Latest / Influencer Confidential / Getting Paid By Brands: Secrets Influencers Don't Share! #240

Transcript

Getting Paid By Brands: Secrets Influencers Don't Share! #240 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the current, Well,
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  Speaker 1: let's jump in. I have a community of over one
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  Speaker 1: hundred and fifty thousand creators and influencers, and let me
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  Speaker 1: tell you, I have heard some things. I'm going to
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  Speaker 1: share the secrets. I'm going to dish it out. I
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  Speaker 1: am going to share what my community has shared with
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  Speaker 1: me so that you guys can be better prepared when
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  Speaker 1: it comes to working with brands and making money as
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  Speaker 1: a creator. I think what really sets me apart, makes
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  Speaker 1: me really interesting, is kind of like that I am
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  Speaker 1: the influencer's influencer. This is to say I have a
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  Speaker 1: community of creators. I'm talking to them all the time
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  Speaker 1: on calls, coaching friends like I am in the thick
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  Speaker 1: of this industry. So the things that I hear day
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  Speaker 1: in and day out shock me, and I think they're
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  Speaker 1: going to shock you too, and kind of pull back
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  Speaker 1: the curtain so that you can kind of see what
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  Speaker 1: really goes on in this industry. Let me tell you
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  Speaker 1: a little story as we get started. There's this creator
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  Speaker 1: who got a seventy thousand dollars brand deal. Everyone's like,
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  Speaker 1: oh my god, so crazy. It didn't start that way.
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  Speaker 1: She didn't knock on the brand store and say, hey, brand,
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  Speaker 1: how are you? I can have seventy thous That was
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  Speaker 1: not the story, but that's what everyone kind of thinks
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  Speaker 1: when you see, oh my god, you're working with this
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  Speaker 1: big brand. How cool? It actually started off with one post.
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  Speaker 1: It was one video post. I remember, this girl is
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  Speaker 1: based out in the UK. She shot content for like
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  Speaker 1: food brands, and she was a baker, and she started
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  Speaker 1: off with literally one video, and that one video became
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  Speaker 1: three videos, and then those three videos became six videos.
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  Speaker 1: And then this brand said, you know what, we want
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  Speaker 1: to give you our entire video production for the year,
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  Speaker 1: seventy thousand dollars to produce their content for the year.
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  Speaker 1: You see, we don't get to see all of that, right,
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  Speaker 1: We just see this creator working with the top brand
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  Speaker 1: and think it must have been just handed to her
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  Speaker 1: on a silver platter. Most of the creators that you
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  Speaker 1: see that have these big ambassadorship company isn't just going
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  Speaker 1: to give you one hundred thousand dollars partnership just for that.
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  Speaker 1: They like to test, they like to see. So the
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  Speaker 1: biggest thing to kind of set yourselves up for success
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  Speaker 1: in this is get them in the door to pay you.
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  Speaker 1: When a brand pays you once, it is a lot
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  Speaker 1: easier to get them to pay you again and again.
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  Speaker 1: You're not seeing a whole bunch of creators start off
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  Speaker 1: conversations in the one hundred thousand dollars range. Now, it
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  Speaker 1: does happen. It does happen where I have had creators,
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  Speaker 1: very elite creators that are known in the industry, But
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  Speaker 1: the times that that has happened has been through a
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  Speaker 1: PR agency, and the PR agency already kind of tested
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  Speaker 1: the creator with other clients. So even though it wasn't
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  Speaker 1: the first time working with this one big client, they've
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  Speaker 1: already worked with them before and know their audience is
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  Speaker 1: legit and converts and helps the brand reach their goals.
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  Speaker 1: Before we jump in, if you've ever wanted to hang
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  Speaker 1: out and meet in real life and you're listening in
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  Speaker 1: on the podcast, make sure you stick around to the
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  Speaker 1: end because I'm going to be sharing a special appearance
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  Speaker 1: that I will be making at a really exciting events
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  Speaker 1: here in North America. So make sure to stick around
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  Speaker 1: because I'll be sharing more as one of my teaching points.
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  Speaker 1: Another big secret, A lot of your favorite influencers they're
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  Speaker 1: doing stuff for free. They are. They are doing stuff
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  Speaker 1: for free, especially when it comes to travel and big expenses. Okay,
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  Speaker 1: now maybe it's for free. It's a twenty thousand dollars trip,
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  Speaker 1: they're getting it for free. I had an influencer the
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  Speaker 1: other day do her entire living room for free. You know,
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  Speaker 1: she had a fridge, donated her LG washer, you know
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  Speaker 1: all of that. It was for free. Her justification, this
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  Speaker 1: is what I would think to myself, is that she's
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  Speaker 1: now not paying for it and it lowers her expenses.
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  Speaker 1: So the whole like, don't do stuff for free. I
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  Speaker 1: am that team. You guys know that about me. I
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  Speaker 1: want to get you guys paid more than anyone. I
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  Speaker 1: am team. Don't do things for free, because nothing in
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  Speaker 1: life is free. We're gonna talk about taxes in a minute.
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  Speaker 1: You gotta pay taxes on free things. But you're a
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  Speaker 1: favorite influencer who just got her entire home decorated. Maybe
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  Speaker 1: she didn't get paid, and she may have put paid
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  Speaker 1: partnership because she has to disclose according to the FTC
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  Speaker 1: that there is a material connection, but she may have
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  Speaker 1: not gotten paid for said job, but her expenses are
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  Speaker 1: going down. Okay, so let's talk about the taxing for
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  Speaker 1: a second. So I am not an accountant, and I
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  Speaker 1: cannot give you official tax advice, but I do have
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  Speaker 1: a tax course that I made with an accountant. We
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  Speaker 1: partner together our accountant, and I asked her lauda walk
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  Speaker 1: us through taxes for creators because it's a little bit
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  Speaker 1: different when we talk about free stuff. Right when we
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  Speaker 1: talk about a free fridge. Let's just say you get
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  Speaker 1: five thousand dollars fridge given to you. You gotta pay
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  Speaker 1: taxes on said fridge. It's not free. People think there's
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  Speaker 1: free stuff, and there's a lot of creators that do
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  Speaker 1: not disclose legally you should be and our team is
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  Speaker 1: always going to be telling you, guys, you know you
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  Speaker 1: need to follow FTC guidelines here. But nothing in life
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  Speaker 1: is free. So even all those free stuff, there's taxes
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  Speaker 1: on that. Now I will leave a link to our
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  Speaker 1: influencer tax course that we made here with our accountant. Again,
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  Speaker 1: I am not qualified to speak on it, but is
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  Speaker 1: She's going to walk you through how to handle your
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  Speaker 1: taxes as a creator. Questions like taxes on gifted right,
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  Speaker 1: what needs to be disclosed, what doesn't? What's an expense?
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  Speaker 1: What isn't All of that that's covered in the tax course. Now,
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  Speaker 1: you guys are seeing your influencers getting paid and you're like,
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  Speaker 1: oh my god, how are they doing? How are they
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  Speaker 1: doing it? You know what they're not doing. They're not
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  Speaker 1: doing the one night stand approach where they're just selling
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  Speaker 1: one little video to the brand. They're doing packages. They're
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  Speaker 1: doing proposals. I always tell the creators and my pitching community,
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  Speaker 1: all my pitching students, my inner circle. You guys, if
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  Speaker 1: you're watching this video, you know how serious I am
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  Speaker 1: about this. The one night stand approach is not it. You,
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  Speaker 1: my friend, are a business owner. You are trying to
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  Speaker 1: go get business, so you need certain materials like a
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  Speaker 1: proposal document right that shows packages. You see, the reason
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  Speaker 1: these creators are scaling and making money is because they
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  Speaker 1: have financial goals for themselves and they are not pitching
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  Speaker 1: one offs. They're pitching partnerships and exactly that long term ones.
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  Speaker 1: If that proposals case studies are revolutionary. Look at Whitney
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  Speaker 1: right here. This creator left a testimonial on my Facebook group.
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  Speaker 1: This one shook me to my core because she has
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  Speaker 1: seven thousand followers, and here at the bottom of her testimonial,
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  Speaker 1: she says, we're not even in a sexy niche, but
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  Speaker 1: they got a six figure brand deal and two other
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  Speaker 1: brand deals in the five figure range. We're talking ten
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  Speaker 1: kN up and we're talking one hundred thousand dollars brand deal.
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  Speaker 1: And she says it very clearly in the testimonial. She
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  Speaker 1: didn't even pitch the brand. She said, because of our
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  Speaker 1: program and our course, she was able to elevate her
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  Speaker 1: media kit, case studies and proposals, and that is what
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  Speaker 1: got the brand hooked. And that is how she, with
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  Speaker 1: only seven thousand followers, generated a six figure brand deal.
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  Speaker 1: That's pretty epic. She has the Pitching a Brand's Master course.
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  Speaker 1: You guys can have access to it too. I have
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  Speaker 1: a secret code for y'all. It's Secret five hundred. If
• 6:53
  Speaker 1: you're listening in on the podcast or you are watching
• 6:56
  Speaker 1: on our channel on YouTube, use this code to get
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  Speaker 1: five hundred dollars off the course. There's also a live element, y'all.
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  Speaker 1: This is going to literally be a game changer if
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  Speaker 1: you're looking to take your brand partnerships to the next level.
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  Speaker 1: Now they're big secret. You see your favorite creator working
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  Speaker 1: with a brand, you must think that they have to
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  Speaker 1: post or that they're creating content. What about talent? Do
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  Speaker 1: you know many creators I now see filling in talent positions.
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  Speaker 1: They're working with companies like Lows and Walmart. Walmart has
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  Speaker 1: its own production team. They got everything covered. You're just
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  Speaker 1: coming in now as talent. Maybe they're looking for a
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  Speaker 1: family with three young children under the ages of five.
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  Speaker 1: They're looking for a certain criteria and you and your
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  Speaker 1: family fit that criteria, or you fit that criteria. Because
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  Speaker 1: here's the thing that I think can also kind of
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  Speaker 1: give you guys a little bit of like flexibility. It's
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  Speaker 1: like casting for a role. Okay, I'm gonna make a
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  Speaker 1: story here, but I'm gonna drive a point. My daughter's
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  Speaker 1: in theater. Okay, she is auditioning for a role. No
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  Speaker 1: matter what, if there are other people in the cast
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  Speaker 1: that are taller than her, she can't get the mother
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  Speaker 1: role right the kid. If you are auditioning physically, you
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  Speaker 1: cannot be the mom in the play. If you were
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  Speaker 1: shorter than the daughter, right, So that's kind of the
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  Speaker 1: similar thing. When it comes to influencer casting, it's auditions.
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  Speaker 1: You're not not getting it because they don't like you.
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  Speaker 1: It's not a personal thing. It's casting. It's like modeling,
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  Speaker 1: you know at one point, and modeling does not always
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  Speaker 1: mean beauty. It just means do you fit the look
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  Speaker 1: that they are looking for for their campaign. That's why
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  Speaker 1: talent jobs are exciting because we're seeing so many more
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  Speaker 1: influencers get talent jobs. But again, they put paid partnership
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  Speaker 1: or they're sharing it on their social and you must
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  Speaker 1: think that they have to post and they're not a
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  Speaker 1: lot of your favorite influencers. You know what they're doing.
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  Speaker 1: They're investing in their businesses and they're finding these brands
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  Speaker 1: in person. They realize that pitching over email is great.
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  Speaker 1: They realize that pitching on the phone is great, but
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  Speaker 1: sometimes you got to get face to face so people
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  Speaker 1: can feel your energy. So they're going to find these brands, right.
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  Speaker 1: There's conferences. There's conferences all over the world on different
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  Speaker 1: areas and different interests. Take us for example, this summer,
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  Speaker 1: we're going to be in Quebec City, going to be
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  Speaker 1: speaking at TBEX. This is a big travel conference where
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  Speaker 1: there will be tourism boards and travel creators will go
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  Speaker 1: and meet these brands in person and network in person.
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  Speaker 1: So these creators are going and networking in person, handing
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  Speaker 1: their media kits in person, asking for a business card, smiling,
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  Speaker 1: being human. Pitching in person is a secret code to
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  Speaker 1: success because now you're able to create that human connection. Now,
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  Speaker 1: if you guys want to come join us this summer
• 9:27
  Speaker 1: in Quebec, I do have an affiliate code you sidewalker
• 9:30
  Speaker 1: fifteen for fifteen percent off admission. Like I said, our
• 9:33
  Speaker 1: team is going to be there. We're going to be
• 9:35
  Speaker 1: hosting a session on negotiations, We're going to be having
• 9:38
  Speaker 1: a booth there, we'll probably be filming our podcast there.
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  Speaker 1: So if you do end up coming, make sure to
• 9:43
  Speaker 1: stop by and say hello to us and use our
• 9:45
  Speaker 1: code sidewalker fifteen four fifteen percent off your ticket. Now,
• 9:49
  Speaker 1: this is something I have a creator that I work
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  Speaker 1: with and she'll send me whatsopps and this drives her
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  Speaker 1: nuts because she's like, no one is talking about this. Why.
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  Speaker 1: Here's the thing. Not all influencers disclose. Some of them
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  Speaker 1: literally lie. She was like Nina I was doing this
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  Speaker 1: campaign with a tourism board. It's a big city, Okay,
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  Speaker 1: they were doing a campaign. It was her and four
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  Speaker 1: other girls. She was the only one that disclosed online
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  Speaker 1: that this was a paid partnership. She saw all the
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  Speaker 1: other creators and she's like, why aren't they disclosing? And
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  Speaker 1: she asked one of them actually, she was like, oh,
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  Speaker 1: aren't you we supposed to disclose and the girls like, yeah,
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  Speaker 1: I'm just not going to. It doesn't do well when
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  Speaker 1: I you know whatever. And she was so upset and
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  Speaker 1: taken aback. She's like, I'm disclosing, but they are not.
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  Speaker 1: And sometimes hate to break it to you. It's a
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  Speaker 1: hard truth. Some people are unethical in business. That does
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  Speaker 1: not mean that you should be. You should always do
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  Speaker 1: the right thing, like I told my client and she disclosed,
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  Speaker 1: and that is the right thing to do. But not
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  Speaker 1: all influencers are going to do the right thing. Sometimes
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  Speaker 1: they're going to do shady things and unethical things like
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  Speaker 1: not disclosed when you should. So just kind of knowing
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  Speaker 1: that again, don't worry about them and the noise that
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  Speaker 1: other people do. Focus on your own business and always
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  Speaker 1: make sure that you are doing things by the book.
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  Speaker 1: Because that's how you build a trustworthy brand for yourself
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  Speaker 1: and reputation with the partners that you also work with.
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  Speaker 1: So I hope some of these secrets have helped you
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  Speaker 1: kind of see behind the curtain of how influencers are monetizing,
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  Speaker 1: how they're making their businesses, and how not everything is
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  Speaker 1: what it appears online. I hope you enjoyed today's episode.
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  Speaker 1: If you did, make sure to rate, review, and subscribe
• 11:19
  Speaker 1: to our show and visit Sidewalkerdaily dot com for more
• 11:24
  Speaker 1: resources on all things influencer, marketing and social media. Until
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  Speaker 1: next time,