Latest / Partner & Profit Podcast / Building Your Brand Through Integrity and Persistence with Markus Kaulius

Transcript

Building Your Brand Through Integrity and Persistence with Markus Kaulius · Partner & Profit Podcast

• 0:00
  SPEAKER_00: People would call me Magnum.
• 0:01
  SPEAKER_00: So wait a second.
• 0:02
  SPEAKER_00: You are the founder of Magnum.
• 0:04
  SPEAKER_00: That's right.
• 0:04
  SPEAKER_00: I love your supplements.
• 0:06
  SPEAKER_00: You've got to be kidding me.
• 0:07
  SPEAKER_00: Building a supplement company is not an easy thing to do.
• 0:09
  SPEAKER_00: It's a lot of rubbing elbows.
• 0:11
  SPEAKER_00: I always treat people the way I want to be treated.
• 0:13
  SPEAKER_00: Sometimes it feels harder to develop the relationships that you really want to have.
• 0:18
  SPEAKER_00: Put in the work.
• 0:19
  SPEAKER_01: Those stories you will hold on to forever.
• 0:22
  SPEAKER_01: I'm not going to chase you down the halls.
• 0:24
  SPEAKER_01: You better come to me.
• 0:25
  SPEAKER_01: And to be honest, this is how billionaires invest.
• 0:28
  SPEAKER_00: What's up, everybody?
• 0:30
  SPEAKER_00: Welcome back to the Partner Profit Podcast.
• 0:32
  SPEAKER_00: I am your host, Grant Wise, and I'm excited for my conversation today.
• 0:36
  SPEAKER_00: I've got a new friend on the show.
• 0:37
  SPEAKER_00: His name's Mr.
• 0:38
  SPEAKER_00: Marcus Collius.
• 0:39
  SPEAKER_00: Marcus, man, thanks for spending some time with me.
• 0:41
  SPEAKER_01: Grant, psyched to be here.
• 0:42
  SPEAKER_01: Thanks.
• 0:43
  SPEAKER_01: Thanks for having me.
• 0:44
  SPEAKER_01: And by the way, what a cool name.
• 0:45
  SPEAKER_01: Grant Wise.
• 0:47
  SPEAKER_01: Like, perfect for podcasting, perfect to do big things in business.
• 0:52
  SPEAKER_01: It's the wise guy.
• 0:53
  SPEAKER_00: I love it a lot, actually.
• 0:55
  SPEAKER_00: My name has a very special meaning.
• 0:56
  SPEAKER_00: I've gone in pretty deep detail looking it up.
• 0:59
  SPEAKER_00: And um, I can't remember all of it.
• 1:01
  SPEAKER_00: Yeah, so Jonathan Grantwise is my full name.
• 1:03
  SPEAKER_00: Okay.
• 1:04
  SPEAKER_00: And Grant means greatness.
• 1:06
  SPEAKER_00: Jonathan means God's gift, and then wise obviously means wisdom.
• 1:10
  SPEAKER_00: And so I actually really love saving that for when my wife and I are in an argument because I'm like, hey babe, you gotta be careful.
• 1:17
  SPEAKER_00: I'm God's great wise gift.
• 1:18
  SPEAKER_00: You don't want to go mess around.
• 1:21
  SPEAKER_01: I can't imagine that goes uh over anything but awesome.
• 1:24
  SPEAKER_00: Yes.
• 1:25
  SPEAKER_00: It actually normally does because she she kind of just like you know, laughs and sarcastically scoffs it off and is like, whatever, dude.
• 1:32
  SPEAKER_00: But no, so we we definitely get to have a lot of fun with that.
• 1:35
  SPEAKER_00: But no, I uh I appreciate you saying that.
• 1:37
  SPEAKER_00: For those people that maybe don't know much about you, give us a little bit of the backstory.
• 1:40
  SPEAKER_00: How did you get to where you are today?
• 1:41
  SPEAKER_01: I'm a hardcore entrepreneur, I love I love the language, it's my first language, English is my second language.
• 1:47
  SPEAKER_01: I love talking about business, I love speculating, I I love the drive and the special characteristics it takes to be a successful entrepreneur, and I love to see that in other people.
• 2:00
  SPEAKER_01: I came from a pretty rough start, and I'm super grateful for my backstory.
• 2:06
  SPEAKER_01: Very poor growing up.
• 2:07
  SPEAKER_01: When my parents divorced at seven, my dad was already out of the picture, but now he was really out of the picture, and my mom really struggled with money.
• 2:16
  SPEAKER_01: Went to school full-time and work full-time to try and support the kids, and I didn't have much of a relationship with my mom or my dad.
• 2:24
  SPEAKER_01: Of course, the first 15 years that made it really tough.
• 2:27
  SPEAKER_01: And I didn't know who I was, I didn't believe in myself.
• 2:30
  SPEAKER_01: I got picked on, bullied.
• 2:32
  SPEAKER_01: Oof.
• 2:33
  SPEAKER_01: Those were tough years.
• 2:35
  SPEAKER_01: But again, super grateful because it really transformed me into this man that I knew God wanted me to be.
• 2:42
  SPEAKER_01: I started little business and then turned it into a slightly bigger business and a slightly bigger business.
• 2:48
  SPEAKER_01: And in January of 2005, uh I felt God give me this idea for this beautiful business that I started immediately.
• 2:57
  SPEAKER_01: And it was in sports nutrition.
• 2:59
  SPEAKER_01: I'd already been in the sports nutrition business for a while.
• 3:01
  SPEAKER_01: I was selling supplements out of my bedroom.
• 3:03
  SPEAKER_01: Then I was called to do my own brand, and I just loved it.
• 3:07
  SPEAKER_01: I loved being that guy.
• 3:08
  SPEAKER_01: I loved being the supplement guy.
• 3:10
  SPEAKER_01: I did that for I was in the industry for over 25 years.
• 3:13
  SPEAKER_01: Technically, I'm still in the industry.
• 3:15
  SPEAKER_01: I have some investments in there, but I got to exit about three years ago now.
• 3:19
  SPEAKER_01: I got to write a best-selling book, and now I invest in other entrepreneurs.
• 3:24
  SPEAKER_01: I've been investing like crazy, learning how to invest like crazy.
• 3:28
  SPEAKER_01: And my my big focus is becoming the man who I've been destined to become, who God created me to be, and that's what I pour my energy into every single day.
• 3:38
  SPEAKER_00: Oh man, that sounds amazing.
• 3:40
  SPEAKER_00: Sounds like an amazing backstory.
• 3:41
  SPEAKER_00: Very similar story.
• 3:42
  SPEAKER_00: My parents divorced when I was eight, and um, they both remarried when I was 12.
• 3:48
  SPEAKER_00: My stepfather was very influential in my life.
• 3:51
  SPEAKER_00: He was an old cowboy, and so we didn't do much aside from work.
• 3:56
  SPEAKER_00: So from a very young age, I was learning how to work in the uh crazy hot fields of Arkansas, Hall and Hay, and doing all that kind of uh fun stuff, but decided I didn't want to go, I didn't want to work with my hands, I'd rather work with my mind and stumbled into entrepreneurship when I was 19 and been doing it for a minute now.
• 4:15
  SPEAKER_00: I would agree.
• 4:16
  SPEAKER_00: The life of an entrepreneur is challenging.
• 4:18
  SPEAKER_00: Oh, yeah, but it's just so interesting.
• 4:21
  SPEAKER_00: Every day is different.
• 4:22
  SPEAKER_00: Typically, it's a different set of problems, but it's fun to be able to problem solve and work through all of these things and build stuff.
• 4:30
  SPEAKER_00: I think it's one of the coolest things in the world to be able to take an idea and turn it into reality.
• 4:34
  SPEAKER_00: And so I would agree with you.
• 4:35
  SPEAKER_00: Being an entrepreneur is is fun.
• 4:37
  SPEAKER_00: And entrepreneurs are fun.
• 4:38
  SPEAKER_00: There are some of the crazy people I've ever met.
• 4:40
  SPEAKER_00: Yes.
• 4:41
  SPEAKER_00: And they they are they are absolutely fun.
• 4:45
  SPEAKER_00: Building a business and exiting.
• 4:47
  SPEAKER_00: I I just had somebody on yesterday and that that exited.
• 4:50
  SPEAKER_00: And um I always like not a lot of people get to do it.
• 4:54
  SPEAKER_00: Not everybody gets to exit a business.
• 4:55
  SPEAKER_00: Building businesses are very hard, and I'm sure you learned some incredible lessons, which I would I would assume you put into your book.
• 5:02
  SPEAKER_00: Can you tell us a little bit about your book?
• 5:03
  SPEAKER_01: Yeah, absolutely.
• 5:05
  SPEAKER_01: Uh, this was uh 30 some odd years in the making.
• 5:08
  SPEAKER_01: Just everything I learned about business and the mindset that you have to have to be successful.
• 5:15
  SPEAKER_01: And when I mean successful, you might go, Oh, come on, this is the only mindset you can have.
• 5:20
  SPEAKER_01: Uh to be really successful, and to me, really successful means you got to keep your wife and kids through the process, you got to experience real fulfillment in the process.
• 5:30
  SPEAKER_01: Like I meet a ton of entrepreneurs who financially are killing it, but are so unhappy and truly have built themselves a prison.
• 5:39
  SPEAKER_01: And it was actually my mentor Tony Robbins, who he's been my mentor for 32 and a half years now.
• 5:47
  SPEAKER_01: He challenged me one day by asking me, Marcus, do you actually have a business or did you create yourself a prison?
• 5:54
  SPEAKER_01: And I was like, What are you talking about?
• 5:56
  SPEAKER_01: And he said, Well, here's one litmus test.
• 5:59
  SPEAKER_01: Can you go away for more than seven days and not worry that your business is on fire back at home?
• 6:06
  SPEAKER_01: And for me, the answer was like, oh, of course not.
• 6:09
  SPEAKER_01: Like six days is pushing it, seven, forget about it.
• 6:12
  SPEAKER_01: And I literally hadn't been on vacation for more than like eight days in decades.
• 6:17
  SPEAKER_01: And then I started to peel back the layers of what he was really saying.
• 6:20
  SPEAKER_01: And if your business is such that you have to be there, you have to show up.
• 6:26
  SPEAKER_01: And don't get me wrong, everybody, anyone listening to this who's like, oh man, you this guy's challenging me.
• 6:31
  SPEAKER_01: And with all due respect, screw you, Marcus, for challenging me like these prisons can be absolutely wonderful places.
• 6:38
  SPEAKER_01: And as long as you're choosing to show up each day to that prison, because I had all the wonderful toys, I had income, I had respect, I had all these wonderful things, but make no mistake, I had to go lock myself up every single day.
• 6:54
  SPEAKER_01: And that was the turning point for me that I'm like, yeah, I would actually prefer to be a businessman.
• 7:01
  SPEAKER_01: I want to, I want to be a business owner, not a business operator.
• 7:05
  SPEAKER_01: And then within three years, maybe two years of that, I sold my business and I got to exit.
• 7:11
  SPEAKER_01: By the way, for anyone excited about exiting one day, please let me plant this seed in your head.
• 7:18
  SPEAKER_01: You must surround yourself with people who have exited companies so that you know what to prepare for.
• 7:26
  SPEAKER_01: It is going to blow your mind in ways that you don't, you do not see coming.
• 7:31
  SPEAKER_01: And even knowing it's gonna mess with you so psychologically, it's still gonna be problematic.
• 7:36
  SPEAKER_01: You need to have that experience.
• 7:39
  SPEAKER_00: Exiting a business is a is an experience, you learn a lot.
• 7:42
  SPEAKER_01: Yeah, huge.
• 7:44
  SPEAKER_01: I mean, the number one thing I'll teach you guys right away, I'll just share with you, is that your identity is gonna be shaken.
• 7:50
  SPEAKER_01: Your identity for however many years you've been a businessman has been wrapped up in that.
• 7:55
  SPEAKER_01: For mine, it was called Magnum Nutraceuticals.
• 7:57
  SPEAKER_01: People call me Magnum, and I was okay with that.
• 8:00
  SPEAKER_01: Hey, I'm Magnum, yeah, sure.
• 8:01
  SPEAKER_01: That's me.
• 8:02
  SPEAKER_01: In fact, one of my campaigns was I am Magnum.
• 8:05
  SPEAKER_01: And now I'm not Magnum anymore, and I'm not the guy.
• 8:09
  SPEAKER_01: And you know how much that can mess with you.
• 8:13
  SPEAKER_01: So you have to be prepared for it and you have to be building your identity on something else.
• 8:18
  SPEAKER_01: So wait a second, you are the founder of Magnum.
• 8:21
  SPEAKER_01: That's right.
• 8:22
  SPEAKER_00: Bruh, I love your supplements.
• 8:25
  SPEAKER_00: You gotta be kidding me.
• 8:26
  SPEAKER_00: The absolutely that's absolutely I've been on I've been taking your protein for a very long time.
• 8:31
  SPEAKER_00: Love the Magnum products.
• 8:32
  SPEAKER_00: This is cool.
• 8:33
  SPEAKER_00: Wow, that that was my baby for for more than 18 and a half years.
• 8:38
  SPEAKER_00: So you just not so long ago sold it then.
• 8:40
  SPEAKER_00: That's right.
• 8:41
  SPEAKER_00: Just three years ago got to exit.
• 8:43
  SPEAKER_00: Wow.
• 8:44
  SPEAKER_00: Yeah, well, that's cool.
• 8:45
  SPEAKER_00: Well, it's very nice to meet you.
• 8:47
  SPEAKER_00: It's such a pleasure.
• 8:48
  SPEAKER_00: I had no idea that you were the founder of Magnum.
• 8:51
  SPEAKER_00: That's really cool.
• 8:51
  SPEAKER_00: My wife, when I get out of here, she's like, oh yeah, that's that's pretty cool.
• 8:54
  SPEAKER_00: We've both been on your products for a while.
• 8:56
  SPEAKER_01: That's that's so awesome.
• 8:57
  SPEAKER_01: Thank you.
• 8:58
  SPEAKER_01: Yeah, I mean, uh like anything that I do, I focus on integrity.
• 9:02
  SPEAKER_01: And so you talk about my protein.
• 9:04
  SPEAKER_01: I know it's the cleanest protein on the planet.
• 9:06
  SPEAKER_01: And it's because I wanted the cleanest protein on the planet for me.
• 9:09
  SPEAKER_01: Plus, I'm not interested in selling something where I have to look you in the eye and go, no, it's pretty good.
• 9:14
  SPEAKER_01: It's not bad.
• 9:16
  SPEAKER_01: I want to be, I want to be able to go.
• 9:17
  SPEAKER_01: This is the Ferrari.
• 9:18
  SPEAKER_01: Ferraris are not for everybody.
• 9:20
  SPEAKER_01: You want a Chevy, that's totally cool.
• 9:22
  SPEAKER_01: That's up to you.
• 9:23
  SPEAKER_01: I don't sell Chevies, but this one's the Ferrari.
• 9:26
  SPEAKER_00: That's so cool.
• 9:27
  SPEAKER_00: Building a supplement company is not an easy thing to do.
• 9:30
  SPEAKER_00: Um, it's a lot of rubbing elbows, and obviously, I'm speaking to the choir here.
• 9:35
  SPEAKER_00: Can you kind of talk through the kind of relationships you had to develop to be able to build a company like that?
• 9:40
  SPEAKER_01: Oh, that's really good.
• 9:41
  SPEAKER_01: Thank you.
• 9:41
  SPEAKER_01: It's all relationships.
• 9:43
  SPEAKER_01: I mean, honestly, like all businesses, which I'm preaching to the choir now, uh, it's all about building relationships.
• 9:50
  SPEAKER_01: And for me, it was just I I always treat people the way I want to be treated.
• 9:54
  SPEAKER_01: And part of building those relationships is also understanding who am I supposed to be in relationship with.
• 10:00
  SPEAKER_01: I want to encourage young entrepreneurs right now, choose your clients wisely.
• 10:05
  SPEAKER_01: It's the 80-20 rule applies to absolutely everything.
• 10:09
  SPEAKER_01: 80% of your stress is going to come from 20% of your clients.
• 10:12
  SPEAKER_01: Here's a wild thought.
• 10:13
  SPEAKER_01: What if you didn't work with those clients and dumped 80% of your stress and kept 80% of your energy to pour on your best clients?
• 10:23
  SPEAKER_01: By the way, almost in no situation is that 20% of clients who cause 80% of the stress, are they involved at all of being the 20% of clients that create 80% of the revenue?
• 10:36
  SPEAKER_01: They're usually the bottom ones anyway.
• 10:38
  SPEAKER_01: I I've got a one fun story that I was telling somebody yesterday who was a young entrepreneur.
• 10:42
  SPEAKER_01: Do you mind if I share it?
• 10:43
  SPEAKER_01: Yeah, no, go ahead.
• 10:45
  SPEAKER_01: And this is this is to the tune of like working hard on relationships.
• 10:49
  SPEAKER_01: So my number one partner was Popeye Supplements.
• 10:52
  SPEAKER_01: They have not Popeye's chicken, everybody, Popeye Supplements, they have uh close to 200 locations now in Canada.
• 10:59
  SPEAKER_01: Great guys.
• 11:00
  SPEAKER_01: And for years I was chasing them down, and they talked all the time about the old stories of seeing me at a trade show and going the other way because they're like, oh, Marcus is gonna hunt us.
• 11:13
  SPEAKER_01: I would literally chase them in the hallways to be like, guys, are you coming by my booth?
• 11:17
  SPEAKER_01: For five years.
• 11:18
  SPEAKER_01: Five years they made me work so hard.
• 11:21
  SPEAKER_01: They said no, no, no.
• 11:24
  SPEAKER_01: And then when they finally said yes, I won brand of the year with them, which is like partner of the year with them multiple times.
• 11:32
  SPEAKER_01: Many of them would say I was their favorite partner for decades, and I loved it, and it was such a great backstory that we shared and laughed about the fact that they would run from me at the trade show.
• 11:44
  SPEAKER_01: So I just want to encourage anybody who's a young entrepreneur, put in the work.
• 11:47
  SPEAKER_01: Those stories you won't hold on to forever.
• 11:51
  SPEAKER_00: Absolutely.
• 11:52
  SPEAKER_00: I've heard some of I've heard some similar stories like this on the show.
• 11:56
  SPEAKER_00: We had one um one guy on the show that uh I don't know if you Tom Ferry is, he's a pretty influential real estate coach in the United States.
• 12:04
  SPEAKER_00: I recognize the name.
• 12:05
  SPEAKER_00: And um he's like, I texted Tom Ferry 56 or 58 times over the course of a period of time to try to get him to invest in my company.
• 12:14
  SPEAKER_00: And he eventually he eventually did, which is even more impressive.
• 12:18
  SPEAKER_00: This is like developing relationships is work.
• 12:22
  SPEAKER_00: It's not just like this easy thing that miraculously happens, it's absolutely work.
• 12:26
  SPEAKER_00: And sometimes it feels it's sometimes it feels harder to develop the relationships that you really want to have.
• 12:34
  SPEAKER_00: And your story just kind of reminds me of that.
• 12:37
  SPEAKER_00: I can imagine trying to to recruit somebody into your business for five years and then it finally going the way that you would want it to go.
• 12:44
  SPEAKER_00: That's that's amazing.
• 12:45
  SPEAKER_01: Thank you.
• 12:46
  SPEAKER_01: I think you know, just listening to you feed that back to me.
• 12:49
  SPEAKER_01: I'm going, young entrepreneurs, it's really critical to check your ego.
• 12:54
  SPEAKER_01: Check your ego at the door every single day.
• 12:56
  SPEAKER_00: Too much of this world will do it for you.
• 12:59
  SPEAKER_00: Yes.
• 13:00
  SPEAKER_00: Right?
• 13:00
  SPEAKER_01: Yeah.
• 13:01
  SPEAKER_01: Too much of the world today is like, well, you know, I've called 10 times, I've called four times.
• 13:06
  SPEAKER_01: Right.
• 13:06
  SPEAKER_01: I deserve your business.
• 13:08
  SPEAKER_01: I'm not gonna chase you down the halls.
• 13:09
  SPEAKER_01: You better come to me.
• 13:11
  SPEAKER_01: I'm a big uh-uh uh, I have no pride, I have no ego, I'm gonna chase you and we're gonna laugh about it together one day.
• 13:18
  SPEAKER_01: And look at this guy texting 56 times.
• 13:21
  SPEAKER_01: Just in case anybody doesn't recognize the correlation here, you know why that guy got the investment after 56 texts?
• 13:28
  SPEAKER_01: Because if you're willing to put in 56 texts, I am very confident you're gonna be a person to follow up forever and prove to me that I'm making the right move by investing in you.
• 13:39
  SPEAKER_01: You don't do 56 techs, get my money, and then disappear the next day.
• 13:44
  SPEAKER_01: I know there's some people that do that, but the chances of you doing that is very unlikely.
• 13:49
  SPEAKER_01: Now you've worked this hard for it, you are gonna work extra hard to make sure you keep my money safe.
• 13:55
  SPEAKER_00: A thousand percent.
• 13:56
  SPEAKER_00: A thousand percent.
• 13:57
  SPEAKER_00: I'm gonna go back to mindset, you know, talking through maybe some of the book here.
• 14:01
  SPEAKER_00: To help the people that are listening to this, like what is the mindset of trying to build a relationship with somebody for five years that does not want to have a relationship with you?
• 14:09
  SPEAKER_00: We talk about checking ego at the door, but let's get into the mindset because you're right.
• 14:12
  SPEAKER_00: So many people today, after five days, are done.
• 14:15
  SPEAKER_00: Like they're like, Absolutely, all right, it's not gonna work out.
• 14:17
  SPEAKER_00: I texted him a couple times and he's not interested.
• 14:20
  SPEAKER_01: Well, let's I'm gonna give you my number one principle that I teach all of the people I mentor, any young entrepreneurs, and I speak about this on stage a lot.
• 14:28
  SPEAKER_01: How you show up each day, and so what I'm talking about is your state.
• 14:32
  SPEAKER_01: Like, how do you show up?
• 14:34
  SPEAKER_01: Do you show up as the best version of yourself?
• 14:37
  SPEAKER_01: To me, it is the number one indicator of your level of success in the future.
• 14:43
  SPEAKER_01: So if you were to just do an honest assessment out of 10, how do you show up each day?
• 14:50
  SPEAKER_01: I get a lot of people, you know, if I'm being honest, like a six, six and a half, maybe a seven.
• 14:55
  SPEAKER_01: Okay.
• 14:56
  SPEAKER_01: Imagine if you could show up as an eight each day.
• 14:59
  SPEAKER_01: Just think about the compounding effect of showing up as an eight instead of a six or a seven.
• 15:06
  SPEAKER_01: The energy that you would have and the energy that would be associated with you and your business.
• 15:12
  SPEAKER_01: I think this is the most overlooked and the thing you have the most control over.
• 15:19
  SPEAKER_01: So you have to make a decision.
• 15:21
  SPEAKER_01: I am gonna show up the best version of myself every single day.
• 15:25
  SPEAKER_01: So, in developing that relationship, and I'm calling you, I'm calling you.
• 15:29
  SPEAKER_01: Hey, I can't wait to talk to you, and I know you can't wait to talk to me.
• 15:33
  SPEAKER_01: This is your buddy Marcus calling again, as opposed to this is number 30.
• 15:40
  SPEAKER_01: I've called you 30 times, you owe me business.
• 15:44
  SPEAKER_01: Like nobody wants you, you might be laughing, going, uh, nobody wants to deal with that guy.
• 15:49
  SPEAKER_01: Yeah, but don't you show up sometimes or a little bit like that?
• 15:55
  SPEAKER_01: What if you showed up never like that?
• 15:58
  SPEAKER_01: And that's what I've really dedicated my life to.
• 16:01
  SPEAKER_01: You will always associate with my brand, who I am, energy, positivity, and integrity.
• 16:09
  SPEAKER_01: I mean, I know I have to work for that third one, but that's what you will think of when you think of Marcus Collius.
• 16:15
  SPEAKER_01: And I bring it and I take so much joy in the fact that when I get on calls with people, they're right away smiling, they're like, I've been looking forward to this because I knew you would change my energy for the day.
• 16:26
  SPEAKER_01: And I'm like, uh, that's what I want to be associated with.
• 16:29
  SPEAKER_01: I love that.
• 16:30
  SPEAKER_01: So I just want to encourage everybody, make the decision.
• 16:33
  SPEAKER_01: It is absolutely your choice, which is another principle of my book.
• 16:37
  SPEAKER_01: It's your choice how you show up each day.
• 16:40
  SPEAKER_01: Do not give away that power.
• 16:42
  SPEAKER_01: Do not be like, well, I mean, I would have shown up with good energy, but I didn't get a great sleep last night.
• 16:47
  SPEAKER_01: Okay, well, whose choice was that?
• 16:49
  SPEAKER_01: Why didn't you get a good sleep?
• 16:51
  SPEAKER_01: If you're thinking you have no power over the sleep you have, you are wrong.
• 16:56
  SPEAKER_01: So take steps to get a better sleep.
• 16:58
  SPEAKER_01: Well, I didn't eat the right foods this morning.
• 17:01
  SPEAKER_01: Whose fault is that one again?
• 17:02
  SPEAKER_01: Uh, I didn't get my exercise in.
• 17:05
  SPEAKER_01: Like all of these things impact your energy, your focus, and how you show up.
• 17:10
  SPEAKER_01: So make a decision and be intentional.
• 17:13
  SPEAKER_01: I'm gonna show up my best self as many days as I can.
• 17:17
  SPEAKER_00: Well, if I know what I'm what I'm thinking is if I know you, but then also as an extension of that, if I know Tony, you've got a routine for this.
• 17:25
  SPEAKER_00: So, what is your routine for getting into state on a daily basis so that you can perform at the highest levels?
• 17:30
  SPEAKER_01: You're spot on, brother.
• 17:31
  SPEAKER_01: You have to have a you have to have a bulletproof routine.
• 17:34
  SPEAKER_01: It might take time for you to figure that out for yourself, everyone.
• 17:38
  SPEAKER_01: And I'll share a bit of mine.
• 17:39
  SPEAKER_01: The truth is I don't love going too deep into it because my routine is my routine.
• 17:43
  SPEAKER_01: Pieces of it work for you absolutely.
• 17:46
  SPEAKER_00: I want to actually catch myself here.
• 17:49
  SPEAKER_00: Not what is your routine today?
• 17:51
  SPEAKER_00: Today you're a very successful man that has sold a company and you're investing and you're doing some cool stuff.
• 17:56
  SPEAKER_00: What was your routine when you were in the thick of building Magnum?
• 18:00
  SPEAKER_01: Oh, beautiful.
• 18:01
  SPEAKER_00: That's the one I really want to know.
• 18:02
  SPEAKER_01: Oh, that is so beautiful.
• 18:04
  SPEAKER_01: That is that is that is such a good correction.
• 18:07
  SPEAKER_01: It's awesome.
• 18:08
  SPEAKER_01: First, my exercise, I have to get my exercise.
• 18:12
  SPEAKER_01: Any day that I don't get my exercise in the morning, I am not showing up anywhere near my best self.
• 18:18
  SPEAKER_01: And you all know this.
• 18:19
  SPEAKER_01: Everybody's probably going, oh, I wish that wasn't true, but it is.
• 18:23
  SPEAKER_01: So get your exercise in the morning.
• 18:25
  SPEAKER_01: Number two, I have to eat clean and I have to have my food prepared for the day.
• 18:31
  SPEAKER_01: It throws me off so bad, and I know it throws absolutely everybody off.
• 18:36
  SPEAKER_01: It's it's 12:30, it's one, and you're like, oh shoot, I've been running late, oh, I don't have food here.
• 18:42
  SPEAKER_01: Where do I even go?
• 18:44
  SPEAKER_01: What's healthy?
• 18:44
  SPEAKER_01: And now you're at quesada or or you know, chipotle or something going, uh, this is healthy-ish.
• 18:52
  SPEAKER_01: No, you have to prepare those things.
• 18:54
  SPEAKER_01: So it's really about laying things out so that you're prepared and you don't get caught off guard.
• 18:59
  SPEAKER_01: So my exercise, my food, my sleep, my relationships.
• 19:05
  SPEAKER_01: Boy, this is a big one.
• 19:06
  SPEAKER_01: And people think that this they don't have power over this.
• 19:09
  SPEAKER_01: Oh, you have power over this.
• 19:10
  SPEAKER_01: My wife and I, we've been together uh married for over 21 years.
• 19:14
  SPEAKER_01: I'm absolutely obsessed with my wife.
• 19:16
  SPEAKER_01: I don't believe there is success without her by my side.
• 19:20
  SPEAKER_01: And I've treated her like that for a very long time because I know if I wake up in the morning and we're in a fight or something, and now I have to go to work, how are you possibly gonna show up as an eight or nine?
• 19:32
  SPEAKER_01: How?
• 19:33
  SPEAKER_01: You're thinking about it all day.
• 19:35
  SPEAKER_01: She might be texting you some mean things.
• 19:37
  SPEAKER_01: It's it's not gonna work out.
• 19:39
  SPEAKER_01: So your relationships, and by the way, I want to encourage anybody who's like, oh yeah, I'm in a bad relationship right now.
• 19:44
  SPEAKER_01: One, do everything you can to fix it.
• 19:47
  SPEAKER_01: It is negatively impacting your day so bad.
• 19:50
  SPEAKER_01: And your sleep and the way you eat and your stress levels, your cortisol levels, all of that.
• 19:55
  SPEAKER_01: And number two, if you're not married yet, oh, be so picky.
• 20:00
  SPEAKER_01: Hold the highest standards.
• 20:02
  SPEAKER_00: That's very good advice.
• 20:03
  SPEAKER_00: Yes.
• 20:03
  SPEAKER_01: Yes, your partner is the most important decision you will ever make next to who you put your faith in.
• 20:12
  SPEAKER_01: This is so good.
• 20:13
  SPEAKER_00: I know we're running out of time, but I want to ask this question because it's it's one I like to ask in every every conversation.
• 20:19
  SPEAKER_00: Knowing what we know and knowing what I know, I mean, building a supplement business is very hard.
• 20:23
  SPEAKER_00: We talked about the the types of relationships that it takes to do something like that.
• 20:27
  SPEAKER_00: But how do you take your relationships and turn them into revenue?
• 20:30
  SPEAKER_00: What was the process for you to doing that?
• 20:33
  SPEAKER_01: Oh, that's really good.
• 20:35
  SPEAKER_01: That's a really deep question.
• 20:36
  SPEAKER_01: Thank you for asking that.
• 20:37
  SPEAKER_01: So once you've got a good relationship, actually, you know what?
• 20:41
  SPEAKER_01: I'm not even gonna say once you've got a good relationship, once you've got any relationship established, I was never afraid of asking for things.
• 20:49
  SPEAKER_01: Just not afraid of asking for things.
• 20:50
  SPEAKER_01: You know, a lot of us have this misconception that, man, if I ask for a favor or if I ask for the order or whatever, it's it I'm making a withdrawal from our relationship bank account.
• 21:02
  SPEAKER_01: I'd like to propose the exact opposite is true, especially when I asked for a favor.
• 21:07
  SPEAKER_01: I used to love this, I used to teach this to my sales teams all the time.
• 21:11
  SPEAKER_01: Look for favors to ask.
• 21:13
  SPEAKER_01: Here's why.
• 21:14
  SPEAKER_01: Here's how I would approach this.
• 21:16
  SPEAKER_01: And I don't have to have a great relationship with you to go, hey Grant, we've known each other for some time.
• 21:21
  SPEAKER_01: I got a favor to ask.
• 21:23
  SPEAKER_01: Man, I'm sorry to ask, it's so early in our relationship, but here it is.
• 21:27
  SPEAKER_01: I'm I'm 5,000 short of my quota for the month to get this cool bonus.
• 21:33
  SPEAKER_01: I'm not trying to put it all on you, but if you could take any piece of that 5,000, I just wanted you to know here's what I'm gonna do.
• 21:40
  SPEAKER_01: I'm gonna way over deliver.
• 21:41
  SPEAKER_01: Like I will owe you.
• 21:43
  SPEAKER_01: And it is a good thing to have Marcus Collius owe you, brother.
• 21:47
  SPEAKER_01: I'm gonna throw in some extra shaker cups, some extra t shirts for you.
• 21:51
  SPEAKER_01: But way more important, I'm gonna be all over you, brother.
• 21:54
  SPEAKER_01: Would it benefit you if I threw up some extra posts on our social media for you?
• 21:58
  SPEAKER_01: Um, how about if I went through?
• 22:00
  SPEAKER_01: Your social media and gave you a whole bunch of likes and shares.
• 22:03
  SPEAKER_01: Do you see you can just add value in all these ways?
• 22:06
  SPEAKER_01: And this guy's going, sure, you know what?
• 22:09
  SPEAKER_01: I was kind of gonna say yes anyway, but now you're like really trying to overdeliver.
• 22:13
  SPEAKER_01: See that favor turned into something so beautiful, and now I can we can talk about that for some time.
• 22:20
  SPEAKER_01: Hey Grant, I just wanted to thank you again.
• 22:22
  SPEAKER_01: You know, remember a few weeks ago when you did me that favor?
• 22:25
  SPEAKER_01: Man, I was I appreciated that so much.
• 22:28
  SPEAKER_01: Look at how much I'm setting myself apart from from my competitors who are just like, all right, Grant, what's your order today?
• 22:35
  SPEAKER_01: Yeah, you're lucky that I'm that I'm I'm offering you anything.
• 22:39
  SPEAKER_01: Like, have you noticed that seems to be business today?
• 22:42
  SPEAKER_01: Like nine out of ten companies are like, you're welcome that I'm in business selling to you.
• 22:47
  SPEAKER_00: It's like my least favorite thing lately is to go to a restaurant or a coffee shop or anything.
• 22:53
  SPEAKER_00: There's a there's a there's some of them that are doing a good job, but it seems like more and more every day that people are getting that like entitled attitude to like, yeah, you're welcome.
• 23:02
  SPEAKER_00: And it's like what the heck?
• 23:03
  SPEAKER_00: Like, I don't I don't want to pay and be treated like this.
• 23:06
  SPEAKER_00: This is crazy.
• 23:07
  SPEAKER_01: I know, and we have to vote with our dollars.
• 23:09
  SPEAKER_01: I just want to encourage everybody vote with your dollars, stop going to those places if you they're if they're all entitled, go support the ones who are like, thank you so much for doing business with me.
• 23:21
  SPEAKER_00: Yeah.
• 23:22
  SPEAKER_00: The positioning of the favor versus just like the direct ask, I'm sure that is something that you discovered over time.
• 23:30
  SPEAKER_00: It just just kind of like started to work better.
• 23:32
  SPEAKER_00: What do you think it is about the positioning of that that kind of alters the mindset of the person on the other end of the phone?
• 23:38
  SPEAKER_01: Wow, that's rich.
• 23:39
  SPEAKER_01: You know, what I've discovered is that by asking the favor, it it puts it in their mind of like, it definitely gets the law of reciprocity going.
• 23:48
  SPEAKER_00: That's right.
• 23:48
  SPEAKER_00: My mind was just going, is it is it the reciprocity angle?
• 23:50
  SPEAKER_00: It's like, okay, yes, now Marcus is gonna owe me something.
• 23:53
  SPEAKER_01: Yeah, yeah, but there's actually two sides of this.
• 23:56
  SPEAKER_01: You're absolutely right.
• 23:57
  SPEAKER_01: Marcus is gonna owe me something, but the law of reciprocity also works like this.
• 24:01
  SPEAKER_01: How many times have I called this guy asking for an order?
• 24:04
  SPEAKER_01: How many times have I, how how many years, how many months have I been working on this?
• 24:07
  SPEAKER_01: There's a natural inclination in everyone that I kind of owe you something.
• 24:12
  SPEAKER_01: But you're asking for something too big, or just the way you're coming across when you're asking for the order isn't working, but now you're asking for this favor and you're you're willing to like go, hey, I'm making it personal.
• 24:25
  SPEAKER_01: I'm gonna be all over you.
• 24:27
  SPEAKER_01: And so this dual working of the law of reciprocity is worked really well for me.
• 24:35
  SPEAKER_00: How would you identify who you wanted to get into relationship with to sell product?
• 24:42
  SPEAKER_01: Oh, now that is my favorite question.
• 24:45
  SPEAKER_01: This is an answer that I believe everyone actually knows in their gut.
• 24:50
  SPEAKER_01: You know well who you should be dealing with, you get a gut feeling.
• 24:55
  SPEAKER_01: You please don't write me off as like a hippie or something.
• 24:59
  SPEAKER_01: You get an energy from people and stop fighting it.
• 25:04
  SPEAKER_01: You know, it's like, man, when I'm around Grant, I just I like to feel good.
• 25:08
  SPEAKER_01: I'm smiling, we talk about good things, I like being around Grant, but when I'm around Doug, oh, it's so much work, I'm so exhausted.
• 25:19
  SPEAKER_01: And here's what I've detected, and I protect my energy like crazy.
• 25:26
  SPEAKER_01: The Dougs of the world, sorry, Doug, uh the 20 minutes I spend with Doug costs me like four hours of energy.
• 25:35
  SPEAKER_01: And you all know exactly what I'm talking about.
• 25:38
  SPEAKER_01: But an hour with Grant actually boosts my energy an hour and a half.
• 25:44
  SPEAKER_01: And so if I just filled my day with grants, I can go eight to 10 hours full sprint.
• 25:52
  SPEAKER_01: If I put even one Doug in my schedule, I can only handle about one to two other calls that day.
• 25:58
  SPEAKER_01: Now, this is where scarcity mindset versus abundance mindset really comes in.
• 26:03
  SPEAKER_01: Scarcity mindset goes, oh, but Marcus, that sounds nice, but there's not that many grants in the world, and there's so many Dugs.
• 26:11
  SPEAKER_01: Hey, I'm not gonna argue that there are tons of Dougs, and I'm not trying to uh diss my boy Grant that there's a whole bunch of him, but do you really think there's not lots out of eight billion people?
• 26:26
  SPEAKER_01: Is your mindset so small that you're like, well, I haven't met that many?
• 26:31
  SPEAKER_01: With all due respect, how many people have you met?
• 26:33
  SPEAKER_01: You're not talking about tens of thousands, you're barely scratching a thousand.
• 26:37
  SPEAKER_01: There's eight billion to choose from.
• 26:40
  SPEAKER_01: So cast your net wider and go and be really picky.
• 26:45
  SPEAKER_01: And this is where I really believe in the guys who talk about save the seats on your bus for the right people.
• 26:52
  SPEAKER_01: Because if you put a bunch of dugs on your bus, the grants who are ready to be picked up on your bus, there's nowhere to sit and they will wait for the next bus.
• 27:00
  SPEAKER_00: It's so true.
• 27:01
  SPEAKER_00: And this is such a good marketing principle because you know, the if you could you could go buy a thousand marketing books from all across the world, and mostly all of them will tell you the same thing.
• 27:10
  SPEAKER_00: Go you know who you are trying to work with, know who your customer is.
• 27:15
  SPEAKER_00: Yeah.
• 27:15
  SPEAKER_00: And it's something that I've taught, you know, I spent a lot of time in real estate teaching people how to grow businesses through great marketing.
• 27:22
  SPEAKER_00: It's just the number one thing.
• 27:23
  SPEAKER_00: Like, who is your ideal customer?
• 27:24
  SPEAKER_00: Who is your ideal relationship?
• 27:26
  SPEAKER_00: Who's your ideal partner?
• 27:28
  SPEAKER_00: And there was such a disbelief that that those people were out there.
• 27:32
  SPEAKER_00: It was almost like as soon as I ask you to zero in on who you want to work with, you instantly go, No, I want to work with everyone.
• 27:39
  SPEAKER_00: And I've always said, and I said this for a very long time, the person that works with everyone works with no one.
• 27:43
  SPEAKER_01: Oh, spot on.
• 27:45
  SPEAKER_00: If you know who you want to work with, it's so much easier actually to find those people because you know where to go look.
• 27:51
  SPEAKER_00: Because you I know what you know, you Doug versus the other person.
• 27:53
  SPEAKER_00: It's like I know what Grant in this example, I know what he likes, I know what he doesn't like, I know where he likes to hang out, I know what he likes to eat, I know where he's at the gym, I know this, this, this.
• 28:01
  SPEAKER_00: Yeah.
• 28:01
  SPEAKER_00: So it's so easy to go find that person.
• 28:03
  SPEAKER_00: Yes.
• 28:04
  SPEAKER_00: If you know who they are.
• 28:05
  SPEAKER_00: You but you do have to know what it is that you're looking for.
• 28:08
  SPEAKER_00: I feel like I've got at least another 20 or 30 questions in my pocket, but I'm gonna save them for another time, man.
• 28:16
  SPEAKER_00: I cannot tell you how much I appreciate you jumping on here and spending some time with me.
• 28:20
  SPEAKER_00: This has been an amazing conversation, and I am very, very grateful for that.
• 28:23
  SPEAKER_00: I always like to ask this last question: how can we partner with you?
• 28:27
  SPEAKER_00: What's important to you right now?
• 28:29
  SPEAKER_00: How can we as listeners of the Partner Prophet Podcast walk alongside and support you?
• 28:33
  SPEAKER_01: Oh, thank you, brother.
• 28:34
  SPEAKER_01: I want to just say uh I loved our conversation.
• 28:37
  SPEAKER_01: I think you're an awesome guy.
• 28:38
  SPEAKER_01: I love what you're doing.
• 28:39
  SPEAKER_01: If you ever want me back on, I'm here in a heartbeat, brother.
• 28:42
  SPEAKER_01: And uh and I'll be happy to be promoting this uh when it comes out, by the way.
• 28:46
  SPEAKER_01: I've been called to have my own fund.
• 28:48
  SPEAKER_01: It's called Five Talent Capital.
• 28:50
  SPEAKER_01: I love what I do, I help people see what is really going on behind the curtain with finances, with how money really works in this world.
• 28:59
  SPEAKER_01: If you'd like to learn more about me, check out five talentcapital.co and that's five F I V E.
• 29:06
  SPEAKER_01: And I keep it really simple.
• 29:08
  SPEAKER_01: I love to educate when it comes to investing.
• 29:11
  SPEAKER_01: I have a beautiful, diversified portfolio, so you lower your stress, lower your anxiety.
• 29:18
  SPEAKER_01: My biggest thing is I love to educate meaning.
• 29:20
  SPEAKER_01: If I can't make it super simple for someone to understand, walk away.
• 29:25
  SPEAKER_01: What a what a simple concept, right?
• 29:27
  SPEAKER_01: But how many times have we all invested in something that's like, well, I didn't really understand it, but the guy had a silver tongue and I said yes and shocker, I lost my money.
• 29:36
  SPEAKER_01: I don't know what he was doing with it, so of course I don't understand how he lost my money.
• 29:40
  SPEAKER_01: All of the things I get involved with, if I can't understand it like it is kindergarten stuff, then I don't get involved.
• 29:46
  SPEAKER_01: And so that way when I get to describe it to people, people are like, oh, that makes beautiful sense.
• 29:51
  SPEAKER_01: And of course that would work.
• 29:53
  SPEAKER_01: And to be honest, it this is how billionaires invest.
• 29:56
  SPEAKER_01: I've been in the right rooms for the last five years learning from the billionaires.
• 30:01
  SPEAKER_01: How does money really work?
• 30:03
  SPEAKER_01: And this is the stuff that they do.
• 30:05
  SPEAKER_01: They don't ever get involved.
• 30:06
  SPEAKER_01: You think a billionaire is getting involved with something like I don't understand how it works, but I put a few million.
• 30:11
  SPEAKER_01: Nope.
• 30:12
  SPEAKER_01: It's like it, I have to know exactly how it works, and it has to make sense that it's going to work.
• 30:17
  SPEAKER_01: So if that interests you, I'd love to have a conversation about that.
• 30:21
  SPEAKER_01: Reach out to me.
• 30:22
  SPEAKER_00: I will make sure that we link up the way that people can check that out and connect with you guys.
• 30:27
  SPEAKER_00: Uh, I'll put that in the show notes.
• 30:28
  SPEAKER_00: So for anybody listening to this, you check the comments, you uh you'll be able to see how you can connect with Marcus.
• 30:33
  SPEAKER_00: Again, this was an amazing conversation.
• 30:36
  SPEAKER_00: Congrats on the business success.
• 30:37
  SPEAKER_00: Again, I'm uh I've been a customer for a long time, so it's cool to see.
• 30:42
  SPEAKER_00: I love the the the founder stories where it was really hard, but they got through it, had a successful exit.
• 30:48
  SPEAKER_00: I think obviously that's something I I hope to accomplish one day.
• 30:51
  SPEAKER_00: And this was this was awesome.
• 30:52
  SPEAKER_00: It was an amazing to meet you, and I appreciate you spending some time with me.
• 30:55
  SPEAKER_01: Oh, the blessing was mine, brother.
• 30:56
  SPEAKER_01: Have a spectacular day, and thank you, everybody.
• 30:59
  SPEAKER_00: Yeah, yeah.
• 30:59
  SPEAKER_00: Thank you, and thank you all for continuing to listen to the Partner Profit Podcast.
• 31:04
  SPEAKER_00: This has been another incredible conversation, and I can't wait to see you on the next one.
• 31:08
  SPEAKER_00: Peace.