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Urine Soaked Electricians' Websites | 170 · Simplified Sparky Marketing

• 0:00
  SPEAKER_00: Wee wee wee.
• 0:01
  SPEAKER_00: More urine than a urinal in a busy pub on a Saturday night.
• 0:05
  SPEAKER_00: Welcome to Simplifies Barky Marketing.
• 0:07
  SPEAKER_00: If you follow me on Instagram or you have followed me, or perhaps you've reached out to work me inside in the mentorship, I will have had a check of your website.
• 0:15
  SPEAKER_00: I will have looked through your website.
• 0:16
  SPEAKER_00: And when I do check out people's websites, I see things that should be changed.
• 0:21
  SPEAKER_00: I see things that shouldn't be there.
• 0:23
  SPEAKER_00: I see wording, I see generic stuff that should be eradicated.
• 0:27
  SPEAKER_00: And if you work me inside in the mentorship, I tell you about this.
• 0:31
  SPEAKER_00: However, the majority of people that I look and spot things in your websites, you will never ever know about it.
• 0:35
  SPEAKER_00: I just personally know about it in my mind.
• 0:37
  SPEAKER_00: So at some stage, if you do come into the mentorship, I will let you know about it.
• 0:42
  SPEAKER_00: What I'm noticing is a massive commonality with electricians.
• 0:47
  SPEAKER_00: Now, what happens, and I've spoken to several electricians about this, is the biggest problem with electricians' marketing is they think that other electricians are their target market, so they tend to tailor the wording, the messaging, the images, the flexing, all of that around electricians instead of the client who's going to be paying their bills, which is bizarre, but it's it's a weird mental position that you have to get around.
• 1:11
  SPEAKER_00: It wasn't until I learned this that I'm not here to market or flex to other electricians, I'm here to market and flex to potential clients.
• 1:19
  SPEAKER_00: Now, where the we, we we is coming from is your website, a lot of websites have got too much we on them.
• 1:27
  SPEAKER_00: And I'm not talking about piss, I am talking about we.
• 1:30
  SPEAKER_00: There's a time and a place for we on your website, in particular if you're offering a benefit to the end user, the in looker on your website, and say we're level two accredited or something like that.
• 1:44
  SPEAKER_00: But where you harp on, self-centered, about how great you are, how you're a family-owned operator business, how you have so many accolades, how you won a Nika award, how you won a local whatever award, no one really cares.
• 1:58
  SPEAKER_00: And the worst thing is the top your website is sacred.
• 2:01
  SPEAKER_00: Statistically, only approximately I think it's 30 odd percent go past the top part of your website.
• 2:10
  SPEAKER_00: So the above the fold as it's called, the reason it's called above the fold as well is way back when, when people had to sell papers, it was folded up and it was on a pile.
• 2:20
  SPEAKER_00: And to compete with rivaling papers, that above the fold are the most important part of the paper.
• 2:25
  SPEAKER_00: If that wasn't like today's clickbait, how irritating is it when you like, for instance, if you're into sport or something like that, they will give you a title on X, on Instagram, on Facebook, or whatever, they'll give you an article and a title, and it will be extremely clickbait-y, and all you want to do is click and get the answer, but they'll make you go through a paywall or scroll down to the end to get the result, and all they want to do is get a hit on the website.
• 2:52
  SPEAKER_00: But that's the modern day of the above the fold.
• 2:55
  SPEAKER_00: So back in the day, newspapers were inside in your regular stores, pre-internet.
• 2:59
  SPEAKER_00: People went and they bought a paper, they had their choice of papers to choose from, and there might have been two or three, and the winning headline most likely got it.
• 3:09
  SPEAKER_00: People had preferences, however, if one paper had a really good headline one day, that might be the paper of choice that they're going to pick up.
• 3:15
  SPEAKER_00: Now, with the we in the website, it needs to be reduced, it needs to be eradicated.
• 3:20
  SPEAKER_00: And look, the there's a certain amount that you cannot get rid of.
• 3:23
  SPEAKER_00: You cannot help but say we a few times.
• 3:26
  SPEAKER_00: But what I'm seeing is like an immense amount of we being used, and that language speaks solely about you, and what that is is exactly the kind of guy that you are sat next to at an event you're invited to by your friend.
• 3:41
  SPEAKER_00: You sit down at this big round table, your friend is to your left-hand side, omate is to your right, your friend whispers in your ear, be careful with that guy, he's a bit of a dickhead, and you turn to the guy thinking he can't be that bad.
• 3:54
  SPEAKER_00: Before your head tilts fully towards him, he's got a picture of his brand new Mercedes AMG in your face, telling you how he just purchased it for cash.
• 4:02
  SPEAKER_00: He didn't persist to tell you about his 15th investment property that he's just after getting because he was bored one Saturday, he bought his 16th, so on and so forth.
• 4:11
  SPEAKER_00: And it's one of those people that I guarantee you, you listening to this right now will know somebody in your circle or pretty close circle, somebody like that, somebody that is repeatedly talking about themselves and never get gives you anything edgeways.
• 4:28
  SPEAKER_00: It never asks how you are, never asks how your day is, never asks anything about your business, how your life, how your family is going.
• 4:35
  SPEAKER_00: We websites do that.
• 4:37
  SPEAKER_00: We websites are the dickhead at the party.
• 4:41
  SPEAKER_00: So what you need to be doing with your Wii website is going back in and rewording it, and instead of speaking about how great you are, you ask the person how they are.
• 4:51
  SPEAKER_00: So what I mean by that is the Wii should be transformed into prompts of how you help that person, more so around that rather than how great you are, and there's a time and a place, as I said, if you want to speak about like you've got so many reviews and stuff, the likes of that, one or two little flexes in between conversation, as it were, there's nothing wrong with that.
• 5:14
  SPEAKER_00: But the biggest thing I'm seeing is it's saturated on people talking about themselves, and it really is it's deterring because if you can get somebody to land on your website and they read it as if it's speaking directly to them, they're more likely to click that call button or enter out that form and give you their business, but nobody wants to speak to that dickhead at the party.
• 5:40
  SPEAKER_00: Don't be the dickhead at the party.
• 5:42
  SPEAKER_00: Have a look at your Wii website, clean it up, and I'll catch you next week.