Latest / Thriving Minds with Alberto Zandi
TRIP CBD Co-Founder: How a Sports Injury Led to Europe’s Biggest CBD Brand
In just 5 years, TRIP CBD went from an idea to being stocked in Whole Foods, Soho House, and over 35 countries worldwide, averaging a staggering 400% growth per year.
But their success story isn’t just luck, it’s a masterclass in turning challenges into opportunities.
When they launched, CBD advertising was banned across major platforms. Instead of giving up, they hacked their way to global success by:
Crafting a product so good word-of-mouth became their #1 marketing tool
Partnering with brands like Equinox & Soho House to make TRIP the go-to drink for wellness & coolness
The real benefits…
The skinny
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