Latest / Omni Talk Retail / Inside Clemens Food Group's 130-Year Legacy
Transcript
- 0:00Hello,
- 0:00everyone.
- 0:01Welcome
- 0:02back
- 0:02to
- 0:02the
- 0:02Spartan
- 0:03Nash
- 0:04Food
- 0:04Solutions
- 0:05Expo.
- 0:05This
- 0:06is
- 0:06Omnitalk
- 0:06Retail.
- 0:07I'm
- 0:07Ann
- 0:08Mazinga.
- 0:08And
- 0:09I'm
- 0:09Chris
- 0:09Walton.
- 0:10And
- 0:10we
- 0:10are
- 0:10coming
- 0:10to
- 0:10you
- 0:11live
- 0:11from
- 0:11the
- 0:12Symbion
- 0:12Omnitok
- 0:13booth
- 0:13here
- 0:14at
- 0:14the
- 0:14show.
- 0:15And
- 0:15to
- 0:15kick
- 0:15us
- 0:16off
- 0:16for
- 0:16this
- 0:17next
- 0:17interview,
- 0:18we
- 0:18are
- 0:18pleased
- 0:19to
- 0:19introduce
- 0:19our
- 0:19next
- 0:20guest,
- 0:20Shawn
- 0:20Gerard.
- 0:21Sean
- 0:21is
- 0:22the
- 0:22regional
- 0:22sales
- 0:22manager
- 0:23for
- 0:23Clemens
- 0:24Food
- 0:24Group.
- 0:25Sean,
- 0:25thanks
- 0:25for
- 0:25the
- 0:26joining
- 0:26us.
- 0:26Yeah.
- 0:27Hey,
- 0:27Ann,
- 0:27thank
- 0:27you
- 0:27for
- 0:27having
- 0:28me
- 0:28on.
- 0:28I
- 0:28appreciate
- 0:28it.
- 0:29It's
- 0:29great
- 0:29to
- 0:29have
- 0:29you.
- 0:30It's
- 0:30great
- 0:30to
- 0:30have
- 0:30you.
- 0:31Yeah,
- 0:32same
- 0:32to
- 0:32you.
- 0:32Thank
- 0:32you.
- 0:33Thanks
- 0:33for
- 0:33having
- 0:33me
- 0:33on.
- 0:33Yeah,
- 0:33appreciate
- 0:34it.
- 0:34Thanks
- 0:34for
- 0:34throwing
- 0:35me
- 0:35the
- 0:35boat.
- 0:36That's
- 0:36great.
- 0:37So,
- 0:37Sean,
- 0:38food
- 0:38sales.
- 0:39So
- 0:39how
- 0:39does
- 0:39one
- 0:39get
- 0:40into
- 0:40food
- 0:40sales
- 0:40and
- 0:41talk.
- 0:41Talk
- 0:41to
- 0:41us
- 0:41about
- 0:42your
- 0:42career
- 0:42trajectory
- 0:42and
- 0:43how
- 0:43you
- 0:43ended
- 0:43up
- 0:43at
- 0:43Clemens
- 0:44Food
- 0:44Group.
- 0:44Yeah.
- 0:44Yeah.
- 0:45Interesting.
- 0:45It's
- 0:45always
- 0:45interesting
- 0:46to
- 0:46hear,
- 0:46like,
- 0:46how
- 0:46people,
- 0:46you
- 0:47know,
- 0:47get
- 0:47into
- 0:47the
- 0:47food
- 0:47industry.
- 0:48Right.
- 0:48Some
- 0:48people
- 0:49kind
- 0:49of
- 0:49stumble
- 0:49into
- 0:50it.
- 0:50I
- 0:51was
- 0:51more.
- 0:51A
- 0:51little
- 0:51bit
- 0:52more
- 0:52intentional
- 0:53with
- 0:53it.
- 0:53I
- 0:53actually
- 0:53got
- 0:54a
- 0:54degree
- 0:55in
- 0:55food
- 0:55marketing.
- 0:56If
- 0:56you
- 0:56ever
- 0:56knew
- 0:57or
- 0:57thought
- 0:57that
- 0:57was
- 0:57a
- 0:57thing.
- 0:58I
- 0:58did
- 0:58not
- 0:58know
- 0:58that
- 0:59was
- 0:59a
- 0:59degree.
- 0:59Okay.
- 1:00Yeah,
- 1:00yeah.
- 1:00So
- 1:00Western
- 1:01Michigan
- 1:01University,
- 1:02shout
- 1:02out,
- 1:02Go
- 1:03Broncos.
- 1:03Makes
- 1:03sense.
- 1:04Yeah.
- 1:05So,
- 1:05yeah,
- 1:06in
- 1:06college,
- 1:06you
- 1:06know,
- 1:07I
- 1:07really
- 1:07wasn't
- 1:07sure,
- 1:07you
- 1:08know,
- 1:08what
- 1:08I
- 1:08wanted
- 1:08to
- 1:08do,
- 1:09you
- 1:10know,
- 1:10knew
- 1:10I
- 1:10wanted
- 1:10to
- 1:11be
- 1:11somewhere
- 1:11in
- 1:11the
- 1:11business
- 1:11world.
- 1:12I
- 1:12was
- 1:12actually
- 1:12working
- 1:13in
- 1:13a
- 1:13restaurant
- 1:13at
- 1:14the
- 1:14time.
- 1:15Didn't
- 1:15really
- 1:15want
- 1:16to
- 1:16go
- 1:16the
- 1:16culinary
- 1:16route,
- 1:17but
- 1:18kind
- 1:18of
- 1:18saw
- 1:18that,
- 1:18hey,
- 1:19there
- 1:19was
- 1:19this,
- 1:19you
- 1:19know,
- 1:19food
- 1:19marketing
- 1:20program
- 1:20at
- 1:21Western
- 1:21Michigan.
- 1:22Hey,
- 1:23I
- 1:23like
- 1:23to
- 1:23eat,
- 1:23I
- 1:23like
- 1:24food.
- 1:25You
- 1:25know,
- 1:25kind
- 1:25of
- 1:26sounded
- 1:26like
- 1:26a
- 1:26cool
- 1:26thing.
- 1:27Started
- 1:27taking
- 1:27some
- 1:28classes,
- 1:28got
- 1:28really
- 1:28interested
- 1:29in
- 1:29it.
- 1:30Figured
- 1:30out,
- 1:30you
- 1:31know,
- 1:31the
- 1:31food
- 1:31business,
- 1:31other
- 1:31than,
- 1:32you
- 1:32know,
- 1:32on
- 1:32the
- 1:32culinary
- 1:33side,
- 1:33I
- 1:33hadn't
- 1:33had
- 1:33much
- 1:33experience
- 1:34with,
- 1:34but
- 1:35super
- 1:35fun,
- 1:36exciting.
- 1:36Everything's
- 1:37always
- 1:37changing.
- 1:38So,
- 1:39yeah,
- 1:39I
- 1:39finished
- 1:39up
- 1:39my
- 1:39degree
- 1:40at
- 1:40Western
- 1:41and
- 1:41I
- 1:42actually
- 1:42became
- 1:42an
- 1:42intern.
- 1:43It
- 1:43was
- 1:43Spartan
- 1:44Stores
- 1:44at
- 1:45the
- 1:45time,
- 1:45before
- 1:45Spartan
- 1:46and
- 1:46Nash
- 1:46Finch
- 1:47joined.
- 1:48So
- 1:49that
- 1:49was
- 1:49my
- 1:49first
- 1:49foray
- 1:50into
- 1:50the
- 1:51business
- 1:52world
- 1:52after
- 1:53college.
- 1:55Yeah.
- 1:55And
- 1:55started
- 1:55working
- 1:56for
- 1:56a
- 1:56broker
- 1:56after
- 1:57that.
- 1:57So
- 1:57kind
- 1:57of
- 1:58the
- 1:58first
- 1:5810
- 1:58years
- 1:58of
- 1:58my
- 1:58career
- 1:59on
- 1:59the
- 1:59broker
- 2:00side
- 2:00of
- 2:00the
- 2:00business,
- 2:00which
- 2:01is
- 2:01great.
- 2:01You
- 2:01get
- 2:01a
- 2:02lot
- 2:02of
- 2:02experience
- 2:02with
- 2:02different
- 2:03clients
- 2:03and
- 2:04manufacturers
- 2:05and
- 2:05retailers
- 2:06all
- 2:07across
- 2:07the
- 2:07store.
- 2:07I
- 2:08kind
- 2:08of
- 2:08gravitated
- 2:08towards
- 2:09the
- 2:09fresh
- 2:09foods
- 2:10side.
- 2:11Meat,
- 2:12specifically
- 2:12fresh
- 2:13and
- 2:13packaged
- 2:13meat.
- 2:15But,
- 2:15yeah,
- 2:15when
- 2:16I
- 2:16was
- 2:16a
- 2:16broker,
- 2:16I
- 2:17knew
- 2:17this
- 2:17was
- 2:18the
- 2:18industry
- 2:18I
- 2:18wanted
- 2:18to
- 2:18be
- 2:19in.
- 2:19Knew
- 2:19I
- 2:19wasn't
- 2:20going
- 2:20to
- 2:20be
- 2:20on
- 2:20the
- 2:20broker
- 2:20side
- 2:21forever,
- 2:21and
- 2:21had
- 2:22an
- 2:22opportunity
- 2:22to
- 2:22come
- 2:22over
- 2:23on
- 2:23the
- 2:23manufacturer
- 2:23side
- 2:24about
- 2:24five
- 2:24years
- 2:25ago.
- 2:26And
- 2:27yeah,
- 2:27so
- 2:28most
- 2:28recently
- 2:28with
- 2:28Clemens
- 2:29Food
- 2:29Group
- 2:29for
- 2:29about
- 2:29the
- 2:30last
- 2:30year.
- 2:31Like
- 2:31I
- 2:31said,
- 2:31fresh
- 2:32meat,
- 2:32packaged
- 2:32meat
- 2:32has
- 2:33kind
- 2:33of
- 2:33always
- 2:33been
- 2:33my
- 2:34background
- 2:34and
- 2:34my
- 2:34passion.
- 2:36So,
- 2:36yeah,
- 2:36that's
- 2:37kind
- 2:37of
- 2:37how
- 2:38it
- 2:38came
- 2:38to
- 2:38be.
- 2:38Well,
- 2:38tell
- 2:39us
- 2:39more
- 2:39about
- 2:39Clemons
- 2:40Food.
- 2:40For
- 2:40those
- 2:40of
- 2:40our
- 2:41listeners
- 2:41who
- 2:41might
- 2:41not
- 2:42be
- 2:42familiar,
- 2:42what
- 2:43kind
- 2:43of
- 2:43products
- 2:43are
- 2:44you
- 2:44working
- 2:44with?
- 2:45I
- 2:46know
- 2:46some
- 2:46of
- 2:46them,
- 2:47some
- 2:47of
- 2:47our
- 2:47listeners
- 2:48will
- 2:48be
- 2:48very
- 2:48familiar
- 2:49with.
- 2:49But
- 2:49for
- 2:49those
- 2:49who
- 2:49might
- 2:50not
- 2:50know.
- 2:50Yeah,
- 2:51so
- 2:51Clemens
- 2:51Food
- 2:52Groups,
- 2:52we
- 2:52are
- 2:52a
- 2:53sixth
- 2:53generation
- 2:53family
- 2:54owned
- 2:54company
- 2:55based
- 2:55out
- 2:55of
- 2:55the
- 2:56Philadelphia
- 2:56area.
- 2:58So
- 2:59in
- 2:59pork
- 2:59is
- 3:00100%
- 3:00of
- 3:00what
- 3:00we
- 3:00do.
- 3:01So
- 3:01we
- 3:01are,
- 3:02we
- 3:02call
- 3:02ourselves
- 3:03vertically
- 3:03coordinated.
- 3:05Vertically
- 3:05what?
- 3:06Vertically
- 3:07coordinated.
- 3:08Yep,
- 3:08yep.
- 3:09So
- 3:10we
- 3:10own
- 3:10our
- 3:10own
- 3:11farms,
- 3:11we
- 3:11own
- 3:11our
- 3:12own
- 3:12transportation
- 3:12company.
- 3:13Of
- 3:14course,
- 3:14all
- 3:14our
- 3:14manufacturing
- 3:15is
- 3:15done,
- 3:15you
- 3:15know,
- 3:15in
- 3:16house.
- 3:17So.
- 3:17And
- 3:18we
- 3:18sell
- 3:18everything,
- 3:18you
- 3:19know,
- 3:19on
- 3:19the
- 3:19pig
- 3:19from,
- 3:20you
- 3:20know,
- 3:20fresh
- 3:21baby
- 3:21back
- 3:21ribs
- 3:22and
- 3:22pork
- 3:22tenderloins
- 3:23that
- 3:23you'll
- 3:23find,
- 3:23you
- 3:23know,
- 3:24in
- 3:24the
- 3:24meat
- 3:24department
- 3:25to
- 3:26where
- 3:27I'm
- 3:27at
- 3:27more
- 3:27on
- 3:27the
- 3:28packaged
- 3:28food
- 3:28side,
- 3:29which
- 3:29is
- 3:29going
- 3:29to
- 3:29be
- 3:30your,
- 3:30your
- 3:30bacon,
- 3:30your
- 3:31ham
- 3:31steaks,
- 3:32your
- 3:32ham
- 3:32products,
- 3:32things
- 3:33like
- 3:33that.
- 3:33Okay,
- 3:34so
- 3:35yeah,
- 3:36we
- 3:37sell
- 3:37pretty
- 3:37much
- 3:37everything
- 3:37that
- 3:38comes
- 3:38off
- 3:38the
- 3:38pig.
- 3:39Yeah.
- 3:40And
- 3:41it's
- 3:41a
- 3:42very
- 3:42interesting
- 3:43business
- 3:43to
- 3:43be
- 3:43in.
- 3:44Company's
- 3:44been
- 3:45around
- 3:45130
- 3:45years,
- 3:46so
- 3:47we
- 3:48definitely
- 3:48have
- 3:48our
- 3:48expertise
- 3:49in
- 3:49the
- 3:49pork
- 3:50world.
- 3:50What
- 3:50class
- 3:51in
- 3:52your
- 3:52food
- 3:52marketing
- 3:53degree
- 3:53do
- 3:54you
- 3:54think
- 3:54best
- 3:54prepared
- 3:55you
- 3:55to
- 3:55sell
- 3:56every
- 3:57pork
- 3:57product
- 3:58on
- 3:58the
- 3:58planet?
- 3:59Yeah,
- 3:59so
- 4:00maybe
- 4:00not
- 4:00specifically
- 4:01pork,
- 4:01but,
- 4:02but
- 4:02there
- 4:02was,
- 4:02you
- 4:03know,
- 4:03the
- 4:03great
- 4:03thing
- 4:03about
- 4:03Western,
- 4:04they
- 4:04have
- 4:04such
- 4:04a
- 4:04specialized
- 4:05food
- 4:06marketing
- 4:06program.
- 4:07You
- 4:08really
- 4:08get
- 4:08a
- 4:08lot
- 4:08of
- 4:09real
- 4:09world
- 4:09type
- 4:10learning.
- 4:10So
- 4:10like,
- 4:10like
- 4:11role
- 4:11playing
- 4:11in
- 4:12sales
- 4:12classes
- 4:12was
- 4:12really
- 4:13beneficial
- 4:13to
- 4:14kind
- 4:14of,
- 4:14you
- 4:14know,
- 4:14when
- 4:14you
- 4:14go
- 4:15on
- 4:15your
- 4:15first
- 4:15sales
- 4:15call,
- 4:15you
- 4:16at
- 4:16least
- 4:16kind
- 4:16of
- 4:16have
- 4:16some
- 4:17idea
- 4:17of
- 4:17how
- 4:18the
- 4:18conversation
- 4:18is
- 4:18going
- 4:18to
- 4:19go,
- 4:19questions
- 4:19you're
- 4:19going
- 4:19to
- 4:20get
- 4:20asked.
- 4:20So
- 4:20I
- 4:21would
- 4:21say
- 4:21like
- 4:21the
- 4:21role
- 4:21play
- 4:22in
- 4:23just
- 4:23like
- 4:23a
- 4:23sales
- 4:23role
- 4:25is
- 4:25what
- 4:25was
- 4:25very
- 4:25beneficial
- 4:26for
- 4:26me.
- 4:26That's
- 4:26great
- 4:27for
- 4:27those,
- 4:27for
- 4:27those
- 4:28listening.
- 4:28I
- 4:28was
- 4:29peppering
- 4:29Sean
- 4:29with
- 4:30all
- 4:30kinds
- 4:30of
- 4:30questions
- 4:30about
- 4:31ham
- 4:31yesterday.
- 4:31So
- 4:32he's
- 4:32very
- 4:32much
- 4:32in
- 4:32the
- 4:33not
- 4:33in
- 4:33know
- 4:34about
- 4:34what
- 4:34hams
- 4:35to
- 4:35buy
- 4:35and
- 4:35whatnot.
- 4:36So
- 4:36I'm
- 4:36going
- 4:36to
- 4:37take
- 4:37his
- 4:37advice
- 4:37when
- 4:37I
- 4:37get
- 4:37back
- 4:37to
- 4:38Minneapolis.
- 4:38But
- 4:39to
- 4:39that
- 4:39point,
- 4:39Sean,
- 4:40what,
- 4:40what
- 4:40is
- 4:41a
- 4:41day
- 4:41in
- 4:41the
- 4:42life
- 4:42like
- 4:43for
- 4:43your
- 4:44regional
- 4:44sales
- 4:44manager
- 4:45in
- 4:45the
- 4:45pork
- 4:45industry?
- 4:45What
- 4:45does
- 4:46your
- 4:46average
- 4:46week
- 4:46look
- 4:46like?
- 4:46What
- 4:47do
- 4:47you
- 4:47do?
- 4:47Yeah,
- 4:48well,
- 4:48you
- 4:48know,
- 4:48it's
- 4:48interesting.
- 4:49No,
- 4:49no,
- 4:50I
- 4:50would
- 4:50say
- 4:50no
- 4:50day
- 4:51is
- 4:51the
- 4:51same,
- 4:51let
- 4:51alone
- 4:52no
- 4:52week
- 4:52is
- 4:52the
- 4:52same.
- 4:53And
- 4:53it's
- 4:53such
- 4:53a
- 4:54dynamic
- 4:54industry
- 4:55and
- 4:55business
- 4:55because,
- 4:56you
- 4:56know,
- 4:56these
- 4:56animals
- 4:57are,
- 4:57you
- 4:57know,
- 4:58they're
- 4:58alive
- 4:58now
- 4:59and
- 4:59we're
- 4:59going
- 4:59to
- 5:00be,
- 5:00you
- 5:00know,
- 5:01taking
- 5:01those
- 5:01animals
- 5:01to
- 5:02market
- 5:02and,
- 5:02you
- 5:02know,
- 5:03making
- 5:03products
- 5:03out
- 5:03of
- 5:03them,
- 5:04you
- 5:04know,
- 5:04later
- 5:04this
- 5:04week.
- 5:05And
- 5:05so,
- 5:06you
- 5:06know,
- 5:06it's
- 5:07very
- 5:07fast
- 5:07paced,
- 5:09you
- 5:09know,
- 5:10and
- 5:10like
- 5:10with
- 5:10everything,
- 5:11you
- 5:11know,
- 5:11nowadays
- 5:12there's,
- 5:13you
- 5:13know,
- 5:13we're
- 5:14looking
- 5:14a
- 5:14lot
- 5:14of
- 5:14data
- 5:14and
- 5:15insights
- 5:15to
- 5:15kind
- 5:16of,
- 5:16you
- 5:16know,
- 5:16look
- 5:16at
- 5:16the
- 5:17next,
- 5:17you
- 5:17know,
- 5:17set
- 5:17of
- 5:18trends.
- 5:18So
- 5:18it's
- 5:18a
- 5:18lot
- 5:18of,
- 5:19you
- 5:19know,
- 5:19customer
- 5:19interactions
- 5:20on
- 5:20a
- 5:21daily,
- 5:21weekly
- 5:21basis,
- 5:22phone
- 5:22conversations,
- 5:23sales
- 5:23calls.
- 5:24And
- 5:25then
- 5:25there's
- 5:25also,
- 5:25you
- 5:26know,
- 5:26a
- 5:26lot
- 5:26of
- 5:26the
- 5:26internal,
- 5:26like
- 5:27our
- 5:27forecasting
- 5:27and
- 5:28demand
- 5:28planning,
- 5:29trade
- 5:29planning,
- 5:30things
- 5:30like
- 5:30that.
- 5:30So,
- 5:31you
- 5:31know,
- 5:32very
- 5:32different
- 5:32from
- 5:32week
- 5:32to
- 5:33week
- 5:33and
- 5:33day
- 5:34to
- 5:34day,
- 5:34which
- 5:35I
- 5:35love
- 5:35about
- 5:35the
- 5:35business
- 5:36and
- 5:36it
- 5:36makes
- 5:36it
- 5:37fun
- 5:37and
- 5:37keeps
- 5:37you
- 5:38on
- 5:38your
- 5:38toes.
- 5:38So
- 5:38no
- 5:38typical
- 5:39day.
- 5:39Yeah,
- 5:40I
- 5:40wouldn't
- 5:40say
- 5:40typical,
- 5:41no.
- 5:41And
- 5:41then
- 5:41a
- 5:41day
- 5:41like
- 5:41this,
- 5:42you
- 5:42know,
- 5:42we're
- 5:42at
- 5:42a,
- 5:42you
- 5:42know,
- 5:43a
- 5:43customer,
- 5:43you
- 5:43know,
- 5:43food
- 5:43trough
- 5:44event.
- 5:44You
- 5:44know,
- 5:44you're
- 5:44talking
- 5:45to
- 5:45customers,
- 5:46end
- 5:46users,
- 5:48you
- 5:48know,
- 5:48definitely
- 5:48not.
- 5:50I
- 5:50like
- 5:50this
- 5:50versus
- 5:50sitting
- 5:51behind
- 5:51the
- 5:51desk.
- 5:52Right.
- 5:52Seem
- 5:52like
- 5:52an
- 5:52extroverted
- 5:53guy,
- 5:53seem
- 5:53like
- 5:53an
- 5:53outgoing
- 5:54guy.
- 5:54Yeah.
- 5:54You
- 5:55want
- 5:55to
- 5:55be
- 5:55out
- 5:55there
- 5:55talking
- 5:55to
- 5:56people.
- 5:56Yeah,
- 5:56yeah.
- 5:56That's
- 5:57the
- 5:57fun
- 5:57part
- 5:57about
- 5:57it.
- 5:57And
- 5:58you
- 5:58know,
- 5:58sometimes
- 5:59not
- 5:59enough
- 5:59of
- 5:59that.
- 5:59Right.
- 5:59We
- 6:00get
- 6:00stuck
- 6:00behind
- 6:00the
- 6:00desk
- 6:01and
- 6:01behind
- 6:01the
- 6:01computer.
- 6:02So,
- 6:02you
- 6:02know,
- 6:02days
- 6:03like
- 6:03this
- 6:03are
- 6:03fun.
- 6:04Well,
- 6:04Sean,
- 6:04you
- 6:05mentioned
- 6:05talking
- 6:05to
- 6:05customers
- 6:07and
- 6:07I'm
- 6:07curious,
- 6:08you
- 6:08know,
- 6:08when
- 6:09you
- 6:10go
- 6:10out
- 6:10into
- 6:10the
- 6:10field,
- 6:11you're
- 6:11talking
- 6:11to
- 6:11people
- 6:11from
- 6:12all
- 6:12different
- 6:12walks
- 6:13of
- 6:13life.
- 6:14How
- 6:15have
- 6:15you
- 6:15noticed
- 6:16that
- 6:17businesses
- 6:18approach
- 6:18kind
- 6:19of
- 6:20are
- 6:20approaching
- 6:21the
- 6:21future
- 6:21of
- 6:21the
- 6:21industry
- 6:22differently,
- 6:24you
- 6:24know,
- 6:24from
- 6:24say
- 6:25a
- 6:25grocer
- 6:26to
- 6:26a
- 6:26distributor?
- 6:27How,
- 6:27how,
- 6:27how
- 6:28is
- 6:28that
- 6:28business
- 6:28differentiated
- 6:29in
- 6:29your
- 6:29mind?
- 6:30Yeah,
- 6:30I
- 6:30mean,
- 6:30I
- 6:31would
- 6:31say
- 6:32definitely
- 6:33nuances
- 6:33to,
- 6:33to
- 6:34every
- 6:34customer
- 6:34out
- 6:34there.
- 6:35Whether
- 6:35it's,
- 6:35you
- 6:35know,
- 6:35you're
- 6:35looking
- 6:36at
- 6:36one
- 6:36retailer
- 6:36to
- 6:36another
- 6:37retailer
- 6:38or
- 6:38retailer
- 6:38to
- 6:39distributor.
- 6:40But
- 6:40you
- 6:41know,
- 6:41at
- 6:41the
- 6:41end
- 6:41of
- 6:41the
- 6:41day
- 6:42the,
- 6:42the,
- 6:43the
- 6:43goal
- 6:43is
- 6:43the
- 6:43same
- 6:44to
- 6:44get
- 6:44our
- 6:44products
- 6:45into
- 6:45the
- 6:45hands
- 6:45of
- 6:46the
- 6:46consumer
- 6:46or
- 6:46the
- 6:46end
- 6:47user.
- 6:48So
- 6:48like
- 6:48I
- 6:48said,
- 6:49nuances
- 6:49with,
- 6:50with
- 6:50different
- 6:50customers
- 6:51in
- 6:51order
- 6:51to
- 6:51do
- 6:51that.
- 6:52And
- 6:52you
- 6:52kind
- 6:53of
- 6:53got
- 6:53to
- 6:53learn
- 6:54what
- 6:54your
- 6:54customer,
- 6:55distributor,
- 6:56retailer,
- 6:57you
- 6:57know,
- 6:57what
- 6:57buttons
- 6:58to
- 6:58push
- 6:58and
- 6:58what
- 6:59are
- 6:59their,
- 6:59you
- 6:59know,
- 7:00what
- 7:00do
- 7:00they
- 7:00want,
- 7:00what
- 7:00do
- 7:01they
- 7:01need
- 7:01to
- 7:01succeed
- 7:01and
- 7:01how
- 7:02we
- 7:02can
- 7:02best
- 7:02kind
- 7:02of,
- 7:02you
- 7:02know,
- 7:03fit
- 7:03in
- 7:03with
- 7:03that.
- 7:03So
- 7:04definitely
- 7:04different
- 7:05types
- 7:05of
- 7:05conversations.
- 7:07I
- 7:07would
- 7:08also
- 7:08say,
- 7:08you
- 7:08know,
- 7:08all
- 7:09customers,
- 7:09you
- 7:09know,
- 7:10you
- 7:10know,
- 7:10they
- 7:11want
- 7:11to
- 7:11feel.
- 7:12They
- 7:12want
- 7:12to
- 7:12feel
- 7:12like
- 7:12Clemens
- 7:13food
- 7:13group
- 7:13is
- 7:13top
- 7:13of
- 7:13mind
- 7:14for
- 7:14them.
- 7:14So
- 7:15really,
- 7:15you
- 7:15know,
- 7:15service
- 7:15level,
- 7:16you
- 7:16know,
- 7:16just
- 7:16paying
- 7:17attention
- 7:17to
- 7:17them
- 7:18and
- 7:18answering
- 7:18their
- 7:19questions,
- 7:19asking
- 7:19questions.
- 7:20You
- 7:20know,
- 7:20I
- 7:20think
- 7:20all
- 7:20customers,
- 7:21you
- 7:21know,
- 7:21want
- 7:21that,
- 7:21you
- 7:22know,
- 7:22want
- 7:22to
- 7:22feel
- 7:22that
- 7:22love
- 7:23right
- 7:23to
- 7:24that
- 7:24point.
- 7:24Shawn,
- 7:24how
- 7:24do
- 7:25you
- 7:25differentiate
- 7:26pork
- 7:26when
- 7:26you're
- 7:26on
- 7:26a
- 7:26sales
- 7:27call?
- 7:27Like,
- 7:27what
- 7:28differentiates
- 7:28pork?
- 7:29Yeah,
- 7:30you
- 7:30know,
- 7:30it's
- 7:31interesting
- 7:31because
- 7:31we
- 7:31have
- 7:31a
- 7:31lot
- 7:31of
- 7:32market
- 7:32dynamics
- 7:32that
- 7:33kind
- 7:33of,
- 7:33you
- 7:33know,
- 7:33go
- 7:33up
- 7:33and
- 7:34down.
- 7:35You
- 7:35know,
- 7:35one
- 7:35thing
- 7:35right
- 7:36now,
- 7:36if
- 7:36you
- 7:36look
- 7:36at,
- 7:36you
- 7:36know,
- 7:37some
- 7:37of
- 7:37the
- 7:37price
- 7:37and
- 7:37cost
- 7:37of
- 7:38other
- 7:38proteins,
- 7:38pork
- 7:39is
- 7:39a
- 7:39pretty
- 7:39good
- 7:39value
- 7:40right
- 7:40now.
- 7:42And
- 7:42also,
- 7:42like,
- 7:42with
- 7:43the
- 7:43versatility
- 7:43of
- 7:43what
- 7:44you
- 7:44can
- 7:44use
- 7:44ground
- 7:44pork
- 7:45for,
- 7:45just
- 7:45anything
- 7:45that
- 7:46you
- 7:46could
- 7:46use,
- 7:46you
- 7:46know,
- 7:46ground
- 7:46beef
- 7:47for.
- 7:48So
- 7:48we
- 7:48really
- 7:48try
- 7:48to
- 7:49hit
- 7:49on,
- 7:49hey,
- 7:49pork's
- 7:50a
- 7:50good,
- 7:50you
- 7:51know,
- 7:51it's
- 7:51a
- 7:51good
- 7:51value,
- 7:51and
- 7:52it's
- 7:52also
- 7:52versatile,
- 7:53too.
- 7:54So
- 7:54that's
- 7:54definitely,
- 7:55you
- 7:56know,
- 7:56something
- 7:56that
- 7:56our
- 7:57industry
- 7:57is
- 7:57trying
- 7:57to
- 7:57latch
- 7:58onto
- 7:58right
- 7:58now.
- 7:58And
- 7:58how
- 7:59do
- 7:59you
- 7:59play
- 7:59into
- 7:59trends?
- 7:59Like,
- 8:00you
- 8:00know,
- 8:00like
- 8:00I
- 8:00was
- 8:00thinking,
- 8:01you
- 8:01know,
- 8:01carnitas,
- 8:02like,
- 8:02you
- 8:02know,
- 8:02is
- 8:02that
- 8:02a
- 8:03big
- 8:03trend?
- 8:03Is
- 8:03that
- 8:04something
- 8:04you
- 8:04guys
- 8:04look
- 8:04at?
- 8:04Do
- 8:05you
- 8:05guys
- 8:05do
- 8:05that
- 8:05type
- 8:05of
- 8:05thing?
- 8:05Or
- 8:06how
- 8:06do
- 8:06you.
- 8:06How
- 8:06do
- 8:06you
- 8:06approach
- 8:06that?
- 8:07Yeah,
- 8:07definitely.
- 8:07And
- 8:08a
- 8:08lot
- 8:08of
- 8:08that
- 8:08sometimes
- 8:08comes
- 8:08through,
- 8:09you
- 8:09know,
- 8:09the
- 8:09food
- 8:09service
- 8:10world,
- 8:10and
- 8:10you
- 8:10see,
- 8:10you
- 8:10know,
- 8:11what's
- 8:11on,
- 8:11you
- 8:11know,
- 8:11what's
- 8:11trending
- 8:12on
- 8:12restaurant
- 8:12menus.
- 8:13And
- 8:13then,
- 8:14you
- 8:14know,
- 8:14we
- 8:14kind
- 8:14of
- 8:14can
- 8:15take
- 8:15that.
- 8:15And
- 8:15carnitas
- 8:16is
- 8:16a
- 8:16great
- 8:16example
- 8:17because
- 8:17we
- 8:17have
- 8:17a
- 8:17brand
- 8:18new
- 8:18marinated
- 8:20pork
- 8:21roast
- 8:21that's
- 8:21a
- 8:21carnitas
- 8:22flavor.
- 8:23So
- 8:23something
- 8:23that
- 8:23you
- 8:23would
- 8:24see,
- 8:24you
- 8:24know,
- 8:24on
- 8:24a
- 8:24restaurant
- 8:25menu
- 8:25that
- 8:25you
- 8:25can
- 8:25take
- 8:26home,
- 8:26you
- 8:26know,
- 8:26buy
- 8:27our
- 8:27product,
- 8:27throw
- 8:27in
- 8:27a
- 8:27crock
- 8:28pot
- 8:28for
- 8:28a
- 8:28couple
- 8:28hours,
- 8:28and
- 8:29it's
- 8:29going
- 8:29to
- 8:29shred
- 8:29up
- 8:29and
- 8:30be
- 8:30a,
- 8:30you
- 8:30know,
- 8:30a
- 8:31great
- 8:31addition
- 8:31to
- 8:31a
- 8:32taco
- 8:32or
- 8:32a
- 8:32burrito
- 8:33or
- 8:33something
- 8:33like
- 8:33that.
- 8:33So,
- 8:34yeah,
- 8:34differentiation,
- 8:35like
- 8:36I
- 8:36said,
- 8:36a
- 8:36lot
- 8:36of
- 8:36that
- 8:36inspiration
- 8:37is
- 8:37taken
- 8:37from,
- 8:37you
- 8:38know,
- 8:38kind
- 8:38of
- 8:38the
- 8:38food
- 8:38service
- 8:39side,
- 8:39and
- 8:39we
- 8:39try
- 8:39to
- 8:39adapt
- 8:40some
- 8:40of
- 8:40our
- 8:40retail
- 8:40products
- 8:41to.
- 8:41To
- 8:41fit
- 8:41that
- 8:42need.
- 8:42Sounds
- 8:42tasty.
- 8:43Well,
- 8:43Sean,
- 8:44let's
- 8:44close
- 8:44on
- 8:44this.
- 8:45You
- 8:45know,
- 8:46food
- 8:46safety,
- 8:47I'm
- 8:47sure,
- 8:47is
- 8:48a
- 8:48big
- 8:48part
- 8:48of
- 8:49your
- 8:49job,
- 8:49especially
- 8:50as
- 8:50a
- 8:51producer
- 8:51and
- 8:51making
- 8:52sure
- 8:52that,
- 8:52you
- 8:52know,
- 8:53your
- 8:53products
- 8:53are
- 8:54represented
- 8:54well
- 8:55once
- 8:55they
- 8:55reach
- 8:56the
- 8:56shelves
- 8:56of
- 8:56your
- 8:57customers.
- 8:58How.
- 8:59How
- 8:59do
- 8:59those
- 9:00kind
- 9:00of
- 9:00considerations
- 9:01come
- 9:01into
- 9:02your
- 9:02side
- 9:03of
- 9:03the
- 9:03business?
- 9:03Like,
- 9:03what
- 9:04kinds
- 9:04of
- 9:04things
- 9:04are
- 9:04you
- 9:04thinking
- 9:05about
- 9:05as
- 9:05your.
- 9:05When
- 9:06it
- 9:06comes
- 9:06to
- 9:06food
- 9:06safety
- 9:08and
- 9:08quality,
- 9:08as
- 9:08you're,
- 9:09you're
- 9:09going
- 9:09into
- 9:09a
- 9:10sales
- 9:10call.
- 9:10Yeah,
- 9:11definitely.
- 9:11So
- 9:11food
- 9:11safety
- 9:12is
- 9:12absolutely
- 9:13top
- 9:13of
- 9:13mind
- 9:13for
- 9:13us.
- 9:14So
- 9:14we
- 9:14have
- 9:14one
- 9:15of
- 9:15our
- 9:15Clemens
- 9:15Way
- 9:15fundamentals
- 9:16kind
- 9:16of
- 9:16talks
- 9:16about
- 9:17food
- 9:17safety
- 9:17is
- 9:17never
- 9:18compromise
- 9:18on
- 9:19food
- 9:19safety.
- 9:19And
- 9:20we
- 9:20say,
- 9:20hey,
- 9:20if
- 9:21we
- 9:21don't
- 9:21feel
- 9:21comfortable
- 9:22serving
- 9:22this
- 9:22to
- 9:23our
- 9:23own
- 9:23family
- 9:23and
- 9:23friends,
- 9:24we
- 9:24would
- 9:24not
- 9:25want
- 9:25to,
- 9:25you
- 9:25know,
- 9:25sell
- 9:25it
- 9:25to
- 9:26a
- 9:26customer.
- 9:27So
- 9:28that.
- 9:28And
- 9:28we've
- 9:28also
- 9:28designed
- 9:29some
- 9:29of
- 9:29our
- 9:29newer
- 9:30production
- 9:30plants
- 9:30with
- 9:31food
- 9:31safety
- 9:31in
- 9:32mind.
- 9:32So
- 9:33we've
- 9:33kind
- 9:33of
- 9:33taken
- 9:33that
- 9:33approach
- 9:34as
- 9:35we
- 9:35retrofit
- 9:35old
- 9:36facilities
- 9:36and
- 9:36then
- 9:36also
- 9:38the
- 9:38food
- 9:39safety
- 9:39experts
- 9:39as
- 9:40they.
- 9:40As
- 9:41we
- 9:41develop
- 9:41our
- 9:41newer
- 9:42facilities
- 9:42and
- 9:43how
- 9:43they're
- 9:44laid
- 9:44out
- 9:44and
- 9:44how
- 9:44things,
- 9:45you
- 9:45know,
- 9:45move
- 9:45about
- 9:45from
- 9:46one
- 9:46area
- 9:46to
- 9:46another.
- 9:47Food
- 9:47safety
- 9:47is
- 9:47always
- 9:48kind
- 9:48of
- 9:48top
- 9:48of
- 9:48mind
- 9:48and
- 9:49under
- 9:49consideration
- 9:50there.
- 9:50Got
- 9:50it.
- 9:51That's
- 9:51great
- 9:51to
- 9:51hear.
- 9:51That's
- 9:52great
- 9:52to
- 9:52hear.
- 9:52Well,
- 9:52Sean,
- 9:53thanks
- 9:53for
- 9:53joining
- 9:53us
- 9:53today.
- 9:54Yeah,
- 9:54yeah.
- 9:54It's
- 9:54been
- 9:54a
- 9:54real
- 9:55pleasure
- 9:55getting
- 9:55to
- 9:55talk
- 9:55to
- 9:55you.
- 9:56Yeah,
- 9:56Chris,
- 9:56thank
- 9:56you
- 9:56having
- 9:57me
- 9:57on.
- 9:57This
- 9:57is
- 9:58cool.
- 9:58This
- 9:58is
- 9:58a
- 9:58fun
- 9:58show,
- 9:59cool
- 9:59event
- 9:59to
- 10:00be
- 10:00at,
- 10:00and
- 10:00it
- 10:01was
- 10:01my
- 10:01first
- 10:02time
- 10:02on
- 10:02a
- 10:02podcast.
- 10:03This
- 10:03was.
- 10:03This
- 10:03was
- 10:03fun.
- 10:04Good
- 10:04maiden
- 10:04voyage.
- 10:05You
- 10:05got
- 10:05it
- 10:05under
- 10:05the
- 10:05belt.
- 10:06It's
- 10:06great.
- 10:06It's
- 10:06great.
- 10:06Yeah.
- 10:07Well,
- 10:07and
- 10:07thanks
- 10:08to
- 10:08Simbi
- 10:08and
- 10:08Spartan
- 10:09Ash
- 10:09for
- 10:09allowing
- 10:09us
- 10:10to
- 10:10come
- 10:10and
- 10:10do
- 10:10all
- 10:10these
- 10:10interviews
- 10:11with
- 10:11great
- 10:11individuals
- 10:12like
- 10:12Sean.
- 10:13And
- 10:13until
- 10:13next
- 10:13time,
- 10:14Anne,
- 10:14be
- 10:14careful
- 10:15out
- 10:15there.