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Dear Diary: The rising of personal brands and why I'm opting out · Abundant + Aligned

• 0:02
  SPEAKER_00: Welcome to the Abundant and Aligned Podcast, a place where you will come to realize anything you desire is possible.
• 0:09
  SPEAKER_00: I'm Jess, mindset and business coach, and I'm on a mission to lead women to a life far from average.
• 0:15
  SPEAKER_00: In this show, you can expect conversations around manifestation, subconscious reprogramming, entrepreneurship, and the daily habits of a woman living a life that is both successful and fun.
• 0:26
  SPEAKER_00: Imagine a TED talk but over wine.
• 0:28
  SPEAKER_00: My wish for you is that you experience an unlimited flow of money, a business that attracts your dream clients, and the freedom to spend your time how you choose.
• 0:38
  SPEAKER_00: And if you stick with me, that will soon be your reality.
• 0:41
  SPEAKER_00: I'm honored to be on the journey with you, so let's get into it.
• 0:45
  SPEAKER_00: Hello everyone and welcome back to the Abundant and Align Podcast.
• 0:48
  SPEAKER_00: I hope you are having a beautiful week.
• 0:50
  SPEAKER_00: I am coming to you before heading up to Brisbane tonight for a keynote speaking engagement.
• 0:56
  SPEAKER_00: The host is Inspired Founders, and I'm very excited and very honored to be a part of that event.
• 1:04
  SPEAKER_00: It will be the biggest keynote I have done.
• 1:07
  SPEAKER_00: I think the event space holds 100 people.
• 1:10
  SPEAKER_00: I'm not sure how many tickets they ended up selling, but needless to say, it's going to be a packed room and the biggest room that I've spoken in front of.
• 1:20
  SPEAKER_00: So I would be lying if I said I wasn't a little bit nervous, but also feeling very excited.
• 1:25
  SPEAKER_00: I cannot wait to share all of the content with all of you and yeah, I guess celebrate this career moment.
• 1:32
  SPEAKER_00: Um, so that's tonight.
• 1:34
  SPEAKER_00: But today I wanted to get on and I guess share my commentary on the landscape of business as I see it.
• 1:42
  SPEAKER_00: And I actually want this to be an episode that I cycle through where I'm just jumping on and sharing my insights, my opinions, my observations of things that are happening within the entrepreneurial space, mindset space, things that I'm seeing, loving, things that I'm seeing and opting out of, and just parts of my business or outside of my business that are inspiring me at the moment or grabbing my attention.
• 2:06
  SPEAKER_00: I thought it would just be a really cool style of episode for you guys to get an inside scoop into how I'm thinking, again, what I'm observing, how I'm feeling about it, and what I'm doing personally within my own brand.
• 2:21
  SPEAKER_00: Today I wanted to talk about the rising of personal brands.
• 2:25
  SPEAKER_00: We have really seen a trend towards personal brands where we are seeing the founder become the product.
• 2:33
  SPEAKER_00: And as a result of that, we are seeing the founders share everything across their life.
• 2:41
  SPEAKER_00: Everything from their morning routine to their marriage to their travels to their business and making their life be the content.
• 2:51
  SPEAKER_00: We are also seeing the trend of talking to camera videos, and it has been labeled as yapping videos.
• 2:57
  SPEAKER_00: And again, it's this really effortless style of content where these founders are just bringing the audience behind the scenes along the journey and just sharing absolutely everything within their life.
• 3:10
  SPEAKER_00: And yeah, there is really this trend at the moment that personal brands are it.
• 3:14
  SPEAKER_00: I feel like every single time I open up my Instagram feed, I see a carousel with tips on how to build a personal brand or why personal brands are doing so well, and why you should build a personal brand and why you should be doing this style of content and why it's working so well.
• 3:29
  SPEAKER_00: And again, I just have seen this rising of the personal brand.
• 3:33
  SPEAKER_00: And so I wanted to share my thoughts on that and why I am personally opting out of a personal brand and what I'm doing instead.
• 3:43
  SPEAKER_00: I also want to share what I'm thinking at the moment when it comes to this what has been labeled yapping style content, and again, why I why I am actively moving away from it and what I'm doing instead.
• 3:58
  SPEAKER_00: So just going back to the rising of personal brands, as I've just mentioned, it is really about the founder being the product and them sharing their entire life with their social media.
• 4:08
  SPEAKER_00: As I've mentioned, I want to move away from having a personal brand.
• 4:12
  SPEAKER_00: Now, for most of my career, I would say I have had a personal brand, and for a good few years within the business, I was sharing a lot of my life with my social media following.
• 4:25
  SPEAKER_00: My morning routine was something that I shared quite often.
• 4:28
  SPEAKER_00: Every now and then I would share my relationship, what I was doing with my friends on the weekend, my travel.
• 4:34
  SPEAKER_00: I was sharing a lot of my life.
• 4:36
  SPEAKER_00: And I thought that I had to in order to create this personal brand in order to grow my business.
• 4:43
  SPEAKER_00: And I found that I got to a point where I was feeling a lot of pressure, a lot of pressure to continue to share my entire life, which meant one, I wasn't switching off or getting away from social media because whether I was at a restaurant or boarding a plane or having a beautiful morning routine, I felt like I had to capture it and share it with my community in order to make a sale.
• 5:06
  SPEAKER_00: I also felt the pressure because if I was feeling a little bit off, that then trickled into whether or not I wanted to show up online, which then trickled into my sales.
• 5:17
  SPEAKER_00: And I guess my sales was so heavily dependent on my energy as the person behind my brand.
• 5:24
  SPEAKER_00: And as I've mentioned, in the last probably six to 12 months, I've really felt this pull away, away from social media in general, but not from the marketing power it has, but a pull away from social media when it comes to just sharing my entire life.
• 5:39
  SPEAKER_00: I no longer want to share my morning routine every single time I do it because I believe that is a sacred practice for me and a ritual that I want to keep phone-free.
• 5:51
  SPEAKER_00: Or if I go out for dinner with friends or my husband, I want to enjoy my dinner and not be getting photos or making sure I'm capturing the moment.
• 6:00
  SPEAKER_00: I just want to be in my life and not capture my life for the sake of social media, for the sake of making a sale.
• 6:07
  SPEAKER_00: And when I had this realization, I remember sitting there thinking, shit, like this is kind of scary because I need to share my life on social media in order to make a sale.
• 6:19
  SPEAKER_00: And my business success has been built on me always sharing my life.
• 6:24
  SPEAKER_00: And personal content usually does the best for me, and I'm sure you probably agree as well.
• 6:29
  SPEAKER_00: Whenever you just share life stuff, it seems to perform so well.
• 6:32
  SPEAKER_00: So it's so easy to get in that trap of it performs well, it gets a lot of engagement, so I'm going to continue it.
• 6:39
  SPEAKER_00: So when I realized that I was feeling pulled away from this whole personal brand thing and sharing my entire life online, I was a little bit confused about what the direction would be next.
• 6:50
  SPEAKER_00: Like, how am I supposed to still be online in a way that will promote the business and ultimately attracting clients and make sales?
• 6:59
  SPEAKER_00: With all of that, I have found that I've been really, really interested in more of a consultancy firm style of business, agencies, consultancies, for the very reason of it's a separate entity from the founder.
• 7:16
  SPEAKER_00: So the founder is the founder's me, and I'm living my life, and I'm spending time with my friends and my family and my partner, and I'm traveling and I've got my morning routine and I go to the gym and I do all of these things in my life, and then I have this separate entity, which is the consultancy firm, or in other cases, the agency, whereby that is operating completely separate.
• 7:37
  SPEAKER_00: And I just had this like epiphany one day, and I was like, oh my god, that's what it is.
• 7:42
  SPEAKER_00: I want to transition the business more into a consultancy firm where it is its own entity, irrespective of me.
• 7:50
  SPEAKER_00: And it's not to say you're never gonna see me as the founder, but it was this huge weight off my shoulders in terms of I can grow this, I can continue to grow and expand my business while still keeping parts of my life private and for me.
• 8:09
  SPEAKER_00: Whereas again, when we look at the rising of personal brands, the more you share about your life, the more your business depends on that.
• 8:16
  SPEAKER_00: Again, if a lot of your ga a lot of your engagement online is tied to you sharing about your relationship, and then that engagement gets sales.
• 8:24
  SPEAKER_00: Well, now you can't stop sharing about your relationship because there will be this either fear or an outcome of you impacting your sales.
• 8:32
  SPEAKER_00: And again, I really didn't want to run the risk of continuing to build out this business completely tied to me, sharing my life and completely tied to my energy as well.
• 8:44
  SPEAKER_00: So I am personally opting out of the personal brand landscape and building more of a consultancy firm that is a separate entity, separate to me.
• 8:56
  SPEAKER_00: Yes, I will still share parts of my life, but only as far as it is relevant to my clients.
• 9:03
  SPEAKER_00: For example, my relationship has nothing to do with my clients, and that's why you won't see me hardly ever.
• 9:10
  SPEAKER_00: Sharing my relationship, talking about my relationship, bringing you guys into my relationship because my relationship is not going to help you grow your business.
• 9:19
  SPEAKER_00: I also go through things in my personal life, which if I created content on it, it would perform very well.
• 9:27
  SPEAKER_00: That raw, emotionally driven content seems to do really well online.
• 9:31
  SPEAKER_00: So it would help with my engagement, but that's for me.
• 9:35
  SPEAKER_00: That's my business.
• 9:36
  SPEAKER_00: And again, me sharing that isn't going to help you grow your business.
• 9:40
  SPEAKER_00: So again, really moving towards this consultancy style where it's a separate entity and the lifestyle content that I do share will still fall within how is this serving my client?
• 9:52
  SPEAKER_00: How is this adding value to my community as far as they come to me for help?
• 9:58
  SPEAKER_00: And how is it still showcasing that I'm a human behind this brand, but without me having to share absolutely everything?
• 10:06
  SPEAKER_00: It was also a huge weight off my shoulders when I figured this is the model for me now because, like I said before, how I had built my business up until this point was if I was feeling off one day and then I didn't want to show up on social media, that did impact my sales.
• 10:22
  SPEAKER_00: And I had this fear of in order for my business to grow, I always need to be in this magnetic, high vibrational state.
• 10:30
  SPEAKER_00: And the reality is we are human beings, and it doesn't matter how beautiful your morning routine is or how often you meditate or how regulated your nervous system is, you will still have off days, and you should because you are human and you should feel the full spectrum of human emotion.
• 10:46
  SPEAKER_00: But up until this point, there was this fear of if I'm not on, I won't make a sale.
• 10:51
  SPEAKER_00: And honestly, it's just created so much space, and I can't even describe this feeling of expansion I have now that I'm looking at my brand through more of this consultancy lens as opposed to a personal brand.
• 11:04
  SPEAKER_00: And if I'm really honest, I somewhat felt capped by sitting under this umbrella of a personal brand.
• 11:10
  SPEAKER_00: Again, because it was so dependent on my energy, my mood, what was happening in my life.
• 11:16
  SPEAKER_00: Now, with this separate consultancy thing going on, that can just keep ticking away no matter how I'm feeling, no matter what my moods are doing, no matter what's happening within my life.
• 11:26
  SPEAKER_00: Another reason why I'm really interested in the consultancy lens as opposed to the personal brand lens is I think it creates this level of professionalism, exclusivity that I want my brand to be known for.
• 11:40
  SPEAKER_00: As we continue to move into the high-end space, and I serve clients at a high level who are professionals in their own right.
• 11:50
  SPEAKER_00: It kind of started to feel weird showing and sharing raw, messy content of me behind the scenes.
• 11:58
  SPEAKER_00: And it's not to say that I want to be this polished fake person when I'm online, absolutely not.
• 12:04
  SPEAKER_00: But it's like if you had a shop front, you wouldn't have greasy hands all over the window.
• 12:13
  SPEAKER_00: You wouldn't have dust on the front door, it would be polished, it would be beautiful, it would be welcoming.
• 12:18
  SPEAKER_00: And again, I started to look at this raw content where you're just sharing absolutely everything as a messy front door that wasn't really welcoming.
• 12:27
  SPEAKER_00: So yeah, I just love the feeling and the visual nature of having more of an agency consultancy style model as opposed to this emotionally driven, messy personal brand.
• 12:39
  SPEAKER_00: And then the final thing I'll say on why I'm opting out of the rising of personal brands is I think there is nothing more sexy and elegant and sophisticated than a woman who is private, who has things for her and only shares them with the people she chooses, and that circle is small.
• 13:02
  SPEAKER_00: Again, I'm never sitting here saying that building a personal brand and sharing everything online and sharing raw emotional content is bad.
• 13:11
  SPEAKER_00: Honestly, I'm not saying that whatsoever.
• 13:13
  SPEAKER_00: If that's your thing and you enjoy it, then absolutely go for gold.
• 13:16
  SPEAKER_00: Again, the purpose of this episode was just to share my thoughts, my commentary, as if this was a diary entry.
• 13:23
  SPEAKER_00: But I find it so sexy when a woman just lives her life behind closed doors and only chooses to share parts of her life with a select few.
• 13:35
  SPEAKER_00: And again, I think that just does something so beautiful to a brand reputation when their business scales, even with so much of their life being behind closed doors.
• 13:47
  SPEAKER_00: Not to mention, when you aren't capturing everything for content, it allows you to be so much more present in your life.
• 13:54
  SPEAKER_00: And that goes without saying, but that should be top of the list.
• 13:57
  SPEAKER_00: And again, I was finding, you know, there have been parts in my career where I was not present in moments because I was thinking, how can I turn this into content?
• 14:05
  SPEAKER_00: I get a download while I'm on a holiday.
• 14:08
  SPEAKER_00: I better share it with my community now while it's so raw and here.
• 14:13
  SPEAKER_00: It just allows you to be so much more present when you are choosing not to share all parts of your life while knowing your business is going to continue to scale anyway.
• 14:21
  SPEAKER_00: So that's what I wanted to say on personal brands.
• 14:23
  SPEAKER_00: Now I also want to touch on talking to camera style content, which has been labeled as yapping content and it's performing very, very well online.
• 14:35
  SPEAKER_00: I've seen some founders have six-figure, seven-figure launches off the back of viral yapping content.
• 14:45
  SPEAKER_00: So it is working, and I could not sit here and say that it's not.
• 14:49
  SPEAKER_00: In saying that though, I'm personally opting out of yapping style content.
• 14:54
  SPEAKER_00: Not to say you won't ever see a talking to camera video of me again, but I'm personally loving carousels for the visual appeal we can create through a carousel.
• 15:07
  SPEAKER_00: The fact that we can tell a story through images, and I just love that it creates almost this portfolio on your social media.
• 15:16
  SPEAKER_00: And I am going to share this in a moment, but one thing that is really inspiring me and grabbing my attention at the moment is editorial style content.
• 15:23
  SPEAKER_00: So a carousel really allows me to create this editorial moment where you can stop and you can see the images and you can read the text, and everything on that carousel can be so visually appealing.
• 15:36
  SPEAKER_00: I'm also in a phase in my business where I'm really enjoying writing.
• 15:39
  SPEAKER_00: So a carousel allows me to write out my thoughts or add value in the form of writing.
• 15:46
  SPEAKER_00: And this is actually always why I say to you guys, and it's a conversation I have with my clients all the time, when it comes to content, what is your preference?
• 15:55
  SPEAKER_00: Do you love talking or do you love writing?
• 15:58
  SPEAKER_00: Whatever your preference is should be how you are creating content because it will be so much easier for you to show up and be consistent and share your value if it's in the bucket that feels best for you and also in the bucket that aligns with your strengths.
• 16:15
  SPEAKER_00: Some people can naturally speak very well, others can naturally write very well.
• 16:20
  SPEAKER_00: So I think you should be leaning into whatever one suits you the most and yeah, aligns with your strengths.
• 16:27
  SPEAKER_00: I go through phases where I do like to chat to the camera and then I like to write.
• 16:32
  SPEAKER_00: So I kind of like to move across both.
• 16:36
  SPEAKER_00: Um, but yeah, at the moment I'm enjoying writing.
• 16:38
  SPEAKER_00: So carousels for me are a way to express myself and also express this visual inspiration that I'm leaning into at the moment.
• 16:47
  SPEAKER_00: The other observation I've had when it comes to this yapping style content is it's constant and it's high volume, which is why it's got a lot of momentum behind it and it's performing really well online.
• 17:00
  SPEAKER_00: But what I'm finding is it's creating brands that are so accessible to everyone while simultaneously being available to no one.
• 17:12
  SPEAKER_00: I talk a lot on the podcast and also within my brand, how important it is to be specific with who it is that you help from the energetic and scientific lens, in that in order to create matter, you need to observe it, and in order to do that, you need to focus on one thing.
• 17:34
  SPEAKER_00: And so, if you are trying to serve so many different clients scientifically, it's not going to create matter.
• 17:40
  SPEAKER_00: We won't go into that today, but also it allows you to speak more clearly when it's to a specific person, like your language is so clear, you're using anecdotal examples, and they feel seen in every piece of content.
• 17:54
  SPEAKER_00: So I'm so big on getting specific on who your ideal client is and focusing on them, creating everything for them, speaking directly to them.
• 18:04
  SPEAKER_00: What I'm noticing when it comes to this yapping content is creating brands that are super accessible, especially because these yapping style contents then lead to a low-priced offer ranging from$30 to$200.
• 18:19
  SPEAKER_00: So more accessible to the masses.
• 18:22
  SPEAKER_00: But again, what I'm noticing is while yes, it's accessible to the masses, and therefore they are accessible to everyone, they're also available to no one.
• 18:32
  SPEAKER_00: And I think again, going back to the rising of personal brands, it's kind of counterintuitive.
• 18:38
  SPEAKER_00: Rising of personal brands, but a tendency for the founder to be so removed from the customers who are purchasing from that brand.
• 18:47
  SPEAKER_00: Again, within the rising of personal brands and yapping content, where we are also seeing a trend towards low-ticket digital products that are selling up to seven figures within three days, one creator did.
• 19:01
  SPEAKER_00: But that model is completely removing the founder from the customer, which again is so fine.
• 19:07
  SPEAKER_00: But you guys know I am building more of a high-end brand, and all of the conversations we have been having are for the women who are in service-based businesses who want to work with clients at a higher level.
• 19:18
  SPEAKER_00: You want to give them your full service, your expertise, your nuance.
• 19:22
  SPEAKER_00: You want to be in close proximity with your clients so you can do your best work, but also so you can charge high prices for it.
• 19:29
  SPEAKER_00: So, yeah, like I said, I find it quite counterintuitive building these personal brands by also being very removed from the brand.
• 19:35
  SPEAKER_00: But that's just my viewpoint on all of that.
• 19:37
  SPEAKER_00: Again, always trust your own preference when it comes to growing your brand.
• 19:41
  SPEAKER_00: This is just my commentary.
• 19:42
  SPEAKER_00: Okay, so that's my thoughts on the rising of the personal brand, this whole yapping style content, and why I am opting out of all of it.
• 19:48
  SPEAKER_00: And then I thought I would just end our episode today with sharing some things that are inspiring me, what is grabbing my attention and what I'm personally leaning into to continue to grow the business.
• 19:58
  SPEAKER_00: Like I said, I am really loving editorial style content and creating content that is so curated.
• 20:08
  SPEAKER_00: And that goes for all content across the board: social media, the podcast, email.
• 20:12
  SPEAKER_00: And unless I have something valuable to share in a way that is so curated, you won't find me online or in your inbox.
• 20:23
  SPEAKER_00: I will only be there if it's of value and if it has been put together with so much intention.
• 20:30
  SPEAKER_00: And yeah, bringing this editorial spin into my content, also writing my emails like it's a press release, like you are reading an article out of Vogue.
• 20:40
  SPEAKER_00: I'm not sure if you've noticed the shift over on the emails lately, but yeah, just more thought-provoking, more I keep calling it a caribra moment, but yeah, more thought-provoking, more commentary, more me observing the landscape and just sharing my thoughts with all of you, and also writing in that style as if it is an article or a piece of literature.
• 21:05
  SPEAKER_00: I've also been loving weaving fashion throughout my brand, and I actually did see a carousel the other day that made a comment on brands that are doing really well because they weave different industries in.
• 21:17
  SPEAKER_00: So for a long time, we would see food brands all look the same because they stayed within the food industry and the food arena, or we would see fashion brands all looking the same because they stayed within the fashion brand.
• 21:30
  SPEAKER_00: This particular carousel said brands that are performing really well or just really standing out at the moment are kind of taking little bits and bobs from all industries and blending it together.
• 21:40
  SPEAKER_00: And I thought that was really cool that he pointed that out.
• 21:44
  SPEAKER_00: And I've also been noticing that and enjoying that, and then, like I said, the way I've been doing it is by bringing fashion in or again creating these beautifully designed editorial moments within my content so that it's like a design piece.
• 21:57
  SPEAKER_00: So, yeah, editorial style content.
• 22:00
  SPEAKER_00: Press releases, really treating content like a piece of media that adds a lot of value to you, and it's beautiful whenever you see it, whenever you read it.
• 22:11
  SPEAKER_00: And then the final thing that's really inspiring me is exclusivity.
• 22:15
  SPEAKER_00: Moving in private, closed doors, and creating this moment or this feeling within the brand that when you are a part of it, it's like an upgrade to your identity.
• 22:28
  SPEAKER_00: It's like you are a part of something.
• 22:31
  SPEAKER_00: You've been welcomed into this closed door space.
• 22:34
  SPEAKER_00: And I think I'm really enjoying seeing brands do that, including mine, because of the other end of the stick that we are seeing, which is again that mass-selling, high-volume we are for everyone kind of brands to see brands say we aren't for everyone, intentionally exclude people, whether it's through price, language, or the office suite they have put together, limited spaces, that kind of stuff, is just so cool, so sexy.
• 23:06
  SPEAKER_00: I'm loving it.
• 23:07
  SPEAKER_00: So yeah, that's something else that's inspiring me.
• 23:09
  SPEAKER_00: Seeing brands go the complete opposite way and be super exclusive, super private, super hard to access, super high-end, expensive.
• 23:18
  SPEAKER_00: I love it.
• 23:19
  SPEAKER_00: And I love, love, love, love, love to see my clients move into that space.
• 23:24
  SPEAKER_00: The conversations we have been having in the collective the last few weeks, music to my ears.
• 23:28
  SPEAKER_00: Just seeing clients intentionally remove offers because they were designed for a lower-tier client and realizing they just don't want to serve clients at that level anymore.
• 23:40
  SPEAKER_00: They want to serve clients at that higher level.
• 23:42
  SPEAKER_00: They want to be known as the luxury brand in their industry, they want to be the more expensive option.
• 23:48
  SPEAKER_00: They are actively choosing to be not for everyone.
• 23:51
  SPEAKER_00: And it's so cool to see that unfold and just to see women finally step into, step into the arena they are supposed to be in.
• 24:01
  SPEAKER_00: I was writing an email or something the other day, and I was talking about after years being immersed in the world of personal development and working alongside so many female founders, I noticed a pattern time and time and time again where women with the most insane levels of expertise and knowledge in their space presenting their work in the smallest possible way.
• 24:27
  SPEAKER_00: Whether that was small micro offers or lower-tier services, um, diluting their messaging online so they were more accessible and not making anyone feel left out.
• 24:41
  SPEAKER_00: Um, strategies designed to appeal to a wider audience when they really should be focusing on being the brand or the service-based provider for one person.
• 24:56
  SPEAKER_00: And again, I was talking in this piece, wherever I've put it, the result for them, it was quiet but costly.
• 25:03
  SPEAKER_00: And it really was their level of expertise didn't match up with how much money they were making.
• 25:08
  SPEAKER_00: And this is why you've seen such a movement within my brand lately, getting your work into the high-end market because it should be.
• 25:15
  SPEAKER_00: You are already doing high-end work, you're already treating your clients and providing services as if it's a high-end service, you just aren't charging there yet or receiving the kind of investment you should be given how much you know.
• 25:30
  SPEAKER_00: And again, that's why so much of the conversation we have been having lately is about positioning it in the luxury market and getting it in front of clients who will pay you top dollar for the work you are already doing at the level and the quality that you already do it at.
• 25:41
  SPEAKER_00: With all of this being said, actually, which I should have said this at the start, I might go back and add this in.
• 25:47
  SPEAKER_00: I am hosting a brand new masterclass next week.
• 25:50
  SPEAKER_00: It's called La Maison, and it will go for about 90 minutes.
• 25:54
  SPEAKER_00: And I'm going to be revealing the codes that transform a business into a luxury brand with high-end services that clients seek out.
• 26:02
  SPEAKER_00: So this is perfect for clients or women like marketing agencies who want to attract in clients who want their full-service top-tier marketing retainer, or accountants who want to work with larger companies at that higher level, interior designers who want to be on the luxury homes, real estate agents who want to be selling multi-million dollar homes, lawyers who want to increase their prices, coaches, consultants in the space that want to be known for a high-level mastermind or a higher-level one-on-one private access container.
• 26:38
  SPEAKER_00: Just whatever it is that you do in the service-based space, moving it to the high end where it's close proximity, full service.
• 26:46
  SPEAKER_00: You get the full freedom to do your best work and you command high prices accordingly.
• 26:54
  SPEAKER_00: It also means you can make more money with less clients.
• 26:58
  SPEAKER_00: You're stepping into more of this boutique place where, yeah, you can give yourself to clients, less clients, more money.
• 27:05
  SPEAKER_00: I mean, that's just that's just amazing, and that's what we want.
• 27:08
  SPEAKER_00: So La Maison is next week, and you can go and reserve your seat.
• 27:12
  SPEAKER_00: I have linked it in the show notes below.
• 27:13
  SPEAKER_00: And I've also opened up the private lounge, which is an opportunity to add a private meeting with me after La Maison, and we can take the codes you will learn and apply it specifically to your business.
• 27:23
  SPEAKER_00: So we'll take a look at your positioning, your services, your prices, and what needs to shift within yourself, but also within your brand, so that you can attract clients into your highest level service.
• 27:35
  SPEAKER_00: Whether you have one yet or we create it at La Maison.
• 27:38
  SPEAKER_00: But the intention is not only do you have these high-end services like the full service package or on these luxury homes or working with these higher level clients, but you're actually selling the offers out.
• 27:49
  SPEAKER_00: So, again, perfect for those who do have it sitting there, but you struggle to sell those higher end services, come to La Maison, but also get the private lounge access so that we can actually look at your business, you and I, together.
• 28:01
  SPEAKER_00: There are limited seats available for the private lounge.
• 28:03
  SPEAKER_00: So if that interests you, again linked in the show notes below.
• 28:06
  SPEAKER_00: But for today, that's where we are going to leave it.
• 28:08
  SPEAKER_00: Hopefully, that has evoked some thoughts, some ways of thinking within your own brand.
• 28:13
  SPEAKER_00: At the very least, just provided some insight in what I'm seeing in the landscape at the moment.
• 28:18
  SPEAKER_00: Um, and then hopefully see you all at La Maison next week and some of you in the private lounge.
• 28:24
  SPEAKER_00: Have the best rest of your week, and I will speak to you next week.