Latest / The Social Capital Method / LinkedIn Profile Tips: 3 Ways to Make Your Profile Stand Out [Ep. 001]

Transcript

LinkedIn Profile Tips: 3 Ways to Make Your Profile Stand Out [Ep. 001] · The Social Capital Method

• 0:07
  SPEAKER_00: If you are great at what you do, your reputation is solid, and your network is full of impressive names, but none of it is helping you get closer to your business goals or professional aspirations, you are in the right place.
• 0:19
  SPEAKER_00: Welcome to the Social Capital Method.
• 0:21
  SPEAKER_00: I'm your host, Sabine Gideon.
• 0:23
  SPEAKER_00: This is the show for the high-performing professional, founder-led business owner, or consultant ready for the referrals, revenue, and recognition your work deserves.
• 0:33
  SPEAKER_00: Tune in each week for a breakdown of the strategies, systems, and identity level shifts behind sustainable relationship-driven growth.
• 0:41
  SPEAKER_00: Let's get into it.
• 0:52
  SPEAKER_00: So for many, especially if you've been on LinkedIn for a long period of time, perhaps your profile still registers or is simply an extension of your resume.
• 1:04
  SPEAKER_00: But for those of you who are really truly looking to optimize your experience on this platform to help build and grow your business or your relationships, you have to look at your LinkedIn profile as an extension of your reputation, not necessarily just your resume.
• 1:19
  SPEAKER_00: And so if you really want to stand out, these are the three things that you want to make sure that you have taken notice of and made sure to optimize your profile based on.
• 1:29
  SPEAKER_00: So the first one up is clarity.
• 1:30
  SPEAKER_00: So with clarity, it means does your profile immediately answer the question, who are you and what do you do?
• 1:36
  SPEAKER_00: If people have to look for that or if they have to search and do a whole bunch of clicks, chances are they're not.
• 1:42
  SPEAKER_00: They're gonna go off of your page and go on to the next thing.
• 1:44
  SPEAKER_00: So you want to think about what would it look like if I am leading with value and I am leading with clarity.
• 1:52
  SPEAKER_00: The next thing is credibility.
• 1:54
  SPEAKER_00: So making sure that your current level of expertise is demonstrated, not the thing that you did five years ago.
• 2:01
  SPEAKER_00: So I again I see this especially in spaces of people who don't necessarily use this platform on a regular basis.
• 2:08
  SPEAKER_00: A lot of the information is outdated.
• 2:11
  SPEAKER_00: But if you're running a business, yes, you may have your website and you expect people to go and check your website, but just know that they're also going to check all your social profiles.
• 2:20
  SPEAKER_00: So you want to make sure that your LinkedIn profile is a direct mirror to whatever it is that you have on your website.
• 2:26
  SPEAKER_00: And if you don't have a website, you definitely want to make sure that you know your experience, your expertise are clear and concise so that what you do and who you are and the representation that you have online is a match.
• 2:39
  SPEAKER_00: And then the last one is consistency.
• 2:41
  SPEAKER_00: So you want to make sure there's consistency between how you show up on and offline, the language that you use, the things that you talk about.
• 2:49
  SPEAKER_00: You don't want to be on one platform, you know, talking about one area of expertise, if you will, and then on another platform talking about something completely different.
• 2:59
  SPEAKER_00: Keep it consistent.
• 3:00
  SPEAKER_00: And so within those three credibility, clarity, and consistency, if you can maintain all those within your profile, that boosts the likeliness of individuals one finding you to wanting to engage with you after they've uh reviewed your profile, and of course, wanting to stay connected with you.
• 3:22
  SPEAKER_00: Thank you for tuning in to this week's episode.
• 3:24
  SPEAKER_00: Before you go, I want to put something in your hands that will help you actually apply this work.
• 3:29
  SPEAKER_00: Head over to SabineGideon.com forward slash playbook to download the Social Capital Playbook Guide.
• 3:36
  SPEAKER_00: It's a free relationship strategy assessment and action planner that walks you through the exact framework I teach inside my paid programs.
• 3:43
  SPEAKER_00: In 15 minutes, you'll identify the relationships already in your network worth activating, the one area of your strategy that's leaking the most, leverage, and the single highest leverage next step that you can take this week.
• 3:56
  SPEAKER_00: No fluff, no theory, just the assessment and the action plan.
• 4:00
  SPEAKER_00: Go ahead and grab it for free at sabinegideon.com forward slash playbook.
• 4:05
  SPEAKER_00: And while you're at it, please subscribe to the social capital method so that you never miss an episode.
• 4:10
  SPEAKER_00: And of course, connect with me on LinkedIn so that we can stay connected and stay in the conversation.
• 4:15
  SPEAKER_00: Have a great rest of the week and talk soon.