114: How you can make more profit while having lower prices

Small Business Big Visibility · Mar 27, 2025 · 8m

In this episode of Small Business Big Visibility, host Jason McKenzie challenges the conventional wisdom that lowering prices always leads to slimmer profits. Discover how strategic pricing, combined with efficient processes and innovation, can actually boost your bottom line without compromising quality.

Jason shares his eye-opening experience from the restaurant industry to illustrate how specialized systems and scalable operations can transform your business. Learn how implementing streamlined processes, fostering specialization, embracing innovation, and scaling intelligently can turn…