Douglas Zarkin (Take 5 Oil Change, Pearle Vision, Avon & Victoria's Secret) Notebook Not Playbook: What Brand Love Teaches You About Leadership and Fatherhood #046
In this episode of CEOs & ABCs, Kevin sits down with Doug Zarkin, former CMO of Pearle Vision and Take Five Oil Change, to explore what happens when you stop arriving with a playbook and start arriving with a notebook, and why that shift matters just as much at home as it does in the boardroom.
Doug has led transformational marketing agendas at some of the most recognisable brands in America. Avon. Victoria's Secret Pink. Pearle Vision for over a decade. The through line across all of it is the same: understand the people before you draw the strategy. You cannot run a pass offense without a…
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