Why Newsletter Creators Are Ignoring The Open Rate Trap

The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business · Sep 18, 2026 · 5m · transcript

We dissect the dangerous obsession with open rates in email marketing, using a specific case of a finance newsletter that doubled revenue by ignoring them. Lucas and Luna explore why click-through rates and direct response metrics matter far more than inbox placement in 2026. We break down how to audit your own subscriber list for quality over quantity, and why chasing vanity metrics is quietly killing your bottom line. If you run a Substack or Beehiiv publication, this episode reveals the counterintuitive strategy top creators are using to scale without burning out their audience…