Fix Your Broken Ads
In this episode of the eCommerce Podcast Host Matt Edmundson interviews Skip Wilson, founder of Draft Media Partners and host of the Advertising Podcast, and discusses the intricacies of modern digital marketing. Skip specialises in fixing broken ad campaigns and discusses in depth what makes an effective add campaign work.
Key Takeaways:
Fixing Broken Campaigns is a Process: Skip emphasises that advertising is a science, and campaigns need constant tweaking and optimisation. He compares it to fixing an engine—identifying where things break and making adjustments to improve performance…
The skinny
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