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You're no longer just competing for clicks

Episode Title: You're no longer just competing for clicks

Date: 23rd July 2026

Summary: In episode 200, Kevin King breaks down how Gen Z is really shopping now — they don't just say "ChatGPT," they say "Chat," and AI has become the thing that decides what they buy. The big shift: you're no longer just competing for clicks, you're competing for AI recommendations. Plus Amazon's AI Overviews hitting the desktop, the fight over AI avatars flooding TikTok Shop, and vendors finally getting search query data.

Key Points Discussed:

Rory Wingo (college sophomore and daughter of…

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