Latest / Gym Business Coach Podcast
January’s Dirty Little Secret
Everyone thinks January is the holy grail for gym owners. New Year's resolutions mean new sign-ups, right?
But what most people don’t know is that January is also the month with the highest cancellations. In this episode, Tim, Randy, and Zach explore the paradox of January in the fitness industry.
They also discuss accountability, a buzzword that is often misunderstood. They argue that external accountability measures rarely work because proper accountability must come from within the individual.
Tune in to hear about the type of client who stays loyal for years and why they’re your goldmine…
The skinny
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