678. Category Creation: How to Build a Movement
Select the best approach to entering the marketplace:
A) Category creation
B) Building a better mousetrap
The answer? Both.
We sat down to discuss market strategies with one of HubSpot’s co-founders and current CEO of Lola.com, Mike Volpe.
Mike has been involved in both ends of the spectrum: category creation and building a better tool to serve an existing category. He gives FMF co-host John Rougeux the lowdown in the first of four #TakeoverTuesday episodes focused on category creation.
*More about John Rougeux*
John is the founder of Flag & Frontier, a marketing consultancy that helps B2B…
The skinny
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