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Transcript

183: The VIP Advantage: Taking Your Business to the Next Level with Host Kendra Corman · Imperfect Marketing

• 0:28
  Speaker 1: Hello and welcome back to another episode of the Imperfect Marketing Podcast.
• 0:32
  Speaker 1: I'm your host, kendra Corman.
• 0:33
  Speaker 1: Today, let's talk about the power of exclusive VIP events and services for taking your business and impact to the next level by enhancing client experience.
• 0:45
  Speaker 1: Whether you're offering a high-end mastermind, elite coaching day or intimate dinner, these exceptional occasions provide immense transformation for attendees while increasing your profitability.
• 1:00
  Speaker 1: I'll share why it's potentially worth investing in VIP gatherings for your business, and I'm going to talk a little bit about some event models that could attract your perfect prospects.
• 1:13
  Speaker 1: Let's dive in.
• 1:16
  Speaker 1: So why should you consider hosting VIP events this year or offering VIP services?
• 1:21
  Speaker 1: First and foremost, high-end offers attract clients that are actually invested in their own success, who value your expertise.
• 1:30
  Speaker 1: That's important, right, because these motivated individuals often become raving fans, referral engines and partners in your business vision.
• 1:40
  Speaker 1: Thoughtfully facilitated small groups can also lead to immense personal and professional breakthroughs that are unattainable in large-scale conferences and just scattershot events.
• 1:55
  Speaker 1: Right, you can custom curate every piece of your VIP experience to meet the needs of your customers or prospects.
• 2:04
  Speaker 1: Now, operationally, high-price point gatherings can increase profits.
• 2:10
  Speaker 1: They dramatically allow you to create white love service and experience for your customers, and you can reinvest significantly in creating an ultra-premium experience that's worth the investment.
• 2:26
  Speaker 1: So let's brainstorm some models that could apply.
• 2:29
  Speaker 1: Maybe you have a weekend business mastermind intensive, with peer exchanges and exclusive dinner sampling, client success stories, one-on-one strategy day devoted to annual planning and goals.
• 2:42
  Speaker 1: Opportunities are unlimited for this.
• 2:46
  Speaker 1: So let me give you an insight into my VIP days.
• 2:49
  Speaker 1: My VIP days are six to eight hour deep dive sessions.
• 2:52
  Speaker 1: They are definitely draining, but they're amazing because you are focused 100% on your business with them and I'm focusing just on that individual or their organization.
• 3:05
  Speaker 1: We move at a lightning speed because even though it's a long day, it's just there's so much to do.
• 3:12
  Speaker 1: Right, we cover everything from refining their vision, clarifying their target audience, what their offerings are and craft strategies, and then a tangible, executable 90-day roadmap.
• 3:28
  Speaker 1: It's an immersive experience where they're involved start to finish, not just passively receiving coaching.
• 3:35
  Speaker 1: We're building momentum and mapping out their calendar together, hustle style right, so that they walk away pumped with clear next steps.
• 3:46
  Speaker 1: My VIP days are the antistasis of slow, drawn out consulting, and I think a lot of us have been part of those projects.
• 3:56
  Speaker 1: Right, it's high intensity strategy lab for entrepreneurs to build foundations and blueprints tailored to their business and lifestyle.
• 4:05
  Speaker 1: With my guidance, I've been in an invaluable peak inside my planning methodology and we can really create custom plans that are going to fit them.
• 4:15
  Speaker 1: Now, whether you're doing a mastermind or a one-on-one intensive like my VIP days, purposefully designed VI experiences allow for customization to fit new depths right.
• 4:28
  Speaker 1: Who else has a model that's worth exploring?
• 4:31
  Speaker 1: What are you offering?
• 4:33
  Speaker 1: Retreats, weekend sessions?
• 4:37
  Speaker 1: I'd love to hear more about what you're doing.
• 4:39
  Speaker 1: Please connect with me.
• 4:41
  Speaker 1: My LinkedIn connection is in the show notes.
• 4:44
  Speaker 1: So today we've covered the immense power of exclusive VIP events and services for growth and transformation.
• 4:52
  Speaker 1: I want you to stay tuned to the next episode as we tackle assessing what worked and what didn't this past quarter to optimize our future efforts.
• 5:01
  Speaker 1: See you then.
• 5:03
  Speaker 1: Have a great rest of your day.