Latest / Mortgage Marketing Radio / How to Attract, Connect and Convert Real Estate Agents

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How to Attract, Connect and Convert Real Estate Agents · Mortgage Marketing Radio

0:00
In today's highly competitive mortgage industry, building profitable relationships with
0:04
the real estate agents is essential for success.
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However, finding effective ways to secure agent relationships can be a challenge.
0:11
With so many mortgage loan originators vying for the attention of real estate agents, it
0:15
can be difficult to stand out and establish meaningful connections.
0:20
Our new case study featuring loan officer Chris Cogill is a must-read.
0:25
Chris has closed a remarkable 36 million in funded loans from agent referrals.
0:31
And in this case study, he shares his proven strategies for building strong relationships
0:34
with real estate agents and leveraging those relationships to drive more business.
0:39
To get your hands on this resource, head over to LOKestudy.com and download your free copy
0:45
of the case study today.
0:47
You'll find actionable insights and practical tips that Chris used to close 36 million
0:52
in funded loans from agent referrals and how you can, too.
0:56
Don't miss out.
0:57
Go check it out right now.
0:58
Visit LOKestudy.com and download your free copy today.
1:03
Hey, Listerns, what's up, Jeff Zimper, your humble host of the Mortgage Marketing
1:23
Radio podcast.
1:24
So thrilled that you tuned in here.
1:26
Hey, quick ask of you.
1:28
If you've been listening to this podcast for a while and you haven't yet left us a review,
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do you mind taking about 60 seconds right now on your mobile phone if this is where you're
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listening to it or where you go to mobile phone podcasts and you pull up our show and
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you can find the section where you can go tap to leave a review.
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That'd be awesome if you could do that.
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It helps us grow, reach more people and send love to the gods, the podcast gods, so that
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we stay in the top rankings.
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I appreciate that if you guys wouldn't mind and or share this podcast.
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You can share the show and or episodes right from your podcast, listening app and you
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can share just forward it off.
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So if you want to share this with somebody that you feel it would be relevant to listen
2:07
to or any one of the individual episodes, feel free to do that as well and I would definitely
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appreciate you sharing the love.
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Okay, so before we get into this week's very special guest, one of you, of course, another
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update from the field of our Mortgage Marketing Pro members where we lead with education, teaching
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classes to real estate agents.
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So we don't chase.
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We attract and we only work with agents who seek us out, are producing agents and we're
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getting referrals on demand.
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Most recent success stories standing here right in front of me came in one day ago, Carrie
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what's up?
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Carrie longtime member just taught a brand new chat GPT class where she at the end of that
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class got three appointments immediately following the class with agents to talk about
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working together, going deeper, helping those agents grow their business.
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And that's just one of the examples you hear from me every single week.
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Look, if you want to see more examples of how loan officers are succeeding and attracting
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instead of chasing real estate agents, you can just go to Mortgage Marketing.pro or making
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lots of enhancements over there.
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The platform has grown.
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I've been doing this now for well over five years for loan officers with loan officers
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across the country.
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I've been doing it myself as an originator since I started in 2003.
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That's how I built my business to over 120 transactions a year exclusively from the
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Bristol State agents.
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Those were just the agent transactions, 78% of those were purchase deals.
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And then I still do this today in my local market through a title company that I work with.
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They bring me into host and teach agent classes every single day or not day, every single
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week.
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And I also meet with agents doing digital audits, reviews of their Google business profile,
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their social media profiles, their online presence.
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And that's exactly what we teach our members to do inside the Mortgage Marketing.pro community
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is how to attract, not chase, how to add value, how to have conversations that are meaningful,
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unique and different that create a tremendous advantage for the real estate agents.
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By the way, with no selling, right, with no need to say, hey, do you want to partner
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together?
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They're drawn to attract to want to work with you because you're adding more value.
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You're creating a unique differentiator for yourself, and it simply works, right?
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So you want to learn more, you go to Mortgage Marketing.pro to check that out.
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Look at some of the success stories over there.
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Watch the videos.
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I got a video over there from my guy Kevin who added $20 million to his production last
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year by being a part of our community.
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Love to have you.
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Is it for everybody?
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No.
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Is it cheap?
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No.
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It's an investment.
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It's an investment of your time, your commitment, your attention, and your follow-through.
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And we're more about who you become by joining our community than what you get.
4:48
What you get will be, right, an increase in your income, like Glenda who added $90,000
4:55
to her income last year exclusively from our platform.
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So that's great.
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Everyone likes to make more money.
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But what's even greater than that is who you become in the process, and that's largely
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what we work on in the Mortgage Marketing.pro membership.
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So go check it out.
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So this week by special guest happens to be very relevant to what I just shared with you.
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And we have a really great conversation with Megan Galbraith, who's the Chief Marketing
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Officer for Foundation Mortgage in Knoxville, Tennessee.
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They're actually in about half a dozen states right now.
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And this is a clinic.
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You want to take out your notepad.
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You want to set aside some time to take some notes to listen to how Megan has helped
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to grow foundation leading with education.
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Continuing with social media engagement, teaching classes, pouring into realtors, creating
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a platform, a culture of foundation mortgage in their local markets.
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That is a differentiator that attracts agents to want to work with them with little to
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no selling.
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You're going to hear how she's done this.
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And there are some serious nuggets that I took away from this conversation that I know
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you will as well.
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And I think it's a perfect fit.
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One of the reasons, if you want to be totally transparent, that I wanted to bring Megan
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to the podcast is because this is what we do in our mortgage marketing program membership.
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We lead with education in classes, right?
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And Megan is an example of how to execute that at a high level.
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She's proven it to be successful.
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And I think if anything, right, when you hear Megan, you can go do this on your own.
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Go ahead, right, go out there, apply what Megan's doing, right, do the research, find
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out how to, you know, teach classes, put the PowerPoints together, all that kind of jazz.
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Or if you want it done for you, right, selfish plug here, go to mortgage marketing.pro
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because that's exactly what we do.
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So Megan, I appreciate so much and I'm just excited to bring our conversation to you
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here today.
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So without further ado, let's get into this week's show.
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Megan, welcome to the show.
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Hi, welcome.
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Thanks for having me.
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Thanks for being here.
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So it's funny how these conversations come about is somehow, you know, this is social
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media today, right?
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You never know how somebody gets on your feet or in your world, but you did somehow
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and then I start following you and I start looking at your content and I'm like, wow,
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this content's really good.
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I'm like, what does she do?
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Is she a, is she training real estate agents, loan officers?
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So why don't you tell listeners who are you?
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What do you do?
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Yeah.
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So my name is Megan Galbraith and I'm actually the chief marketing officer here at foundation
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mortgage company, my husband and I own foundation mortgage company and he has been in the business
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for 20 years.
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And I've kind of been in the business for probably about five years, seriously.
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And about a year and a half ago is when I really, really went full force into social media
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marketing.
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You know, when the market started changing, you know, my husband was like, I don't know
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what's going to happen here.
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We really need to start switching things up.
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So he really brought me on board and was like, Hey, I need you and we need to do something
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that's different.
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So we got on social media, we start pushing it hard and it has really just put our brand
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out there.
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We've had realtors come to us, we've had loan officers and it was just all through social
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media marketing.
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Right.
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Very smart, very smart, nice to be aware of, yeah, kind of where I talk about work and
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consumer attention.
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I used to say work and consumer attention is going, but this is where consumer attention
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is now.
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Yes.
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100%.
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And it's only growing in terms of going, but all right.
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So your headquartered in Tennessee, is that right?
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That is right.
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We are based on Knoxville, Tennessee, but we are licensed in other states around the
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southeast and we're about to open a branch in Nashville, Tennessee.
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So again, social media has actually helped with that, you know, kind of with our growth
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and our brand awareness.
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So it's been a crazy ride, but man, it has been fun.
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We enjoy it.
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I just remembered perhaps the connection and I'm looking at his picture right now on your
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company's Instagram post, my boy Brian, Brian McKee, right?
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Yes.
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Yes.
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So Brian recently just joined us probably about like two or three weeks ago and, you know,
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he's really into social media, huge Facebooker, started getting Instagram probably about a
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year ago and he sees the value in as a loan officer and man, he kills it when it comes to
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attracting realtors.
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People know him.
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They want to work with them and they like no one trusts him.
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So he's an incredible asset to foundation mortgage company.
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Well, little plug there as you know, like Brian and I worked together for a couple of years
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prior to him coming to your company and I remember working with him on his whole strategy
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with him leveraging what he was passionate about, which is cooking and all that stuff.
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Yes.
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You would come up and, you know, I'm just proud of what he's done and accomplished and
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I've seen him evolve also as a person, you know, and who he's, so Brian, appreciate
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you man.
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If you're listening.
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He's great.
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He's got that mortgage foodie thing going on and people love and eat up and really he's
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really good at cooking though, like in real life.
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So oh, dude.
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Yeah.
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I mean, it draws people in like just the dishes, the pictures he posts, but the way he
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kind of, you know, mixes it with mortgages is just perfect.
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Yeah.
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Well, we'll try and put a link to in the show notes to Brian's page so people can check
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it out.
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Yes.
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Go check him out.
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Make sure to follow him in front of my Facebook.
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Absolutely.
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But, you know, first of all, I mean, just your video content, right, it's, it's, and
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I do a lot of like you, I do a lot of training of real estate agents on the mortgage professionals
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and companies, etc.
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Here in my market in Vegas.
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And one of the biggest challenges I see all the time is like, they don't, there's no
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personality.
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There's like, there's the stock photos, right, there's the listings, but I'm like, where's
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the agent?
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And that's one of the things that first jumped out about you, right, to me was like,
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you're definitely like, would it be safe to say you're kind of the face of foundation
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mortgage?
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Yes.
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That would be correct.
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Yeah.
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You know, it was very nerve wracking to really push myself to be the face.
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We actually hired like a local influencer, okay?
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So we tried that direction and thought, maybe we could use a local influencer that has
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a huge following already that influences people and, you know, it's really get a social
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company marketing to come in the company.
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And we tried it.
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We did it for a couple of months and it was just not the right fit.
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And we ended up finding out like, no better person can market your company or your business
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than yourself.
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And people kept telling us that and people kept kind of pushing me specifically like, you
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should be out there.
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You should be the face.
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Like you are the owner, you are in the marketing, you're the chief marketing officer.
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Like you should be the person in front of the camera.
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And finally, I was like, all right, I'm just going to do it.
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So I just had to push myself.
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But, you know, it took some time.
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That's what people need to realize.
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Like, you know, my videos now, yeah, people look at and think, oh, wow, you're so great
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at what I started.
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Not so great.
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You know, it was very nerve wracking for me to be in front of the camera and learn how
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to talk.
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It was very nerve wracking.
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But as I got more and more in front of the camera and then started teaching social media
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classes to realtors, I really got into swing of things.
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I was like, oh, I like this.
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I got it.
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And I saw what it was doing for the company and it was providing for my loan officers by
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attracting realtors and, you know, potential like realtor partners.
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I really took off as soon as I really started seeing it pick up speed.
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So yeah, it was a big jump, but it's really done a lot for our company and everyone kind
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of basically knows me, but they also know our company and our loan officers because I
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talk about them too and kind of direct people from my page to our mortgage page.
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Yeah.
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So what I wanted to do on this call or conversation is kind of walk us through that process
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you'd have because you and I spoke before and we're kind of kind of in spirits in that.
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I'm a huge believer in leading with education as you do to attract instead of chase real estate
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agents.
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And it's funny because a lot of people like, you know, they hear, oh, classes, yeah,
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no kidding.
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Yeah.
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Big, right?
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And I mean, I'm seeing what I love about you is like I'm seeing evidence of what I've
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been preaching for years is like, you know, forget, have you guys, let me ask it this way.
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Have you guys tried the other methods, the co-tauling, the going to open houses and broker previews
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and all you've done that?
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Yes.
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We've done that.
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Yeah.
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And it's like the basics of a loan officer, you would say, just like realtors have their
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basics of door knocking co-tauling.
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You know, we still promote that and encourage it, but you know, the market changed.
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That's the biggest thing.
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The market changed.
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What do you mean?
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The market changed.
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Yeah.
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You have to change as a business owner like you have to be prepared to change because
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the market changes.
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So you need to be changing your business because something that maybe worked a year or two
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ago might not work right now.
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And so one of the biggest things that we did that was different was to provide value for
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realtor partners and to help them build their business and show them how we can build
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their business and show them how to get leads off of social media marketing and provide
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social media marketing classes and, you know, always putting out content that's valuable
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for them that they want to share themselves to their clients and on their page that's
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educational.
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But it's also fun, exciting, different stands out and really showing the personality
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of foundation mortgage company because we have some great people here and I'm really
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big about the loan officers picking their own brand, their own niche and really staying
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true to who they are when they're in front of the camera.
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So that has made a huge difference is like you said, most of them, it's very boring.
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Sure.
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You know, very mortgage and water down corporate and we have seared a weight from that
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completely as much as we can.
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So.
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While we're here, let me ask you the question now then.
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So what do you think the impact has been in your business shifting from the more traditional
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stuff you mentioned to now leading with education, this brand becoming known as, oh my God,
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foundation mortgage, right, Megan, she's out there, she's all this content, we see
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her everywhere.
15:02
Right.
15:03
Yeah.
15:04
Yeah.
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Even some people were like, I thought you were annoying, but I think I was just like annoyed
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that you were doing it so good, but at first I did have some loan officers that came over
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and they were like, man, you were always on my feet and my stories, but like, I really
15:19
liked it.
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It's like I hated it, but I actually really, really enjoyed it and I loved watching your
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stuff.
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But it has made a huge impact on our business, you know, during the down market, it has helped
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us grow.
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We had brought on, I mean, just myself, I brought on, I don't know how many agents has
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passed here just myself to the company to then, you know, give to loan officers, depending
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on their personalities, of course, and I call myself like, consider myself like a matchmaker
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because I know my loan officers and I really get to know the realtors.
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So then I know, oh, you would be a good fit for Brian or Lori or Will and, you know, I'm
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not perfect.
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And sometimes, you know, it doesn't work out, but most of the time it does just because
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I know my people, I'm in the office every day.
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I know them personally, their family, their life.
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And so I'm able to kind of make that transition.
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But loan officers have definitely questioned me whenever I'm like, hey, if you do this and
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do this on social media, and do these classes and kind of let me help you, we can capture
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some of these realtor partners that you may have not been able to capture yourself.
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But it works out pretty nicely.
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I was nervous kind of doing this myself and figuring out, is this really going to work?
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But it eventually did.
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And the first one I got, the first realtor that I captured to give to a loan officer,
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it was like, oh, wow, I think I actually have a good system here.
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So.
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Tell me about that specific situation.
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Like how did that happen?
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Did they come to a class?
16:50
Yeah.
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So I actually started engaging with them on social media, commenting on their stuff, you
16:58
know, trying to conversate with them through Storytie, you know, and their stories on Instagram
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or Facebook, you know, any time you can get in their DMs, that's where you can really
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start growing that relationship.
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So I always try to aim to get into their DMs, whether that's Facebook or Instagram.
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And then I would start building conversation and nothing selzy just talking to them about
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their daughter about, you know, their kid and sometimes about their business too.
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And then, you know, providing a service where, hey, I would love to sit down with you.
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And right down your business and show you some ideas, I think would really do well for
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you in your business.
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So kind of consultation is what I offered.
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And so I would meet with them, they would, and I would tell them to come to office instead
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of her coffee or lunch.
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I'm a big person about staying in the office.
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And I've also encouraged our real, you know, our loan officers to do that too.
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We have a huge space, plenty of room to have private meetings.
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So I always brought them in the office.
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So then when we sat down and we had that consultation and they, I started seeing them get excited
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and be like, wow, I really like this.
18:04
This is different.
18:06
I think I want to work with you guys.
18:08
And I had realtors that were like, who would you recommend out there that would be a good
18:12
fit for me?
18:13
And I'm like, oh, okay, well, let me be right back.
18:16
I'm going to go grab so and so and bring them in here and introduce you to them.
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So it was kind of just based off relationship building on social media and then asking for
18:26
an appointment for them to meet with me.
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And then I always brought them into office.
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We're lucky to have a great space that we can do that here.
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But that way I'm in here with them.
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They see our office.
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They see our culture, our culture is really big here.
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They see the media room.
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I show them the social media room and equipment that they get to use and have access to for
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realtor partners that do business with us.
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And then when I sit down with them and consult with them, set all their social media platforms
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up.
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That's when they kind of naturally themselves ask, hey, who would you recommend out here?
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I kind of want to work with you guys.
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This is really valuable for me.
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So that's kind of how it worked.
19:05
I'm curious about the conversation of, you know, so you get them to the office because
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you did a great job kind of socializing networking, right, over social media, right?
19:13
And let's set the class aside for a moment because this example came in directly because
19:17
they want to kind of a consultation about how to move there.
19:21
How did that transition, you know, you show?
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Does it happen just naturally?
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Like you're walking around, they're showing all this incredible stuff in their head.
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They're like, wow, I don't get this from my current lender.
19:30
And they're thinking, are you thinking, are they thinking like, well, does that mean if
19:33
I do business with foundation mortgage, I get to use this media room?
19:36
Like I'm going to continue to get some, like is that what happens?
19:39
Yeah.
19:40
I mean, it's, it's so fun to see their face because they walk in their office and we have
19:45
created space.
19:47
Our office is more about events.
19:50
Like we kind of designed it to like be like, almost like an event center, more than like
19:55
an office where you work.
19:57
So there's, there's tons of spaces, even outside the media room, that's content.
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Hey, you, there's a green wall that says, let's get social.
20:05
There's a graffiti wall that has the Knoxville.
20:08
We have a, you know, all these places that you can shoot content or get some head shots
20:13
in.
20:14
So when they walk in, they're like, this place is different.
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And I'm like, oh, yeah, we're all about social media marketing, all about content, all
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those videos you see on my personal page, I do it all in here.
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We have realtors come in.
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And sometimes we would have realtors in the office shooting content while they're coming
20:28
in.
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So that's always fun to see that is an amazing process.
20:33
Yeah.
20:34
So we like, there's just a clarify.
20:37
There's no selling.
20:39
There's no selling.
20:40
Oh, I, I do not approach them trying to sell them on, you know, created cells itself.
20:47
They just sells itself.
20:48
They literally just ask me, hey, I, I like this.
20:51
This is, I get, like all this here, I get access to, like, this is valuable.
20:56
Like, I would love to partner up with someone and they don't find it weird at all.
21:00
So they do.
21:01
They do.
21:02
They're like, hey, Megan, like, how do I participate in this?
21:06
Right?
21:07
Right.
21:08
They get like kind of phomo.
21:09
They're like, well, this is like different, like, I mean, even some of the realtors are
21:13
like hanging out here, you know, sometimes, like some of our partners, because they're
21:16
like, it's just a cool vibe.
21:18
It's hip and there's always something going on.
21:22
Your own version of a shared workspace, like a we work, you know what I mean?
21:25
But it's in your own.
21:26
And we offer that like we say, hey, you can come and play yourself.
21:29
We love when our realtors come here and we collaborate together.
21:32
This our home is your home kind of thing.
21:35
So it's, it's different.
21:36
It's a, it's all about family.
21:37
It's all about relationship, not transactional.
21:40
And they feel that and that kind of makes it more of an organic transition where they
21:45
just want to be working with us and doing business with us.
21:48
But it's really fun because we do become really good friends with these people too.
21:51
Yeah.
21:52
I mean, and make a good partnership.
21:54
But yeah, it's, you know, obviously my content had a lot to do with that.
21:57
So putting out content that attracts them, which is educational content about, you know,
22:03
social media, kind of like what you do, you know, how to use your social media properly,
22:07
how to amplify your business using social media, doing tips, always doing my stories, talking
22:13
about what we're doing, showing the behind the scenes.
22:15
That's huge, huge, huge value is for loan officers and mortgage companies to not just show
22:21
content videos, but get on your stories and show behind the scenes of the value that you
22:25
bring to your realtor partner.
22:27
So I'm always getting video of me meeting with realtors, you know, shooting their content,
22:33
like I'm making sure someone's shooting me doing that stuff.
22:35
So then I put out my stories because that's also really valuable and stands out.
22:40
Well, these are the new skills that we're pitching all the time, right?
22:42
To my phone.
22:44
I always hold this up as this is the new, you know, skill we need to learn how to use this.
22:49
I always have it.
22:50
I'm always using it.
22:51
Yeah, constantly.
22:52
So and I love that I've been able to do all this and even our loan officers, when I've
22:58
taught them how to do it, you know, you're just doing this all from your phone, sitting
23:02
at home or sitting at the office, you know, so I just really like it.
23:06
And it's so easy for me to build relationships on social media.
23:09
I'm constantly having conversations in the dance with realtors and loan officers and, um,
23:15
and we meet, it's like we already know each other, you know, from those conversations.
23:19
Well, we're going to definitely put a link to your Instagram and other stuff in the
23:22
show notes for people who are listening and want to see what he is making doing content
23:26
wise.
23:27
Yeah, probably love it.
23:29
Let me ask you then about classes in your area because it's, it's funny.
23:33
I talked a lot of elbows all over the country and when I get them on the, you know, the
23:37
right page in terms of like you should be teaching classes, right, leading with education
23:41
and all that kind of stuff.
23:42
Do you find also now in your, in your local market?
23:45
So Knoxville isn't that big, right?
23:46
No, it's not.
23:48
Right.
23:49
No, but I'm making a point here is this is an example.
23:51
I'm sure a lot of other L.O.'s or mortgage companies see what you do.
23:55
Yes.
23:56
And last day and many of them, I'm going to assume, no, I might be wrong because you know,
24:01
when you assume, but I'm going to assume a lot of them still haven't tried to duplicate
24:06
what you do.
24:07
Oh my gosh.
24:08
It's so funny.
24:09
You say that because it just blows my mind that they have it and you think that they
24:13
would at this point, I've been doing this for about a year and a half now that we started
24:17
really pushing it and they're obviously seeing the mortgage companies are seeing these
24:22
realtors switch to us, you know, come to us like these realtors and it's nothing secretive.
24:29
Like it's kind of out there what we're doing, like with the glasses and my social media,
24:33
they know me, you know, and they're like, what the heck?
24:36
But they still don't, they're still not doing it.
24:39
It's, it's, all this in the office don't understand like, it's crazy.
24:44
I don't know why, but they're just not, they're none of their marketing, none of their loan
24:48
officers are, and, and another thing, all of our loan officers, you know, we were bring
24:53
on loan officers.
24:54
Kind of, we don't require it, but we really do push them to be on social media just as
24:59
much as the company is and that I am, you know, because we're just a social media driven
25:04
mortgage company when it comes to marketing.
25:07
How do you learn to teach a particular topic, whether that's reals, maybe you're going
25:13
to do chat GPT or something, but what's your kind of process?
25:16
I'm very curious because I go through, you know, do the same thing you do in terms of
25:20
teaching.
25:21
How do you learn to prep to teach a topic?
25:25
Um, I mean, obviously this is all self-taught.
25:28
I, I do follow a lot of social media marketing people, including yourself, you know, to kind
25:33
of get inspiration from, and that's how social media works and until people, hey, take
25:37
a reel that you like and you see and do that, you know, because no one, you, it might
25:41
be the same, but no one is, you just like no one's me.
25:44
So we might do the same video, but it'll be different because we're different people.
25:48
So it just kind of self-taught, you know, it was trial and error too.
25:52
I have to say that.
25:53
And I do send out surveys after my class is to get feedback on the big survey person.
26:00
Now, I'm a nerd when it comes to that, I do it in our company too.
26:03
I want to make sure like what we're doing is great because sometimes people filling
26:06
out a form, you're going to get more out of that than asking them in person or over
26:10
the phone.
26:11
And actually that has helped.
26:13
So I will say the surveys have helped because we've told them like, hey, what did you
26:16
enjoy from the class?
26:17
What did you not like?
26:18
What would you like to see from us?
26:21
And that has actually kind of helped me build our classes and to learn how to actually
26:27
market it and teach it to the realtors.
26:29
What do you, what do you use to send the survey out?
26:32
I use Jotform.
26:34
Okay.
26:35
To send the survey and just basic questions.
26:38
And I just send it out through email and after the event bright, I just take all the
26:43
event bright and connect it to MailChimp and then upload the survey, tell them we would
26:47
love to hear their feedback and we send it out.
26:51
And then the loan officers also follow up with a phone call after the class.
26:55
Hey, thank you for coming to the class.
26:58
We really appreciate you coming.
27:00
That's when they kind of offer to meet with them as well.
27:04
Like if you found this valuable or if you'd like to explore more about Instagram, I would
27:08
love to sit down with you and show you that.
27:10
So I do have a follow up procedure after each class too.
27:14
So all those things have helped us grow and make the classes more like just better, like
27:20
structure wise.
27:21
So that has helped me kind of figure out how to teach the classes.
27:25
It's important to get feedback in my opinion.
27:26
Always.
27:27
Yeah.
27:28
I don't want to be the smartest person in the room.
27:30
I want to learn from everybody.
27:32
So that's why I do the surveys and do the follow up phone calls to make sure that everything
27:37
is doing good.
27:38
The follow up phone calls, LOs are making those.
27:40
I assume, you know, what's happening is LOs are out there.
27:42
They're inviting agents to classes.
27:44
You guys are track who invited to that kind of stuff, right?
27:47
Yeah.
27:48
Yeah.
27:49
So we usually, we have a system in our serum where realtors are tagged by which loan officers
27:53
working with which we're constantly having those conversations out about an office.
27:57
So most people know who is working with who to be honest because we're just very open
28:02
about that in our culture.
28:04
And, you know, we print out the list before the class and I pass out the list to each
28:09
loan officer, hey, this is who has signed up.
28:12
So that way they have a heads up of who's coming and then they know who's coming.
28:17
And then that way, when they check in for the class, we have a check in spot and people
28:23
that didn't sign up, I do get their name written down.
28:25
So I want to make sure we have everybody who came in that door.
28:28
So even after the class, we then sit down with the loan officers.
28:31
We get out the list of people that didn't sign up that we added that day.
28:35
And then we say, hey, this is the plan.
28:38
We're going to call them.
28:39
You call them.
28:40
You call them.
28:41
And sometimes the loan officers teach the class with me.
28:44
So I'm not always teaching alone.
28:46
It was just me at the beginning and it was doing okay, but I was like, you know what?
28:51
I think we need to start having you guys up here with me to actually teach.
28:56
So let me pause on that for a second.
28:58
Why do you think that's important?
29:00
So this was from trial and error.
29:01
So I started, like I said, just me and it was doing good and loan officers from the class.
29:06
I had them going around helping while I was teaching, because obviously some of them
29:09
are like, how do I even open Instagram on my phone?
29:12
So they were going around showing the realtors connecting with them, having those, you know,
29:16
one-on-one conversations.
29:18
And then obviously like before the class and after class, like little socialization.
29:22
But we noticed like the closing ratio was just like not really there.
29:26
So then we implemented the survey and the follow-up phone calls that definitely helped with
29:30
getting appointments, but it still just wasn't just right, you know, because they liked
29:37
what I was doing.
29:38
They like what I was saying, my teaching the class.
29:40
So then I started thinking, well, how about we rotate and have loan officers up here with
29:45
me teaching?
29:47
And I just hosted and kind of, I'm still kind of involved, right?
29:50
MC.
29:51
We started doing that and that really helped, because that makes them the star too.
29:56
And they're like, ooh, this loan officer is saying how they get on social media, you
30:01
know, they're showing me how to do video and I can do that with them and they can come
30:04
to my open house and do that with me, you know, instead of me doing it and teaching it.
30:09
So again, I'm still involved in the teaching of the class, but now it's like me and like
30:14
two loan officers.
30:15
Right.
30:16
And then how we do it is, you know, all the realtors that we're not working with that
30:20
and come to that class, whoever was teaching that class, they get those realtors that are
30:24
not taken already.
30:25
Yep.
30:26
And we just split it.
30:27
So it's all about open door, open floor policy when it comes to when you own a team
30:32
or a company, right, trying to split realtors.
30:34
So there's a lot of systems out to be in place and things like that, but it's doable, totally
30:38
doable.
30:39
No, thank you for taking us through that, because that's a point I want to highlight that.
30:44
There's people listening that a lot of people don't have a, you know, like some companies
30:48
have a biz dev person, right, and not everybody does.
30:51
And yet the thing I wanted to make sure we illustrate is like just because you have a
30:54
biz dev person doesn't mean you should like outsource the entire thing.
30:57
It's a matter of fact, I had a conversation with somebody the other day in L.O. who has
31:02
or had biz dev people out there as the face.
31:06
And to your point, you just described about like if if the biz dev person is always the center
31:10
piece of that, right, there's no relationship building with the loan officer, you know,
31:15
those companies you've seen where the L.O. is just kind of sitting in the office and they
31:18
get fed from the biz dev team.
31:20
Yes.
31:21
Yes.
31:22
And it's like it's really hard to build that really deeper connection relationship.
31:26
If you're not kind of in the trenches, rolled up sleeves, L.O. with age, right?
31:30
I mean, yeah, it's, it's like I said, I was doing it on my own, right?
31:36
And then trying to bring them in, I was, I was obviously attracting, we were getting
31:39
a lot of traction.
31:40
We're like, okay, we're getting some attraction, we're getting speed.
31:43
And then I was like trying to transition or like, you know, make those connections and
31:47
it was like, uh, so I think ultimately you have to kind of do, you can have to do some
31:51
trial and error when it comes to that because everyone's going to be different probably
31:54
that even the area that you're in's bigger city, maybe you're something.
31:59
And you know, still to this day, we're tweaking some things when it comes to the classes
32:03
and stuff.
32:04
But, um, you know, overall, you know, overall, it's really been great and it's doable.
32:09
You just have to start doing it.
32:11
You know, you just, like they say, you just have to start getting on social media.
32:14
So, you know, just start teaching the classes and, you know, it is important to maybe
32:19
have it in-house because if you have the facility, yeah, if you can, yeah, and, you know,
32:25
to have an in-house marketing person to collaborate with and team up, you know, that's not
32:30
for every, you know, not everyone has that, but, you know, we went through a lot of social
32:33
meeting marketing companies and the reason, you know, another reason why I started doing
32:37
this is because I was so tired of not standing out and just looking like the other mortgage
32:42
companies that they were working with and how am I going to attract realtors and clients
32:46
when I look like, you know, my competitors.
32:49
So I'm a big believer.
32:50
I'm no one knows your business better than yourself and it is a lot.
32:55
But if you can time block and really dedicate time to your social media and work together
32:59
as a team, you can create this and do this yourself.
33:03
It is possible.
33:04
Can you briefly walk us through kind of your class promotion strategy, how you get butts
33:09
and seats?
33:10
Yeah, yeah, so you have to be talking about it all the time, every day, all day.
33:19
I did experience with this where I didn't market it as much and it was definitely not as
33:24
many people showed up.
33:26
We had one class, it was a beginner Instagram class and from the moment we launched it
33:31
on Facebook and everything social media platforms, I started talking about it.
33:36
I started reaching out to realtors.
33:39
I'm posting about it, but I'm also in my stories talking about it every day.
33:46
I'm getting my loan officers to talk about it.
33:49
I am going in DMs and sending them the event bright link to realtors.
33:55
I am, you know, just constantly marketing it up until the very last day of the class.
34:02
And I didn't experiment with this where I didn't market as much.
34:05
I just got on every now and then I wasn't on my stories as much and not a lot of people
34:10
showed up.
34:11
I noticed.
34:12
So it's really important that you don't just post it and say, hey, I'm doing this class
34:19
next week or two weeks from now.
34:21
Because even if it's the same week or if it's next week, people forget about it, realtors
34:26
are going to forget about it.
34:28
And if you don't stay on top of mind, they're not going to come.
34:32
And some of them even signed up and just didn't come because they're like, oh, honestly,
34:35
I forgot about it because I didn't see you.
34:38
They told me that.
34:39
They were like, you weren't talking about it as much.
34:41
I need you on there telling me this, you know, so I've seen that mistake with multiple
34:46
companies in multiple classes from other mortgage companies where they post it and I kind
34:52
of forgot about it because they just posted it and then they never talked about it after
34:56
they announced it.
34:57
And then you see the pictures of their classes and they're not very full.
35:01
We have an average of like probably 50 to 70 agents per class.
35:04
Wow.
35:05
That's great.
35:06
That we have.
35:07
Obviously we've built that over time, but to your point, you've been consistent with all
35:11
the things.
35:12
Do you do any email marketing to promote?
35:15
Yes.
35:16
So we do do that.
35:18
So before the class, we send it out like the day we announced it, obviously.
35:24
And then the week of the class, we send out an email, just reminding them if there's
35:29
something they need to bring like a laptop or a headshot or just make sure you look good
35:35
that day because you're getting on camera.
35:37
You know, I make sure all those things are in there too because I've noticed like you
35:40
can't just say, hey, this is a video class.
35:42
You have to let them know like what it consists of even though you think, oh, it's a video
35:45
class they should know that they're going to get on video.
35:48
So look decent that day.
35:49
That would help to let them know.
35:50
Yeah.
35:51
I know.
35:52
It's just like they just don't know.
35:53
And so I do let them know like, hey, you're going to be getting getting on camera.
35:57
So please come dressed and ready.
36:00
Please bring your laptop for your Canva class and make sure you have your head shot, you
36:04
know, logo, all those things.
36:06
So we do do emails the day we announced it.
36:09
And then like I said, the week of the class, we do it.
36:12
And then in terms of to your database of agents, there are several promotional messages.
36:19
It's one generally.
36:20
Yes.
36:21
Okay.
36:22
All right.
36:23
Just curious comparing that kind of toe to what we're doing over here.
36:25
Yeah.
36:26
All right.
36:27
Very cool.
36:28
Very cool.
36:29
You've got to follow up.
36:30
So you got a lot of the right systems in place, which is awesome.
36:31
You're going to hear.
36:32
Systems are huge when it comes to this for sure.
36:34
Yeah.
36:35
I've learned that.
36:36
I've learned that over time.
36:37
Like if you don't have a system and sometimes people even know like what should the system
36:41
be.
36:42
Yeah.
36:43
But just like I said, again, trial and error, you know, just continue trying different things,
36:48
you know, team up with people, you know, ask your or their loan answers you work with and
36:52
just see if anyone come up by us and ask your realtors, hey, you know, what would you like
36:57
to see next time?
36:58
Yeah.
36:59
I'm always about just being open and saying, what else can we provide, you know, whether
37:03
that is social media sells training or, I don't know, like a CPA or I don't like anything.
37:08
Just let us know.
37:09
Make sure it's and because I know you've asked that question, do you find that there's
37:13
a pattern of the same three topics that they request?
37:18
Um, kind of, yeah, I mean, obviously all of them want to learn Instagram.
37:24
That's a big one.
37:25
I would say is probably number one of the most requested for us.
37:30
Yeah.
37:31
And then a lot of them say TikTok, Facebook doesn't seem to be too popular as much, but we
37:36
do Facebook classes.
37:37
We did one last week and then YouTube, YouTube recently has been a little bit of an interest,
37:44
but that's definitely, I've noticed for realtors that are more advanced on their marketing,
37:49
like they're already doing stuff on social media.
37:50
Yeah.
37:51
Yeah.
37:52
Yeah.
37:53
All right.
37:54
So here's a question.
37:55
And I'm thinking some of the yellows, the comments I've had or heard over the years
38:00
of like doing all these classes.
38:03
What is the caliber of agents you tend to find in your class, or does it vary across the
38:10
spectrum?
38:11
Oh gosh, it varies, um, you know, like I said last week we had a class and there was some
38:19
advanced, you know, marketing, social media marketing people in there, but there was also
38:24
some very beginners like they're, they just created a count, you know, like also in terms
38:30
of real estate, you know, experience production levels, that kind of stuff.
38:34
Production?
38:35
Yes.
38:36
So, um, yeah, it's kind of varies.
38:37
It's kind of all over the place and I've noticed as the more and the more we do these
38:43
classes and I feel like we keep getting better, like our class structure and our PowerPoint
38:47
keeps getting better, that, you know, more and more like producers come to the class and
38:55
even some teams have come to the class together.
38:58
So like last week, we actually had two teams come to the class together.
39:04
So, um, but I also started target marketing teams and team leaders and brokers having
39:10
those conversations with them.
39:12
Yeah.
39:13
What does that look like?
39:14
Is that a direct outreach?
39:15
Uh, yes, that's a direct outreach that's through social media again, um, just getting
39:21
in their stories, start engaging with them, tagging them, you know, anytime you post
39:28
content, you should be posting realtors.
39:31
People think that's so weird.
39:32
I don't find it weird.
39:34
So every time I post a video, I tag all realtors, all the realtors that I want to possibly
39:42
go after, I tag them.
39:43
So you can tag up to like, I don't know, like 25 people on a post or video, so every time
39:47
I post something, I always tag all the realtors because I want to make sure of your kids
39:53
or whatever video.
39:54
Not if it's a personal thing, but if it's an educational thing or a video of, um, you
40:01
know, like, yeah, relevant, I always, always, I want to make sure that they're seeing me
40:08
at all times.
40:09
And I have noticed that that does help too when it comes to capturing because eventually,
40:15
you know, even some of them that maybe didn't come by class, but I always tagged them.
40:20
Eventually, they came to us and they're like, hey, I think we want to talk to you.
40:25
So again, about staying on top of mind, I feel like email, in my opinion, you know, I love
40:30
emails.
40:31
I think they're great.
40:32
I don't think you should ever get rid of them.
40:33
But social media to me is definitely the best and most easiest way to stay on top of
40:39
mind.
40:40
And they're going to open that.
40:41
They're going to open that story.
40:43
Do we know if they're going to open the email?
40:45
Maybe.
40:46
But they're definitely going to open that story because when they see that circle at
40:48
top, people are so nosy that they want to see what you're talking about.
40:53
You know, and, you know, when you get tagged, you can't be untagged.
40:56
So they have to see my video when I tag them.
40:58
And they can't help but to see what I tagged them in when they watch it.
41:02
Are you ever leveraging any, you know, hashtags for local stuff or, you know, hashtag,
41:07
Knoxville.
41:08
Yes.
41:09
Yeah.
41:10
Yeah.
41:11
So I always use like Knoxville Realtor, Knoxville Real Estate, Knoxville Homes, Knoxville
41:14
Houses, you know, anything, you know, with realtor in it.
41:20
And then we've also started dipping the Nashville market.
41:23
So recently, we've had realtors reach out to us and say, Hey, would you ever come to
41:27
Nashville to teach these classes and Nashville's not that far from us?
41:31
Yeah.
41:32
We're in the center of Tennessee.
41:34
So we have like Chattanooga Nashville Memphis.
41:36
And so now I'm starting to kind of outreach in other areas too to maybe see if we can get
41:41
into those cities around us too.
41:44
What's your real quick, just keeping an eye on the clock, but what's your thought around
41:49
Zoom, right?
41:50
In person versus Zoom virtual.
41:54
I like both.
41:55
You know, just recently I started using Zoom, you know, for realtors that have reached out
42:00
to me and have signed up to have a consultation with me through my stand store, you know, that's
42:06
all my videos.
42:07
And was like, Hey, I kind of want to know like, what are you all about?
42:10
Like the value, bring us to you, do these classes.
42:13
So I've done Zoom calls and I've done zooms where I've gone over their social media
42:17
and done an audit before.
42:20
And I think there's, there's nothing wrong with that, you know, I've done it several.
42:26
Everybody who's already part of my community, like as members, that's what I'm coaching
42:31
them to do all the time.
42:33
Do a digital law.
42:35
And I can't tell like I do, I do like four of them a week over Zoom and I was on one,
42:40
I think I was yesterday with this woman, she's been in the business 20 years.
42:44
She's in the top 100 agents here in Vegas and you would think, Oh, she's got it all
42:49
together, right?
42:50
No, she's been doing business, you know, this, the traditional way referrals, past clients,
42:54
all that kind of stuff.
42:55
But her presence of social media and she knows it and she came to one of her classes,
42:59
right?
43:00
And she all of a sudden the lights go on and then she's like, Hey, will you come teach
43:03
the Reels hooks and scripts class to my team?
43:06
Like, yeah, I think we could do that.
43:09
Oh, yeah, I love that.
43:11
It works.
43:12
Yeah.
43:13
It totally works.
43:14
You said something.
43:15
I don't want to bypass this.
43:16
You called it your stand store, which I'm not very familiar with, like I'm used to like
43:19
link tree and all that stuff, right?
43:20
Yeah.
43:21
So stand store.
43:22
Like a link tree, right?
43:23
It's like a link tree.
43:24
You just have more options on there as far as like, you know, downloadable forms, scheduling
43:33
appointments, collecting money if you're selling like coaching or something like that.
43:38
If you wanted to charge for something, I like stand store better.
43:42
I personally like it, but link tree is just as good and it can do all that too.
43:47
I just like the setup of it and the look of the aesthetics for stand store.
43:51
Well, the thing I want to point out to everybody, you'll then when you go go to follow her,
43:55
by the way, you're probably listening to what the hell's here Instagram.
43:58
So it's Megan underscore Galbraith, right?
44:01
Yes.
44:02
Okay.
44:03
And you can also just look up her name and you'll find her.
44:05
Yeah.
44:06
But the the stand store, like you guys know, link in bio, right?
44:10
And then you click on that thing and it takes you to a page.
44:12
What you've done so brilliantly there is you've got the Instagram workshop sign up,
44:19
right?
44:20
Here.
44:21
You've got, do you want to optimize?
44:22
So this is a digital audit and Instagram audit.
44:24
You want to optimize your profile, submit your request.
44:27
You've got a form.
44:28
Hey, you want to host a workshop at your brokerage?
44:31
You've got a downloadable Instagram profile guide.
44:35
You know, you mentioned something real quick.
44:37
When somebody goes to my stand store and they schedule a consult with me and I'm like,
44:41
wait a minute, wait a minute.
44:43
What the hell is that?
44:44
People want to know what that is.
44:45
Like this is how you do that.
44:47
Use the tools.
44:48
I don't know if you pay for this.
44:49
I don't care what it is.
44:50
It's 5, 10 bucks or 20 bucks a month.
44:52
It's worth it.
44:53
It's a it's a capture mechanism.
44:55
You can do this with your calendarly also, by the way.
44:57
You know, you'll have 15 to 30 minute zoom call consult.
45:01
Let's do a digital audit.
45:02
Let's do a Google business profile review.
45:04
Like we ask Google.
45:05
I love Google.
45:06
What's it going?
45:07
Guys, the reason why I wanted to have you on, Megan's, because you are like textbook 101.
45:12
And I mean that with all respect of like how you should be executing to add value to
45:18
real estate agents.
45:19
And everyone can do it.
45:21
It's just up to you to implement it and just go out there and do it.
45:26
Like I said, I just jumped right into it and had no experience and just kind of learned
45:31
while I did it.
45:33
So it just shows that anyone can do it is just, you just got to get out there, start putting
45:38
out and obviously start putting out content because people do look at that.
45:42
And that's what attracts and kind of lines up everything else.
45:45
So you do need to be active and posting every day if you can.
45:48
And it doesn't have to be multiple times, at least once a day and also get on your stories.
45:53
I'm a big, big, big believer on stories.
45:56
That's where you really build relationships in a community with the people that are following
46:00
you.
46:01
And I think about that.
46:02
All right, real quick.
46:03
Why do you, because obviously, reals gets a lot of love because it's a lot of outreach,
46:09
new followers.
46:10
And so I do that, but I love some stories because that's where I get on there and I talk to
46:17
my friends.
46:18
I talk to my family, I talk to my community, the people that are following me.
46:22
And that's where I have, like I conversation with them, like we're doing right now.
46:25
That's how I get my stories.
46:26
I'm like telling them about my day.
46:29
I'm telling about what's going on.
46:30
What are we doing?
46:31
How are, how am I feeling?
46:33
How are they feeling?
46:34
What is going on in the world?
46:35
Like that's just what I do in my stories.
46:37
And I get so much engagement and interaction that I do on like anything else.
46:43
And I do this on my Facebook and I do this on my Instagram stories.
46:48
And honestly, that's where I have actually captured the most business is on my stories
46:54
and being active in my stories.
46:56
But you need to be doing brills because they go to your profile and that does help you
47:00
get followers and people do like to go check you out.
47:04
But once they follow you, you got to build that relationship, you know, to potentially
47:09
get that appointment to get that realtor partner to work with you.
47:13
So that's really key.
47:14
That's, that's a little nut.
47:15
And stories are key.
47:17
I push those, even when I'm teaching my class, my realtor partners, I'm like, you need
47:20
to get on your stories all the time.
47:23
And that's where you can kind of practice at getting good on video in my opinion is getting
47:27
on stories.
47:28
Because you can mess up on there and people don't care.
47:30
Let's go.
47:31
It's gone for hours too.
47:32
Yeah.
47:33
So you just, that gave me a couple of nuggets for myself personally because I'm pretty,
47:38
I'm not, I'm honestly, I don't think I'm great at Instagram.
47:41
Like I can do this thing and that interview and then repurpose this video and get a bunch
47:45
of views.
47:46
The talking heads.
47:47
But I'm not great at the story side of thing of like, and I've been watching you, you
47:50
know, what you said about stories and what you said is you're talking to your friends
47:53
and that, and for me, that was a shift in that moment because I, you know, I don't feel
47:59
like I've, I've got to, there's no agenda other than feel like you're telling your friend,
48:04
hey, man, what's up?
48:05
Here's my day.
48:06
Like, here's the shit that happened or whatever, right?
48:07
Here's the good stuff.
48:09
And you're just, and it's a little bit challenging to do that to a phone.
48:12
But once you get beyond that, the key point you made, I love the, the marriage of reals,
48:17
you know, but for those who don't know, reals are great because they're going to go out
48:21
to people who don't already follow you.
48:23
They're going to expand your audience.
48:24
So you're going to have followers.
48:26
But then the key thing you made was the dotted line from reals to stories, which is great.
48:30
I see the thing you got me with your hook and I'm in, but I want to get you now more
48:35
personally.
48:36
Yes.
48:37
That's where the stories come in.
48:38
Exactly.
48:39
That's where the stories come in.
48:40
They can't get to know you when you're reals.
48:42
Like, obviously, they're following you.
48:43
They're going to see all those and by tagging them with every real that you post also helps
48:48
with them seeing it.
48:49
But really, that's not personable, like even tagging, obviously, but stories.
48:54
That is where you make the connection.
48:57
That is where you build a relationship.
48:59
And it literally just, just get on there while you're driving in the car, like you're going
49:03
through the drive through, hey, you know, I'm getting a Starbucks.
49:05
It's been a day today.
49:06
How's everyone feeling?
49:07
Yes or no?
49:08
Are we like liking this day or not?
49:10
It's intense.
49:11
You know, and it's engaging and people are like, oh, my God, yeah, this day sucks.
49:15
You're like, oh, tell me about it, man.
49:17
Like, hey, how's business, by the way?
49:19
Yeah.
49:20
And then you transition it.
49:21
So I'm a really big story pusher, like you'll see me a lot of my stories.
49:27
You know, and I even show you my behind the scene, like my life with my kids, my family
49:31
and vacationing and stuff.
49:34
So that's where all my personal stuff gets posted.
49:36
And then I try to keep my reals like educational and more business, but my personal who I am
49:42
and all that stuff goes on my stories all the time.
49:45
So people can really get to know who Megan Galbraith is, you know, because people when
49:49
I get to know you, so they like no and trust you.
49:52
That's why realtors work with you, just like that's why clients work with you.
49:55
So, you know, realtors are going to be attracted to people that they like.
50:00
So, you know, and you want to do business with people that you have things in common.
50:04
So that's why stories are really important for loan officers to do so they can get to
50:07
know you.
50:08
There might be something like your big football fan and you're talking about their stories
50:12
and they're like, Oh, man, I love football too.
50:14
Oh, dude, me too.
50:15
And then, you know, it just transpires and then you can maybe make a connection and meet
50:20
in person eventually.
50:21
Right.
50:22
Love it.
50:23
Listen, I got to tell you this has been a crash course, a clinic in how to attract, engage
50:28
and convert realtors.
50:29
So.
50:30
Yes.
50:31
So once again, how do people, if they want to connect with you, where would you want to direct
50:41
them?
50:42
I'll put links in the show notes, but just tell us.
50:44
Yeah.
50:45
So I am on Facebook.
50:46
So definitely find me on Facebook and then I am on Instagram.
50:51
Make sure to follow me on Instagram.
50:53
I'm also in TikTok.
50:54
I don't get on there as much as I probably should, but I'm definitely on there if you
50:58
would have followed me on TikTok and I just started YouTube channel.
51:01
But yeah.
51:02
So I'm kind of everywhere.
51:04
YouTube is new.
51:05
I'm dipping into that this year, but yeah, follow me, but Instagram is my platform.
51:09
It's Megan underscore, Galbraith underscore.
51:12
Okay.
51:13
We'll link that up in the show notes so people can easily click.
51:15
If you're listening right now on your mobile phone, you know what to do.
51:17
Just scroll down, find that link, follow her.
51:20
By the way, DM or let her know that you actually heard her interview on this podcast.
51:24
That would be pretty cool.
51:25
Yeah.
51:26
I'm here to answer any questions.
51:27
And I love talking to people about this on my open book.
51:29
So definitely follow me and just say, if you're in any of these states, Tennessee, South
51:34
Carolina, North Carolina, Alabama, Florida, Colorado, or Oklahoma, ha ha ha.
51:38
Yes.
51:39
And you're looking for a forward thinking company, such as foundation, then, yeah, yeah,
51:45
yeah.
51:46
Just join the team.
51:47
We love it.
51:48
We do this for our loan officers.
51:49
We'd love to be a part of it.
51:50
So come join.
51:51
All right.
51:52
So Megan, I can't take you enough.
51:53
Appreciate your time today.
51:54
Hey, I joined it.
51:55
I can talk this all day.
51:56
And I learned from you too.
51:57
It's been great.
51:58
I've been doing this.
51:59
We're all learning from each other.
52:00
Trust me.
52:01
All right.
52:02
So listeners, you know what to do.
52:03
If you like this episode, please leave us a review.
52:05
And if you liked it a lot, hey, share it with somebody else.
52:07
That's also how we grow.
52:08
So yeah, I appreciate you guys tuning in.
52:11
We'll see you on the next one.
52:12
Bye.
52:26
Hey, guys, what's up?
52:31
Real quick.
52:32
You've heard about the mortgage marketing pro membership before.
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And you just want to quickly remind you of that.
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You need to fill your pipeline with purchase business.
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Let's just face it, agents are still a solid pillar of business and sources of purchase
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business for you.
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Everything you need to build your personal brand in your local market, attract and convert
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agents into referral partners.
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Hey guys, what's up real quick?
54:13
You've heard about the mortgage marketing pro membership before and I just want to quickly
54:16
remind you if that you're in a place in your business where you simply need more
54:20
purchase loans, you need to fill your pipeline with purchase business.
54:24
Let's just face it, agents are still a solid pillar of business and sources of purchase
54:28
business for you.
54:30
Well, good news.
54:31
Our mortgage marketing pro membership helps loan officers like you close more loans
54:35
without the hassle of chasing agents or cold calling.
54:38
Done for you agent classes, expert training videos, a marketing automation platform that
54:43
automates the entire process for you, everything you need to build your personal brand in your
54:48
local market, attracting convert agents into referral partners, plus done for you proven
54:54
marketing materials and plug and play content to make promoting your class, getting agents,
54:58
butts and seats, partnering with affiliates, real easy, but that's not all.
55:03
You'll also get access to our weekly mastermind calls with top L.O.'s authors, speakers and
55:09
coaches to learn the best strategies to grow your business right now in today's market.
55:15
And as an extra bonus for limited time for all new members, you'll get access to a database
55:21
of 200 agents in your local market that have closed anywhere to from eight to 50 transactions
55:27
in the last 12 months and we'll provide that list upload into our platform for you so
55:32
you can get off to a fast start in reaching actually productive agents.
55:36
So what are you waiting for?
55:37
You can check out more at mortgagemarketing.pro, see more of the success stories there.
55:42
And if you feel compelled to do so, book a call, we'll have a chat, we'll see if it's
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55:47
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