#147 - Your Magnetic Niche
In this solo episode of Referrals Done Right, Scott shares one of the biggest insights he has uncovered during his recent season of reflection. After interviewing Emily Armstrong, he completed her Magnetic Niche exercise and realized he did not have a credibility problem. He had a clarity problem. That realization sparked a deeper conversation about why so many business owners struggle to explain exactly who they help and the specific problems they solve. Scott explains how greater clarity can transform your messaging, strengthen your relationships and attract the right opportunities…
The skinny
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