Latest / Influencer Confidential / Creator Retreat on Virgin Voyages! | Creator Wave 2024 VLOG | #224
Transcript
- 0:00Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
- 0:04Speaker 1: Nina Zeta and I will be your host. I love
- 0:07Speaker 1: working with brands and influencers on all things business strategy.
- 0:11Speaker 2: Are you ready to learn what it takes to.
- 0:13Speaker 1: Work in this influencer industry and see behind the curtain?
- 0:16Speaker 2: Well, let's jump in, all.
- 0:22Speaker 1: Right, Creator Wave recap, Let's get into it. I had
- 0:28Speaker 1: the best five nights of my life.
- 0:30Speaker 2: Literally came back a new woman.
- 0:33Speaker 1: If you don't know what I'm talking about and you're like,
- 0:34Speaker 1: what is this woman rambling? Creator Wave was the first
- 0:37Speaker 1: ever creator retreat that our team put on. So first
- 0:41Speaker 1: of all, it was not a conference so to speak,
- 0:43Speaker 1: you know where you're just like in the little room
- 0:45Speaker 1: with your notebook. Like, we didn't those exist. God bless them,
- 0:49Speaker 1: we love them, we go to them. We didn't want that.
- 0:51Speaker 1: We're just like about fun. Learning is important and that's
- 0:55Speaker 1: what we built our company on.
- 0:56Speaker 2: I have my MBA, Clorisa's her law.
- 0:58Speaker 1: Degree, but we were like, we need to have fun
- 0:59Speaker 1: with these people and we need to like have experiences
- 1:02Speaker 1: with them and shoot contact with them and like just
- 1:04Speaker 1: make it so much more than just learning. Because learning
- 1:06Speaker 1: happens in those small moments. Our team took like a
- 1:11Speaker 1: bunch of time and resources to put together this retreat
- 1:14Speaker 1: and here's how it went down. So we started the
- 1:18Speaker 1: trip off by getting to the port of Miami where
- 1:21Speaker 1: we were going to be boarding Virgin Voyages.
- 1:24Speaker 2: On a five night cruise.
- 1:25Speaker 1: We met the guest speakers there and we got in
- 1:28Speaker 1: before the guest did, so we had to get on
- 1:31Speaker 1: to look at the meeting space. And then after that
- 1:34Speaker 1: we had like this meetup that happened before the sail
- 1:37Speaker 1: away party. This is kind of where everyone had the
- 1:39Speaker 1: opportunity to quickly meet before the sail away, which was
- 1:43Speaker 1: an epic like basically dance party on the top deck
- 1:47Speaker 1: as you're leaving the port of Miami Beautiful. We all
- 1:49Speaker 1: had just so much fun dancing and like there's like
- 1:52Speaker 1: people doing the conga line and there was people. It
- 1:55Speaker 1: was just awesome, champagne tosts really having fun as we're
- 1:59Speaker 1: sailing out. And then after the Sidewalker team, we had
- 2:02Speaker 1: like a private event towards the back of the ship.
- 2:05Speaker 1: It was more intimate, it was only open for our
- 2:06Speaker 1: people that you know, our attendees.
- 2:09Speaker 2: We did like some sort of bingo like.
- 2:10Speaker 1: Creator Wave Bingos, so people get to know each other
- 2:13Speaker 1: and it was really sweet.
- 2:16Speaker 2: I did like a mini little speech, but it was.
- 2:18Speaker 1: Really sweet because that was the only opportunity people are
- 2:22Speaker 1: gonna be able to meet before shows, dinner, and the
- 2:25Speaker 1: learning the next day. Like we needed a time for
- 2:27Speaker 1: people to like get to know each other. So the
- 2:29Speaker 1: welcome party was that. Then we went to a really
- 2:32Speaker 1: fun show on the ship. It was called The Misbehaved Show.
- 2:35Speaker 1: Its literally freaking hilarious, amazing icebreaker. People were like crying, laughing.
- 2:40Speaker 1: One of the girls like was doing like splits on stage,
- 2:43Speaker 1: so that was epic.
- 2:45Speaker 2: And what do we do after?
- 2:47Speaker 1: Oh, dinner, we had like an amazing Mexican dinner. And
- 2:50Speaker 1: that's one thing about Virgin Voyages that is the chef's
- 2:52Speaker 1: kiss is their food. Like the food was just delicious.
- 2:57Speaker 1: So we started the night off with a really beautiful meal.
- 2:59Speaker 1: And after dinner there was the Virgin Voyage's Pajama Party,
- 3:02Speaker 1: So it's like an adult pja party and it's so
- 3:04Speaker 1: fun because obviously there's no kids on the ship, so
- 3:07Speaker 1: it really makes for just like a.
- 3:10Speaker 2: Funny little end of evening.
- 3:12Speaker 1: Like nice thing, but imagine you have the meat and greet,
- 3:14Speaker 1: the sail away, the welcome party, a show dinner, and
- 3:17Speaker 1: a pajama party. Like it is a lot. So people
- 3:20Speaker 1: are like, oh my god, this is obviously very heavy,
- 3:22Speaker 1: but you don't have to do all the events. You
- 3:24Speaker 1: can choose whatever you wanted to come to. So yeah,
- 3:26Speaker 1: that was our first night. Then the next day started
- 3:29Speaker 1: off with a hilarious icebreaker. Our team did a private
- 3:34Speaker 1: eighties workout class. So this is one of the things
- 3:37Speaker 1: that Virgin Voyages is known for. They have this really
- 3:39Speaker 1: fun eighties workouts, like Richard Simmons workout where you know,
- 3:43Speaker 1: you're just in eighties clothes and the workout's very eighties esque,
- 3:47Speaker 1: and that was so fun.
- 3:48Speaker 2: Everyone had a blast.
- 3:50Speaker 1: And imagine, these are a bunch of content creators, so
- 3:52Speaker 1: it makes for epic content. We were just not only
- 3:56Speaker 1: working out together, we were all dressed up in our
- 3:59Speaker 1: eighties gear. Like everyone was just laughing and it just
- 4:02Speaker 1: created so much fun. Like it started the day off
- 4:04Speaker 1: really really strong because people.
- 4:06Speaker 2: Were like, this is fun.
- 4:08Speaker 1: You know, they got to have fun in the morning
- 4:10Speaker 1: working out in their outfits and like.
- 4:12Speaker 2: We all had our eighties gear. It was just it
- 4:14Speaker 2: was really cute.
- 4:15Speaker 1: Then that day was the first learning day and it
- 4:19Speaker 1: was about four and a half five hours.
- 4:21Speaker 2: Of learning in a meeting space.
- 4:23Speaker 1: So I started off by talking about the brand perspective.
- 4:27Speaker 1: I wanted to share some of my brand clients.
- 4:29Speaker 2: Like what I do for them, so that the creators.
- 4:31Speaker 1: In the room could kind of have that brand inside perspective. Monette,
- 4:35Speaker 1: who is from the Traveling Child. She is a wealth
- 4:39Speaker 1: of knowledge when it comes to negotiating, advocating for yourself,
- 4:43Speaker 1: standing up for your worth. I mean, the woman is
- 4:45Speaker 1: so successful, so smart, so brilliant. So her session was
- 4:48Speaker 1: a very eye opening because it was like all example based.
- 4:52Speaker 1: After Monet's session, we broke off for lunch and then
- 4:55Speaker 1: we had Sandy and Jimmy from Trying Something New. They
- 4:58Speaker 1: are like viral super stars. I think they have over
- 5:01Speaker 1: three million followers. They know exactly how to go viral,
- 5:05Speaker 1: how to grow. So they taught like short form video
- 5:07Speaker 1: and like growth strategies. So people were really pumped about
- 5:11Speaker 1: that because obviously we all want to learn how to
- 5:13Speaker 1: like grow our accounts. And then Michael Moretti, who is
- 5:16Speaker 1: a really talented videographer and photographer that I have hired
- 5:19Speaker 1: on multiple shoots for my brand clients, He taught us
- 5:23Speaker 1: the value of high quality content and truly how to
- 5:26Speaker 1: shoot like quality content, not that fast one five second
- 5:32Speaker 1: you know what we call kind of like fast food content.
- 5:34Speaker 1: So really epic from a learning perspective, I think people's
- 5:37Speaker 1: minds were blown because the guest speakers are really really smart.
- 5:41Speaker 1: Not only are they're really smart, they're just all very
- 5:43Speaker 1: successful and they all have a lot to share. So
- 5:45Speaker 1: then after the learning, but a few of us we
- 5:48Speaker 1: did like this reflection.
- 5:50Speaker 2: So Kimy called well from Parae Kamey. She is one of.
- 5:56Speaker 1: Our inner Circle members. She is a creator in the
- 6:00Speaker 1: brofiting space. She is just a breath of fresh air,
- 6:03Speaker 1: lovely again, super dynamic. She hosted this like reflection circle
- 6:08Speaker 1: for us, and this was meant to be very more
- 6:11Speaker 1: like meditative journaling, kind of just peeling back the layers
- 6:15Speaker 1: you know that we all put on as content creators.
- 6:17Speaker 1: It was a very emotional space. I'm not allowed to
- 6:20Speaker 1: share like too much what happened in there, but it
- 6:24Speaker 1: was transformative, to say the least. I think for some
- 6:26Speaker 1: people it's probably the best part of the trip.
- 6:28Speaker 2: For me, it was very very moving.
- 6:30Speaker 1: I was a disaster mess, like baled my eyes out,
- 6:34Speaker 1: but yeah, it really struck home and just like gay people,
- 6:37Speaker 1: something really deep. It wasn't just like fun from fun, partty,
- 6:40Speaker 1: partty party learn, learn and learn, Like, hey, we need
- 6:42Speaker 1: to do the inner work. So I love that we
- 6:45Speaker 1: incorporated that into the program. Then that evening some people
- 6:48Speaker 1: went to go watch different shows. We all did a
- 6:50Speaker 1: group dinner. We had Korean barbecue, which is obviously freakin delicious,
- 6:54Speaker 1: Like I love Korean food. Korean barbecue super fun. It's
- 6:57Speaker 1: done in small groups. Again, people are getting to know
- 7:00Speaker 1: each other, build those bonds of friendship. And I remember
- 7:03Speaker 1: someone came up to Monet that day and was like,
- 7:05Speaker 1: if the trip ended right now, I would have got
- 7:07Speaker 1: my money's worth. She said that twenty four hours later,
- 7:10Speaker 1: so we were like, that's amazing.
- 7:12Speaker 2: That's a freaking win.
- 7:13Speaker 1: The next day, which was day three, was well, we
- 7:16Speaker 1: got to Mexico.
- 7:17Speaker 2: So this was the port day.
- 7:19Speaker 1: Our team had a excursion, planned a private excursion through
- 7:23Speaker 1: a third party vendor to do private catamarans and this
- 7:27Speaker 1: is where we took like an hour bus to the
- 7:31Speaker 1: Baccalart Lagoon. But basically it was just like this environmental
- 7:34Speaker 1: protected area, this lagun is gorgeous it's freshwater. It was
- 7:38Speaker 1: just epic. We took three catamarans. You know, there was
- 7:41Speaker 1: mango and there was guacamole, and those who drank had
- 7:46Speaker 1: tequila and drinks and we just like were swimming for
- 7:51Speaker 1: hours on end. We went to two different spots. The
- 7:54Speaker 1: excursion was so lovely because we were not learning or working.
- 7:58Speaker 1: We were just like out in nature together, traveling like
- 8:01Speaker 1: our tour guides were super kind. We got really lucky
- 8:04Speaker 1: with weather. It was just beautiful on the catamaran, like
- 8:07Speaker 1: the water. A lot of creators got some epic drone footage.
- 8:12Speaker 1: So all in all, that day was just lovely and
- 8:15Speaker 1: I think really special because people got to travel together
- 8:20Speaker 1: and see a different part of Mexico that many of
- 8:23Speaker 1: us haven't been to. Now, this is where I think
- 8:26Speaker 1: the Sidewalker team got so lucky.
- 8:29Speaker 2: So we partnered with Earth Harbor.
- 8:33Speaker 1: So Earth Harbor is this beauty brand and when they
- 8:36Speaker 1: found out we were doing this retreat, they reached out
- 8:38Speaker 1: to us, which is always amazing when brands find you
- 8:41Speaker 1: and want to align themselves with you. We knew that
- 8:44Speaker 1: they were going to be a great fit because first
- 8:46Speaker 1: of all, we were going on a cruise like to
- 8:47Speaker 1: tropical destinations and they're all about like harnessing the natural
- 8:52Speaker 1: power of like the ocean and the earth. They are
- 8:55Speaker 1: a company that's ethical safe, They have sustainability at the
- 8:58Speaker 1: forefront of all their products, and they're just like plant
- 9:01Speaker 1: based skincare. They were founded by a toxicologist, so like
- 9:06Speaker 1: we knew their products and they small, delicious.
- 9:08Speaker 2: It's exactly the type of brand we would want.
- 9:09Speaker 1: To partner with. So this is where it was super epic.
- 9:12Speaker 1: So the guests are all in Mexico like doing all
- 9:15Speaker 1: their stuff, and we were able to arrange with Earth
- 9:18Speaker 1: Harbor and the Virgin Housekeeping team to like have gifts
- 9:22Speaker 1: for all the attendees like in their room. So when
- 9:24Speaker 1: they got back from like a day of being in
- 9:26Speaker 1: the ocean in the sun, they were greeted with this
- 9:28Speaker 1: beautiful like gift box that had all these lovely products inside.
- 9:33Speaker 2: And it's not just.
- 9:35Speaker 1: You know, hey, beauty influencers, like they wanted to be
- 9:38Speaker 1: a part of this trip support getting creators together in
- 9:41Speaker 1: real life and to getting involved like that to me
- 9:44Speaker 1: is just like really epic. So once we got back
- 9:46Speaker 1: around Costamaya, we had some downtime, like very little, and
- 9:50Speaker 1: then we had a photo shoot with Michael on the
- 9:52Speaker 1: top deck. So there's this epic Virgin sign on the
- 9:55Speaker 1: very top deck, and we knew this is Scarlet Night
- 9:58Speaker 1: because it's the third night of the trap, which is
- 10:00Speaker 1: they're all red party on Virgin voyages. Like we all
- 10:02Speaker 1: had our all red looks. We knew we were gonna
- 10:05Speaker 1: be like all dressed up in red and we wanted
- 10:07Speaker 1: these epic shots and Michael so graciously donated his time
- 10:12Speaker 1: to get photos of everyone on the top deck and
- 10:14Speaker 1: their red looks, and like we had a total fashion
- 10:17Speaker 1: show up there, Like everyone got their shots, which was
- 10:20Speaker 1: so lovely, Like I felt like a superstar. There was
- 10:22Speaker 1: crazy amounts of wind, but that did not stop us
- 10:25Speaker 1: because the photos turned out amazing. People were so grateful
- 10:29Speaker 1: and it was just fun shooting content all together up there.
- 10:32Speaker 1: So after we did our little photo shoot with Michael,
- 10:34Speaker 1: we all headed to dinner and that was, like I said,
- 10:37Speaker 1: Scarlet Knight, which was the big party on the ship.
- 10:41Speaker 1: It was I don't know, maybe it's like the inner
- 10:43Speaker 1: party girl in me, but to me, it was like
- 10:45Speaker 1: one of the most funnest I don't know if that's
- 10:48Speaker 1: a word nights.
- 10:49Speaker 2: Ever.
- 10:49Speaker 1: We weren't dancing, people were in the pool. We were
- 10:53Speaker 1: just like having so much fun. Like when I tell you,
- 10:56Speaker 1: the energy was ten out of ten, Like I felt
- 10:59Speaker 1: like a kid again, Like this is insane. We just
- 11:02Speaker 1: connected in such a way. Now, mind you, we have
- 11:04Speaker 1: been together already for two nights. This is our third night.
- 11:07Speaker 1: So people were just having a blast on the ship.
- 11:10Speaker 1: It was I think a ten out of ten experience.
- 11:13Speaker 1: And seeing people like in the pool, seeing people having
- 11:18Speaker 1: those moments and that fun together was really really special
- 11:21Speaker 1: to witness. I'm not gonna lie the inner dancer and
- 11:23Speaker 1: me came out. I was dancing up a storm. So
- 11:25Speaker 1: Scarlet Night was night three. The next day was a
- 11:27Speaker 1: C day again, so back to learning, which is the
- 11:30Speaker 1: big part of the trip, so we had a second
- 11:33Speaker 1: learning day. The second learning day was also really really
- 11:37Speaker 1: exciting and awesome because there was an interactive element to
- 11:41Speaker 1: the learning where we asked attendees to create short form
- 11:45Speaker 1: video and if they wanted to share it, they could,
- 11:48Speaker 1: like we were all cheering for each other, so it
- 11:50Speaker 1: was really fun to see the content people were we
- 11:52Speaker 1: able to create based off the skills that they learned.
- 11:54Speaker 1: So it's kind of like a little bit of a
- 11:55Speaker 1: show and tell. All the speakers did office hours, so
- 11:58Speaker 1: we all got individual time with all the attendees to
- 12:01Speaker 1: help them with their one on one situations, and there
- 12:03Speaker 1: was a panel that we answered like top level questions
- 12:06Speaker 1: that everyone could kind of listen to. So the second
- 12:09Speaker 1: c day was all about learning and it was just
- 12:11Speaker 1: really epic as well.
- 12:12Speaker 2: There's a lot of just a lot of learning.
- 12:15Speaker 1: That afternoon there was downtime, people got to just kind
- 12:18Speaker 1: of chill. Obviously, we do dinner together as a group
- 12:21Speaker 1: every night, which was really lovely being able to see
- 12:23Speaker 1: everyone for group dinner. And then the last day, the
- 12:26Speaker 1: fifth day was in the Bahamas. We were in Bimini again,
- 12:29Speaker 1: so lucky with the weather. A few creators did their
- 12:33Speaker 1: own excursions, like some people did the Stingwray excursion where
- 12:36Speaker 1: they got to swim with Stingwrays.
- 12:37Speaker 2: I know Sandy and Jimmy did.
- 12:38Speaker 1: The Shark excursion where they got to swim with sharks,
- 12:41Speaker 1: so crazy, So that was really fun for the people
- 12:43Speaker 1: that were able to do those excursions. The water was beautiful.
- 12:47Speaker 1: The Sidewalker team and all the Creator Wave attendees like
- 12:50Speaker 1: we did our own we did like a photo shoot
- 12:53Speaker 1: at the back like we thought we were like freaking
- 12:55Speaker 1: celebrities over here. People are like, who are these people
- 12:58Speaker 1: like just taking pictures all the time. But it is
- 13:01Speaker 1: a creator retreat, like we are here to get content.
- 13:03Speaker 1: So there was lots of content being made at Bimini
- 13:06Speaker 1: on the beach because of course the water is gorgeous.
- 13:09Speaker 1: We had an amazing time at the beach club, at
- 13:12Speaker 1: the Virgin Bimini Beach Club, like food is included, so
- 13:15Speaker 1: it's kind of like an extension.
- 13:16Speaker 2: Of the ship.
- 13:17Speaker 1: And it was our last day, so there was kind
- 13:21Speaker 1: of just like some you know, it's kind of like,
- 13:23Speaker 1: oh my god, it's ending, you know, but we just
- 13:26Speaker 1: had an epic day on the beach, Like it was
- 13:28Speaker 1: so amazing being in that blue water together, all of
- 13:31Speaker 1: us just having the time of our life.
- 13:33Speaker 2: We want to go back, take me back. It was
- 13:36Speaker 2: so good.
- 13:37Speaker 1: And after we did our beach day, we had a
- 13:39Speaker 1: group dinner and we ended the trip with a surprise
- 13:42Speaker 1: which I can't even share with you guys, because some
- 13:47Speaker 1: things are just not meant to be shared with everyone.
- 13:49Speaker 1: And that was kind of the statement that we shared.
- 13:52Speaker 1: There were no phones allowed, there was no video footage allowed,
- 13:56Speaker 1: and that's how we closed out the trip with a
- 13:59Speaker 1: very private, it exclusive event for the Creator Wave attendees.
- 14:03Speaker 1: And yeah, it was a surprise and a secret, and
- 14:07Speaker 1: I hope that it remains a secret so that if
- 14:09Speaker 1: we do it again, you know, you guys will not
- 14:12Speaker 1: know until you know. Speaking of doing it again, a
- 14:15Speaker 1: lot of people have asked, meaning, are you going to
- 14:16Speaker 1: do this again? And we do have a weight list starting,
- 14:19Speaker 1: so if you are interested in being a part of it,
- 14:22Speaker 1: go ahead and put your name on this weight list
- 14:26Speaker 1: if you want to meet creators in real life, if
- 14:28Speaker 1: this trip looked fun to you, if you want to
- 14:30Speaker 1: be a part of our next one. The people on
- 14:32Speaker 1: the wait list will be the first people to find
- 14:35Speaker 1: out and the trip will be first come first or
- 14:38Speaker 1: we sold out this time and we expect to.
- 14:40Speaker 2: Sell out now again. So yeah, I.
- 14:44Speaker 1: Hope you guys enjoyed seeing this epic trip that we did.
- 14:48Speaker 1: It was a huge blessing for our team to be
- 14:51Speaker 1: able to execute at this level. It was a very
- 14:53Speaker 1: highly high produced event in the sense that there was
- 14:55Speaker 1: a lot of logistics and a lot of coordinating for
- 14:57Speaker 1: a team, but it was up and we hope you
- 15:00Speaker 1: guys enjoyed seeing all the love that was poured into
- 15:03Speaker 1: this event. I hope you enjoyed today's episode. If you did,
- 15:08Speaker 1: make sure to rate, review, and subscribe to our show
- 15:11Speaker 1: and visit Sidewalkerdaily dot com for more resources on all
- 15:16Speaker 1: things influencer, marketing and social media.
- 15:18Speaker 2: Until next time,