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Making the Invisible Visible in Senior Housing with Jerry Vinci
A senior housing deal can look good financially while the local market is already sending warning signs.
Jerry Vinci works on both sides of that challenge. Through Nordon, he helps investors look beyond traditional underwriting to understand whether an operator can sustain or grow occupancy in its local market. Through CCR Growth, he helps senior living operators examine the systems that take a family from first contact through move in.
Jerry shares one example where a community's Google rating had fallen from about 4.9 to 3.7 over eight months. Its search visibility had also dropped. Those…
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