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Real Estate Pricing in 2026: How Agents Beat AI, Zillow, and Seller Objections
The market changed. Has your listing presentation changed with it?
Your clients are checking your pricing recommendations through Zillow, relatives, online headlines, and AI. Agents who cannot confidently interpret that information risk losing the client before they ever secure the listing.
In this episode, Tim and Julie Harris explain how real estate agents should update their pricing conversations for today’s market. They discuss why yesterday’s comparable sales can create unrealistic seller expectations, which current-market indicators matter more, and how agents can pre-educate sellers…
The skinny
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