Latest / Massive Agent Podcast / How to Talk to Consumers in 2022

Transcript

How to Talk to Consumers in 2022 · Massive Agent Podcast

0:00
SPEAKER_01: On this episode, we're going to talk about how you should be talking to consumers in 2021.
0:05
SPEAKER_01: If you haven't noticed, consumers have changed a little bit over the last couple of years.
0:09
SPEAKER_01: What they expect has changed, the way like their understanding, their savviness or lack thereof has changed.
0:16
SPEAKER_01: You need to be able to adjust and learn how to speak to them so that they'll actually listen to you and want to hire you.
0:22
SPEAKER_01: And then I have a little special surprise announcement.
0:26
SPEAKER_00: The Massive Age Podcast.
0:34
SPEAKER_01: I love to buy houses.
0:35
SPEAKER_01: I like to sell houses.
0:43
SPEAKER_00: I've had better better.
0:48
SPEAKER_00: Here's your host, Dustin Brome.
0:52
SPEAKER_01: What is up, everybody?
0:54
SPEAKER_01: Welcome to episode 211 of the Massive Agent Podcast.
0:57
SPEAKER_01: I am your host, Dustin Brohm, and uh I'm excited to do the first episode of the new year.
1:03
SPEAKER_01: This is gonna be a good one, guys.
1:04
SPEAKER_01: This is something, this is a topic that uh it's it's really uh it's mind-boggling how many agents and loan officers just don't consciously think about this.
1:16
SPEAKER_01: And what happens is we talk over the heads, talk right over the heads of the consumer.
1:22
SPEAKER_01: They don't know what the fuck we're talking about when we talk about the FH FHFA raising the the loan limits or the the interest rates that the Fed funds rate got changed, or when we say things like over-ask, not everyone knows what that means.
1:41
SPEAKER_01: Okay, so we're gonna talk about first off what the problem is and then how to fix it.
1:47
SPEAKER_01: Okay, so what you should be doing so that the content you put out there is connecting with the consumers.
1:53
SPEAKER_01: And if you can do this right, if you guys can nail this and figure this shit out and be intentional about how you say things, understanding who your audience is, you're gonna get hired a lot.
2:04
SPEAKER_01: All right, people are gonna be sharing your videos and your content with their friends and their family, and they're like, hey, I just learned so much from this person.
2:12
SPEAKER_01: Um, weren't you looking for a realtor?
2:15
SPEAKER_01: Because it's here's the opportunity, though.
2:18
SPEAKER_01: The opportunity is huge because so many agents are just putting out industry jargon.
2:24
SPEAKER_01: They're just talking over the heads of people, using words and phrases that we as professionals use in our office.
2:30
SPEAKER_01: We this you can't talk to consumers the same way we talk to each other as agents.
2:36
SPEAKER_01: They're not agents, they're not industry insiders.
2:39
SPEAKER_01: So, I mean, that's that's why they're looking for an agent in the first place, is because they don't understand this shit.
2:43
SPEAKER_01: So don't speak to them as if they do.
2:46
SPEAKER_01: Now, I'm not I'm not saying you have to speak to them like they're idiots because they're not.
2:51
SPEAKER_01: But you have to understand what's industry insider jargon and what's common knowledge.
2:58
SPEAKER_01: And being conscious of it is is the start.
3:00
SPEAKER_01: So we're we're gonna talk about this uh before I get to my special announcement, real quick, that I teased in the intro, and I'm pretty excited about this.
3:08
SPEAKER_01: You guys should be excited too because uh I'm tired of the messages.
3:12
SPEAKER_01: I'm tired of the of the messages and the requests.
3:15
SPEAKER_01: So I just I just did what you guys told me to do.
3:19
SPEAKER_01: Uh yesterday on Instagram, I posted, by the way, at MassiveAgent on Instagram, I posted a little quote that says, Using industry jargon in your content doesn't make you look smart.
3:32
SPEAKER_01: Instead, it shows consumers that you're not able to educate or advise them.
3:36
SPEAKER_01: Okay, think about that for a second.
3:38
SPEAKER_01: If they don't know what the hell you're talking about, do you think that they're gonna be like, ooh, that's someone really intelligent that I want to work with?
3:46
SPEAKER_01: No, they're gonna be like, uh they can't even speak my language.
3:50
SPEAKER_01: Like, dumb it down for me, dude.
3:52
SPEAKER_01: So you think I know a lot of agents do this, you think that you're sounding smart by using industry jargon, but you're not.
4:02
SPEAKER_01: You're not the only agent in town.
4:05
SPEAKER_01: You're not the only agent in that consumer's news feed.
4:08
SPEAKER_01: Okay, so if you are just saying a bunch of nonsense, using big words, big phrases, talking about concepts that you may not understand yourself.
4:17
SPEAKER_01: Like it's funny, on the on this Instagram post, I had someone in the in the caption I mentioned, you know, when agents post the FHFA just just increased loan limits, and some people are like, Well, what's the FHFA?
4:31
SPEAKER_01: Exactly.
4:32
SPEAKER_01: Agents don't know what the fuck it is.
4:35
SPEAKER_01: So we expect consumers to know what it is.
4:38
SPEAKER_01: And look, it it doesn't matter.
4:40
SPEAKER_01: What matters is what does it mean to them?
4:43
SPEAKER_01: If the loan limits for your county just got increased, what does that mean to the consumer?
4:49
SPEAKER_01: What does that mean if you're a property owner?
4:50
SPEAKER_01: What does that mean if you're a buyer?
4:52
SPEAKER_01: Is it a good thing?
4:52
SPEAKER_01: Is it a bad thing?
4:54
SPEAKER_01: If they were looking to buy a house in June, what does that mean for them?
4:58
SPEAKER_01: That is speaking their language, not just regurgitating the headline that comes from an industry publication like Inmin or Housing News.
5:07
SPEAKER_01: Uh Housing Wire, sorry.
5:09
SPEAKER_01: So more on that topic here in a second.
5:11
SPEAKER_01: Um, excuse the like I have this thing in my throat, like my sinuses are all congested, and I'm just like, ugh.
5:17
SPEAKER_01: I mean, this happens every winter.
5:19
SPEAKER_01: Do I have COVID?
5:20
SPEAKER_01: Do I not?
5:20
SPEAKER_01: Don't know, don't care.
5:21
SPEAKER_01: Um, typical winter shit.
5:23
SPEAKER_01: So yeah, I've got my water here, and I may have to take a break from time to time to have a sip so that I don't I don't get this big thing in my throat.
5:30
SPEAKER_01: Uh, and if if you're watching on YouTube, I apologize for the red eyes.
5:35
SPEAKER_01: I have not been smoking weed all day, although it may look like it.
5:39
SPEAKER_01: Because if I had been smoking weed all day, this would be a much more entertaining episode, I'll tell you that much.
5:44
SPEAKER_01: So I'm gonna do my best to keep it entertaining for you guys, um, even without the copious amounts of weed.
5:50
SPEAKER_01: Anyways, that was weird and random.
5:52
SPEAKER_01: Okay, so back a few weeks ago, I put out there, hey, we're gonna do our first in-person event in Salt Lake City.
6:00
SPEAKER_01: We're gonna do it in February.
6:01
SPEAKER_01: It's gonna be the Massive Agent Society Coaching Live, and it sold out pretty quick.
6:06
SPEAKER_01: And I've been getting people that are just now hearing the episodes where I announced it and they're just now wrapping their heads around it, and they're like, hey, well, that sounds pretty cool.
6:13
SPEAKER_01: Um, I want in.
6:15
SPEAKER_01: Like, when's the next one?
6:16
SPEAKER_01: Well, I'm gonna do you one better, okay?
6:19
SPEAKER_01: We're not gonna do another, another event.
6:21
SPEAKER_01: We're not gonna open up more seats because once it's sold out, it's sold out.
6:25
SPEAKER_01: What I am gonna do today is something that I was gonna wait a month or two to do, but I think you'll you guys will like this.
6:32
SPEAKER_01: So, as you've heard me talk about in the past, I'm completely redoing the Massive Agent Society.
6:37
SPEAKER_01: The only thing that I'm keeping is the name, all right?
6:40
SPEAKER_01: Mainly because I don't want to come up with yet another name and confuse people and do a new website, new branding, all this shit, right?
6:46
SPEAKER_01: Plus, I think it's a pretty badass name, especially considering what it's about to be.
6:50
SPEAKER_01: So the Massive Agent Society 2.0, if you will, uh, is gonna be we're gonna take all the training from the old one, all that the Facebook ads database, the training of how to do Facebook ads, the step-by-step copy paste, all of it.
7:05
SPEAKER_01: We're gonna put that over here in this corner, and then we're gonna add a bunch of cool shit to it.
7:09
SPEAKER_01: What I've learned is just giving you information, giving you how-tos and telling you how to do some ads, that's great for some people.
7:16
SPEAKER_01: But it's not great for people that maybe aren't ready for it or have bad habits or you have limiting beliefs, you don't think that you could be successful, you don't think that people are gonna respond to your drip campaigns, and and you just you're just not there, right?
7:32
SPEAKER_01: It's it's like if you have a hole in the bottom of a bucket and you're trying to fill it up with water, it you can't do it, you can't catch up.
7:39
SPEAKER_01: So all of that information that you're trying to put in, all the tactics and strategies and how-tos, that's all great.
7:46
SPEAKER_01: But if you're if your mind isn't ready for it, it's not gonna do any good.
7:51
SPEAKER_01: You you need the information, you need tactics and strategies, and we have a lot of great tactics and strategies, but you need to improve you, okay?
8:01
SPEAKER_01: And so I was thinking, I've been thinking for a while now, how do I make the massive agents massive agent society more impactful?
8:07
SPEAKER_01: And originally I was gonna start a whole new program called the Mass Massive Agent Impact.
8:12
SPEAKER_01: I'm all about what really interests me is making it a direct and massive impact on your life and on your career.
8:20
SPEAKER_01: And just giving you information is not gonna do it.
8:24
SPEAKER_01: So we're we're totally scrapping everything.
8:27
SPEAKER_01: We're not deleting it, it's still there.
8:29
SPEAKER_01: If you're a current member, uh, we're just adding on to everything else.
8:33
SPEAKER_01: So you're gonna get me, okay?
8:35
SPEAKER_01: Every week we're gonna do a coaching call.
8:38
SPEAKER_01: All right.
8:38
SPEAKER_01: Um, and I'm announcing this today because we're going to be doing a beta group, all right?
8:42
SPEAKER_01: We're gonna be doing a beta group, the Massive Agent Society beta.
8:46
SPEAKER_01: Um, and it's gonna be half the price of once we finally launch this thing.
8:49
SPEAKER_01: There is limit availability, so you can actually um join us right in the beginning um in our beta group.
8:56
SPEAKER_01: And it's gonna be super impactful.
8:58
SPEAKER_01: I have homework for for you.
9:00
SPEAKER_01: As soon as you join, there's a seven-day uh action plan that you must follow.
9:05
SPEAKER_01: Every single day you need to do one of these things, and we're gonna follow up and make sure you do it.
9:10
SPEAKER_01: We're building accountability right into this thing.
9:12
SPEAKER_01: This is for serious people.
9:14
SPEAKER_01: This is for agents and loan officers that know that there's just something missing.
9:18
SPEAKER_01: Maybe it's motivation, maybe it's belief, maybe it's um, maybe it is tactics, maybe you just don't quite know what to do, or maybe you suffer from procrastination, a lack of focus, shiny object syndrome, all of it, right?
9:30
SPEAKER_01: It's all super common.
9:32
SPEAKER_01: You need somebody to hold your hand.
9:34
SPEAKER_01: You need someone to listen to what's going on and and help you figure out the path forward.
9:40
SPEAKER_01: That's what we're gonna do.
9:41
SPEAKER_01: Okay.
9:42
SPEAKER_01: That's what that's where the impact come from comes from.
9:45
SPEAKER_01: It's not just speaking some information into your into your ears and hoping that you do it.
9:50
SPEAKER_01: Because what we found is a lot of agents don't do it.
9:53
SPEAKER_01: A lot of agents don't.
9:55
SPEAKER_01: I don't like that.
9:56
SPEAKER_01: I don't want to just take your money.
9:57
SPEAKER_01: That that's that's not cool.
9:59
SPEAKER_01: Like I want to build a massive, massively successful business by helping you build a massively successful business.
10:06
SPEAKER_01: That that's it.
10:08
SPEAKER_01: That's just good business, anyways.
10:10
SPEAKER_01: So, long story short, guys, right now I'm opening up for one week a select beta group for for Massive Agent Society for new Massive Agent Society members.
10:19
SPEAKER_01: It's half the price that it's going to be.
10:21
SPEAKER_01: So go to Massive Agent Society, Massive Agent Society.com slash beta, Massivagent Society.com slash beta.
10:30
SPEAKER_01: Join us.
10:31
SPEAKER_01: Um, here's what I will say.
10:33
SPEAKER_01: Right, that there's more information on the website about what's included in this, but it's gonna be weekly calls.
10:38
SPEAKER_01: Each we're gonna do four different topics per month and rotate them.
10:43
SPEAKER_01: Um categories really.
10:45
SPEAKER_01: Um, there's gonna be different topics every week, but the categories, there'll be four a different one every week of the month, and uh it's meant to have maximum impact on your marketing, on how many clients you have, on your profitability, on your mindset as an agent or loan officer, as a human being, on your health.
11:02
SPEAKER_01: We're gonna cover all of it, guys.
11:04
SPEAKER_01: It's gonna be badass.
11:05
SPEAKER_01: So if you're looking for someone to hold your hand and kick your ass, this is for you.
11:10
SPEAKER_01: If you're sensitive and uh and you're not really to do the work and you you don't want to be held accountable, you don't want to have homework, go do something else.
11:21
SPEAKER_01: This is not for you.
11:22
SPEAKER_01: If you want results, go to MassiveAgen Society.com slash beta and uh and get one of those spots.
11:29
SPEAKER_01: Only open for a week, only open for one week, guys, and then we're gonna shut it down, and uh, and then as we add more to the program, um you guys get to enjoy.
11:38
SPEAKER_01: So you'll be grandfathered in at the current price, anyways.
11:42
SPEAKER_01: Let's talk about talking to consumers, shall we?
11:46
SPEAKER_01: I see this all the time.
11:48
SPEAKER_01: Agents that are uh just regurgitating headlines, um, whether they hear that from CNBC, from HousingWire, from Inmin, from their title rep shared an article with them, or whatever about housing prices or whatever.
12:03
SPEAKER_01: What you need to understand is that the consumer only understands consumer shit.
12:10
SPEAKER_01: They are not real estate professionals.
12:12
SPEAKER_01: That's why they are hiring an agent, is so that the agent can know all the stuff, right?
12:18
SPEAKER_01: That's not their job, that's our job.
12:21
SPEAKER_01: So please stop treating the consumer like they know what over-ask means or I mean, they know what a listing is.
12:30
SPEAKER_01: Okay.
12:30
SPEAKER_01: I used to say stop calling it a listing.
12:32
SPEAKER_01: They all know what a listing is.
12:33
SPEAKER_01: That's been made very common by Zillow and by HGTV, million-dollar listing, and all that stuff.
12:39
SPEAKER_01: So that's all fine.
12:40
SPEAKER_01: But if you're talking about loan limits, if you're talking about Fed funds rates, if you're talking about even interest rates in general, most consumers they don't really understand what the interest rate means to them.
12:51
SPEAKER_01: Here's they think they do.
12:54
SPEAKER_01: They think they know what the interest rate means to them.
12:57
SPEAKER_01: But what I found over the last 11 years or so, there are people who go in with with to talk to one of my lenders, and they're like, hey, well, this place over here is advertising this interest rate.
13:09
SPEAKER_01: So the lender says, Well, okay, well, if you'd like that interest rate, here's what it's going to cost you.
13:14
SPEAKER_01: You have to pay this much out of pocket, you have to pay some points, you have all of this.
13:18
SPEAKER_01: And most of the time, the buyer ends up saying, Screw it, I want the higher interest rate, I want the lower monthly payment and then less out of pocket.
13:26
SPEAKER_01: But they don't understand that if if it's just surface level interest rate shit.
13:30
SPEAKER_01: So understanding that as an agent, how do we communicate that to them?
13:35
SPEAKER_01: Now, they should be having that conversation with your lender, uh, but you you need to at least let them know, hey, there's more than just the interest rate here.
13:42
SPEAKER_01: So if you're sharing interest rate stuff, first off, it's boring, so don't.
13:47
SPEAKER_01: But if you do, if you're like, hey, rates are gonna go up, explain what that means.
13:52
SPEAKER_01: Explain literally what it means to them.
13:54
SPEAKER_01: If they want to sell their house and buy something else, that means they're probably going to have fewer buyers if interest rates have jumped.
14:01
SPEAKER_01: That may bring some buyers out of the market.
14:03
SPEAKER_01: But it's also gonna cost them more money when they go to buy something else.
14:07
SPEAKER_01: So, and then be very specific.
14:09
SPEAKER_01: If they have a$500,000 house that they're going to buy, if if the interest rate jumps half a percent, that it goes from this much a month to this much per month.
14:20
SPEAKER_01: Be as specific as possible with consumers so that they can imagine it, so that they can actually like grasp it.
14:27
SPEAKER_01: If if you're just giving them surface level shit, they're gonna decide subconsciously you're not the agent for them because you you weren't able to connect with them with deep understanding.
14:39
SPEAKER_01: You weren't able to provide deep understanding for them.
14:42
SPEAKER_01: People people hire agents and loan officers because they they want an advisor.
14:49
SPEAKER_01: They want somebody that can educate them and guide them and teach them.
14:53
SPEAKER_01: Like, whenever I'm involved in buying something, maybe if if it's a certain car, like when my wife and I bought our Tesla earlier this year, there was some stuff about Teslas I didn't understand and about electric cars and the batteries.
15:07
SPEAKER_01: Like, do you charge them all the way?
15:08
SPEAKER_01: Do you not?
15:09
SPEAKER_01: Like all this little stuff.
15:10
SPEAKER_01: And so I asked a lot of questions.
15:12
SPEAKER_01: And the the people down at the Tesla, it's not a dealership, but at the Tesla, I guess it is, the Tesla dealership, they started to understand that I wanted to understand.
15:23
SPEAKER_01: And so they just started getting out ahead and say, hey, you'd probably be interested to know this.
15:28
SPEAKER_01: And did you know that it works this way?
15:30
SPEAKER_01: If you're used to driving a gas-powered car, then you're not even familiar with this.
15:34
SPEAKER_01: Did you know that you don't even need to use your brake pedal uh with a Tesla?
15:38
SPEAKER_01: You can just let off the gas and the car slows down.
15:41
SPEAKER_01: And I'm like, what?
15:42
SPEAKER_01: So they were they became teachers.
15:45
SPEAKER_01: And if you can do that with your clients, then they're gonna they're gonna resonate.
15:51
SPEAKER_01: You're you are going to resonate with them so much more than if you're just giving them facts.
15:55
SPEAKER_01: If you're just reading facts at them and not really caring if they grasp it, well, you're not gonna have a very long career because very few people will hire you and you're just not gonna survive.
16:08
SPEAKER_01: So to survive 2022, you have to consider who the audience is.
16:14
SPEAKER_01: All right.
16:14
SPEAKER_01: It I have no problem if you want to share that uh the FHFA with realtors don't know who the hell FH FHFA is.
16:24
SPEAKER_01: Like, I until a few years ago, didn't know who they were.
16:27
SPEAKER_01: I still don't really know and don't really give a shit, to be honest, but they're responsible for raising the limits that they'll loan FHA on.
16:35
SPEAKER_01: Okay, so that's kind of important.
16:38
SPEAKER_01: So what you want to instead of saying, hey, they raised the loan limits, which consumers are like, what does that mean?
16:43
SPEAKER_01: Like, you mean I couldn't get a loan for more than 700K?
16:46
SPEAKER_01: Well, no, that's not exactly what that means.
16:48
SPEAKER_01: So you explain, since they raised the limits, now if you want to use the FHA loan, which means three and a half down, blah, blah, blah, blah, blah, now you can you can buy more house.
17:00
SPEAKER_01: You can you can qualify, more people can qualify now for an FHA loan now that these limits are raised.
17:07
SPEAKER_01: So before, if you just say like the headline, they don't get it.
17:11
SPEAKER_01: They're like, okay, what does that mean?
17:12
SPEAKER_01: Like, I don't, I don't care because I don't need a house that expensive or whatever.
17:17
SPEAKER_01: You have to explain what it means to them.
17:20
SPEAKER_01: Not just what it means, not not just the definition, but what it means to them.
17:26
SPEAKER_01: If you can get in the habit of doing this and you become a teacher and you are answering questions in your content and in the conversations you have with people, they're going to enjoy being around you.
17:38
SPEAKER_01: They're gonna they're going to enjoy consuming what you have to say because they learn something.
17:43
SPEAKER_01: They learn something new that they don't get from everybody else.
17:46
SPEAKER_01: And if you become the agent that they that they see as the teacher and as the one that they're gonna learn something from, I guarantee you that when the time comes, they're gonna hire you.
17:57
SPEAKER_01: And if the time for them is not right, they're gonna refer you to their to their sister-in-law Sally, who needs to buy a house.
18:04
SPEAKER_01: That's just how it works.
18:05
SPEAKER_01: You will become the one in their eyes, and they're gonna tell everybody about you.
18:12
SPEAKER_01: What's amazing is if you do all the stuff we talked about in the last episode with the five things you need to know for 2022, which is mostly like exposure-related stuff.
18:23
SPEAKER_01: If you can do that stuff and really get content out there and do a bunch of video and get it seen in a bunch of places, and the content within that content, well, the content of the content, you know what I'm saying, like what it's about, is helpful and it teaches people in a way that they can connect with, even though they're not always expect, always assume that people have never bought a house before, they don't understand it.
18:48
SPEAKER_01: You have to put yourself in their shoes.
18:50
SPEAKER_01: If you had never bought a house before, what wouldn't you know?
18:54
SPEAKER_01: And then proceed with explaining.
18:56
SPEAKER_01: And if you can do that and teach them stuff, I promise your content will be shared and commented on more than you could imagine.
19:06
SPEAKER_01: Okay, it the best the best content is not just entertaining, but it's also educational.
19:12
SPEAKER_01: And if it's both, man, you're on to something.
19:16
SPEAKER_01: You're absolutely on to something.
19:17
SPEAKER_01: So, real quick, one more example that I see all the time is agents talking about earnest money or earnest money going hard.
19:24
SPEAKER_01: What does that mean to a consumer?
19:27
SPEAKER_01: Now, first off, they don't they don't know what going hard means, and they'll probably hearing you say going hard will probably make them laugh.
19:33
SPEAKER_01: When I first heard that, I was like, wait, we really call it that?
19:36
SPEAKER_01: Like, we really call earnest money going hard going hard?
19:40
SPEAKER_01: This is hilarious.
19:41
SPEAKER_01: This is amazing.
19:42
SPEAKER_01: So, so that's fantastic.
19:43
SPEAKER_01: But they're probably gonna be like, wait, this is weird.
19:46
SPEAKER_01: Why are you being obscene?
19:47
SPEAKER_01: And then they're like, Well, what's earnest money?
19:49
SPEAKER_01: So you have to explain what that means.
19:53
SPEAKER_01: You know, when you go to buy something, you have to put some sort of consideration along with the offer to make it legally valid.
19:59
SPEAKER_01: And customary to this state, we use something called earnest money, where you say, Hey, here's an offer, and we're gonna put$5,000 along with it.
20:06
SPEAKER_01: And if we don't perform on it within a certain period of time, the seller, you get to keep this money.
20:11
SPEAKER_01: And then people are like, Oh, cool.
20:14
SPEAKER_01: So earnest money is something the the concept that if you've never bought a house before, you don't understand it.
20:20
SPEAKER_01: You don't understand it.
20:21
SPEAKER_01: Why would you?
20:22
SPEAKER_01: Like, remember, guys, if you are speaking to people who have never bought or they've they've bought, but they've never sold before, why would they know certain concepts?
20:32
SPEAKER_01: How could they, unless they were within the industry?
20:34
SPEAKER_01: And if they are, they're not going to be hiring you because they're in the industry.
20:40
SPEAKER_01: So think about this as we go into this uh this next year.
20:45
SPEAKER_01: Speak to consumers as if they are consumers, not industry pros.
20:50
SPEAKER_01: You can talk to your buddies in the office and your team and your friends on social who are also agents, or or your lender partners or your title people that you're all friends.
20:59
SPEAKER_01: You guys can speak the industry language because you understand it.
21:02
SPEAKER_01: Consumers don't.
21:04
SPEAKER_01: Don't speak to them like they're idiots, but speak to them as if they don't understand what we understand, which is true.
21:11
SPEAKER_01: Okay.
21:12
SPEAKER_01: So going into this new year, I know a lot of you have made resolutions that you're gonna level up, right?
21:17
SPEAKER_01: I see this all the time.
21:18
SPEAKER_01: I'm leveling up this year, I'm gonna do things differently.
21:21
SPEAKER_01: I'm actually going to invest in the shit that I need, I'm going to get better tools and platforms and all that.
21:26
SPEAKER_01: Cool.
21:26
SPEAKER_01: I think that that's good.
21:27
SPEAKER_01: But how many of you are still using all the same stuff?
21:30
SPEAKER_01: You're still using the same stuff, doing things the same way.
21:32
SPEAKER_01: I'm sorry, that's not leveling up.
21:34
SPEAKER_01: That's just using the same shit and probably just working harder with it.
21:37
SPEAKER_01: Cool.
21:38
SPEAKER_01: If you have all the right tools in place, awesome.
21:40
SPEAKER_01: If it works, but a lot of you don't.
21:44
SPEAKER_01: So I encourage you to go check out our partner, Follow Up Boss.
21:48
SPEAKER_01: They have built the industry's most powerful CRM and business growth platform for agents.
21:55
SPEAKER_01: It's super user friendly.
21:56
SPEAKER_01: Um, it has a mobile app.
21:58
SPEAKER_01: It's incredible, all right?
22:00
SPEAKER_01: So don't take my word for it.
22:02
SPEAKER_01: You need to go try it yourself.
22:03
SPEAKER_01: And thank God they're awesome.
22:05
SPEAKER_01: And they're giving, they're giving you guys, as Massive Agent listeners, a 30-day free trial with no credit card required.
22:11
SPEAKER_01: They're so confident in it that they're like, hey, you don't even worry about the credit card until you've tried it out.
22:17
SPEAKER_01: And if you want to do it, go for it.
22:18
SPEAKER_01: They're confident.
22:19
SPEAKER_01: So go check it out.
22:21
SPEAKER_01: This could be one of the tools that you've been looking for for a long time that will help you streamline your business, have better communications with your clients, have better uh task lists and action plans and all that.
22:32
SPEAKER_01: But you won't know unless you try it.
22:34
SPEAKER_01: So go to massiveagentpodcast.com slash follow up boss, massive agentpodcast.com slash follow up boss and get their 30-day free trial for massive agent listeners only.
22:46
SPEAKER_01: Pretty damn cool.
22:47
SPEAKER_01: Um, thank you, follow up boss, for being a great partner for making a great platform for the industry and being great to our audience.
22:53
SPEAKER_01: We appreciate you very much.
22:55
SPEAKER_01: So, guys, I appreciate you listening this week.
22:57
SPEAKER_01: Please take what I've said today to heart.
23:01
SPEAKER_01: And and if you are one of those, if you're one of the offenders that's been talking over the heads of consumers, stop it.
23:08
SPEAKER_01: Okay, please stop it.
23:10
SPEAKER_01: And uh what's good about it is it's it's a very quick change that you can make.
23:15
SPEAKER_01: It's just you you have this awareness.
23:16
SPEAKER_01: You're like, oh, I need to I'm speaking to somebody that doesn't understand this stuff.
23:21
SPEAKER_01: So let me explain what it means to them.
23:24
SPEAKER_01: You start doing that.
23:25
SPEAKER_01: It this could be the I get a lot of people that are like, hey, I'm doing everything you're saying, but my content just isn't growing.
23:31
SPEAKER_01: I'm not getting more, my audience isn't growing, my content isn't taking off.
23:36
SPEAKER_01: And sometimes it's the it's the it's the content itself.
23:40
SPEAKER_01: What are you talking about?
23:42
SPEAKER_01: How are you talking about it?
23:43
SPEAKER_01: Sometimes this is it.
23:45
SPEAKER_01: Sometimes your content's great, and your energy is great, and your personality is great, and it the quality is great, but you're just not making a connection with with the intended viewer because you're not explaining it to them.
23:59
SPEAKER_01: You're not explaining what it means to them.
24:01
SPEAKER_01: Make this minor shift, and this could make a major shift in how well you do online, in how much exposure you get, how many new people see you.
24:11
SPEAKER_01: More content equals more exposure.
24:13
SPEAKER_01: More exposure equals more business.
24:16
SPEAKER_01: You're gonna have more closings if you get more exposure, okay?
24:19
SPEAKER_01: And you start getting you get that more exposure and a deeper connection with those that you that do see your stuff, you're gonna be getting a lot more closings.
24:28
SPEAKER_01: So focus on this and be self-aware enough to realize if you are somebody who's been just regurgitating and resharing headlines.
24:37
SPEAKER_01: I've done that before.
24:38
SPEAKER_01: It's not it's easy, you know, just reshare, boom.
24:41
SPEAKER_01: But that's easy does not mean effective.
24:44
SPEAKER_01: Easy does not mean the best.
24:47
SPEAKER_01: So just be self-aware enough to make a change and don't just blow it off.
24:51
SPEAKER_01: Uh, if you're still listening, I don't think you've blown it off.
24:54
SPEAKER_01: I think you're taking it seriously.
24:55
SPEAKER_01: So I applaud you for that.
24:57
SPEAKER_01: Um, I want you guys to have the best, the best 22, best 2022 possible.
25:03
SPEAKER_01: Make sure, guys, um, that you that you go join our beta group for the Massive Agent Society Coaching Group.
25:09
SPEAKER_01: It is not, this is not the Facebook ads training anymore.
25:12
SPEAKER_01: That's still included, you get all that.
25:14
SPEAKER_01: But our main focus is on growing you and holding you accountable to do the things that will move the needle, and that'll happen within the first week.
25:22
SPEAKER_01: If you do our our first seven-day action plan and do it every single day, and then use the added bonuses and tools that we're gonna give you.
25:31
SPEAKER_01: I promise you you will level the hell up quickly, mentally, and in your bank account because you're gonna be doing more business.
25:40
SPEAKER_01: Massive agentssociety.com slash beta.
25:43
SPEAKER_01: Join the beta group, open for one week only, then we're closing it down, and I don't know when it's gonna be open again.
25:49
SPEAKER_01: So go do that today.
25:51
SPEAKER_01: Guys, thank you so much.
25:52
SPEAKER_01: Appreciate you.
25:53
SPEAKER_01: If you if you got value from this episode, please share it with somebody in your office, share it on social media, talk about it in your story, just get help us get the word out.
26:01
SPEAKER_01: That's all we ask, and we'll be back next week with another episode of the Massive Agent Podcast.
26:05
SPEAKER_01: Thank you guys.
26:06
SPEAKER_01: See ya, I think it's a good thing.