LIVE from DSS - How Amazon Agencies First Got Bought! With Eric Heller
Scotty O finally gets to sit down with his old friend and mentor Eric Heller. Back in the day, Eric created one of the first Amazon only agencies in the country, maybe the world? Marketplace Ignition was the blueprint on how to build an Amazon only agency and get it sold. Well, WPP purchased Eric's firm and it started a whole new opportunity for everyone doing Amazon work, including Scotty O. He had The Cairn Co as the Amazon division of the rep group Frontier Group. Once he met Eric, things were changing and we talk about how it all came to be! The Always Off Brand is always a Laugh & Learn!…
The skinny
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