Latest / AdTech Heroes - Interviews with Advertising Technology Executives
Ep. 33: Deconstructing Barbie's Marketing with Mike Shaw and Rachael Lake
In this episode, we brought on two industry leaders; Mike Shaw (Director, International Ad Sales at Roku) and Rachel Lake (UK Head of Strategy, m/SIX) to deconstruct the marketing behind the recent Barbie movie.
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During the conversation, they discussed:
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- How blending digital and physical experiences can enhance a marketing campaign's impact.
- The criteria brands need to consider when selecting partnerships for cross-promotions.
- How the Barbie-core movement tapped into nostalgia to create a buzz around the movie.
The skinny
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