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Who Is Garcia and Why Does His Message Still Matter to Leaders?

What does a leadership essay written in 1899 have to teach today’s leaders?

In this episode of Commander’s Intent, Derek Oaks and Rob Bau unpack A Message to Garcia, the famous essay written by Elbert Hubbard in 1899 about personal initiative, duty, reliability, and getting the job done. The story follows Lieutenant Andrew Rowan, who was tasked with delivering an important message to Cuban rebel leader General García during the Spanish-American War.

At its core, the essay highlights three powerful themes: initiative, doing what needs to be done without constant supervision; action over…

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