172. How To Pre Sell (Get Cash Upfront) | Shopify Store

Ecommerce Podcast w/ Will de Bruin · May 14, 2026 · 9m

⁣⁣What if you could generate sales before you even have stock on hand?⁣⁣

⁣⁣

Pre-selling is one of the smartest ways to improve cash flow, validate demand, and reduce risk in your ecommerce business, when done properly.⁣⁣

⁣⁣

In this podcast, I break down how to set up a pre-sale strategy on your Shopify store that actually works.⁣⁣

⁣⁣

You’ll learn:⁣⁣

⁣⁣

✅ How to sell products before they’re in stock (without damaging trust)⁣⁣

✅ The messaging and offers that make customers comfortable buying upfront⁣⁣

✅ How pre-selling can fund your inventory and fuel growth⁣⁣

⁣⁣

If you want to bring cash into…