E33 Stop Selling Your Hours with Jordan Pockett-Ford

Stronger Business Together · Sep 17, 2026 · 43m · transcript

In this episode, host Granger Forson sits down with Jordan Pockett-Ford, a personal trainer based in Worcester who specialises in strength training for middle-aged women. Jordan outlines how he built a resilient, 60+ client business—transitioning from an employed head coach to launching his own studio after a sudden business closure in 2020. They discuss the physical and long-term bone-density benefits of strength training over cardio for women in their 40s and beyond, the power of organic word-of-mouth referrals, and a deep-dive coaching session on maximising revenue without burning out or…