How to Turn Your Knowledge Into Opportunity | Russ Ruffino
Most people think persuasion starts with your message. It actually starts with your audience.
AJ sits down with entrepreneur and marketing expert Russ Ruffino to explore why empathy—not charisma or credentials—is the foundation of influence. From storytelling and copywriting to public speaking, coaching, and personal branding, Russ Ruffino explains why the best communicators begin with the problems people are already thinking about instead of talking about themselves.
They also discuss overcoming the fear of putting yourself out there, building confidence on camera, charging based on outcomes…
The skinny
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