WN08: Jonny Mowat - Generalism is a Superpower

WiseNoise: The Creative Practice Podcast · Jul 31, 2026 · 1h 10m · transcript

In this episode, I spoke with Jonny Mowat — a Graphic designer turned film director who's written and directed the short films 'The Organist' and 'Behold, this dreamer cometh', and the brilliantly sarcastic Dooklt Brewery ‘football survival’ ad.

Here's the full advert to watch as we discuss it: https://vimeo.com/1193140335

We talk about the leap from Freytag Anderson to film sets, why being a generalist beats being a specialist (most of the time), the courage it takes to do stand-up comedy and why that same fear applies to pitching creative work, and what it's like directing a beer ad…