Latest / Mortgage Marketing Radio / Why is the Housing Market Doing So Well with Logan Mahtashami
Transcript
- 0:00In today's highly competitive mortgage industry, building profitable relationships with
- 0:04the real estate agents is essential for success.
- 0:06However, finding effective ways to secure agent relationships can be a challenge.
- 0:11With so many mortgage loan originators vying for the attention of real estate agents, it
- 0:15can be difficult to stand out and establish meaningful connections.
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- 0:31And in this case study, he shares his proven strategies for building strong relationships
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- 0:39To get your hands on this resource, head over to LOKestudy.com and download your free copy
- 0:45of the case study today.
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- 0:56Don't miss out.
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- 1:03Hey, listeners.
- 1:04What's up, Jeff?
- 1:05Zimphur.
- 1:06Welcome back to another episode of Mortgage Marketing Radio.
- 1:09So glad you're here.
- 1:10I am back from vacation.
- 1:12I was vacationing away up in Big Bear, California, the mountains of Southern California with
- 1:18the fam and doing some zipline and emboating and Brented mountain bikes, these e-bikes.
- 1:25This mountain bike that has a motor on it, right, an e-motor and electric motor that
- 1:29allows you to go further and faster and higher.
- 1:32I rode 20 miles and 2.5 hours and increased elevation of 2,000 feet and burned 2,000 calories.
- 1:38Couldn't have done that with a regular mountain bike.
- 1:41I'll tell you that.
- 1:42But man, if you ever get a chance to try those e-bikes out, that's awesome.
- 1:44I hope you're taking some time during this summer, during this crazy market to at least,
- 1:49right?
- 1:50Relax, recharge, reconnect, because this is an incredible opportunity.
- 1:54We've got to reap this harvest while it's here.
- 1:58But also, we've got a rumor to take care of ourselves and our families and our loved ones.
- 2:01What are we working so hard for?
- 2:03So be careful not to fall in the trap of constant 24-7 work.
- 2:08And then, of course, getting back into this, there's a couple of topics that I'm circling
- 2:12around in my head for quite a while.
- 2:14As you know, I've been doing the weekly live show on Facebook.
- 2:17It's streamed over to YouTube.
- 2:19So if you haven't checked that out yet, go to the Mortgage Marketing Institute page on
- 2:23Facebook.
- 2:24Or if you haven't joined the podcast group yet on Facebook, we've got a private group
- 2:27just for podcast listeners.
- 2:28We'll put links in the show notes.
- 2:31That's also on Facebook, Mortgage Marketing Radio Group, if you want to search that and
- 2:34or YouTube.
- 2:35Go check out my YouTube channel because I'm going to be adding some additional content
- 2:40there in the near future.
- 2:41I'll let you know when that is.
- 2:42I've been thinking a lot about strategy, like content strategy with what I'm putting out,
- 2:46how is it working?
- 2:47By the way, I'd be curious to know from you guys, listening, now that we've mixed it up
- 2:52a bit and we're basically repurposing the Facebook live show, the live shows being repurposed
- 2:57to a podcast like this, like you're listening to right now, so you're getting an audio only
- 3:01version of that.
- 3:02I'd be curious to know if you like that or not, because I've had some thoughts about
- 3:07a future of content here for you guys and I'd love your feedback.
- 3:09So feel free to email me anytime infoatmortgagemarketinginstitute.com or just message me on Facebook,
- 3:18probably the easiest thing to do as well.
- 3:20I'll let me know if you have any comments, thoughts, suggestions about the content.
- 3:23And hey, if you do like the podcast, leave us a review if you don't mind, right?
- 3:26Where if you're listening to this?
- 3:27A review helps me to know that you are getting value from the podcast.
- 3:32Okay, so that said, one other quick thing I want to remind you of folks, if you in today's
- 3:37world post-COVID, right?
- 3:40The ReFi Boom.
- 3:41One of the things we've got to stay aware of and be cognizant of is that with the ReFi
- 3:46Boom that we don't let our realtor relationships go by the wayside.
- 3:49Now, if you're listening to me, then I assume to some degree you have realtors as one of
- 3:54the pillars in your business.
- 3:55It's not the only pillar, but it's one that's proven throughout the years to be profitable
- 4:01and consistent when done correctly.
- 4:04But oftentimes what I find is a lot of originators have struggles or challenges with how do I
- 4:08approach realtors?
- 4:09They're coal-calling, they're, you know, meeting onesy-tuzy, et cetera.
- 4:13And since COVID, everything's changed, meaning the face-to-face meetings, coffee meetings
- 4:19have pretty much gone away.
- 4:20The office presentations, lunch and learns have pretty much gone away.
- 4:23Will those come back?
- 4:24Yes.
- 4:25But it's a matter of when and how fast.
- 4:27So with that, I've got an incredible opportunity.
- 4:29If you don't know by now, we have an educational platform.
- 4:32It's called My Agent Classes.
- 4:34And what it is, as a growing library, if turnkey done for you classes that are ready to
- 4:39go, plug and play for you to just deliver over Zoom, share your screen, the PowerPoint,
- 4:43we give you the talking points, the speaker notes, the transcript, I give you a video tutorial
- 4:48teaching you how to do the class, we give you marketing promotional items like images
- 4:52and stuff, show you how to set it up on Facebook events, tutorials on how to host a Zoom.
- 4:57I mean, literally, it is your educational platform in a box.
- 5:00And we have been doing this now for quite a number of years.
- 5:02We've got lots of member success stories at a minimum away for you to change the game,
- 5:09to no longer chase realtors, to no longer cold-called realtors, to choose who you want to
- 5:13work with, to have a top of the funnel system for attracting and converting real estate
- 5:17agents, and educational platform has proven to be consistently.
- 5:22In my experience, being in this in 2003, the best way to attract, build and convert
- 5:27realtors to referrals and weed out the bottom feeders.
- 5:32So if you want to learn more about that, go check out mortgagemarketing.pro.
- 5:35There's a brief video I put up there, and I'll give you an overview of what everything
- 5:39is all about, mortgagemarketing.pro, and love to have you join, be a member there, and
- 5:44help you expand your influence, capture more agents, and get more referrals, especially
- 5:50as the refives die down, which they will in the coming months.
- 5:55And if you don't prepare now for that, if you're not actively engaged with real estate
- 6:00agents, someone else is.
- 6:01All right, enough said about that.
- 6:03Let's get into this week's show.
- 6:05We are, this is a repurpose of the live show that we had with my special guest, Logan
- 6:10Mottoshami, who is an incredible person, incredibly knowledgeable.
- 6:16He is a housing data analyst with housing wire, financial writer and blogger.
- 6:21He's a recently retired mortgage professional as well, his family being in the business
- 6:24since the 80s.
- 6:25So he has an intimate knowledge of what it means to be a mortgage originator, but his
- 6:30grasp and understanding of data and why the housing market's doing so well.
- 6:35Why we're going to see interest rates perform well for the next several years, why there
- 6:39is no student debt crisis, et cetera, why and who are the biggest demographic patch of
- 6:44buyers in history and how you can capitalize on that.
- 6:47This has been an education on how to better understand rates, markets, what moves them,
- 6:53and a way to hopefully help you articulate when you're talking to clients and prospects,
- 6:57to talk intelligently with them for those that you may hear, oh, I'm waiting for the
- 7:02housing market to go down.
- 7:03Oh, my rates are going to get whatever the case is.
- 7:05I believe more than ever we need to have, as my friend Dave Savage says, advice versus
- 7:09price conversations, position ourselves as a knowledgeable authority.
- 7:13That's what's going to build trust.
- 7:15That's what's going to keep the relationships sticky and minimize the shopping that people
- 7:19are doing when they have to wait for the re-five for 45 or 60 days.
- 7:24So I hope you enjoy this episode.
- 7:26As always, feel free to reach out to me on the channels that I talked about.
- 7:30And don't forget, the book is out.
- 7:32You want to go get Disruptor Die, makes a wonderful gift for real estate agents, a great
- 7:35rate for read for you, how to survive and thrive, the digital real estate shift.
- 7:39You can go to the website to get the book, which is DisruptorDieBook.com.
- 7:45That's it.
- 7:46Enjoy this episode.
- 7:47Without further ado, let's get into this week's show.
- 7:50Logan, Mata Shami, Housing Wire, Contributor, Retired Lone Officer, Data Analyst, Extraordinaire.
- 7:59Welcome to the show.
- 8:00Great to have you.
- 8:03Great to have you.
- 8:04Great to have you.
- 8:05Well, you and I obviously have had some conversations prior to this, and I'm very blown away by your
- 8:11knowledge of data and recall.
- 8:13And let me just check the people watching live here.
- 8:16Mark Gelben, what's up?
- 8:17High five to you, Mark.
- 8:18Good to see you here.
- 8:19Get ready to put your comments or questions in, because we are talking about leading it
- 8:24off with, well, Logan, why don't you do this?
- 8:26Before I start with the first question, I kind of talked about the, I love you to give
- 8:29your version of your bio, who you are, what are you all about?
- 8:34Well, I'm a Retired Lone Officer.
- 8:37Our family's had a mortgage company here in Southern California since 1987, and just
- 8:42about a month ago, I retired.
- 8:44My father's still working.
- 8:45Our family in general has been in banking since the late 1950s, but about 10 years ago,
- 8:50I started a financial blog.
- 8:52I started to talk about housing and economics.
- 8:56And every year, it kind of just got sharper and leaner.
- 8:59And then, you know, I did full-blown basically data analyst work.
- 9:03A lot of people kind of know me for that more than being a loan officer.
- 9:06A lot of people were surprised that I've been a loan officer all these years.
- 9:09But my job is charts all day, charts all night, total nerd fest.
- 9:14So about economics, housing, everything like that, you know, I'm the kind of the one
- 9:19man stop shop, because it's 24 or 7 all the time.
- 9:22Yeah, 100% absolutely.
- 9:23And for those that are looking to get better educated and informed on, the real story
- 9:28about housing, what impact just interest rates are not, I definitely encourage you to follow
- 9:31Logan.
- 9:32We'll give you some of those links before we wrap up here.
- 9:35But Logan, let's open it up with, you know, the question I wanted to start with, which
- 9:39is why is the housing market doing so well, we're coming out of a pandemic, right?
- 9:44All these issues, job losses.
- 9:46So let's start with that.
- 9:47Why is the housing market performing so well?
- 9:49Well, in general, economics is demographics and productivity.
- 9:54The rest is kind of stamp collecting.
- 9:56But in housing, it's primarily demographics and mortgage rates.
- 10:00So right now in 2020, which is something I've talked about for eight years now, I thought
- 10:04this 2008 to 2019 housing would have the weakest recovery ever.
- 10:09But by years 2020 to 2024, we're going to have like a little sweet spot for about five
- 10:13years, where we have the biggest housing demographic patch ever recorded in history.
- 10:17And for something like myself and the people who follow my work, I've always believed in
- 10:19lower mortgage rates.
- 10:21So this is kind of, it's happening this year.
- 10:23Now, of course, it gets tested by a global pandemic and a virus.
- 10:27And initially everyone thought, well, housing's in a bubble, student-of-one debt crisis,
- 10:32housing has to go down.
- 10:33And I was like, no, just wait, right?
- 10:36The virus can cause a lot of damage, short term to the economy, but it can't kill off
- 10:39the two things that really drives the housing markets, its demographics and mortgage rates.
- 10:44So once, you know, after the first few weeks, when purchase applications were going down
- 10:48to 2030 percent year of year, we started to come back and now the last seven weeks we've
- 10:53had double-digit, positive year of year growth, which is faster now than was before the
- 10:58coronavirus.
- 10:59And before COVID hit, you know, housing, new home sales cycle highs, existing home sales
- 11:03cycle highs, housing starts were up 40 percent year of year and February.
- 11:07So it looks right to me, I think, explaining the story why is really important because
- 11:12it takes these housing crash bubble people off the line and usually these guys are just
- 11:17fraudulent grifters.
- 11:18And I think that's one of the things I've tried to stress over the last three years.
- 11:21That's a, is that a term of endearment, fraudulent grifters?
- 11:24Yes.
- 11:25Yes.
- 11:26Gold budget.
- 11:27Central bank people.
- 11:29Love it, love it.
- 11:30All right.
- 11:31So, yeah, give us, give us some of the data behind this, you know, the story that's not
- 11:35often told in, in normal media about, you know, the housing market, what, what's, why
- 11:40is demographics favorable, you know, for the, you said a window for the next what, what,
- 11:45to 2022, 24?
- 11:47Years, 2020 to 2024 and the reason I, the reason I say that is that the biggest age group
- 11:53ever recorded in US history are ages 26 to 32.
- 11:57So the first time meeting home buyer ages 33, so the notion that millennials aren't buying
- 12:02homes or that there's a student loan debt crisis and none of a, this makes no sense.
- 12:07We've had basically roughly six million total home sales for years now and it's not
- 12:12like Gen X is buying or the baby boomers are buying.
- 12:15It's millennials coming into their prime buying age.
- 12:19And I've always said this, you know, it's kind of explained it.
- 12:22People rent, they date, they make, they marry three and a half year at the marriage, they
- 12:27have kids, they, they do things a little bit later in life, but they do them.
- 12:32So I think there were, there was just a giant, titanic whiff on this millennials don't
- 12:37buy homes and there's a student loan debt crisis, there's an affordability crisis.
- 12:41We had 648 economic crisis events in the last 10 years and we had the longest economic
- 12:48and job expansion ever recorded in history.
- 12:50And the only thing that shut this economy down was a global pandemic virus.
- 12:53So I don't believe the hype of the doom and gloom tellers, you know, we've always had
- 12:59groups like this since 1790 in American, American bears have failed every decade since then.
- 13:05So follow math, facts and data, follow people that believe in economic models and always
- 13:11ask a bear, what's your economic model for recession, why is housing going to crash?
- 13:14They're just going to tell you the same thing, the fed, the fed, the fed gold, gold, gold
- 13:19debt debt debt.
- 13:20Right.
- 13:21Has it worked?
- 13:22So you're saying don't follow that, follow the demographics.
- 13:25Follow, follow demographics and mortgage rates, mortgage rates get above 4.5% housing
- 13:28slows down.
- 13:29So, you know, the people that say, well, mortgage rates are historically low, well, when
- 13:33you, when you're working with a certain kind of supply and demand equilibrium, mortgage
- 13:37rates above 4.5% in 2013, 2014 slowed the market in 2018, it slowed the market.
- 13:42So just remember that things aren't, you know, don't use previous models or previous
- 13:47interest rates, work with what you have right now and be careful of the doom and gloom
- 13:52housing crowd.
- 13:53You know, that's kind of how they make their living and it's just, hasn't happened.
- 13:57And this year is a prime example that demographics and mortgage rates matter more.
- 14:02Yeah.
- 14:03And you said mortgage rates when they get to about 4.5% can slow the housing market.
- 14:07It can slow, yeah.
- 14:08Yeah.
- 14:09They can slow the housing when they can't collapse the market, but it definitely does slow
- 14:12the market.
- 14:13So I always tell people when a 10 year yield gets above 2.62%, be mindful of that.
- 14:17You know, some people go, oh, don't worry, the historically these are low yields.
- 14:21No, there are levels, especially in hot coastal areas where demand gets, demand slows down
- 14:27and supply does increase.
- 14:30So, you know, for those of us that have a long view of history knowing that my, I mean,
- 14:34my perspective is 4.5% is still very cheap money, right?
- 14:38In terms of comparatively what interest rates were back in the 80s and all that when we
- 14:42had inflation, right?
- 14:43We had double digit interest rates.
- 14:44Do you foresee, because to your point about, let's look at the models for currently where
- 14:49we are in the world.
- 14:50I mean, do you foresee any situation where we would get back to that situation of double
- 14:54digits?
- 14:55If I see 6% mortgage rates ever in my life, and I'm 44, I will be shocked, shocked beyond
- 15:04belief.
- 15:05I mean, we must have done some kind of massive government stimulus spending plan to get
- 15:11growth back to those levels, because what, you know, since 1981, if you look at the
- 15:15chart of the 10 year yield, it's been going down every single cycle, it's never broken
- 15:19that downtrend.
- 15:20And it shouldn't, because the world is older, we're an older country, demographics and
- 15:25technology or deflationary population growth is slowing down.
- 15:29We're not going to get the kind of the growth rates or the inflation rates that people
- 15:33are thinking that would go inside with high mortgage rates.
- 15:38So in the United States dollars, the reserve currency of the world, it just gets too strong
- 15:42and bad times.
- 15:43So no, I mean, I would honestly be shocked if I saw 6% mortgage rates in my lifetime.
- 15:48So do you have any concerns with, you know, Fed buying mortgage back securities, right?
- 15:52And as we hear the term, keeping rates artificially low?
- 15:56No, artificially low is one of these gold bug gripping tactics that they've used forever.
- 16:03So it's just, it's just not, I mean, you think about it, mortgage rates and interest rates
- 16:06have been falling for decades, and this is the Fed started a QE in 2010.
- 16:10So the QE actually ended in 2014 and actually yields rise right after that.
- 16:16So again, ignore people that have used Fed, gold and inflation.
- 16:22If you take those three, if you just ignore people that use those three, then you're going
- 16:25to be okay.
- 16:26But when you start to say the Fed, they keeps artificial rates, these are all marketing gimmicks
- 16:30for your doom and gloom.
- 16:31And so, and they fail really.
- 16:33I mean, we just have the longest expansion ever in history, and if it wasn't for this
- 16:37virus, we'd still be moving along.
- 16:41So you mentioned a moment ago about we don't have a student loan debt crisis, and you've
- 16:44shared some specific data around why that is.
- 16:47And I think that goes into your point about perception and media.
- 16:50Let's talk about some real facts when it comes to student loan debt crisis.
- 16:53Break that down.
- 16:55So when people talk about student loan debt crisis, that Americans can't buy homes because
- 17:00they have too much student loan debt, what they don't show is actually they break down
- 17:03the data.
- 17:04You see that like 72% of the people that have student loan debt are actually under 17,000.
- 17:10The people that have a lot of stress with their student loan debt are mostly college dropouts.
- 17:15And then the balance is roughly 10,000.
- 17:18So you're talking about people that never finished college and don't have, you know, when you
- 17:23finish college, you have debt, but you have the income capacity usually with that debt.
- 17:26That's why college educated Americans make more money than everyone else.
- 17:30That's why college educated Americans actually have more financial assets.
- 17:33So when you break down the data, the people that go to school, that finish school, that
- 17:38go to work right away that have very low unemployment rates, they're okay.
- 17:41But if you talk about people that took on debt that never finished school, even though
- 17:46the debt size isn't that big, that's where the stress is.
- 17:49So it's not like baby boomers are buying all these homes or Gen X are buying these homes.
- 17:54It's millennials that are coming into their kind of first time home, home buyer age.
- 17:59And they go to college.
- 18:00So I mean, you could make a case that some of these people just can't buy bigger homes
- 18:04because the debt payments or the debt balance is too much.
- 18:06But the notion that student loan debt crisis was here when we just had the longest job
- 18:11in expansion, longest economic expansion.
- 18:14And now housing is the single most outperforming economic sector in the world shows that something
- 18:21was really wrong with that thesis.
- 18:22That's something I've been talking about for many years now.
- 18:25So how about the job loss situation, right?
- 18:28Whatever that number was, I'm sure you know it better than I 40 some odd million, what's
- 18:32the impact?
- 18:33Well, here's the thing, we have job loss times are running about over 40 million if you
- 18:37combine them, continuing claims are a little bit over 18 million.
- 18:41But one of the things that if you looked at the job losses, a lot of these are tied to
- 18:45what I call renter households and people that are future renters.
- 18:49And immediately the doom and gloom people said, oh, look at these major job losses.
- 18:55It doesn't impact homeowners as much.
- 18:57But I think what we see a lot is especially on Twitter, financial media, labor economists
- 19:03and economists in general focus on the unemployed people.
- 19:06But they never talk about that there's 138 million people still working, right?
- 19:11So if people go, how could housing have double did you go?
- 19:15There's 138 million people working and the key is the housing market just needs 4 million
- 19:20mortgage buyers per year to keep demands stable.
- 19:24And this is why 2020 as soon as you've got this fear out of this virus out of, we just
- 19:29go back to because it's not like the car sales market where you need 17 or 18 million
- 19:34to create new highs, you need 4 million mortgage buyers per year.
- 19:38And then you know, you still have a very high level of cash buyers in the market.
- 19:41And that's how you keep sales demands stable.
- 19:44And that's why you don't see this parabolic spike in inventory and even with the four
- 19:49bearance plan, it's still people are homeowners now are in much better spot than they were
- 19:54in 2003 to 2008, where it was a credit bubble.
- 19:57And we did not have a credit consumer bubble going into this crisis.
- 20:01So if we had a time in history where a global pandemic occurs, this is not a bad time to
- 20:07have it because we have a lot of fiscal space, we can borrow a lot of money, we can help
- 20:11people, interest rates are low, inflation is low.
- 20:14But the demographics are favorable and this is one of the reasons why you see some of
- 20:17these data is just sharply rebound up.
- 20:20Once you get this virus out of the system, game is on again, right?
- 20:24And we go back to some of the old school thinking of what's going to create a recession
- 20:29that never happened.
- 20:31So when you say game back on again, once we get out of this virus, I mean, you and I both
- 20:34know the mortgage industry is incredibly hot right now, the housing industry is on fire.
- 20:39What does that mean?
- 20:40Is that mean it's going to get even busier?
- 20:42Well, one of the things that people are going to have to realize that once we got the
- 20:47sharp rebound in purchase applications, and then we're going to flatten out because we're
- 20:52at cycle highs, I mean, pre cycle highs, we're already showing double digit growth.
- 20:56We're already here, right?
- 20:59We're the only sector that is actually for eight weeks have been showing double digit
- 21:03growth right now.
- 21:04So at that point, it becomes basically a traditional or what I call is act for housing 2020, you
- 21:11know?
- 21:12So it's not like, you know, we're going to be working from a very low level for a long
- 21:15time.
- 21:16We had the V shape recovery, it already happened.
- 21:19So you're not, you know, we were looking at probably 6.4 million total home sales before,
- 21:25you know, this crisis hit.
- 21:26So you just want existing home sales to kind of be above 4.6 million new home sales market
- 21:32yesterday, the new home sales purchase applications were showing 54% year-to-year growth.
- 21:36You get 700,000 right there.
- 21:38It's a stable marketplace.
- 21:40And then we got to deal with the virus and then what's going to happen in 2021.
- 21:43And for right now, it's pretty much done.
- 21:47The leg work is done.
- 21:48All we need to see is flat to positive purchase application year-of-year for the rest of
- 21:53your housing should be okay, because we already did the V shape recovery already.
- 21:57Interesting.
- 21:58So we came in and out of this, the rebound from the pandemic pretty quickly.
- 22:03After three weeks, the purchase application data started to show its recovery.
- 22:08That's all.
- 22:09That's because social distancing was rolled back.
- 22:10People could go out and look at homes again.
- 22:12Well, they could look at house, but in general, you know, people were still buying and selling
- 22:16homes across the country, you know, every state, every state kind of had their own kind
- 22:20of lockdowns.
- 22:21But, you know, technology and productivity and everything, you know, the world has changed
- 22:25so much.
- 22:26You could still do deals.
- 22:27Right?
- 22:28But I think the big thing is that, and what I try to tell people, credit still flowed.
- 22:34And that's the most important thing in economic cycles for America.
- 22:38We had a mortgage market meltdown in March 9th.
- 22:41You know, rates didn't go up.
- 22:42Some of the non-QM lenders were gone, low pico scorch, FHA, general markets.
- 22:46But that's, I always talked about it.
- 22:48That's about 4.5 to 6.2 percent of the marketplace, fretting fanny, because they are not publicly
- 22:53traded companies and out of government conservorship, we're able to keep the market flowing.
- 23:00And this is why I'm a big advocate.
- 23:01Let these two giants stay with the government, because if they were publicly traded companies
- 23:05or stocks would have gone down, credit would have tightened.
- 23:09We would have not had this V-shape recovery.
- 23:11You wouldn't have seen the four-bearance plans, because the government has the ability
- 23:15to take losses on their books.
- 23:17These two giants should not be publicly traded, because we probably would have had to do
- 23:22congressional hearings, get them back into conservatorship.
- 23:25We would have wasted it a lot of times, but no.
- 23:27After three weeks, you could kind of see, purchase application decline stopped.
- 23:31We started to slowly get back up.
- 23:32In the last eight weeks, we're positive.
- 23:34The last seven weeks are actually showing double vision year-over-year growth.
- 23:37And we still have a virus out here.
- 23:39And we're now seeing more states do more lockdown protocols and taking some of the re-opening
- 23:43spec.
- 23:44So, what we're going through right now with the housing price increase, the appetite,
- 23:54the activity levels, and of course, people tend to look back to 2008 and all that kind
- 24:00of stuff.
- 24:01And I know this isn't the same thing, so I'm not delusional to think that.
- 24:06What about, I mean, where is the end for housing prices, like you and I've talked before?
- 24:12Socal, California, coastal cities and stuff.
- 24:14I mean, it's outrageous at some point, right?
- 24:18Doesn't, you know what I'm saying, the market correction?
- 24:20Here's the thing.
- 24:22Last year, the housing market was like a van Gogh and a Monet put together.
- 24:27Nobody realized it.
- 24:28What happened was that mortgage rates had gone up.
- 24:32The start of the year inventory increased year by year, just slightly.
- 24:36Nothing dramatic.
- 24:37Demand was down slightly.
- 24:39The rate of growth of home prices actually went negative when you adjusted to inflation,
- 24:43the equivalence of rent.
- 24:45I thought that was one of the best things we could ever see.
- 24:48I'm a big believer that real home prices that they stay negative is good for housing
- 24:52long term, because we're getting to the point.
- 24:54If you look at per capita income and home prices, we're kind of right there where, you
- 24:58know, it's almost connected right now.
- 25:01Even the housing bubble years, home prices just blew well above per capita income.
- 25:06So, and it was a credit bubble, but we're talking about three years, really.
- 25:102002 to 2005, real home prices were double digits.
- 25:14We only had that one year in the previous expansion.
- 25:18That was 2013.
- 25:19And what happened in 2013, mortgage rates, this got to four in a quarter, four and a half,
- 25:23that rate of growth slowed down dramatically.
- 25:25So if you look at a home prices on a year of year basis, look at it adjusting to inflation,
- 25:30but we saw from 2012 to 2020 looks nothing like what we saw from 2002 to 2005.
- 25:36So my fear always, in years 2020 to 2024, was that home prices would escalate higher
- 25:43too much.
- 25:44Now, I think the virus has calmed that down.
- 25:47So I'm going to put kind of a, let's worry about that if it gets there.
- 25:52But because you have this massive demographic patch, and then you have low interest rates
- 25:56and housing tenure, I think that's the story.
- 25:58If you had one main story about housing in the last few years, people are just staying
- 26:02in their homes longer and longer, which means that the sum of the supply that you would normally see,
- 26:08people just don't need to move.
- 26:10It's not like they're locked down on mortgages, but they just don't need to move.
- 26:13With that bigger and bigger homes for many decades, people just stay put.
- 26:17And I think that that could, you know, get to really hot home prices.
- 26:22But I think for now, it'll be okay, because the virus has impacted demand to a degree.
- 26:28And, you know, if we saw real home prices going back 5, 6, 7%, not a good sign, you know.
- 26:34And initially, when we started off the year, home prices, especially the NAR data, was
- 26:39way too hot, but it's kind of come back down.
- 26:41So we're in a good spot right here.
- 26:43Hmm.
- 26:44Interesting.
- 26:45So far, income wages is keeping up then with home prices.
- 26:49We're, yeah, we're at the point to where, you know, home prices still, you know, outpace
- 26:53for capital income, we're at troubles.
- 26:56But for the longest time, you know, per capital income was actually above home prices.
- 27:00No, not a lot of people know that because they take the do-go-go-to-story away.
- 27:04And this is one of the reasons why we had the longest job expansion, longage economic
- 27:07expansion.
- 27:08We've got 6 million total home sales, new and existing homes, mortgage purchase applications
- 27:12that have been rising since 2014.
- 27:14And now we've got the demographic patch, the one time in history right here where we
- 27:18have low rates and the biggest housing demographic patch ever.
- 27:21All right.
- 27:22So put your loan officer cap on for a moment and harken back to maybe some of the comments
- 27:27or questions you've heard from consumers over the years knowing our audience is mostly
- 27:32loan originators.
- 27:35Throw a couple of comments at you.
- 27:36Well, I'm just waiting for the housing market to come down.
- 27:39Yeah.
- 27:40What do you say to that?
- 27:44Well, it's a number one question I get, you know, from real estate agencies.
- 27:48How do I explain to my, you know, clients that, you know, housing isn't a bubble?
- 27:53And I actually have a, I always use the case shiller year over year real home price
- 27:57growth.
- 27:58And you can kind of see, there's nothing here.
- 27:59There's nothing like what we saw in 2002 to 2003.
- 28:03And a good point, a good reference and what I tell real estate agencies of Lord Officers,
- 28:07we had 7.26 million existing home sales at the peak in 2005.
- 28:12We had a million new homes.
- 28:14That's a credit bubble, right?
- 28:16Non-owning capacity did.
- 28:18We just had the weakest housing recovery ever.
- 28:20I'm talking about new home sales and housing starts.
- 28:22So there isn't this big demand, and I think this is what happened in 2020.
- 28:28We're not working from such an elevated level that sales are just going to collapse and
- 28:32inventories that's going to go up.
- 28:34So kind of use those metrics.
- 28:37And that's been right.
- 28:38That's been right for the last eight years.
- 28:39The people that are talking about prices have to come down.
- 28:42It's a bubble.
- 28:43It's going to crash.
- 28:44They've been wrong because they don't have any economic models.
- 28:47They just simply say that a Federal Reserve has kept interest rates low and rates are going
- 28:52to go up in inflation wrong.
- 28:55Four decades have been wrong out here.
- 28:57And I'm not even talking about just the goal, but economists and housing economists, everybody
- 29:02has been wrong for four decades because all they need to do is look at the chart.
- 29:06There was never any time that we broke that downturn going up.
- 29:10So I tell people, most likely see one handle on mortgage rates before you see six handle
- 29:17on mortgage rates.
- 29:18Yeah.
- 29:19So I was just going to ask you.
- 29:20You're going to talk the other day is you are bullish on rates going even lower than they
- 29:26currently are?
- 29:27Well, mortgage rates should be lower right now than what they are.
- 29:32The business of doing mortgages and rates just went haywire.
- 29:37And we had margin calls.
- 29:38We had early payoffs.
- 29:40You had basically 90% of production in America, basically at risk for an early payout.
- 29:44There's no way they're going to let that go down.
- 29:46So I'm curious to see where mortgage rates are going to go after September.
- 29:51Because after September, that six months EPO payments that's pretty much gone, you might
- 29:56see a little bit of loosening in mortgage rates even if the 10 year yield stays right here.
- 30:01And kind of before, before we had this big collapse in bond yields, I talked about my recessionary
- 30:06yields are about a negative 21 basis points, yes, negative on the 10 year and 62 basis points.
- 30:12That's where I think the 10 year yield should be.
- 30:14The fact that a 10 year yield just refuses to go below 62 basically shows me that the
- 30:19bond market, the stock market, the markets are saying that credit stress has been relieved.
- 30:24Once you get through this virus, the U.S. economy is coming back to some of the data.
- 30:27You kind of see that right now.
- 30:29But after September, maybe rates come down a half percent of quarter.
- 30:34But I could go as low as 1.875 on the 30 year based on just those that negative 10 year
- 30:40yield forecast.
- 30:42After that, I think that's it.
- 30:43And I'm talking, that might be a very brief amount of time.
- 30:45So we're kind of almost toward the end.
- 30:48Just remember that every housing cycle is at 2% plus lower mortgage rates with duration
- 30:54to expand it.
- 30:55For that to happen again, you need about a 1.25 to 2.25 or 30 year fixed for about 5 or
- 30:596 years.
- 31:00Most likely, that's not going to be the case.
- 31:03Just because the business of doing loans is just going to be worth it and money is a
- 31:06cycle of flow there.
- 31:07No matter how much the Fed presses it, it's just probably not going to see that.
- 31:10So we're entering a new era in terms of, you don't need mortgage rates to go back to
- 31:155 to 6%.
- 31:16If they stop going lower like they have, it's going to be a little bit different.
- 31:20So that's why the home price is going out of the future.
- 31:22It's going to be a little bit different than what we saw just because we're not working
- 31:25from a bubble crash anymore.
- 31:27And the chances of mortgage rates dropping another 2% state is very unlikely.
- 31:33Wow.
- 31:34So very positive news for those that are in the real estate mortgage business over the
- 31:39next four or five years.
- 31:41Yeah.
- 31:42For purchases, it is.
- 31:43For refinances, I think we just took another wave of supply off.
- 31:48And unless you get, unless the economy goes into a double-dipper session, that supply refinances
- 31:54are going off.
- 31:56But then even when the 10 year yield rise, so I think 1.94% might be the high point for
- 32:02some time, you're creating more supply again.
- 32:05We just go back and forth, back and forth, back and forth.
- 32:07That's kind of what happened in 2017 and 2018 when the 10 year yield was higher.
- 32:12You created more supply for refinances, and then right away when the 10 year yield goes
- 32:16back down, that's your refinance supply.
- 32:18But purchase applications, housing demands should be okay in this period.
- 32:22I've always talked about this period.
- 32:24You have great replacement buyers.
- 32:26But if the first time owner is moving up, then you have an extra layer of demand.
- 32:30And I think that's what we saw in 2020 in the first two months.
- 32:34You saw that extra layer of demand, and then even for myself, home sales were 300,000
- 32:39above where I thought, what would it be?
- 32:40So the demand is there, right?
- 32:44As long as mortgage rates stay below 4.5%, it should be okay.
- 32:47Just because the massive demographic patch and the first time owner is actually in a much
- 32:51better spot than what they were from 2003 to 2008.
- 32:54Very cool.
- 32:55Well, looking closing out, I want to spend just a couple of minutes on talking about
- 32:58data and how to leverage data to increase your influence, grow your brand.
- 33:03You obviously are passionate about data.
- 33:06But if you share just a couple of points for those loan officers watching, because I mean,
- 33:11you've been around long enough to know this isn't the first time that you've heard
- 33:16somebody say, you've got to in this market, right?
- 33:20You've got to really position yourself as an authority to understand what moves mortgage
- 33:24rates, what's really going on with the housing market.
- 33:28How can the loan officers be better at equipping themselves to understand data so they can
- 33:33have more intelligent conversations?
- 33:36Yeah, Americans are true for things.
- 33:40Copying paste people, which are a lot of people.
- 33:44We got that game down.
- 33:45We like to copy and paste stuff all the time on social media.
- 33:48That's our past time.
- 33:50Anybody can do that.
- 33:52But if you want to learn about why mortgage rates are low, why the housing market is holding
- 33:57up, then you become yourself, somebody of authority, and then you can draw more people
- 34:05toward you because if you're trying to sell doom and gloom, you're just another kind
- 34:10of boy band troll that's been here since 1790 talking trash about America all the way
- 34:14until you die.
- 34:15Okay, we've got millions of those.
- 34:18But if you want to up your game, learn why?
- 34:22Find out why something is happening.
- 34:25Because anybody could just copy and paste stuff and put it around everywhere, and doom
- 34:29and gloom cells.
- 34:30Find out why so people could come to you and they could trust you.
- 34:34If as soon as people trust you and they think, then you could go into your business and
- 34:41why people should go to you, but use this time in history when information is so available
- 34:47and learn why.
- 34:48Because once you get that trust and then that word goes out, hey, this guy knows what he's
- 34:53talking about.
- 34:54He's not selling and doom and gloom or he's not trying to get you to use his website.
- 34:58Learn.
- 34:59Find out the why for something and be better than the 99% who just copy and paste out
- 35:04there.
- 35:05100% amen.
- 35:06And it's really reminds me of my friend Dave Savage, who coined a phrase, I believe to
- 35:10have more advice versus price conversations with your clients.
- 35:15And in order to do that, you have to be informed.
- 35:16So I want to give a shout out to a couple of resources, first and foremost, let me show
- 35:20you this on the screen here.
- 35:21Is your website, people should, and I put it here in the comments as well, people should
- 35:25number one, go there and subscribe because that's an incredible place, a learning place
- 35:29to, to better understand what moves markets, what's going on, right?
- 35:33With somebody of your, you know, broad understanding of all that.
- 35:38So logonmarachami.com and then also, of course, let's not forget to mention housing wire.
- 35:44You are an analyst for housing wire.
- 35:46And so anybody, I think, listening to this live on the replay on the audio, if you're
- 35:50not a subscriber to housing wire, particularly to their pulse and other tools and resources
- 35:55they have there, you should definitely subscribe to housing wire because I get the emails
- 35:58every day, right?
- 35:59The updates and notifications and it's just, we've got to be better educated, I think,
- 36:02as a profession because, you know, people often come to me for like the sales and marketing
- 36:07stuff, right?
- 36:08Scripting or hey, how do I deal with rate shoppers in this?
- 36:10How you deal with them is you be more informed, be more educated and demonstrate that for
- 36:14people, you will win trust and influence by doing that.
- 36:19Absolutely.
- 36:20And for everyone, just, you just Google my name, my Facebook page is open to the public,
- 36:24my Instagram, I do Instagram stories.
- 36:27It's 24-7 nerd live all the time.
- 36:29Okay.
- 36:30I don't sell anything about my business.
- 36:31I don't know your show.
- 36:3224-7 nerd.
- 36:33Yeah.
- 36:34Yeah.
- 36:35I'm just, my blog is free.
- 36:36There's no advertising.
- 36:37There's nothing.
- 36:38My job is to teach.
- 36:39And this is my, the ex high school basketball coach in me right here.
- 36:42My job is to teach you why something is happening.
- 36:45I don't care about the price or how to get this somewhere.
- 36:47I want you to understand that, you know, why is something happening?
- 36:51And that's the most important part because then that means you've got the knowledge yourself
- 36:54and then you could pass that on instead of copying and pasting doom and gloom sites and
- 36:58then, you know, sharing that on.
- 37:00Right on.
- 37:01So once again, hey, people, don't forget, if you want to get a copy of the book, there
- 37:04it is disruptor.com, disruptor.book.com.
- 37:08We want to thank Logan and Housing Wire for teaming up on this.
- 37:11More good stuff to come as a collaboration between us and Housing Wire.
- 37:14So Logan, once again, man, an amazing audience, the audience went wild.
- 37:20Thank you so much for being here.
- 37:22Appreciate it.
- 37:23My pleasure.
- 37:24All right, everybody.
- 37:25Hey, you know what to do.
- 37:26We'll see you on the next time, same bad time, same bad channel.
- 37:28See you next week.
- 37:29Thanks for tuning in.
- 37:30Bye for now.
- 37:31Hey, guys, what's up?
- 37:38Real quick.
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