137: From Referrals to Rainmaker: Rilee Harrison on Authentic Lawyer Branding and Building a Modern PI Practice
In this high-impact episode of the Lead Counsel Podcast, host Tom Tona sits down with Oklahoma City personal injury lawyer Rilee Harrison—also known as "Barred and Bearded" on social media—to unpack the real formula behind modern legal marketing. From growing a loyal online following to generating over 250 cases organically without a single dollar spent on ads, Rilee shares a playbook for young lawyers, firm owners, and rainmakers alike.
Together, Tom and Rilee explore how authenticity, values, and consistency are the cornerstones of lasting success in today's competitive legal landscape…
The skinny
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