Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Networking for Introverts in Nigeria

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Networking for Introverts in Nigeria · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Today on the podcast, we're going to talk about networking.
• 0:04
  We're also going to talk about introversion and we're going to
• 0:07
  talk about business growth. Some random thoughts around
• 0:12
  these topics that were inspired by a post that I saw on
• 0:15
  LinkedIn. So again, today we're going to
• 0:17
  be looking at networking. We're going to be looking at
• 0:20
  introversion. Are you introvert?
• 0:22
  Are you an extrovert? What is introversion?
• 0:23
  What is extroversion and then how all these things tie into
• 0:29
  business growth? So hello and welcome.
• 0:31
  My name is Tava Shima IED. I'm the host of the podcast
• 0:34
  making today's recording at home.
• 0:36
  So there will be noise in the background.
• 0:39
  Of course, we solve business problems over here.
• 0:41
  So if this is your cup of tea and you would love to connect,
• 0:44
  you can call, send me a text message or WhatsApp message on
• 0:47
  08064662140. Also, you can subscribe on
• 0:53
  Spotify, YouTube, Apple or any player of your choice.
• 0:57
  So like I said today, networking, introversion,
• 1:01
  business growth. And the reason why we're looking
• 1:03
  at this today is because I came across a LinkedIn post where the
• 1:07
  author and I mean, this guy is is big.
• 1:09
  So that's why I didn't call him out here because you know, all
• 1:12
  these big people can be now, you know, they have fans and
• 1:14
  sometimes fans can be savage. And you know, I'm a humble guy
• 1:19
  in my corner of the Internet. I don't anybody's fans to be
• 1:21
  dragging my name up and down. So I said let me do this post
• 1:26
  Incognogro. So I say Incognogro, I mean the
• 1:29
  Incognito. So let me do this Incognito.
• 1:32
  So the guy went on LinkedIn. Now the guys are writing that
• 1:37
  him he's an introvert him he hates networking, The guy
• 1:41
  doesn't like cold outreach and the guy doesn't like pushy sales
• 1:45
  approaches. I repeat, the guy said that him
• 1:49
  he's an introvert. He says that he he hates
• 1:52
  networking. He said he doesn't like doing
• 1:54
  cold outreach and he doesn't like doing pushy sales
• 1:57
  approaches. And of course, whenever people
• 2:00
  write things like this you think catches my attention, I said no
• 2:04
  problem myself. Let me read because I won't lie,
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  networking is hard. Talking to people is hard,
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  Talking to strangers is hard, especially if you're like me,
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  you consider yourself an introvert.
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  Cold outreach is hard, sales my is hard.
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  So anytime somebody says they have discovered something else
• 2:23
  that will make my life easier on my rush day, I say let me go and
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  see what is this Nirvana? What is this thing that they're
• 2:31
  promising me that will make my life easy?
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  So I have to forgo or de stress something that I will just wake
• 2:39
  up, be in my house, put on the AC, let the AC blow me and my
• 2:43
  business will be growing. So I said no problem.
• 2:46
  Let me read this this guy's post.
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  Let me see what what offer. So the guy said now, even though
• 2:55
  he's introverted, the guy has connected with influenza up and
• 2:59
  down. The guy is connected with self
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  Gordon. Self Gordon is a legendary, at
• 3:04
  least legendary in America, in the West, legendary.
• 3:09
  How will I put him now? Author and marketing guru.
• 3:13
  So the guy don't connect with Seth Golding.
• 3:16
  The guy's connected with Leila Homosi.
• 3:18
  For those of you who don't know, Leila Homosi is the admin.
• 3:23
  She's like the admin person, the person who runs what's it
• 3:27
  called? This other guy, her husband,
• 3:30
  Homosi, Alex. Alex Homosi.
• 3:32
  So most of you know Alex Homosi, you know, muscular guy, the guy
• 3:35
  would always wear for his cap, you know, bushy beard and I
• 3:39
  think his own business is acquisition.com.
• 3:42
  Sorry, 1 moment. OK, sorry about that.
• 3:46
  I'm back was my wife. She needed to get something and
• 3:50
  to be honest, I don't like you. My wife, he's around and I'm
• 3:51
  recording because she'll be looking at me somehow.
• 3:53
  Sometimes she'll even be laughing and you know, it's hard
• 3:56
  to make a podcast when somebody's looking at you and
• 3:58
  the person is laughing. You know, there's a problem of
• 4:00
  being married. You know, he's see finish.
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  So one moment. OK, I'm back again.
• 4:08
  Like I said, yeah, it was my wife again.
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  And like I said, sometimes we just be looking at me, should be
• 4:15
  smiling, should be laughing. So it's hard to concentrate and
• 4:19
  make a podcast when your significant other is over there.
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  And anyway, it's just one of those things, you know, some of
• 4:24
  you see me and some of you respect me.
• 4:26
  Some of you see me say Bros, you know, but over here, I'm not
• 4:29
  Bros. I'm just, I'm just Irish man and
• 4:33
  to my kids, I'm just dad, especially to the baby.
• 4:36
  But he's not really a baby anymore.
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  You know, he calls me Fatu. That's because I'm, I'm on the
• 4:40
  big side. So you guys see me say Bros, but
• 4:43
  you know, over here I'm just Fatu or dad or that vision
• 4:48
  anyway. So what was I?
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  So this guy has been connecting with everybody.
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  Now he's connected. He's a golden.
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  He's connected to Leila Homosi. Now Leila and her husband Alex,
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  they run acquisition.com and what they used to do is they
• 5:02
  used to be in the gym space and they used to run gyms.
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  Actually, they're very good. At first they used to run gyms.
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  Then they realised that they were very good at doing the
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  sales part for gyms. And so I think they acquired a
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  bunch of gyms and started managing it, you know, running
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  it, growing it, you know, that kind of thing.
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  And eventually they've been able to raise some significant bar.
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  So what they're doing now is sort of like a private equity
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  play. So they take their expertise in
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  sales and in marketing and in managing.
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  And So what they do is they look for businesses, correct
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  businesses, correct businesses that stand, you know, but you
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  just see that, OK, if I take this business, I fix like this,
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  I fix like this, we'll be able to now double this business,
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  triple this business, you know, that kind of thing.
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  Then what they do is then I'll take a share in the business.
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  Omo is a winning formula. And The thing is, funny enough,
• 6:01
  even before I go into business game, that was my own attitude
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  because I've accepted that, you know, I'm not the brilliant
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  entrepreneur who's going to invent some product that is
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  going to save the world. But I know that I know how to
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  sell. And I know that I look at some
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  businesses and I say, if not me for doing like this, for doing
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  like this, and then this is how we'll get the profit.
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  So my own too is also going to be a private equity play
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  eventually. So like, you know what, I see
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  this business, I see where you're heading.
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  You know, I have faith. You know what, let me drop X
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  amount of money and let me drop some time and expertise.
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  We'll grow the business like this by the time we double and
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  triple. And this is my whole share, you
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  know, that kind of thing. So that's what Leila Moji does.
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  She's more of on the operational side and then her husband is
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  more of on the sales and marketing side.
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  So interesting couple and you can also check your podcast
• 6:53
  player to look for their podcast and subscribe.
• 6:56
  They both have separate podcasts.
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  So it's really, really interesting to hear Alex talk
• 7:01
  about running the businesses from a sales and marketing
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  perspective and then having Leila on her own podcast talk
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  about things from the administrative point of view,
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  hiring, firing, leadership strategy, you know, all that
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  kind of thing. So it's very, very good.
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  Although I found that some people like either on team later
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  on team Alex and I wonder why, like after all, my husband and
• 7:24
  wife. So if you must consume, consume
• 7:26
  the thing, you know, into two as 11 package because now husband
• 7:31
  and wife, they're on the team. So my opinion, subscribe to both
• 7:34
  of their own podcasts and then learn.
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  So this guy also said he's he's connected to Gary Vee as well.
• 7:40
  So the guy don't connect with the greats, you know, and of
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  course, you know, that was another reason why when people
• 7:45
  talk like this, you know, you know, I don't talk too much.
• 7:48
  Let him not drag me and they'll say, who are you connected to?
• 7:52
  Let's see, my guy is connected to self Gordon, who do you know?
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  Who is your father? Who are you?
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  So I said, OK, let me maintain in my own corner.
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  So this guy hates networking, doesn't do cold outreach, it
• 8:07
  doesn't do pushy sales, but meanwhile the guys connected to
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  the to the grids, to the big, big people out there.
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  Then the guy also said he hates small talks.
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  He hates mixers, that he finds them draining.
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  You know, you're just having a small chat with somebody or you
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  know, mixers like, you know, people throw party, you just go,
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  you know, you have small glass of wine going to take small,
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  small chops, you know, just moving around, just mingling and
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  socializing. He doesn't like it.
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  Then again, the guy now give us a solution and the solution is
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  in like 4 steps. So the solution was #1 all over.
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  Now stop networking. That's what the guy said.
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  Nobody should network. I said OK no problem, I'm
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  reading. He also said everybody start
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  teaching. What you need to do is you need
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  to hop on this Internet and start producing content.
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  When you produce content, now you go leverage that content to
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  get community of people around you.
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  When you leverage that community now, you'll now start building
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  connections, you know, with people and that is the beginning
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  of your business growth. He's correct by the way, but
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  let's rewind. My guy says he hates networking,
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  but his solution is go out first and start teaching.
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  Produce content from the content.
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  Leverage that to build a community from the community,
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  start building connections that you can leverage on.
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  Excuse me, in my own mind, I'm not asking what the hell is
• 9:39
  networking? Is that not networking?
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  So excuse me, you'll be networking.
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  Be that that is not working. You're just going at it from a
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  different angle. I know that's one thing that
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  some sales professionals like us have been saying since time that
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  networking is not just what you do on formal occasions where you
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  go to networking hotel as a member of Korean, you know,
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  Council for the Regulation of Engineering in Nigeria.
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  Then you go for the Korean mixer, Korean networking
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  session. Some people think that's all
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  networking is. I know networking, they happen
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  anywhere and everywhere. PTA meeting, you go and drop
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  your child in school, you see that guys?
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  Oh boy, now you it is, you know, blah, blah, blah.
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  You start talking like that. That's how networking is moving
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  even in the market. I've met people in the market
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  before. Come on, you know, market hot
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  and sweaty, plenty of flies, and then, you know, you see
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  somebody, you guys start a conversation.
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  Networking can happen anywhere. The problem is this.
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  My guy thinks networking is only those formal organized things.
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  So his solution is stop networking, produce content,
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  build community, start getting connections, leverage on that
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  connections. What the hell is networking?
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  If that is not networking, I really don't know what is.
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  What this guy is doing is networking.
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  Do not be deceived. He has just redefined what
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  networking means. You see, this is one of the
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  reasons why I say please, you who should not be deceived by
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  people who go out there and say, you know, I have this new magic
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  recipe lie. They're deceiving all of you.
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  What they do is they just want something that they can
• 11:17
  trademark and say is my own system something, something.
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  So they just redefine a few things and then they make you
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  look as if they've they've, they've given us the secret
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  everlasting life. Meanwhile, all of them false
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  prophets, somebody saying don't network, but then his solution
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  is use content, build community from community, build
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  connections, then leverage on those connections.
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  Is that no networking? That's the step one.
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  Now Step 2. He has a 1990 rule.
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  I know those of you who has disciples now because I've said
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  this right now you will know who who he is or please or you
• 11:52
  should not come and drag me. I beg.
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  I'm enjoying my own small corner of the Internet.
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  You know, people who listen to me and who like my ideas around
• 11:59
  sales and marketing, how we can be growing our businesses,
• 12:02
  especially in the SME space. These are the people I'm talking
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  to. So let me continue to talk to my
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  own people, small, small, small. I know that some of the things
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  I'm saying, you know, will offend your Messiah, but I beg,
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  no drag me. I'm just talking to my own
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  people. So he has the 1990 rule.
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  What he says is this. Identify one person that you
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  want to meet. Then you comment on nine of
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  their posts 123456789 and he says do that for 90 days 90 in
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  other words three months. Let me repeat, select one
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  person, comment on 123456789 of their posts, then do that for
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  three months straight before you send that guy or girl Adm.
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  Remember at the top of the episode my guy said he doesn't
• 13:03
  like cold outreach. If this is not cold outreach,
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  then what the hell is cold outreach?
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  Cold outreach just means you're talking to a total stranger.
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  There is no prior context. You don't know this person.
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  This person does not know you you.
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  But what are strangers? That is what cold outreach
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  means. So from a sales and business
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  development perspective, the challenge has always been how
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  can we warm up the interaction before we get there?
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  How can I get some extra information to personalize the
• 13:34
  conversation? How can I get the person to warm
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  up to me? You know, things like that.
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  That has always been the challenge for sales and business
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  development. His own solution is to say don't
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  do cold outreach. Instead, go and look for that
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  person, comment on nine of their posts.
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  Do it for three months straight. Then you send Adm, my friend,
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  that is called outreach. Do not be received.
• 14:00
  That is called outreach. It is just a different method of
• 14:03
  doing cold outreach because different methods then they
• 14:06
  depending on who you listen to, depending on the industry, but
• 14:09
  all not cold outreach. If you're reaching out to a
• 14:12
  stranger, it is cold outreach. If I go and talk to Popsy or my
• 14:16
  uncle and I say Popsy invest, uncle invest, that's a different
• 14:20
  thing. You know that one you know too
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  cold because at least we're family.
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  They know me. They can say tavish my you've
• 14:27
  always been a sharp boy from you know, since you know, since
• 14:30
  state no problem. Let me take a chance on you.
• 14:34
  But the moment you know Sunday I approach elder social and so in
• 14:39
  church and I say elder social and so I'm starting this thing.
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  Look, this one is cold elder social and so could have been
• 14:44
  there my baptism and maybe he knows of me and my family.
• 14:47
  But now that money is involved or more believe The thing is
• 14:50
  cold, not cold outreach. Do not be deceived.
• 14:56
  This one 990 rule is called outreach.
• 14:59
  It is just another way of reaching out to total strangers.
• 15:04
  Now the scope here is by commenting on the person's nine
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  of the person's posts and doing so for 30 for three months
• 15:12
  straight. The goal is you would at least
• 15:14
  become familiar and you would have been dropping valuable
• 15:17
  content comments on the person's feed.
• 15:19
  So, you know, go to look like and irritant so the person will
• 15:24
  open up to you. But brothers and sisters, that
• 15:27
  is cold outreach and that has always been the challenge in the
• 15:31
  sales and business development space.
• 15:32
  We have to do cold outreach. What can we do to warm up the
• 15:36
  process or what can we do to make our outreach relevant to
• 15:38
  the person who is receiving it? So all this guy has done now
• 15:43
  this Messiah has done this business guru is he has just
• 15:47
  redefined what cold outreach is or he has found a much more
• 15:50
  comfortable way for him to do gold outreach.
• 15:52
  By the way, can you see how a lot of this thing is personality
• 15:55
  dependent? I prefer teaching the principals
• 16:00
  so that you can sort yourself out these guys recommending
• 16:03
  tactics. There are some of you who had
• 16:05
  the 1990 rule and say what that man, this is too much work.
• 16:09
  Am IA stalker. That's what some of you will say
• 16:12
  before him is comfortable with this.
• 16:15
  So it is also another reason why I say when you're looking for
• 16:17
  where to consume business content, look for people who are
• 16:19
  teaching you principles. Look for people who are teaching
• 16:21
  you a system, things that work together coherently.
• 16:27
  Because the problem with this thing is if you try this one 990
• 16:29
  rule and then the thing does not work, OK, what do you do next?
• 16:35
  You go hang. You don't know what to do next
• 16:37
  because you land tactics here, here, here, here, here.
• 16:40
  You don't know how it all fits together when you learn from
• 16:44
  someone that has a system, that has a coherent framework.
• 16:48
  When some things are working, you know what to twist.
• 16:51
  When some things are not working, you know what to push.
• 16:58
  So stop learning from all these people who give you tactic,
• 17:00
  tactics, tactics. My three top tactics, my one, my
• 17:03
  5 steps something. Ignore these people please.
• 17:06
  It doesn't have to be me, but you should be paying attention
• 17:10
  to people who have systems and frameworks.
• 17:15
  Then the guy said something that I agree with 100%.
• 17:18
  He said consistency beats charisma.
• 17:20
  And of course there if you're one of these guys disciples, I
• 17:24
  admit, Yeah, your guy is correct on that one.
• 17:26
  Consistency beats charisma. Always be consistent.
• 17:31
  So that's the reason why, you know, traditional cold outreach,
• 17:35
  you know, make 5 calls every day, send five DMS every day,
• 17:38
  you know, visit two people every week.
• 17:40
  You know, whatever shall be doing a consistency, sorry,
• 17:43
  consistently consistency will give you results over time.
• 17:50
  It's better than having charisma.
• 17:52
  It's better than packaging. It's better than, you know,
• 17:54
  whatever so true process over packaging anytime, any day.
• 17:58
  So this Messiah, and he's correct on that one.
• 18:01
  He's he's very, very correct. Then he also said curate your
• 18:05
  environment and the guy is correct, you should set up your
• 18:09
  environment in a way that is conditioned for you.
• 18:11
  So the guy said instead of networking starting mastermind
• 18:14
  and invite eight people Max and be having one-on-one
• 18:17
  conversations with those people. And then again, I am asking you
• 18:21
  my guys and my sisters, is this not networking?
• 18:26
  You call a meeting of eight people, you guys going to meet
• 18:29
  on a regular once a month, twice a month or every other two, two
• 18:34
  months or something even would have one-on-one conversation
• 18:37
  trying to move your yourselves forward.
• 18:39
  Is that not networking? Why are we playing all these
• 18:43
  games redefining terms up and down and networking BDS now and
• 18:49
  this is not the solution that this guy promised.
• 18:52
  I'm looking for the one that I will be inside my house.
• 18:54
  One are the core AC and my business will be blowing.
• 18:57
  He said he's telling me to be building community, building
• 18:59
  connections, be doing mastermind.
• 19:02
  I'm trying to avoid networking here.
• 19:04
  You're telling me to go and network again.
• 19:07
  Is this truly a system that involves 0 networking and that
• 19:11
  involves 0 cold calls, 0 code outreach?
• 19:16
  Brothers and sisters, the answer is no.
• 19:21
  So please, all you gurus, messiahs cashed up this rubbish
• 19:29
  from the creation of the world up until now.
• 19:32
  Business progress has always been won by networking, has
• 19:36
  always been won by some form of sales or marketing actions,
• 19:40
  sometimes including cold outreach.
• 19:44
  Can we stop selling people on the promise that is a way that
• 19:47
  will build a business that does not involve these things?
• 19:49
  It is not possible. If you don't believe me,
• 19:53
  whenever you find another guru, I give my phone number at the
• 19:56
  beginning and at the end of every episode send it to me.
• 19:59
  Let me take this guy's system and digest it.
• 20:01
  I will show you how this person is lying.
• 20:06
  The only thing this guy has proved is that networking and
• 20:12
  cold outreach is essential for me.
• 20:15
  You should have just said you know what networking and cold
• 20:18
  outreach is essential, but do it in ways that are comfortable to
• 20:20
  you, are comfortable to your personality.
• 20:22
  If you say it like that, I will vibe with you.
• 20:28
  So please, let's be careful about the content that we're
• 20:30
  listening to. Anybody that is telling you Top
• 20:32
  10, five secrets #3 hacks, 100 steps.
• 20:37
  Ignore those people. If somebody's not talking to you
• 20:40
  about the system, about the framework, about principles,
• 20:43
  ignore those people. You will loss.
• 20:47
  You will try the tactic. You will work once in a while.
• 20:49
  You will do 1990 rule. You will work once in a while.
• 20:52
  When the thing fails, you go hang.
• 20:53
  You won't know what to do. To top it off, the guy ended up
• 20:59
  the post by saying, next time you're in this situation, let me
• 21:01
  reuse the guy's first name. I will use his complete name.
• 21:04
  He said next time you're in this situation, just think to
• 21:05
  yourself, what would Chris do? I laugh.
• 21:09
  I say, see the infantry of this *** Next time you're in the
• 21:13
  bind, you're supposed to think, what would Chris do?
• 21:17
  That's why I'm going to build my business by when I'm in a
• 21:21
  difficult situation, I'll be asking myself, what would Chris
• 21:23
  do anyway? Let's let's, let's be careful.
• 21:27
  Let's be very, very careful. But that's the beauty of the
• 21:30
  Internet really. Anybody can put out their
• 21:31
  opinions out there. And in fact, I shouldn't
• 21:34
  complain too much because that is also one of the reasons why I
• 21:37
  have been able to put my ideas out there.
• 21:41
  So anyways, within 20 minutes, then we bring it to a close.
• 21:43
  That's all for today. Remember, if you'd love to
• 21:45
  connect, you can call, send me a text message or a WhatsApp
• 21:48
  message on 08064662140. Thanks for your time and
• 21:54
  attention. I'll catch you next time.
• 21:55
  Same place in your headphones or in your speakers.
• 21:58
  But Please remember, remember, remember, networking essential,
• 22:03
  code outreach, essential. Some form of traditional selling
• 22:07
  motions, essential. We can't run away from it.
• 22:12
  Just look for the method that is comfortable, that vibes with you
• 22:15
  and vibes your personality. But until then, if you find
• 22:18
  another guru who promises an easy solution like this, let me
• 22:23
  know 'cause me to our own mind, let me sit down in my house, let
• 22:26
  me own AC and do and not go anywhere and let the let let
• 22:30
  millions just be entering my account.
• 22:33
  So if you find those people, please let me know 'cause me
• 22:36
  too. I'm looking for the secret of
• 22:37
  everlasting life. Sorry, everlasting business
• 22:39
  life. All right, so that's it.
• 22:41
  I'll catch you at the next episode.