Dear Diary: The rising of personal brands and why I'm opting out
The personal brand has taken over. The founder is the product, and everything from her morning routine to her marriage gets turned into content so the business can sell. I'm going the opposite way, and this episode is why.
In this episode, you'll learn:
Why building the whole brand around the founder quietly caps how far the business can actually scale
What "yapping" content is training your audience to expect from you, and why it's so hard to walk back once you've started
The reason I'm growing a consultancy instead of a coaching personality, and what changes when the business no longer runs…
The skinny
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