New Rules of Business: Leadership, Brand & Building What Lasts | Betsey Locke on We Mean Business
What happens when an accomplished executive brings corporate-level strategy to everyday builders?
On this episode of We Mean Business, veteran brand strategist Betsey Locke, President of The Next Rodeo, talks about leading global advertising strategies for financial powerhouses like Citi, Bank of America, HSBC, M&T Bank, and Regions Bank, and how she’s now leveraging modern tech to empower small businesses.
Betsey also gets candid about navigating male-dominated corporate environments, normalizing motherhood in leadership, shifting management paradigms toward trust and positivity, and…
The skinny
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