Modern Credit Union Growth Strategies with Chris Keller, CMO of Empower Credit Union
Welcome to another episode of The Outlier Podcast, hosted by Anurag Mukherjee! In this episode, we sit down with Chris Keller, Chief Marketing Officer (CMO) at Empower Credit Union, to dive deep into modern growth strategies, human-centered marketing in financial services, and how credit unions can compete at scale.
With a non-linear background starting in biomedical engineering, startup incubation, and agency growth before leading marketing at M&T Bank and now Empower Credit Union, Chris brings a fresh, battle-tested perspective on financial marketing.
From Engineering & Startups to Credit…
The skinny
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