Alex Osterwalder — Which Projects to Fund and Which to Kill
"Spreadsheets are a fantasy made explicit. They're not a metric. What you can measure is the evidence that the business case could work."
Alexander Osterwalder, creator of the Business Model Canvas, CEO of Strategyzer and author of The Invincible Company, Testing Business Ideas and Value Proposition Design, returns to The Innovation Show. He walks Aidan McCullen through the evidence-based innovation playbook he uses with companies like Honeywell to decide which growth projects to fund, which to change, and which to retire — so you get a real funnel, not a tunnel.
In this conversation, Alex…
The skinny
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