Latest / What is Business Development? / Episode 138 "Connect To Close" with Amy Reczek
Transcript
- 0:03Speaker 1: Welcome to the Business Development podcast, brought to you by
- 0:07Speaker 1: the Global Business Development Association, delivering the strategies and tactics
- 0:11Speaker 1: to boost your career and corporate growth.
- 0:21Speaker 2: Hello BD pros, and welcome to the Global Business Development
- 0:25Speaker 2: Association podcast called What is Business Development Now? Folks, let
- 0:31Speaker 2: me ask you. Do you do everything you've been trained
- 0:34Speaker 2: to do but still get ghosted or struggle to hit
- 0:37Speaker 2: sales numbers you're aiming for? Or do you hear a
- 0:40Speaker 2: voice of doubt when you place cold calls or follow
- 0:43Speaker 2: ups telling you that you're bothering prospects? Do you feel
- 0:47Speaker 2: like your nerves get the best of you and meetings
- 0:49Speaker 2: of presentations? Why is that? Well, we're going to get
- 0:53Speaker 2: to why that might be with our guest today. But
- 0:57Speaker 2: before we introduce our fantastic guest author, I'd like to
- 1:03Speaker 2: talk to you about another little fantastic book here, and
- 1:06Speaker 2: it's called The Business Development Body of Knowledge. A lot
- 1:09Speaker 2: of you that listen to this show you know that
- 1:11Speaker 2: this is the fundamental, universal guide for business developers around
- 1:17Speaker 2: the world to understand business development, the profession, the history,
- 1:21Speaker 2: the tactics, the operations, and the strategy. And once you
- 1:25Speaker 2: master this book, you can then take your Business Development
- 1:29Speaker 2: Professional Certification exam at our website. That's at GBD Association
- 1:36Speaker 2: dot org. Now let's go to our book today that
- 1:41Speaker 2: we'll talk about. And the book is called Connect to
- 1:47Speaker 2: Close and Connect to Close is a book that's you know,
- 1:54Speaker 2: it's really a timely book, and I think it's something
- 1:58Speaker 2: that so many people really struggle with because most sales
- 2:02Speaker 2: books they generally hit the mark or miss the mark.
- 2:06Speaker 2: As I should say, they tell you to build relationships,
- 2:08Speaker 2: but they don't teach you how to establish credibility and
- 2:13Speaker 2: trust with your clients and folks. You know that chapter
- 2:16Speaker 2: one of the Business Development Body of Knowledge, we get
- 2:18Speaker 2: right into it. We start with that fundamental foundation all
- 2:22Speaker 2: about trust. And you know, when you read a lot
- 2:25Speaker 2: of sales books, they tell you to be confident, empathetic
- 2:28Speaker 2: and engagement, but they don't actually teach you how to
- 2:31Speaker 2: do that. Well, our guest author today, Amy bridges that
- 2:35Speaker 2: gap with her Brew Method. That sounds pretty good. It's
- 2:40Speaker 2: b r Ew and the Brew Method is a no
- 2:44Speaker 2: nonsense framework that turns so called soft skills into tangible,
- 2:50Speaker 2: repeatable actions that help you stand out and stand in
- 2:54Speaker 2: your power. Now, let me tell you a little bit
- 2:56Speaker 2: about our guest author. Amy works with management teams, into vials,
- 3:00Speaker 2: and entire companies to help them level up their communication
- 3:04Speaker 2: and increase sales. She's a very well respected sales executive
- 3:09Speaker 2: and has a distinguished seventeen year career. She helps her
- 3:13Speaker 2: clients forge solid relationships with strategic partners across all organizational
- 3:18Speaker 2: levels to create lifelong customers. Amy's available for corporate training,
- 3:24Speaker 2: speaking engagements, educational classes, networking events, and one on one coaching.
- 3:31Speaker 2: But more importantly, Amy is available with us right now. Amy,
- 3:36Speaker 2: welcome to the show.
- 3:38Speaker 3: Thank you, Tony. I'm going to hire you now for
- 3:40Speaker 3: my intro everywhere I go.
- 3:44Speaker 2: That's great. Well, sure anytime, Amy. Do I have to
- 3:47Speaker 2: introduce your puppy as well? And when I do that?
- 3:49Speaker 3: Oh yes, yeah. So Emerson lives on my lap. For
- 3:53Speaker 3: those that are watching, you can meet Emerson. This is
- 3:56Speaker 3: a little e He is the mask of our company.
- 4:02Speaker 3: It was unofficial and now it's official because he has
- 4:05Speaker 3: met pretty much every client virtually ever. So he's he's
- 4:09Speaker 3: here rooting for everybody, just like we are. Yeah.
- 4:12Speaker 2: Well, he looks great on camera, folks, if you're just
- 4:15Speaker 2: listening to the podcast and not watching us on YouTube,
- 4:18Speaker 2: This is officially the first puppy we've had on our
- 4:22Speaker 2: podcast's and he's quite the professional, very well behaved and
- 4:27Speaker 2: just just a hand for the camera there. So great
- 4:32Speaker 2: to have that.
- 4:33Speaker 3: Thank you, Amy.
- 4:34Speaker 2: All Right, So, Amy, I always like i'd like to
- 4:36Speaker 2: ask our guests when they joined the show, you know,
- 4:40Speaker 2: how did you get into the business development profession and
- 4:43Speaker 2: why did you write the book?
- 4:45Speaker 3: Yeah? Boy, so way back in the day when I
- 4:49Speaker 3: started it was it was the classic I needed a job,
- 4:53Speaker 3: and then I quickly fell into it. That's a little
- 4:56Speaker 3: different now. It's amazing to me that they offer biz
- 4:58Speaker 3: dev and sales in car, which is phenomenal. Yes, we
- 5:02Speaker 3: need more of that, but you know, I just I
- 5:05Speaker 3: fell into it, and then six months in I was like, oh,
- 5:07Speaker 3: I kind of like this, I can do this. This
- 5:10Speaker 3: is communication, this is connection, this is the psychology of
- 5:13Speaker 3: how we interact.
- 5:15Speaker 2: Right.
- 5:16Speaker 3: So, yeah, I did that for a long time, and
- 5:19Speaker 3: then when I transferred over and started my company, I
- 5:22Speaker 3: started the company because of what I was missing in
- 5:25Speaker 3: my career. And you talked about that a little bit
- 5:27Speaker 3: in your introduction of really that trust building. How do
- 5:31Speaker 3: we build those relationships? Well, we're taught over and over
- 5:35Speaker 3: We're preached to over and over again of you know,
- 5:37Speaker 3: go out and make relationships, go to networking events, go
- 5:40Speaker 3: to conferences, do the thing. But nobody actually tells us
- 5:44Speaker 3: that that is a practice skill. Everybody assumes that that's
- 5:47Speaker 3: something that you're just born with and have, especially if
- 5:50Speaker 3: you were within business development. But that is not the case.
- 5:53Speaker 3: And so really took the company into that mode. And
- 5:56Speaker 3: then the book itself came out of the last seven
- 6:00Speaker 3: years of this company diving in with corporations with teams
- 6:05Speaker 3: of really, where are those struggles and taking those struggles,
- 6:10Speaker 3: putting it into a methodology that people can build on
- 6:13Speaker 3: their own to help them with their success. Wow.
- 6:18Speaker 2: That's great, Amy, And I like how you talked about
- 6:20Speaker 2: how you entered the business development profession, which is the
- 6:25Speaker 2: same way a lot of folks in BD entering the profession.
- 6:29Speaker 2: They didn't have any formal training, they didn't have academic training.
- 6:32Speaker 2: And let's face it, there are not a lot of
- 6:35Speaker 2: universities and colleges that provide a lot of sales training,
- 6:38Speaker 2: let alone business development training. GBDA routinely looks at the
- 6:45Speaker 2: list of colleges and universities that provide BD education and
- 6:49Speaker 2: they're really only about a dozen right now, not that many.
- 6:53Speaker 2: They're more in sales and a lot more in marketing.
- 6:56Speaker 2: So it's great to have folks like you who entered
- 6:59Speaker 2: the profession and feel like they have to contribute to
- 7:04Speaker 2: the academics of our profession. And there's a lot of
- 7:07Speaker 2: science behind it. And you start off with educating folks
- 7:11Speaker 2: about how important trust is. And again, folks, we're talking
- 7:16Speaker 2: about Amy's new book. It's called Connect to Close, How
- 7:19Speaker 2: to Communicate with power, build momentum, and drive results. All right,
- 7:25Speaker 2: so Amy, let's start off with tactic number one from
- 7:28Speaker 2: your book that you would really like to emphasize to
- 7:31Speaker 2: drive results.
- 7:34Speaker 3: So if we're talking around things that people can take
- 7:37Speaker 3: and say, Okay, this is why I need this book
- 7:39Speaker 3: or I can do this. The first one is the
- 7:42Speaker 3: methodology itself. So the methodology has four different parts. It's
- 7:47Speaker 3: be the moment, raise your confidence because we also know
- 7:51Speaker 3: that that's learned now, and practice your confidence. Engage, so
- 7:56Speaker 3: how are you engaging for impact? And then what about
- 7:59Speaker 3: all stuff? Right, I don't know about you and your audience,
- 8:02Speaker 3: but I've never had a meeting that's gone one hundred
- 8:04Speaker 3: percent perfect. There's always something that's gonna go on, So
- 8:07Speaker 3: how are you preparing yourself for the unknown? A bit more?
- 8:13Speaker 3: That's the methodology, So the taking that and saying, okay,
- 8:17Speaker 3: how do I brew that for my own brew? And
- 8:20Speaker 3: that's why we I am a lover of coffee. That's
- 8:23Speaker 3: why we did that acronym that way. But really it's
- 8:26Speaker 3: so you can design your own path, you know, and
- 8:30Speaker 3: seeing and being around business development for so long and
- 8:33Speaker 3: all of the books you had mentioned too of things
- 8:37Speaker 3: that tell us all the things that we should be doing,
- 8:40Speaker 3: but they don't tell us the how, right, And then
- 8:43Speaker 3: the problem with that too is that the how is
- 8:45Speaker 3: unique to you. So there may be some things that
- 8:48Speaker 3: you take from one thing, but you're not landing with
- 8:51Speaker 3: other things, or you maybe don't need it in this moment.
- 8:54Speaker 3: That's what that methodology is for. So that would be
- 8:57Speaker 3: the number one there is overall. That methodology is a
- 9:01Speaker 3: framework for you to brew your own cup, however you
- 9:05Speaker 3: want to brew it within the moment, whether that is
- 9:08Speaker 3: your meetings, whether that's a conference, whether that's a really
- 9:12Speaker 3: high stakes close, whatever that is taking the moment and
- 9:16Speaker 3: going through that to make sure that you're solid all right.
- 9:20Speaker 2: I always like the opportunity to brew some BD. And
- 9:24Speaker 2: I also really keed in on what you just said
- 9:28Speaker 2: about confidence and how confidence can be a learned skill.
- 9:32Speaker 2: And I think a lot of folks probably struggle with
- 9:35Speaker 2: that confidence piece. Can you talk a little bit about
- 9:38Speaker 2: how that can be a learned skill for folks? How
- 9:41Speaker 2: do you teach your clients to be more confident?
- 9:44Speaker 3: Yeah, so I have a psych degree and I'm certified
- 9:48Speaker 3: in nonverbal communication as well, and so that comes into
- 9:51Speaker 3: play heavily when we're talking around confidence. When we see
- 9:55Speaker 3: someone with quote unquote charisma or they have that it factor,
- 9:59Speaker 3: we think that that's just part of who they are
- 10:01Speaker 3: genetically and maybe right maybe they have a little bit
- 10:05Speaker 3: more of that outgoing type of personality. And also, no,
- 10:11Speaker 3: that is no one is born and they have charisma.
- 10:15Speaker 3: That is a practiced, learned skill. And so when we're
- 10:18Speaker 3: thinking about that, the way to start that is really
- 10:21Speaker 3: within your own cues of your nonverbal communication. How are
- 10:25Speaker 3: you showing up? Your confidence is going to show within
- 10:29Speaker 3: how you're presenting before you ever speak. So if we're
- 10:32Speaker 3: less confident, our shoulders are going to go down, our
- 10:35Speaker 3: posture is not going to be great. Maybe we don't
- 10:38Speaker 3: make enough as much eye contact, we're going to hide
- 10:41Speaker 3: our hands interestingly enough. So those type of things are
- 10:45Speaker 3: really going to cue people within our confidence level, and
- 10:47Speaker 3: it's cueing us on a psychological level. So that's where
- 10:51Speaker 3: to start. If you're going to take some of your
- 10:53Speaker 3: power skills for nonverbal that would be number one year posture,
- 10:58Speaker 3: making sure that that's up and open. There's a reason
- 11:00Speaker 3: why I have this little power playgirl right behind me,
- 11:04Speaker 3: the little statue that's your Superman Superwoman pose. It psychologically
- 11:09Speaker 3: helps you be more confident. So if we can practice
- 11:12Speaker 3: that before we ever walk into a room, that's your
- 11:14Speaker 3: number one nugget on that practice, practice, practice. It sounds obvious,
- 11:20Speaker 3: that does not mean it's easy. So that's where I
- 11:23Speaker 3: would start with your confidence level.
- 11:25Speaker 2: Yeah. I like what you say about confidence and charisma.
- 11:30Speaker 2: These are learned skills and they can be learned. Some
- 11:34Speaker 2: may have it picked it up earlier in life than others,
- 11:39Speaker 2: but it's something that everybody can learn and something that
- 11:42Speaker 2: everybody could probably refine over time. We all fall into
- 11:47Speaker 2: bad habits over time, and we probably mirror what we
- 11:51Speaker 2: also see. And I really like about how you emphasize
- 11:54Speaker 2: the nonverbal communication. Those cues of how you have posture,
- 12:02Speaker 2: how you position yourself, how you make eye contact. These
- 12:07Speaker 2: are all non verbal cues that subconsciously the people we
- 12:11Speaker 2: talk to pick up on, and these are things that
- 12:15Speaker 2: we can consciously focus on. And it's so easy to
- 12:19Speaker 2: get tripped up subconsciously and let ourselves just fall into
- 12:24Speaker 2: physical manifestation that really isn't demonstrating any kind of confidence.
- 12:29Speaker 2: So this is great, Okay, So we have the Brew,
- 12:31Speaker 2: we have the concept of the Brew. We have some confidence.
- 12:34Speaker 2: Now to move into key tactic or take away number
- 12:38Speaker 2: two from your book, what do you have for us?
- 12:41Speaker 3: So the tackling number two would be where's your growth mode?
- 12:45Speaker 3: For one percent? Every single day. We're not reinventing the wheel.
- 12:51Speaker 3: Everyone who is doing what they do today are the
- 12:53Speaker 3: experts in the room, the people who are the educators,
- 12:57Speaker 3: the trainers, the consultants live in your world as you do.
- 13:03Speaker 3: So you making sure that you're taking these things that
- 13:06Speaker 3: you can plug and play into your world and grow
- 13:09Speaker 3: by one percent. So we're not changing the whole thing.
- 13:12Speaker 3: We're just lifting. So we're lifting, we're tweaking, we're being
- 13:16Speaker 3: more present all of those things that go into that
- 13:20Speaker 3: one percent. So thinking every day every week, Hey, where's
- 13:23Speaker 3: my one percent lift of this week? What are we doing?
- 13:26Speaker 3: How am I practicing? Did I practice out loud? Maybe
- 13:30Speaker 3: that's one you haven't done for a long time, or
- 13:32Speaker 3: if ever, those are those things that we want to
- 13:35Speaker 3: do to really lift and get better.
- 13:38Speaker 2: So many people think that they have to do so
- 13:40Speaker 2: much all at once, and it really is these incremental changes,
- 13:44Speaker 2: first of all, that are achievable. Because so many folks
- 13:48Speaker 2: think they have to make this big change and then
- 13:51Speaker 2: they realize in a very short period of chine they
- 13:53Speaker 2: haven't made it, they haven't accomplished whatever that big goal was.
- 13:57Speaker 2: But it really comes down to persistently pursuing these one
- 14:03Speaker 2: percent incremental gains every day, every week, and those start
- 14:07Speaker 2: to compound, they add up over time, and they can
- 14:11Speaker 2: be really powerful. And I think it's not just how
- 14:15Speaker 2: we present ourselves, it's also in our pipeline, the relationships
- 14:19Speaker 2: where we're building. Are we getting one percent more each day?
- 14:23Speaker 2: And that's a more achievable metric that allows us to
- 14:27Speaker 2: continue driving forward as opposed to trying to accomplish some big,
- 14:32Speaker 2: substantial gain all at once. And so when you're talking
- 14:35Speaker 2: about the one percent, is there something that you're training
- 14:39Speaker 2: your students in. Is there some sort of chart or
- 14:43Speaker 2: something where they're documenting their progress so that they can
- 14:46Speaker 2: see these gains, whether they're quantitative or qualitative.
- 14:50Speaker 3: Yeah, So we break it out into every step of
- 14:53Speaker 3: the process. So if you go from prospecting to a
- 14:57Speaker 3: networking event, to outreach, to meet, to follow up, right,
- 15:02Speaker 3: all of the steps within a cycle of that relationship building,
- 15:07Speaker 3: then we're going to put that one percent through that
- 15:09Speaker 3: entire program. So where are you So this goes back
- 15:13Speaker 3: to your own brew method. Maybe you're a rock start prospecting,
- 15:17Speaker 3: You're like, I am locked in there, but you know
- 15:19Speaker 3: where I really need help are my meetings. My meetings
- 15:22Speaker 3: seem to fall a little bit flat. Okay, so let's
- 15:24Speaker 3: move over there, and then let's talk about your one
- 15:26Speaker 3: percent lift. It probably should be your open. We're going
- 15:28Speaker 3: to start with your open. You either gain people or
- 15:32Speaker 3: you lose people within that first two minutes. So how
- 15:35Speaker 3: are we presenting that? What is that tactic? So we
- 15:38Speaker 3: have all of those things built in within within those processes.
- 15:42Speaker 3: The other thing that came up for me when you
- 15:44Speaker 3: were talking was this mindset shift. A lot of this
- 15:48Speaker 3: is mindset first, but this mindset shift of really focusing
- 15:53Speaker 3: on your habits in your day to day one percent.
- 15:57Speaker 3: When we get super heavy and it's big and it
- 16:00Speaker 3: kind of overtakes us and we're life, I don't even
- 16:01Speaker 3: know how to achieve this. We're looking and we're stuck
- 16:04Speaker 3: at the result or the goal. So your goal that
- 16:08Speaker 3: you have, which is always going to be a dollar,
- 16:09Speaker 3: but it's also going to be a number of maybe
- 16:12Speaker 3: X amount of clients or x amount of outreach, whatever
- 16:14Speaker 3: that is, that is your result of your one percent
- 16:19Speaker 3: lift every day. So that hopefully then in that mindset shift,
- 16:24Speaker 3: makes that more doable in your day today instead of like,
- 16:28Speaker 3: oh my gosh, this is a huge number I got
- 16:30Speaker 3: to hit or in behind already in my quota whatever
- 16:33Speaker 3: that is, taking that and saying that's the result, and
- 16:36Speaker 3: I got to focus over here on my day to day.
- 16:39Speaker 2: So you're saying, focus on those things that you definitely
- 16:44Speaker 2: need to make changes too, so you could hit your
- 16:46Speaker 2: overall goal and find out where your weakest and then
- 16:50Speaker 2: focus on how am I going to achieve one percent
- 16:54Speaker 2: improvements in that weakness so that I can achieve my
- 16:57Speaker 2: overall goal. And you're documenting that unotatively probably looking at
- 17:01Speaker 2: your KPIs your key performance indicators, and watching those metrics
- 17:06Speaker 2: to see if you're really hitting those one percent gains. Okay, great, well,
- 17:09Speaker 2: let's roll right into tactic number three.
- 17:14Speaker 3: This may be my favorite one just due to my
- 17:16Speaker 3: backstory on this. So number three is going to be
- 17:19Speaker 3: your micro moments. Be a lot more present in the
- 17:23Speaker 3: micro moments of your life. We can start this in
- 17:27Speaker 3: your day to day that has nothing to do with business.
- 17:30Speaker 3: So when you go grab your coffee at your favorite barista,
- 17:33Speaker 3: look around at the micro moments that are happening. Are
- 17:35Speaker 3: you engaging with the person that's behind the counter. Did
- 17:39Speaker 3: you say good morning? If you're walking by somebody, if
- 17:43Speaker 3: you're on a walk, are you saying good afternoon? How
- 17:45Speaker 3: are you today? How are you showing up in those
- 17:49Speaker 3: micro moments to really have a bigger effect, And it's
- 17:53Speaker 3: an intentional presence instead of we all have I'm going
- 17:57Speaker 3: to show our phone, we all have these little nifty
- 17:59Speaker 3: divices that are just killing us in communication. Put it
- 18:04Speaker 3: away and see how uncomfortable you get, and see if
- 18:07Speaker 3: you can have that engagement more and create those those
- 18:11Speaker 3: micro moments within your day today.
- 18:14Speaker 2: So you talk about the micro moments in everyday situations.
- 18:18Speaker 2: How do you leverage that in business development when you're
- 18:23Speaker 2: actually in a meeting, you're talking to a prospect, you're
- 18:26Speaker 2: talking to an existing client. How do you emphasize those
- 18:32Speaker 2: micro moments.
- 18:33Speaker 3: You stop winging it? Number one, So last week I
- 18:37Speaker 3: had a great this is phenomenal. I had somebody on
- 18:39Speaker 3: a team say to me because we were talking about
- 18:42Speaker 3: like networking or getting getting together clients, and I said, well,
- 18:45Speaker 3: what do you do today? And she said, well, I
- 18:46Speaker 3: kind of wing it with minimal awkwardness. It was like, yes,
- 18:52Speaker 3: that's amazing, and we're not going to do that anymore.
- 18:56Speaker 3: And all of us, one hundred percent of all of
- 18:58Speaker 3: us have we're good wingers, right Like if we if
- 19:01Speaker 3: we're in this business development and we kind of get
- 19:03Speaker 3: in the trenches and we kind of get in that
- 19:05Speaker 3: mundane and we're gonna start winging it like, oh this
- 19:07Speaker 3: is old hat, I know this client already. Do you
- 19:11Speaker 3: do you though? Would be my question? Prepare way more
- 19:15Speaker 3: than you do, right because everyone has life events, everyone
- 19:19Speaker 3: has seasons, including your client, including the business that they
- 19:23Speaker 3: work for or own. Really start recognizing these moments in
- 19:28Speaker 3: time that are actually happening a micro moment could be
- 19:32Speaker 3: something that's universal. So we're talking right off of the
- 19:35Speaker 3: nixt win from New York, right, that is something that
- 19:38Speaker 3: has lifted up. It seems like the whole nation. If
- 19:41Speaker 3: I'm talking to somebody out east and be like, all right,
- 19:43Speaker 3: tell me we glued. We glued to the TV. Right.
- 19:46Speaker 3: These are micro moments that we can bring in instead
- 19:49Speaker 3: of oh, hey, so I know that I saw you
- 19:51Speaker 3: in Q one. A couple months have gone by, So
- 19:54Speaker 3: how are things going. That's winging it, that's being unintentional,
- 19:58Speaker 3: that's not being present. So a couple ways that we
- 20:02Speaker 3: can do that is again life events, world events, right,
- 20:04Speaker 3: we can pull that in when there's some really good
- 20:07Speaker 3: energy around those, but actually starting to recognize how we
- 20:11Speaker 3: are communicating within our verbal nonverbal too, but in our verbal.
- 20:15Speaker 3: If you were asking the same questions you asked for
- 20:18Speaker 3: the last year, we need to start changing those up.
- 20:23Speaker 3: If you are coming in and starting meetings the exact
- 20:25Speaker 3: same way you've always started them from the beginning of time,
- 20:28Speaker 3: let's talk about how you can be more present and
- 20:30Speaker 3: change those up. Those things are micro moments. People will
- 20:35Speaker 3: respond to that. How you say hello to someone, If
- 20:38Speaker 3: you say hey, Tony's great to see you, or Tony,
- 20:43Speaker 3: I haven't seen you for a couple of months. How
- 20:44Speaker 3: have you been micro moment. We need to be authentic, right,
- 20:49Speaker 3: but we need to be a lot more present within that.
- 20:53Speaker 2: Well, it seems like we've only been talking for a
- 20:55Speaker 2: micro moment. Amy, I can talk to you for hours
- 20:58Speaker 2: about your new book, and folks, again, the name of
- 21:02Speaker 2: Amy's book is Connect to Clothes, How to communicate with power,
- 21:07Speaker 2: build momentum, and drive results. And so I'll just kind
- 21:11Speaker 2: of summarize those top three takeaways. First of all, it's
- 21:14Speaker 2: the Brew formula, and what we talked about in that
- 21:18Speaker 2: Brew formula is showing up with confidence and the different
- 21:22Speaker 2: ways that you can train yourself to be confident. And
- 21:26Speaker 2: then the next thing we talked about was the one percent.
- 21:30Speaker 2: How are we getting one percent better every day every week?
- 21:34Speaker 2: How are we tracking those in our key performance indicators,
- 21:37Speaker 2: whether it's a quantitative assessment or a qualitative assessment, always
- 21:42Speaker 2: driving for that one percent better in everything that we do.
- 21:45Speaker 2: And then finally showing up for those micromonents. And to
- 21:49Speaker 2: be able to create that space for micro moments, you
- 21:52Speaker 2: have to prepare. So we always used to say in
- 21:55Speaker 2: the military. Proper planning prevents poor performance and when you do,
- 22:00Speaker 2: it frees up the space to really be keyed in,
- 22:03Speaker 2: engaged to the discussion, and be authentic when we engage
- 22:07Speaker 2: with our prospects and clients. And Amy, I think this
- 22:12Speaker 2: has been so wonderful and it's been very engaging. You're fantastic.
- 22:18Speaker 2: It's wonderful to have your puppy join us on the
- 22:21Speaker 2: podcast today. That was so fun. And folks, again, the
- 22:26Speaker 2: book is called Connect to Close, How to Communicate with power,
- 22:29Speaker 2: build momentum and drive results. Amy, tell us a little
- 22:32Speaker 2: bit about how folks can connect with you. Where can
- 22:35Speaker 2: they get your book and how can they follow your work?
- 22:39Speaker 3: Yeah, thanks for that. Then get the book on Amazon
- 22:42Speaker 3: so you can just type in connect to clothes or
- 22:45Speaker 3: my name. Please follow me on LinkedIn, message me on LinkedIn.
- 22:49Speaker 3: I'm there a lot, and then you can also email
- 22:51Speaker 3: me at Amy at Salesanpresence dot com. We'd love to
- 22:54Speaker 3: have a conversation all.
- 22:56Speaker 2: Right, Amy, thank you so much for this conversation. Can't
- 22:59Speaker 2: wait to have you back on the show again sometime
- 23:01Speaker 2: in the future. And thank you for everything you've done
- 23:04Speaker 2: for the business development profession.
- 23:06Speaker 1: Thanks Tony, thank you for listening to the Business Development Podcast.
- 23:15Speaker 1: Join our free community of corporate partners and business development
- 23:19Speaker 1: professionals advancing the art, science, and ethics of the business
- 23:24Speaker 1: development profession at Gbdassociation dot org.