13Speaker 6: So that how do you make sure that that trust
- 16:17Speaker 6: doesn't get abu used and broken?
- 16:21Speaker 7: And that's what those regulations were trying to manage, and
- 16:23Speaker 7: arguably they did it very poorly because they were written
- 16:27Speaker 7: by people who simply don't really understand how the space works.
- 16:31Speaker 7: But it potentially is leading to more regulation, which is
- 16:34Speaker 7: a positive thing if it doesn't lock people out. It's
- 16:37Speaker 7: such a hard line, isn't it.
- 16:38Speaker 4: It's a hard line to I guess toe because as
- 16:42Speaker 4: somebody who at the time that that uproar was happening,
- 16:45Speaker 4: I was a licensed personal financial advisor, and I looked
- 16:49Speaker 4: at it and said, great, all these influences that I
- 16:52Speaker 4: have been looking at for so long and now going
- 16:54Speaker 4: to be held to exactly the same standards that I'm
- 16:57Speaker 4: being held to when it comes to content creation. And
- 17:00Speaker 4: from my perspective, I was like, that makes sense, because
- 17:03Speaker 4: that's putting our community.
- 17:05Speaker 1: In the best possible position to not be abused.
- 17:08Speaker 4: But I think it was the first time influencers or
- 17:12Speaker 4: people who create finance content had really considered the impact
- 17:17Speaker 4: of what they were doing, because the impacts of you know,
- 17:21Speaker 4: giving bad financial advice, and you know, as someone who
- 17:24Speaker 4: was licensed if I breached my license, it's five years
- 17:26Speaker 4: in jail and a million dollar fine.
- 17:28Speaker 1: It's not little.
- 17:29Speaker 4: It's a very, very big thing that if you're a
- 17:32Speaker 4: financial advisor you take really seriously. You don't study for
- 17:35Speaker 4: as long as you study and go through all of
- 17:37Speaker 4: the exams and go through all the headaches so that
- 17:39Speaker 4: you can write sooas because you love them. You do
- 17:41Speaker 4: it because you want people to be in the best
- 17:43Speaker 4: possible position. So you do want to uphold the ethics
- 17:45Speaker 4: of that education platform, right, But I don't think that
- 17:49Speaker 4: going back to that person you made an example of before,
- 17:52Speaker 4: who said I got out of fifty thousand dollars worth
- 17:54Speaker 4: of debt, you can too, they haven't thought about those
- 17:57Speaker 4: implications that are a part of, you know, the code
- 17:59Speaker 4: of ethics as a financial advisor, because why would you
- 18:02Speaker 4: have thought of that. Who's put the code of ethics
- 18:05Speaker 4: in front of you, Who's taught you about all the
- 18:07Speaker 4: different strategies that could exist to get out of that
- 18:10Speaker 4: fifty thousand dollars worth of debt?
- 18:11Speaker 1: Have they looked at the bigger picture?
- 18:13Speaker 4: Have they taken into consideration all the other options that
- 18:16Speaker 4: that person has on the table. So I think it's
- 18:18Speaker 4: one of those things where it was such an uproar
- 18:21Speaker 4: because people didn't actually realize how significant the ramifications were
- 18:26Speaker 4: if you were in breach of a license, because they
- 18:28Speaker 4: weren't new rules. There were the rules that I'd been
- 18:30Speaker 4: held to for my entire career twenty two years.
- 18:33Speaker 1: Exactly.
- 18:34Speaker 4: How did you feel the into someone who licenses other
- 18:37Speaker 4: people but also carries a license creates content yourself.
- 18:40Speaker 1: How did you feel when that was interesting?
- 18:42Speaker 6: Yes, I'm sure I'd been with mentioned other podcast. You
- 18:46Speaker 6: can mention other podcastion the My Millennial Money.
- 18:49Speaker 7: Oh, we talk about them all the times we had.
- 18:53Speaker 6: I've been working with Glenn for a couple of years,
- 18:56Speaker 6: so he's been a representative of lature for a couple
- 18:58Speaker 6: of years. Now. Now it's us clean and.
- 19:01Speaker 8: You've glowed up, glowed up.
- 19:09Speaker 6: That was partly the result of an assic inquiry of it.
- 19:12Speaker 1: I think I can say that, Oh, he's talked about that.
- 19:16Speaker 6: We work together to work out, well, how do we
- 19:18Speaker 6: actually make this work in a social context because traditional
- 19:24Speaker 6: license holders just don't necessarily understand the differences between the
- 19:31Speaker 6: traditional sitting one on one in a room or at best,
- 19:35Speaker 6: sitting in a seminar.
- 19:36Speaker 1: Room with three D four new platform.
- 19:39Speaker 6: This is all new and it's much more dynamics. So
- 19:41Speaker 6: you can't run a post by a committee over two weeks.
- 19:47Speaker 6: I mean not only doesn't lose its time in this,
- 19:49Speaker 6: but it also loses its spark of originality. So if
- 19:52Speaker 6: you start designing posts by committee, you're going to lose
- 19:57Speaker 6: the essence of what makes they cut it back, what
- 20:00Speaker 6: makes v DVD or what makes Queenie Queenie. And so
- 20:05Speaker 6: that was an experience that we hold that over those
- 20:09Speaker 6: two years. So we've been doing that before the whole
- 20:12Speaker 6: ACIC thing blew up, and that was where people stopped
- 20:17Speaker 6: going yeah, sure, lying sure things, Yes I know I
- 20:19Speaker 6: need a license, sure short short and now acid went well,
- 20:24Speaker 6: now everyone believed, well, actually you do, and so some
- 20:27Speaker 6: people pulled out completely coming. There's a few very high
- 20:29Speaker 6: profile anonymous bloggers who stopped blogging shut down their Facebook
- 20:34Speaker 6: groups when this all blew up rather than embrace the
- 20:39Speaker 6: discipline of licensing, and others have embraced it. So it's
- 20:44Speaker 6: only a growing cohort. We a lifshop are very keen
- 20:47Speaker 6: on growing that because we see it as an opportunity
- 20:51Speaker 6: to deliver money, skills education to more people in a
- 20:58Speaker 6: much more enjoyable, friendly, relatable way then the traditional you
- 21:04Speaker 6: must do this. You must not drink your last ache
- 21:07Speaker 6: if you down, you must stop eating spash taper character.
- 21:09Speaker 4: Well, you could afford a house if you stopped doing
- 21:11Speaker 4: those things, so maybe you should you could.
- 21:15Speaker 1: Yeah, well that's where we're falling short.
- 21:16Speaker 4: Honestly, Queenie, I guess that pivots the conversation back to you,
- 21:20Speaker 4: because when all of this happened, I guess I was
- 21:23Speaker 4: really excited about it because I was a licensed financial
- 21:26Speaker 4: advisor and I felt like these changes were the best
- 21:29Speaker 4: thing for the community to put them in the best
- 21:31Speaker 4: possible position, and now everyone's going to be held to
- 21:34Speaker 4: the same standards I was.
- 21:36Speaker 1: So I was very excited.
- 21:38Speaker 4: But you were in the position where you had to
- 21:40Speaker 4: consider getting a license, and there were a lot of
- 21:43Speaker 4: influencers who, as Vince said, left the market. There were
- 21:46Speaker 4: a lot of people who I know are still kind
- 21:49Speaker 4: of in that limbo stage where they're like, I will,
- 21:51Speaker 4: but I won't. What prompted you to get a license?
- 21:54Speaker 4: And furthermore, why was it with Vince.
- 21:58Speaker 6: Of all the people.
- 22:02Speaker 4: I say about my own licensee who I know and love, Yeah.
- 22:06Speaker 5: Oh I love it, and great question.
- 22:08Speaker 8: I think that Well, for one, I am super passionate
- 22:12Speaker 8: about it, and I think it was the first thing
- 22:15Speaker 8: that I've actually done in my life where I just
- 22:18Speaker 8: felt like it was the right thing, Because when I
- 22:21Speaker 8: started creating content on social media, it wasn't to make
- 22:27Speaker 8: a huge amount.
- 22:27Speaker 5: Of money, although in the back of my mind I
- 22:29Speaker 5: thought that would be.
- 22:30Speaker 8: Pretty cool if I did, But it was really just
- 22:33Speaker 8: because I wanted to help people and help people be
- 22:36Speaker 8: more hopeful about their finances. So yeah, I just felt
- 22:40Speaker 8: like I was actually doing it for the right reason,
- 22:42Speaker 8: So that's why I wanted to continue. Obviously, it was
- 22:45Speaker 8: a really scary time and I was like, oh my gosh, like,
- 22:47Speaker 8: what's going to happen. I don't know what's happening?
- 22:50Speaker 4: Terrifying, Right, Were you involved in that webinar that Asai Karan?
- 22:54Speaker 1: That was one of the scariest times.
- 22:57Speaker 4: I mean, I thought they were going to come for
- 22:59Speaker 4: me after that because I was relatively vocal. Were But
- 23:03Speaker 4: it was interesting, But I think that put the fear
- 23:06Speaker 4: of God into everybody, which.
- 23:09Speaker 5: Seems like their intention really didn't that.
- 23:11Speaker 6: But unless you didn't turn up to it with a
- 23:13Speaker 6: picture Warren Buffett.
- 23:14Speaker 4: Or did did you see the recording, somebody who was
- 23:18Speaker 4: told not to record.
- 23:20Speaker 6: I was there, but somebody would remain nameless turned up
- 23:23Speaker 6: with a picture Warren Buffett on their wall behind their camera.
- 23:27Speaker 6: I'm not an influencer.
- 23:29Speaker 4: I die.
- 23:30Speaker 1: I know exactly who we're talking about, Vince.
- 23:37Speaker 4: You license people like Queenie and myself, and obviously we
- 23:42Speaker 4: are very different in the types of content that we create.
- 23:45Speaker 4: I mean, we exist in the same sphere. I think
- 23:48Speaker 4: we connect really really well. However, it's a risk for
- 23:53Speaker 4: somebody like you to go doin know what, I'm going
- 23:56Speaker 4: to put myself out there as a licensee because it
- 23:59Speaker 4: is a risk because essentially, when you enable somebody else
- 24:02Speaker 4: to operate under your license, you're responsible us.
- 24:05Speaker 6: I'm responsible for every word that you say exactly. That
- 24:08Speaker 6: does make very nomous.
- 24:09Speaker 1: Yeah, I would be some of it, exactly.
- 24:13Speaker 4: But what does your I guess thought process look like
- 24:15Speaker 4: when it comes to licensing people like Queenie and I
- 24:19Speaker 4: And what about the people that I know have potentially
- 24:22Speaker 4: approached you and you've been like, look, this is the
- 24:24Speaker 4: type of content I support, and this is the type
- 24:27Speaker 4: of content that maybe isn't the right fit for my brand.
- 24:30Speaker 6: Yes, so there's I mean, if you look at the
- 24:32Speaker 6: group so far, obviously got Queenie, she's on the money
- 24:35Speaker 6: Manel and your Money and film Muscatella and shares for beginners.
- 24:40Speaker 6: Very different. I mean she feels got very much a
- 24:44Speaker 6: holder audience. Yeah, absolutely, a probably a wealthier audience. So
- 24:47Speaker 6: wide variety of content and audience, and that's really a
- 24:51Speaker 6: bad saying. Can we identify a group of people who
- 24:59Speaker 6: are anxious of their obligations, are aware of who their
- 25:04Speaker 6: audience is and how can they can be best looked
- 25:07Speaker 6: out to, and are broadly aligned in messaging, So we
- 25:13Speaker 6: wouldn't license someone a cryptospooker for example, of course, and
- 25:18Speaker 6: of course there are some limits on our license, so
- 25:20Speaker 6: we don't have a license for derivatives. So if you're
- 25:22Speaker 6: spooking running an options trading podcast, we can't do that.
- 25:28Speaker 6: Cancel it. But it's really about having a network of
- 25:34Speaker 6: creators who together make up more than we do individually.
- 25:40Speaker 6: And so it's a combination of content collaboration and aligned
- 25:47Speaker 6: message and a sense that the creator has a sense
- 25:53Speaker 6: of their obligations. So we don't really want to be
- 25:57Speaker 6: in the business of reviewing every post goes out because
- 26:01Speaker 6: that doesn't work for anybody.
- 26:02Speaker 9: No, we need confidence that that person doing it is
- 26:07Speaker 9: aware of what they need to do, which we can
- 26:09Speaker 9: obviously help with and doing some post facto review. But
- 26:15Speaker 9: by bringing the onboarding properly and knowing who the right
- 26:19Speaker 9: people are, we can manage that risk. But it's not
- 26:22Speaker 9: for everybody, and we do get approached well maybe not
- 26:27Speaker 9: every week, but certainly.
- 26:28Speaker 6: More than once a month. But we really want to
- 26:31Speaker 6: try and build up a small network like minded, not
- 26:35Speaker 6: necessarily precisely alike. Glenn and I argue about carlines all
- 26:39Speaker 6: the time, but that we have the same sense of
- 26:45Speaker 6: realism and values aligned.
- 26:50Speaker 7: Because that's a really interesting thing. Is someone who's observing
- 26:54Speaker 7: external to all of you guys, you know, not qualified
- 26:57Speaker 7: in the way that you are, not interested in being
- 26:59Speaker 7: qualified in the way you are. When those acic things
- 27:02Speaker 7: came in, you know the people who went, okay, well.
- 27:06Speaker 5: If the only way that I can keep doing these
- 27:07Speaker 5: is if I get a license.
- 27:09Speaker 7: I wonder what that experience was like for them finding
- 27:13Speaker 7: someone to license them, Because, as you've said, you're taking on.
- 27:15Speaker 5: All this responsibility.
- 27:16Speaker 7: If Victory does something wrong, you are culpable on some
- 27:19Speaker 7: level for that, and that is a lot to take
- 27:21Speaker 7: on with the extremely large finds and the jail and
- 27:24Speaker 7: all of the other scary things.
- 27:26Speaker 1: Vince will go to jail now, not be oh yeah, sucks.
- 27:28Speaker 5: For you, Vince, but you know we'll go together.
- 27:36Speaker 7: But all of these people who maybe were creating finance
- 27:38Speaker 7: content and they're like, Okay, well, if the only way
- 27:39Speaker 7: for me to keep going is get license like what
- 27:41Speaker 7: Queen's done.
- 27:42Speaker 5: I wonder how.
- 27:43Speaker 7: Many people did approach licensees and how hard was that
- 27:48Speaker 7: process for you, Queen? And I guess on your own
- 27:49Speaker 7: vents being the person who's giving a yes or no no,
- 27:51Speaker 7: what was that like?
- 27:53Speaker 6: I mean from an industry perspective, I don't think many
- 27:55Speaker 6: people understand social also, And so if you're sitting around
- 28:02Speaker 6: the compliance committee at AMP or the commandal bank, this
- 28:07Speaker 6: is just not something you want to go anywhere near
- 28:09Speaker 6: because it's relatively small compared to the overall business. So
- 28:14Speaker 6: why am I going to bet my business on something
- 28:19Speaker 6: which isn't going to change my revenue if I'm a
- 28:22Speaker 6: big player And they just don't understand it and don't
- 28:26Speaker 6: really have that time or inclination to get into it.
- 28:30Speaker 6: And I've sort of lived and breathe this stuff for
- 28:33Speaker 6: eight years at Loveshop and so you get a feel
- 28:36Speaker 6: for why people do what they do and where the
- 28:39Speaker 6: boundaries need to lie. And so we just felt that
- 28:43Speaker 6: it was an important part of our role at Liveshop
- 28:46Speaker 6: about bringing financial advice to everyone. That one other ways
- 28:51Speaker 6: of doing that was through a process of education through entertainment.
- 28:58Speaker 6: Not everyone's going to read at X book and it's
- 29:01Speaker 6: probably not very helpfully there because most of finance is
- 29:05Speaker 6: actually about trade offs and understanding yourself is far more
- 29:10Speaker 6: important than understanding the market. But that did bring me.
- 29:13Speaker 6: We did have to build in how do we go
- 29:17Speaker 6: from taking a former financial advice and managing that process,
- 29:22Speaker 6: how do we broaden that into dealing with people who
- 29:26Speaker 6: haven't had a decade in that environment. And that was
- 29:29Speaker 6: the big challenge and so Queeney was our guinea pig
- 29:35Speaker 6: in that space for his non ex advisor and it
- 29:39Speaker 6: was quite a lengthy process to go from erecting nothing
- 29:42Speaker 6: to get there. And we get people hating on the
- 29:46Speaker 6: we get comments on the website of band you know,
- 29:48Speaker 6: how can you possibly Yeah, we have in fact, we
- 29:50Speaker 6: have a complaint right now.
- 29:54Speaker 1: It's about.
- 29:56Speaker 6: It's about as somebody who's not Victoria Devine all, how
- 29:59Speaker 6: would they call to do this? I go on.
- 30:02Speaker 4: That makes me really angry, because do you know who
- 30:04Speaker 4: hard it is to give a license?
- 30:06Speaker 1: If she's got one, I promise there's reason, and.
- 30:09Speaker 7: You're one of the few people who has committed to
- 30:12Speaker 7: that process, which from what I understand, is quite lengthy,
- 30:14Speaker 7: and I want to hear more about what that was like.
- 30:16Speaker 6: So I do some courses with no training.
- 30:19Speaker 8: Yeah, I had to do some courses I've done too
- 30:21Speaker 8: so far, so general advice and general knowledge that was
- 30:25Speaker 8: one of them, like generic knowledge, and then the other
- 30:27Speaker 8: one was about securities and managed investments.
- 30:30Speaker 1: So yeah, it does.
- 30:31Speaker 8: Take time to do this, and I'm looking to get
- 30:33Speaker 8: licensed in the other areas too and knock off those
- 30:35Speaker 8: other courses like insurance and super because it is so
- 30:38Speaker 8: interesting and I really do love it. But it was
- 30:42Speaker 8: challenging at the beginning because I don't come from this
- 30:45Speaker 8: industry and I didn't know the steps involved to get
- 30:48Speaker 8: a license. But thankfully met Vince, and it's so good
- 30:52Speaker 8: because I feel like our visions are aligned, and even
- 30:56Speaker 8: though we do different things, I feel like our mission
- 31:00Speaker 8: and our values are the same, and we do want
- 31:02Speaker 8: to help people, and I think that you know, with
- 31:06Speaker 8: the way that I create content, which is just to
- 31:08Speaker 8: educate people and just give like, you know, daily tips
- 31:12Speaker 8: about little things that they can do to make their
- 31:14Speaker 8: life a little bit easier.
- 31:17Speaker 6: Or you know, if you're still not going to get
- 31:18Speaker 6: me to give.
- 31:20Speaker 1: It a go and that coat is lit, we're going, yeah,
- 31:25Speaker 1: so much.
- 31:27Speaker 6: But I haven't quite got to cost.
- 31:30Speaker 1: From this platform. We adore Aldi El Toro.
- 31:34Speaker 6: Have you tried their wines? Yeah?
- 31:35Speaker 4: Absolutely, Le Mule Rose is the best rose I've had
- 31:40Speaker 4: in my life.
- 31:41Speaker 1: Quote me on it. That's a good deal.
- 31:44Speaker 6: I'm the one, the one of the awards because I
- 31:46Speaker 6: had a ninety plus point winner and it's four ninety
- 31:51Speaker 6: nine a bottle.
- 31:52Speaker 1: That's a money win.
- 31:53Speaker 6: This is a weeknight drinking.
- 31:56Speaker 4: Read a weeknight drinking red, just for those of us
- 32:00Speaker 4: who consistently drink red on a weeknight like me.
- 32:03Speaker 5: I will be checking that out.
- 32:06Speaker 6: But it's a long way to Costco from here.
- 32:08Speaker 8: Yeah it is. It's not like an everyday trip. It's
- 32:11Speaker 8: like a once you run out of toilet paper trip.
- 32:15Speaker 4: Okay, okay, let's pivot back to the conversation. I guess
- 32:19Speaker 4: about finance, Look I do, but I got over it
- 32:23Speaker 4: during covid.
- 32:24Speaker 1: Yeah, yeah, like it's no longer a good investment because
- 32:27Speaker 1: there's heaps of it now. But pivoting back to the.
- 32:30Speaker 4: Conversation I guess about finance content creation, and I guess
- 32:34Speaker 4: the people listening to our podcast are probably like, oh,
- 32:36Speaker 4: this is getting deep, this is getting hard, And we're
- 32:38Speaker 4: not usually a fireside chat kind of podcast like Glens,
- 32:42Speaker 4: But I think it's so interesting to kind of like
- 32:44Speaker 4: look under the hood and have these conversations about, well,
- 32:47Speaker 4: what do people who create finance content actually have to
- 32:51Speaker 4: go through to create that content make sure that the
- 32:54Speaker 4: community is always in the best possible position.
- 32:56Speaker 1: And I think that's.
- 32:56Speaker 4: Really pervy, Like I would be really interested in this
- 33:00Speaker 4: type of chat about any other industry. But additionally, there's
- 33:05Speaker 4: this layer of like, obviously, you've had to work your
- 33:08Speaker 4: butt off to do what you're doing today and you've
- 33:10Speaker 4: really committed to it, which is really commendable. But there's
- 33:14Speaker 4: this juxtaposition of if you get licensed, it's really expensive,
- 33:19Speaker 4: So it's a cost that that creator has to wear
- 33:23Speaker 4: and has to commit to, and obviously that cost it
- 33:27Speaker 4: could range from anywhere what like ten thousand dollars up to.
- 33:29Speaker 1: One hundred thousand dollars plus.
- 33:31Speaker 4: When I was a fully licensed personal financial advisor, I
- 33:35Speaker 4: was paying more than one hundred thousand dollars a year
- 33:38Speaker 4: for my license, and then when I had people working
- 33:41Speaker 4: for me, it was plus plus plus it depended on
- 33:44Speaker 4: your revenue. At one point in my career, I was
- 33:47Speaker 4: paying that feet plus five percent of my business revenue.
- 33:51Speaker 4: It it got ludicrous, and I don't think people understand
- 33:54Speaker 4: how much that process costs for smaller finance content creators though,
- 33:59Speaker 4: that that's obscene. Like if you are a small time
- 34:03Speaker 4: finance content creator and you're just doing it for the passion,
- 34:06Speaker 4: it's not comprehensible that you would go and pay for
- 34:10Speaker 4: a license. And a lot of them have either as
- 34:14Speaker 4: you said, Vince left and decided to pack up shop
- 34:17Speaker 4: and not do what they're doing anymore, or they're just like,
- 34:20Speaker 4: you know what, I'm just going to keep doing it.
- 34:21Speaker 4: It's not that bad. It's not this, it's not that.
- 34:24Speaker 4: How do we know who to trust and who not
- 34:27Speaker 4: to trust? And I guess where is the line of
- 34:29Speaker 4: content creation? Because I follow a lot of people in
- 34:31Speaker 4: the finance industry who are and aren't licensed, and I
- 34:35Speaker 4: love watching them all, But how do I know I
- 34:37Speaker 4: guess as a general consumer where the line is. And
- 34:41Speaker 4: maybe if Vince is talking about this, I can trust
- 34:43Speaker 4: him on all of these things. But if you cross
- 34:45Speaker 4: this line, I probably should be a bit wary it.
- 34:47Speaker 6: Don't take beauty tips from me.
- 34:48Speaker 1: Okay, all right, I was about to ask, but we'll
- 34:51Speaker 1: just stick to finance.
- 34:52Speaker 6: And I think that's you've got to start with. Is
- 34:55Speaker 6: this entertainment or am I actually trying to learn something here?
- 34:58Speaker 6: And if you treated as pure entertainment and you're not
- 35:02Speaker 6: going to rely on financial but go anywhere you want,
- 35:04Speaker 6: go for the fun. One of my favorite podcasts American podcasts,
- 35:08Speaker 6: you know, Joe Salcy High from Yes of Course, Stacking Benjamins.
- 35:11Speaker 1: He met him at FINCLN.
- 35:13Speaker 6: I'm going to be at a conference with him in
- 35:16Speaker 6: Balley in September.
- 35:17Speaker 4: Fancy excuse me. I have not been invited to that one.
- 35:22Speaker 1: Weird. We'll talk about this after.
- 35:25Speaker 6: And so his motto is, you're not going to learn anything.
- 35:28Speaker 6: If you learn something on my podcast, you west your time.
- 35:30Speaker 6: It's a bit of a joke, A bit of a joke,
- 35:32Speaker 6: takee but and he is actually an ex financializer.
- 35:35Speaker 1: He knows what he's talking and he does know what he's.
- 35:37Speaker 6: Talking about, but it's such fun. Dave Ramsey. As I
- 35:40Speaker 6: said before, he just sounds great. I could just listen
- 35:42Speaker 6: to that voice all, would you.
- 35:44Speaker 1: It's like nails.
- 35:47Speaker 4: I've currently got days jumping down my throat because they
- 35:51Speaker 4: commented on one of his TikTok videos and I shouldn't
- 35:54Speaker 4: have done that.
- 35:55Speaker 1: I should not have done that because they're now coming
- 35:57Speaker 1: for me.
- 35:58Speaker 6: But if you want, if you're actually looking for advice
- 36:02Speaker 6: that you want to apply this to your your life,
- 36:06Speaker 6: how do I know that this person is a qualified
- 36:10Speaker 6: and b doesn't have an ulterior motive? So looking how
- 36:15Speaker 6: they make money is a really good start. So if
- 36:18Speaker 6: you're creators making their money by links to buy what
- 36:26Speaker 6: they're wearing, that's pretty cool. But if they're making money
- 36:29Speaker 6: by putting you into some crypto scheme, which we saw
- 36:33Speaker 6: fall apart in the US recently, that's a reflex. So
- 36:36Speaker 6: looking at what their model is. You know, if it's
- 36:39Speaker 6: just a platform to host ads, sense ads or YouTube ads,
- 36:43Speaker 6: that's probably pretty harmless and all their interest really then
- 36:45Speaker 6: is eyeballs. But if they're taking money from investment and
- 36:49Speaker 6: other products based on how much of it you buy,
- 36:52Speaker 6: that should be not necessarily a dead stop, but it
- 36:57Speaker 6: should raise questions in your mind and go, well, what
- 37:00Speaker 6: I'm hearing genuinely in my interests and does it actually
- 37:04Speaker 6: apply to me? And the challenge with financial content is
- 37:10Speaker 6: how do I make it short, snappy, click worthy, and
- 37:14Speaker 6: yet get across the nuance in that the right answer
- 37:18Speaker 6: for you is not the right answer for you, even
- 37:21Speaker 6: though mathematically that statement could be true. Everyone agrees that
- 37:27Speaker 6: you've got to save some of your lifetime income to
- 37:30Speaker 6: pay for retirement. How much, Well, many commentators will go
- 37:34Speaker 6: fifteen percent is the answer, But is that the right
- 37:36Speaker 6: answer for you? Do you want to live better in
- 37:38Speaker 6: retirement than you want to live during your life. That's
- 37:42Speaker 6: a personal trade off, and I don't think anyone can
- 37:45Speaker 6: say for everyone the answer is fifteen percent. But how
- 37:48Speaker 6: do I get that nuance even to thirty seconds? Really hard?
- 37:56Speaker 6: So that's I think the challenge we all face is
- 37:59Speaker 6: content cre is making it simple, memorable, actionable, insightful and
- 38:06Speaker 6: also nuanced. If the person doesn't have the skills to
- 38:13Speaker 6: understand those nuances, it's really hard to deliver all of that.
- 38:19Speaker 4: I agree, and I find it, I guess. Looping back
- 38:21Speaker 4: to the conversation, we're having. At the start, we mentioned
- 38:24Speaker 4: that last year we went to FINCN, which is, I guess,
- 38:27Speaker 4: the world's biggest finance Content Creators.
- 38:31Speaker 1: And media set where money and media meta.
- 38:33Speaker 5: That is correct.
- 38:34Speaker 4: But we went to this conference last year. It was
- 38:37Speaker 4: my first year, it was not your first radio and
- 38:39Speaker 4: my mind was blown.
- 38:41Speaker 1: I already knew that there were very.
- 38:44Speaker 4: Large differences between the way we could create content in
- 38:46Speaker 4: Australia versus the way that we could create content in America, right,
- 38:50Speaker 4: and in America, the responsibility of finding the right advice
- 38:55Speaker 4: is actually on the consumer, whereas in Australia the responsibility
- 38:59Speaker 4: is on person creating that content to look after their
- 39:02Speaker 4: community and look after their consumer. And I found it
- 39:05Speaker 4: so interesting just the way that played out because I've
- 39:07Speaker 4: known that, I've known that my entire career, but seeing
- 39:11Speaker 4: that play out on stage, seeing that play out when
- 39:13Speaker 4: people are having conversations about the podcast content they write,
- 39:17Speaker 4: talking to them about you know, how they make revenue,
- 39:20Speaker 4: it was mind blowing. But how do we know that
- 39:23Speaker 4: content creators have the consumer in mind when we are,
- 39:28Speaker 4: you know, consuming their content because you don't know what
- 39:29Speaker 4: you don't know, Like we talk to that she's on
- 39:32Speaker 4: the money community all the time, like you come to
- 39:34Speaker 4: me because I know what I'm talking about. Like when
- 39:37Speaker 4: it comes to finance, I'm wildly passionate about it, but
- 39:40Speaker 4: I'm also legitimate in the space, like I've worked in
- 39:43Speaker 4: it for years, Like I owned my own practice, I
- 39:45Speaker 4: had financial advice clients. So I'm not fluffing around when
- 39:49Speaker 4: I'm saying, oh, this is how you budget. I've budgeted
- 39:52Speaker 4: for hundreds of people. So I think it's how do
- 39:55Speaker 4: we know that the consumer is being taken into consideration
- 39:58Speaker 4: license or not, or maybe if it's a bit more
- 40:01Speaker 4: driven by the bottom line.
- 40:04Speaker 6: Yeah, that's a real challenge, and I think we see
- 40:06Speaker 6: this a lot in the what I call hustle porn,
- 40:09Speaker 6: where a lot of hustle culture. Hustle culture that you know,
- 40:13Speaker 6: so much of finance content is all about.
- 40:16Speaker 1: Waking up for five am and having your bullet.
- 40:18Speaker 6: Coffee and getting having your side.
- 40:20Speaker 1: Hustle just does it all the time, much of.
- 40:22Speaker 6: Which is really driven by well, if I can make
- 40:25Speaker 6: an afiliate link for getting you to sign up for Uber,
- 40:27Speaker 6: of course I'm going to suggests that you should do it.
- 40:29Speaker 6: So following the money is really important because everyone's got
- 40:33Speaker 6: to make a living, and so transparency is important. I
- 40:38Speaker 6: don't think anyone expects that the content is entirely free.
- 40:43Speaker 4: You're paying with something like you're paying with something, whether
- 40:46Speaker 4: you're handing over money, or you're handing over your view,
- 40:49Speaker 4: or you're handing over your email address. There's usually some
- 40:52Speaker 4: type of value exchange for content creators because, honestly, to
- 40:57Speaker 4: create Sheese on the money adored it was a passion
- 41:00Speaker 4: project didn't exist so that I could create income. But
- 41:03Speaker 4: to make it sustainable, I had to find a way
- 41:06Speaker 4: to create income because just doesn't work for free.
- 41:09Speaker 6: And it's exped you do not.
- 41:11Speaker 1: She knows her worth.
- 41:14Speaker 6: By the time you buy equipment, you pay for it
- 41:16Speaker 6: an editor. There's a whole bunch of costs involved in producers.
- 41:19Speaker 6: So no they expects it to be free. But a
- 41:22Speaker 6: question is identifying what the payment you're making. Is Is
- 41:26Speaker 6: it your view so that there's ads roll before it
- 41:30Speaker 6: or during it? Is it because when you click on
- 41:33Speaker 6: this link, they get a share of it. Your beauty
- 41:36Speaker 6: products in particular and fashion are really good for that
- 41:38Speaker 6: because of really healthy affiliate margins in lots of videos
- 41:43Speaker 6: where you go click on this link to buy what
- 41:45Speaker 6: I'm wearing in this video really profitable. You can't quite
- 41:48Speaker 6: do that in finance.
- 41:49Speaker 4: And it's not as transparent in finance right, And this
- 41:52Speaker 4: is something that has really, I guess grinded my gears
- 41:55Speaker 4: historically because we do in the Shees on the Money community.
- 41:59Speaker 4: You guys know that there are always discount codes or
- 42:01Speaker 4: sign up codes, but in our community, those sign up
- 42:05Speaker 4: codes aren't linked to us making a pay per click
- 42:08Speaker 4: like those sign up codes. Let's use our Chaz's code
- 42:11Speaker 4: for example, or the upcode that I think still exists,
- 42:14Speaker 4: just so, both of those.
- 42:16Speaker 1: Are very popular in our community.
- 42:17Speaker 4: Both of those give the consumer a nominal money amount
- 42:21Speaker 4: that you know, for chais's if you use the code SotM,
- 42:24Speaker 4: you get ten bucks in your account when you sign up.
- 42:26Speaker 4: For a lot of finance content creators historically, because you know,
- 42:30Speaker 4: when there was the influencer uproar, I feel like that
- 42:33Speaker 4: came to a grinding holt because it wasn't transparent for
- 42:36Speaker 4: a lot of finance content creators. That link actually pays
- 42:39Speaker 4: them as well. It has never paid She's on the money,
- 42:42Speaker 4: and it will never pay She's on the money. All
- 42:44Speaker 4: we do is except straight advertising revenue like if you
- 42:47Speaker 4: would like to sponsor our podcast, it's X amount, full stop,
- 42:50Speaker 4: end of story.
- 42:51Speaker 1: If you make a million dollars from clicks.
- 42:53Speaker 4: Which imagine if my clients were making a million dollars
- 42:55Speaker 4: from clicks, I'd be charging a whole lot more, I promise,
- 42:58Speaker 4: but they could make a million dollar or they could
- 43:00Speaker 4: make four dollars, but I'm not promising conversion, whereas if
- 43:04Speaker 4: I am motivated by the fact that I'll learn an
- 43:07Speaker 4: additional five dollars for every single click that happens. That's
- 43:10Speaker 4: where from my perspective, especially around financial services products, things
- 43:15Speaker 4: get murky. Things become maybe a little bit more promoted
- 43:19Speaker 4: than they should be and not well balanced in conversations
- 43:22Speaker 4: because there's that motivator to go. One of these products
- 43:26Speaker 4: is paying me consistently, one is not. They might be
- 43:29Speaker 4: absolutely equal, but I'm going to make it look like
- 43:32Speaker 4: ones better than the other, so you always go with
- 43:33Speaker 4: the one that pays me. And that's where my gears
- 43:36Speaker 4: get a little bit grindy, because I just don't think
- 43:39Speaker 4: that's putting your consumer in the best possible position.
- 43:42Speaker 6: And that's another advantage of dealing with someone who is licensed,
- 43:45Speaker 6: because the law allowed to do this is taking what's
- 43:48Speaker 6: called conflicted remuneration. So if we're getting money that would
- 43:53Speaker 6: influence the content, then that's prohibited, Whereas if you're not life,
- 44:00Speaker 6: you can take as much money as you want for
- 44:03Speaker 6: providing a slanted view.
- 44:05Speaker 5: Un licensed or not.
- 44:05Speaker 7: You should be able to ask any in my opinion,
- 44:08Speaker 7: any creator who's promoting pretty much anything, and say how
- 44:10Speaker 7: are you making your money?
- 44:11Speaker 5: Yeah, transparently it.
- 44:13Speaker 7: Is, because I mean theoretically it should be disclosed in
- 44:16Speaker 7: line with the law. However, it is again a new
- 44:19Speaker 7: media and it is a little bit of gray, and
- 44:21Speaker 7: you know, some things are enforced and some things are not.
- 44:23Speaker 7: But I think if you're ever unsure about how someone
- 44:26Speaker 7: is making money, you should be able to ask them
- 44:28Speaker 7: and they, if they respect you and respect a community
- 44:31Speaker 7: to respect their career in that space, they should tell
- 44:35Speaker 7: you very.
- 44:35Speaker 4: Clearly exactly and if their license, like Queenie or I,
- 44:39Speaker 4: you can head to our websites and have a look
- 44:41Speaker 4: at our financial services guide. It will tell you how
- 44:44Speaker 4: we get paid and often what we get paid. So
- 44:47Speaker 4: I find it really transparent. I really like that because
- 44:50Speaker 4: I think that you guys then know that I'm putting
- 44:51Speaker 4: you in the best possible position where if I'm talking
- 44:54Speaker 4: about a product, it doesn't mean I'm not going to
- 44:56Speaker 4: talk about another, but I can feel like the conversation
- 44:59Speaker 4: is a little bit more balanced.
- 45:01Speaker 1: Now.
- 45:02Speaker 4: I'm really aware that we've been going on and on,
- 45:04Speaker 4: and I have been loving this conversation, but I feel
- 45:07Speaker 4: like we should wrap it up relatively soon. So I
- 45:10Speaker 4: think to wrap it up really nicely, how about we
- 45:12Speaker 4: give our listeners a few tips and tricks of things
- 45:15Speaker 4: that we could look out for that might be red
- 45:18Speaker 4: flags in the industry, or might be things that you go.
- 45:21Speaker 1: Oh, maybe, maybe don't do that.
- 45:23Speaker 4: Because recently, Just and I have been dealing with an
- 45:26Speaker 4: influx of people asking questions about oh my gosh. One
- 45:30Speaker 4: of them recently was I got called by a financial
- 45:33Speaker 4: services company and they said they can fix my super.
- 45:36Speaker 4: They're going to just charge it out of Super. No
- 45:38Speaker 4: FSG was sent, no advisor profile was sent, no product
- 45:42Speaker 4: disclosure statement was sent. But it'll just cost you four
- 45:45Speaker 4: thousand dollars out.
- 45:46Speaker 5: Of your superinnuation.
- 45:47Speaker 6: Lots of red flags, lots of red flags there.
- 45:50Speaker 4: I can show you after exactly what it is, because
- 45:53Speaker 4: you best believe. I had them email it to me
- 45:55Speaker 4: so I could do a little cheeky deep dive.
- 45:58Speaker 6: Are ways that can be structured legally, but it's certainly
- 46:01Speaker 6: not in anyone's interest. So yeah, that's a big red flag.
- 46:05Speaker 6: A suggest that one solution is the answer for everybody
- 46:09Speaker 6: is another big red flag is the best. And I
- 46:12Speaker 6: mean some of those things you know, which which share
- 46:15Speaker 6: broker are use. It's sort of a decision at the margins.
- 46:18Speaker 6: The bigger difference is how much do you save? So
- 46:22Speaker 6: rather than trying to save a dollar on your brokerage,
- 46:24Speaker 6: if you maybe save ten dollars more every week, you'll
- 46:27Speaker 6: be way better off. So being able to understand what
- 46:30Speaker 6: the decisions that matter are and where you really should
- 46:35Speaker 6: be taking professional advice and if someone is good, more
- 46:39Speaker 6: isn't always better.
- 46:40Speaker 1: That is true.
- 46:41Speaker 4: That is true, Quinny, what would you say is a
- 46:43Speaker 4: red flag to look out for when it comes to
- 46:46Speaker 4: absorbing finance content.
- 46:48Speaker 8: I think that when you're absorbing any kind of content,
- 46:52Speaker 8: especially finance content, you kind of do need to take
- 46:54Speaker 8: it with a grain of salt, because just because one
- 46:58Speaker 8: person has taken this part of a man and it's
- 47:00Speaker 8: right for you, like Vince has said, and yeah, I
- 47:03Speaker 8: just think it's really important to just try and look
- 47:06Speaker 8: at what's right for your personal situation and if you
- 47:10Speaker 8: need help with that always you know their financial advisors.
- 47:14Speaker 8: Lovely Vince has a great business and it's also very
- 47:17Speaker 8: affordable if you are looking for that kind of advice.
- 47:20Speaker 8: So that's a good place that you can, you know,
- 47:22Speaker 8: have a look at lots of resources.
- 47:25Speaker 4: It's not I was about to like the next question
- 47:28Speaker 4: will be like we've dropped it a few times. What
- 47:30Speaker 4: the heck is money, Sirpard, But I'm not asking you
- 47:32Speaker 4: that yet because I want to know.
- 47:33Speaker 1: What Jess is. Red flag is Jess.
- 47:35Speaker 4: I feel like you see a lot of red flags
- 47:37Speaker 4: because you manage my inbox just.
- 47:39Speaker 5: To see you in there.
- 47:40Speaker 7: I feel like anything that is promising you the world,
- 47:43Speaker 7: like the saying if it seems too good to be true,
- 47:45Speaker 7: it probably is. Like I know that we've all grown
- 47:48Speaker 7: up with our parents saying that to us, but I
- 47:50Speaker 7: feel like, particularly in the finance space, it really rings true.
- 47:54Speaker 7: Like if someone is saying to you, I can fix
- 47:56Speaker 7: your super and make you a millionaire and all it's
- 47:58Speaker 7: going to cost you is four thousand dollar. But I'm
- 48:00Speaker 7: not going to send you a document like red flag.
- 48:02Speaker 5: Red flag, red flag? Crazy is multiple.
- 48:06Speaker 7: If someone on Twitter is saying, oh my god, everybody this,
- 48:09Speaker 7: you want to get on this stock It's incredible, this
- 48:11Speaker 7: with the moon.
- 48:12Speaker 5: Yeah to the like, get on it. It's going to
- 48:13Speaker 5: go quick like you got to get in now, like
- 48:15Speaker 5: la la. And I think that's probably my other So
- 48:17Speaker 5: I'm gonna share two red flag.
- 48:19Speaker 1: I was going to do that to.
- 48:21Speaker 7: Anyone who puts a pressure or a sense of urgency.
- 48:25Speaker 1: Okay, that was my second red flag, but.
- 48:27Speaker 5: That's fine, I can share it.
- 48:28Speaker 7: I think you know, anyone who's trying to get you
- 48:31Speaker 7: to make a quick choice, I would be questioning that
- 48:34Speaker 7: because anything, particularly finance, should be a considered choice from
- 48:39Speaker 7: you as a consumer. I think it has power to
- 48:42Speaker 7: make such a big impact on your life that you
- 48:44Speaker 7: should be weighing your pros and your cons You should
- 48:46Speaker 7: be doing your own research. Even anything that we talk about,
- 48:49Speaker 7: we always say, make sure it's the right fit for you.
- 48:52Speaker 7: Like in my opinion, all Wei or Queenie or Vince
- 48:55Speaker 7: or any other creator can do is showcase something to
- 48:58Speaker 7: you and say here the pros, here are the colons,
- 49:01Speaker 7: or here are the things that you might want to consider,
- 49:05Speaker 7: and then you, as an individual should be going away
- 49:09Speaker 7: and then going, do these pros and cons and things
- 49:11Speaker 7: that I'm considering suit my specific needs because there are
- 49:14Speaker 7: billions of people on this planet and we all have
- 49:17Speaker 7: different needs and we all have different things, and a
- 49:19Speaker 7: platform that's perfect for me might suck for VD because
- 49:22Speaker 7: she's way more advanced than me. But it might be true,
- 49:25Speaker 7: you know, but there are all these different things to consider.
- 49:28Speaker 7: There's never going to be one thing, and we would
- 49:30Speaker 7: never say that there's one thing that's perfect for everybody.
- 49:33Speaker 7: And I think if someone's trying to convince you that
- 49:35Speaker 7: that's the case, or if they're trying to get you
- 49:36Speaker 7: to make a decision really quickly because the opportunity is
- 49:38Speaker 7: just going to be gone, that is a red fla
- 49:41Speaker 7: and one that I would be going, I just need
- 49:43Speaker 7: a minute, because they're trying to psych you out and
- 49:46Speaker 7: put pressure on you so that you sign up or
- 49:48Speaker 7: commit to something that you then can't take back.
- 49:51Speaker 4: Yeah, it's scary, it's scary, but it's also just it's
- 49:55Speaker 4: not true. So I guess that's what I used to
- 49:58Speaker 4: say to clients, like, there's absolutely no pressure here. Any
- 50:01Speaker 4: good financial services person would never want you to feel pressured.
- 50:05Speaker 4: They actually want you to feel completely educated and one
- 50:08Speaker 4: hundred percent on board with the plan before you sign.
- 50:11Speaker 1: On the dotted line.
- 50:12Speaker 4: And if you are not committed to it, well we
- 50:14Speaker 4: need to have a conversation about why and when and
- 50:16Speaker 4: where and Vince, why aren't you feeling competent?
- 50:19Speaker 1: Like what haven't I taught you yet?
- 50:21Speaker 4: Because ultimately, a good financial services professional is putting you
- 50:25Speaker 4: in a better position, and they don't mind if it's
- 50:27Speaker 4: now or next week and it's you know, I've spoken
- 50:30Speaker 4: about inheritance on the podcast, and my number one tip
- 50:33Speaker 4: for you know, coming into a really large sum of
- 50:36Speaker 4: money is don't do anything, because every single person when
- 50:39Speaker 4: you come into a large sum of money, has an opinion.
- 50:42Speaker 1: And your uncle Greg might have worked in.
- 50:44Speaker 4: Car dealerships for his entire life, but that doesn't mean
- 50:47Speaker 4: he knows what you should be doing with the money
- 50:49Speaker 4: you got from your grandma. So I think it's really
- 50:51Speaker 4: important to one look for professional advice, but two, you're right, Jess,
- 50:56Speaker 4: no sense of urgency. But there's always going to be
- 51:00Speaker 4: another opportunity. And if there's not, that was not the
- 51:03Speaker 4: opportunity for you. I genuinely believe that what is meant
- 51:06Speaker 4: for you is never going to miss you and what
- 51:08Speaker 4: misses you was never meant for you. But then on
- 51:11Speaker 4: the other side of that, I guess my other red
- 51:13Speaker 4: flag is really who is creating the content. Doesn't mean
- 51:17Speaker 4: it's a red flag, it's just something to take into consideration.
- 51:21Speaker 4: Let's use Queenie for example. She's relatively independent. I don't
- 51:25Speaker 4: know how that works when I talk about independent license,
- 51:29Speaker 4: but we're not using the independent word. But Queen's not
- 51:32Speaker 4: owned by a product. Queenee doesn't work for a bank,
- 51:35Speaker 4: Queenee doesn't work for an investing platform. She's just an
- 51:38Speaker 4: individual who generates her revenue from working with a variety
- 51:41Speaker 4: of different brands and different sponsorship deals on different platforms.
- 51:45Speaker 4: And that to me goes all right, Well, she's got
- 51:47Speaker 4: lots of balance there. Whereas if that information is coming
- 51:52Speaker 4: from one direction, like Queeny had partnered for an entire
- 51:55Speaker 4: product on an entire platform, like her whole YouTube, for example,
- 52:00Speaker 4: was partnered with XYZ Bank, That's where I'd go, Oh, like,
- 52:04Speaker 4: that information might be really only coming from one direction
- 52:08Speaker 4: or that one bank. Because Queen's entire platform is owned
- 52:11Speaker 4: by that bank or that YouTube. It doesn't mean that
- 52:13Speaker 4: they don't stand alone in their other circumstances. But that
- 52:17Speaker 4: YouTube channel that is completely sponsored, which is not. It's
- 52:20Speaker 4: just an example that to me would be a bit
- 52:23Speaker 4: of a red flag to make sure that you're wary
- 52:25Speaker 4: of balance when it comes to those conversations, because you
- 52:28Speaker 4: could be doing a whole series, Queeny, like ten whole
- 52:30Speaker 4: videos and you go, wow, ten videos, but if all
- 52:33Speaker 4: ten videos are sponsored by exactly the same bank, that's
- 52:36Speaker 4: where you've kind of got to go, Oh, is that like,
- 52:39Speaker 4: is it well rounded information or is it product pushing
- 52:41Speaker 4: because some you know, let's say some banks might do
- 52:45Speaker 4: a really good educational series and they just want to
- 52:47Speaker 4: put some money behind.
- 52:48Speaker 1: Queen, need to get it done fantastic.
- 52:50Speaker 6: Didn't you get your Dolomites moneyboxes? Yeah?
- 52:52Speaker 4: But do you know Dolomites had absolutely no impact on
- 52:55Speaker 4: the financial literacies of Australian children.
- 52:57Speaker 1: Wild We're not surprised though.
- 53:00Speaker 4: So I think it's it's interesting to look at the
- 53:03Speaker 4: way content is created because it could then be underlying
- 53:07Speaker 4: sponsorship to get more sign ups. Right, So I think
- 53:10Speaker 4: it's just about understanding where it's coming from and what's
- 53:12Speaker 4: going on. And I guess that's why she's on the money.
- 53:15Speaker 4: Will never have a one, she's on the money sponsor.
- 53:18Speaker 4: It's not that she's on the money partner. We might
- 53:21Speaker 4: have a partner for an event, or we might have
- 53:22Speaker 4: a partner for a podcast, or a partner for this,
- 53:25Speaker 4: but we'd never take on someone who goes, you know what,
- 53:27Speaker 4: we want to buy out everything on she's on the money,
- 53:29Speaker 4: because I just don't think that's in the best interest
- 53:32Speaker 4: of our community. No matter how much money was behind.
- 53:34Speaker 6: It, You're not going to have the crypto season.
- 53:39Speaker 4: I don't want to end up in jail because I
- 53:42Speaker 4: can't wear my shoes there.
- 53:45Speaker 7: Before we head off, shall we give Vince a little
- 53:47Speaker 7: minute because obviously you're licensing these two fabulous people. Can
- 53:51Speaker 7: you tell people a little bit about money?
- 53:54Speaker 5: You share a few times?
- 53:56Speaker 1: Why should we trust Vin Scully and money Shurpa?
- 53:59Speaker 5: You see my hair, here's fabulous hair.
- 54:01Speaker 6: That's great hair.
- 54:04Speaker 1: Yeah, but it's a very full head of hair.
- 54:05Speaker 5: And you have the little quiff going. I love it.
- 54:08Speaker 1: Fancy boy hair.
- 54:10Speaker 6: All natural, no product, no color. The answer you question
- 54:14Speaker 6: is our own Love Shopper, which is Australia's most affordable
- 54:18Speaker 6: financial advice service. I had been in financial services for
- 54:24Speaker 6: thirty five years.
- 54:25Speaker 4: And what was that are we taking advice right now
- 54:29Speaker 4: on the She's on the Money podcast from a medio
- 54:32Speaker 4: commutle Age white Man.
- 54:33Speaker 1: Is that what we're doing.
- 54:33Speaker 5: No, we're taking advice from a fantastic mili.
- 54:36Speaker 6: I'm not sure sixty qualifies as middle aged anymore? Does
- 54:40Speaker 6: it middle aged to take year old run with their
- 54:44Speaker 6: And having done that, I'd spend a lot of time
- 54:46Speaker 6: helping a lot of very wealthy people manage their money
- 54:50Speaker 6: and thought, you know, there's got to be a way
- 54:53Speaker 6: we can make this available to everybody, and so we
- 54:59Speaker 6: created business to deliver advice for five hundred and forty
- 55:03Speaker 6: seven dollars a year.
- 55:04Speaker 5: That's a money win. That's the money we use the.
- 55:06Speaker 6: Money win, and we do it all online. We use
- 55:08Speaker 6: technology to keep the costs down, and we focus on
- 55:11Speaker 6: the needs of younger people, which generally means people who
- 55:15Speaker 6: are in the workforce. They're going through life's three big changes,
- 55:19Speaker 6: which I call coupling, nesting, and parenting, so they're getting
- 55:22Speaker 6: used to dealing with money is a couple. They're dealing
- 55:25Speaker 6: with all the costs and budget pressures of buying a
- 55:30Speaker 6: home and raising kids, and we're here to help. I
- 55:34Speaker 6: like that birdlike yeah, well you're about to nest.
- 55:37Speaker 7: Hopefully listen to the property playbook to hear how that
- 55:40Speaker 7: goes some plug.
- 55:41Speaker 4: For me, just as like I'm on that one more
- 55:44Speaker 4: so go over to that one so you.
- 55:46Speaker 6: Can find us a life sure of it dot com
- 55:48Speaker 6: that are you.
- 55:48Speaker 4: Well, we'll obviously put all of your information in the
- 55:51Speaker 4: show notes because I think it's it's a really good platform,
- 55:53Speaker 4: and that honestly was not a very good sale of it,
- 55:56Speaker 4: because I just feel like it does exactly what it
- 55:58Speaker 4: says on the box, right, and that that's what a
- 56:01Speaker 4: community like She's on the money and a community like
- 56:04Speaker 4: yours Queenie is looking for. We want financial advice, but
- 56:08Speaker 4: we also want it to be affordable. And it goes
- 56:10Speaker 4: back to that, you know conversation we were having with one
- 56:13Speaker 4: of our members earlier today literally about.
- 56:15Speaker 1: How somebody called her on the phone and said.
- 56:17Speaker 4: Hey, we're going to sort out your super and she's like,
- 56:19Speaker 4: oh my gosh, I've been meaning to do that.
- 56:22Speaker 1: I've been putting it off. That's so wild.
- 56:24Speaker 4: And they were like, don't worry, like we've got it.
- 56:26Speaker 4: You know, how much do you have in super? What's
- 56:27Speaker 4: you remember now? But they just ask these questions that.
- 56:30Speaker 4: She was so excited to have this conversation because it
- 56:33Speaker 4: was something she'd been putting off. And then they said, look,
- 56:36Speaker 4: we can do it through your super don't worry. It
- 56:39Speaker 4: doesn't have to come out of your back pocket now.
- 56:40Speaker 4: And she said, oh, that's brilliant, that's so great. And
- 56:44Speaker 4: they messaged us before they signed and said, hey, you
- 56:47Speaker 4: just like something's off about this, like they seem legit.
- 56:50Speaker 4: I looked them up. They do have a license. But
- 56:52Speaker 4: the pressure got to her. She said, look, they just
- 56:55Speaker 4: really pressuring me to get back this signed document and
- 56:58Speaker 4: I just you said that I should be worried about that,
- 57:01Speaker 4: and I said, yeah, you absolutely should be, and I
- 57:02Speaker 4: have a look at it. Four thousand dollars will be
- 57:05Speaker 4: taken out of her superranuation to set it up, and
- 57:08Speaker 4: it's only super advice. It's not holistic advice. It doesn't
- 57:12Speaker 4: take into account any of her other circumstances. It was
- 57:15Speaker 4: purely superranuation. When I could go to a platform like
- 57:18Speaker 4: life Shurpa pay a very nominal fee for basically full
- 57:22Speaker 4: service financial advice that is going to put me in
- 57:24Speaker 4: the best possible position, and it's not going to put
- 57:28Speaker 4: me out. It's actually going to put me ahead. And
- 57:30Speaker 4: I think that it's one of those things that having
- 57:32Speaker 4: worked in the industry and knowing what good advice looks
- 57:36Speaker 4: like and what not so good advice looks like, you just.
- 57:38Speaker 1: Go, how did you do it?
- 57:39Speaker 4: Vince, Like, that's wild to think that I could go
- 57:42Speaker 4: get my super organized, you know, maybe get my insurances
- 57:45Speaker 4: done at the same time, maybe organize my investing plan
- 57:50Speaker 4: and have it worked exactly. It's a full service offering
- 57:53Speaker 4: that you know, some people don't want a full service offering,
- 57:56Speaker 4: and that's cool. You can work out what you need.
- 57:59Speaker 4: And it's not saying that this is the absolute product.
- 58:01Speaker 4: You need to talk to Vince or you're going to die.
- 58:04Speaker 1: But it's more well, if that works.
- 58:06Speaker 4: For you, then that makes sense. And it's coming from
- 58:08Speaker 4: a place that we trust, but it's also coming from
- 58:11Speaker 4: a place where you're like, look, I've made a lot
- 58:13Speaker 4: of rich people richer. I know how to do that.
- 58:16Speaker 4: I've done this for years thirty five to remind you.
- 58:20Speaker 4: But it's one of those things that I think a
- 58:22Speaker 4: lot of people are just looking for. I guess that answer,
- 58:24Speaker 4: how do I get that advice? How do I get connected?
- 58:27Speaker 4: And what do I do so we'll put all your
- 58:29Speaker 4: information in the show notes and make sure that you know.
- 58:32Speaker 1: If you're interested in hanging out with Vince a bit
- 58:34Speaker 1: more on the internet, you can.
- 58:35Speaker 7: We've all given ourselves a not so subtle plug that
- 58:37Speaker 7: someone's sitting here very humbly that hasn't taken that chance yet. Queen,
- 58:40Speaker 7: where can people find you if they want to keep
- 58:42Speaker 7: up with your stuff as well?
- 58:43Speaker 8: I post content on TikTok, Instagram, YouTube, you can find
- 58:47Speaker 8: me in all the platforms, and yeah, invest with Queen.
- 58:51Speaker 4: In obviously put your information in the show notes as well.
- 58:55Speaker 4: But Queene's content is so fun, like I don't know
- 58:58Speaker 4: how you do it, and pump out so much that
- 59:00Speaker 4: is every day, every single day, Like we cannot keep
- 59:04Speaker 4: up with even posting one Instagram story a day, let.
- 59:06Speaker 1: Alone how much content you create. So I am very impressed.
- 59:10Speaker 8: Oh, thank you appreciate it.
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- 1:00:00Speaker 6: The way that you want Me