#95: Natalie (_she_is_losing_it_): "I had to take control, or it was going to control me"

De Alopecia Coach Podcast | Over haaruitval en wat het met je doet · Sep 15, 2026 · 45m

This episode is in English.

My guest is Natalie, also known on Instagram as _she_is_losing_it_. She lived with patchy alopecia (areata) for 19 years, then lost all her hair, eyelashes and eyebrows in the space of just 2 weeks. She is now on the verge of launching her own wig brand, She Is Wearing It.

We talk about the first 6 weeks after she lost her hair and what got her through. Why the word 'wig' felt like a dirty word to her for years, even while she was doing her best to hide and camouflage her hairloss. What it does to you when your hair was the thing people knew you by ('Nat with the…