Latest / Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth / #204 | Why Japan Is Easier to Export MedTech Products To Than Most Companies Think
Transcript
- 0:00Hakeem: In
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- 0:00Hakeem: episode,
- 0:00Hakeem: we're
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- 0:02Hakeem: single
- 0:02Hakeem: biggest
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- 0:03Hakeem: determines
- 0:04Hakeem: whether
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- 0:04Hakeem: product
- 0:05Hakeem: succeeds
- 0:05Hakeem: or
- 0:05Hakeem: fails
- 0:06Hakeem: in
- 0:06Hakeem: Japan,
- 0:07Hakeem: and
- 0:07Hakeem: why
- 0:07Hakeem: most
- 0:07Hakeem: companies
- 0:08Hakeem: focus
- 0:09Hakeem: on
- 0:09Hakeem: the
- 0:09Hakeem: wrong
- 0:09Hakeem: things
- 0:10Hakeem: first.
- 0:11Welcome
- 0:11to
- 0:11Clinician
- 0:12to
- 0:12CEO,
- 0:13the
- 0:13podcast
- 0:14helping
- 0:14clinicians
- 0:15simplify
- 0:15your
- 0:16go-to-market
- 0:16strategy
- 0:17so
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- 0:18guessing
- 0:19and
- 0:19turn
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- 0:19working
- 0:20prototypes
- 0:21into
- 0:21international
- 0:22MedTech
- 0:22businesses.
- 0:23I'm
- 0:23your
- 0:23host,
- 0:24Hakeem
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- 0:25Let's
- 0:25get
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- 0:30Hakeem: why
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- 0:31Hakeem: or
- 0:31Hakeem: the
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- 0:33Hakeem: into
- 0:33Hakeem: success
- 0:34Hakeem: in
- 0:34Hakeem: Japan.
- 0:35Hakeem: Number
- 0:35Hakeem: two,
- 0:36Hakeem: the
- 0:36Hakeem: regulatory,
- 0:36Hakeem: cultural,
- 0:37Hakeem: and
- 0:37Hakeem: commercial
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- 0:39Hakeem: tech
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- 1:18Hakeem: Thanks
- 1:18Hakeem: for
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- 1:18Hakeem: on,
- 1:18Hakeem: Kurt.
- 1:19Curt: Thank
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- 1:19Curt: Hakim.
- 1:20Curt: Great
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- 1:33Hakeem: America,
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- 1:41Curt: That,
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- 2:00Curt: year
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- 2:30Curt: market.
- 2:31Hakeem: Excellent.
- 2:31Hakeem: So
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- 4:03Curt: one
- 4:03Curt: aspect
- 4:04Curt: with
- 4:04Curt: regard
- 4:05Curt: to
- 4:05Curt: regulatory.
- 4:05Curt: On
- 4:05Curt: pricing
- 4:06Curt: there's
- 4:07Curt: also
- 4:07Curt: something
- 4:08Curt: that's
- 4:08Curt: happened
- 4:08Curt: over
- 4:08Curt: the
- 4:09Curt: last
- 4:09Curt: few
- 4:09Curt: years
- 4:09Curt: with
- 4:10Curt: regard
- 4:10Curt: to
- 4:11Curt: exchange
- 4:11Curt: rate
- 4:11Curt: differences
- 4:12Curt: with
- 4:13Curt: reimbursements
- 4:13Curt: continuing
- 4:14Curt: to
- 4:14Curt: decline
- 4:15Curt: over
- 4:15Curt: time
- 4:15Curt: that
- 4:16Curt: has
- 4:16Curt: made
- 4:16Curt: the
- 4:16Curt: Japanese
- 4:17Curt: market
- 4:17Curt: from
- 4:18Curt: an
- 4:18Curt: average
- 4:18Curt: selling
- 4:19Curt: price
- 4:19Curt: perspective
- 4:20Curt: perhaps
- 4:21Curt: less
- 4:21Curt: attractive,
- 4:21Curt: more
- 4:22Curt: like
- 4:22Curt: Europe
- 4:23Curt: than
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- 4:23Curt: it
- 4:23Curt: had
- 4:24Curt: been
- 4:24Curt: in
- 4:24Curt: the
- 4:24Curt: past
- 4:24Curt: where
- 4:25Curt: the
- 4:25Curt: pricing
- 4:25Curt: was
- 4:25Curt: more
- 4:26Curt: similar
- 4:26Curt: to
- 4:26Curt: the
- 4:26Curt: US.
- 4:27Curt: And
- 4:27Curt: so
- 4:27Curt: that's
- 4:27Curt: something
- 4:28Curt: that
- 4:28Curt: a
- 4:28Curt: lot
- 4:28Curt: of
- 4:28Curt: people,
- 4:29Curt: th-
- 4:29Curt: their
- 4:29Curt: understanding
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- 4:30Curt: the
- 4:30Curt: market
- 4:31Curt: has
- 4:31Curt: not
- 4:31Curt: yet
- 4:31Curt: caught
- 4:32Curt: up
- 4:32Curt: with
- 4:32Curt: the
- 4:32Curt: reality
- 4:33Curt: of
- 4:33Curt: the
- 4:33Curt: situation
- 4:34Curt: in
- 4:34Curt: Japan.
- 4:34Curt: So
- 4:34Curt: I
- 4:34Curt: would
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- 4:35Curt: those
- 4:35Curt: two
- 4:35Curt: or
- 4:35Curt: three
- 4:36Curt: things.
- 4:36Hakeem: Okay.
- 4:36Hakeem: And
- 4:37Hakeem: how
- 4:37Hakeem: would
- 4:38Hakeem: you
- 4:38Hakeem: say
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- 4:39Hakeem: who's
- 4:40Hakeem: not
- 4:40Hakeem: familiar
- 4:41Hakeem: with
- 4:41Hakeem: the
- 4:41Hakeem: Japanese
- 4:41Hakeem: market,
- 4:42Hakeem: number
- 4:42Hakeem: one,
- 4:42Hakeem: keeps
- 4:43Hakeem: up
- 4:43Hakeem: to
- 4:43Hakeem: date
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- 4:44Hakeem: with
- 4:44Hakeem: those
- 4:44Hakeem: challenges,
- 4:45Hakeem: and
- 4:45Hakeem: number
- 4:45Hakeem: two,
- 4:46Hakeem: should
- 4:46Hakeem: approach
- 4:46Hakeem: those
- 4:46Hakeem: challenges
- 4:47Hakeem: in
- 4:47Hakeem: terms
- 4:48Hakeem: of
- 4:48Hakeem: mind
- 4:48Hakeem: frame?
- 4:48Hakeem: 'Cause
- 4:48Hakeem: I
- 4:48Hakeem: know
- 4:49Hakeem: the
- 4:49Hakeem: first
- 4:49Hakeem: time
- 4:49Hakeem: I
- 4:49Hakeem: did
- 4:50Hakeem: any
- 4:50Hakeem: business
- 4:50Hakeem: in
- 4:50Hakeem: Japan,
- 4:51Hakeem: I
- 4:51Hakeem: must
- 4:51Hakeem: have
- 4:51Hakeem: read
- 4:51Hakeem: about
- 4:51Hakeem: six
- 4:52Hakeem: million
- 4:52Hakeem: business
- 4:52Hakeem: books
- 4:53Hakeem: about
- 4:53Hakeem: the
- 4:53Hakeem: different
- 4:53Hakeem: culture,
- 4:54Hakeem: the
- 4:54Hakeem: way
- 4:54Hakeem: they
- 4:54Hakeem: did
- 4:54Hakeem: business,
- 4:55Hakeem: and
- 4:55Hakeem: all
- 4:55Hakeem: that
- 4:56Hakeem: sort
- 4:56Hakeem: of
- 4:56Hakeem: stuff.
- 4:56Hakeem: So
- 4:56Hakeem: I'm
- 4:56Hakeem: just
- 4:56Hakeem: wondering
- 4:57Hakeem: how
- 4:57Hakeem: would
- 4:57Hakeem: you
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- 4:58Hakeem: it?
- 4:58Hakeem: Because
- 4:58Hakeem: it's
- 4:58Hakeem: not
- 4:58Hakeem: that
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- 4:59Hakeem: Japan's
- 5:00Hakeem: far
- 5:00Hakeem: away.
- 5:00Hakeem: It's
- 5:00Hakeem: a
- 5:00Hakeem: completely
- 5:01Hakeem: different
- 5:01Hakeem: culture.
- 5:01Hakeem: How
- 5:01Hakeem: do
- 5:02Hakeem: you
- 5:02Hakeem: keep
- 5:02Hakeem: up
- 5:02Hakeem: to
- 5:02Hakeem: date
- 5:02Hakeem: and
- 5:03Hakeem: understand
- 5:03Hakeem: what
- 5:03Hakeem: you
- 5:03Hakeem: should
- 5:04Hakeem: be
- 5:04Hakeem: doing?
- 5:04Curt: Yeah.
- 5:04Curt: I
- 5:05Curt: think,
- 5:05Curt: the
- 5:05Curt: short
- 5:06Curt: answer
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- 5:06Curt: it's
- 5:06Curt: easier
- 5:07Curt: than
- 5:07Curt: ever
- 5:07Curt: before
- 5:07Curt: with
- 5:08Curt: regard
- 5:08Curt: to
- 5:09Curt: way
- 5:09Curt: AI
- 5:10Curt: provides
- 5:10Curt: with
- 5:11Curt: automated
- 5:11Curt: translations.
- 5:13Curt: Because
- 5:13Curt: a
- 5:13Curt: lot
- 5:13Curt: of
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- 5:14Curt: of
- 5:14Curt: the
- 5:14Curt: Japanese
- 5:15Curt: market
- 5:15Curt: in
- 5:15Curt: terms
- 5:15Curt: of
- 5:15Curt: new
- 5:16Curt: regulations
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- 5:17Curt: so
- 5:17Curt: forth
- 5:17Curt: are
- 5:17Curt: only
- 5:17Curt: in
- 5:18Curt: Japanese.
- 5:18Curt: But
- 5:19Curt: with
- 5:19Curt: AI,
- 5:19Curt: y-
- 5:20Curt: a-
- 5:20Curt: anyone
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- 5:21Curt: has
- 5:21Curt: access
- 5:21Curt: to
- 5:22Curt: that.
- 5:22Curt: There's
- 5:22Curt: probably
- 5:23Curt: a
- 5:23Curt: few
- 5:23Curt: websites
- 5:24Curt: that
- 5:24Curt: you
- 5:24Curt: wanna
- 5:24Curt: keep
- 5:24Curt: track
- 5:25Curt: of,
- 5:25Curt: and
- 5:25Curt: you
- 5:25Curt: can
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- 5:26Curt: track
- 5:26Curt: of
- 5:26Curt: the
- 5:27Curt: PMDA
- 5:27Curt: or
- 5:27Curt: the
- 5:28Curt: MHLW
- 5:28Curt: websites.
- 5:30Curt: Those
- 5:30Curt: are
- 5:30Curt: related
- 5:31Curt: to
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- 5:32Curt: from
- 5:33Curt: a
- 5:33Curt: regulatory
- 5:33Curt: or
- 5:33Curt: reimbursement
- 5:34Curt: perspective.
- 5:35Curt: And
- 5:36Curt: then
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- 5:36Curt: consultants
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- 5:37Curt: myself
- 5:38Curt: that
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- 5:38Curt: working
- 5:38Curt: in
- 5:39Curt: the
- 5:39Curt: Japanese
- 5:39Curt: market
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- 5:40Curt: single
- 5:40Curt: day
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- 5:41Curt: an
- 5:42Curt: understanding
- 5:42Curt: of
- 5:43Curt: what's
- 5:43Curt: changing
- 5:44Curt: real
- 5:44Curt: time.
- 5:44Hakeem: Okay.
- 5:45Hakeem: Thanks.
- 5:45Hakeem: That's
- 5:45Hakeem: really
- 5:46Hakeem: very
- 5:46Hakeem: useful.
- 5:46Hakeem: And
- 5:47Hakeem: then
- 5:47Hakeem: if
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- 5:49Hakeem: the
- 5:49Hakeem: last
- 5:49Hakeem: answer,
- 5:49Hakeem: but
- 5:50Hakeem: in
- 5:50Hakeem: terms
- 5:50Hakeem: of
- 5:51Hakeem: regulatory
- 5:52Hakeem: hurdles
- 5:52Hakeem: which
- 5:52Hakeem: is
- 5:53Hakeem: obviously
- 5:53Hakeem: one
- 5:53Hakeem: of
- 5:53Hakeem: the
- 5:53Hakeem: biggest
- 5:53Hakeem: things
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- 5:54Hakeem: you
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- 5:54Hakeem: through
- 5:54Hakeem: that
- 5:55Hakeem: again
- 5:55Hakeem: in
- 5:55Hakeem: terms
- 5:55Hakeem: of
- 5:55Hakeem: specifically
- 5:56Hakeem: what
- 5:56Hakeem: would
- 5:57Hakeem: you
- 5:57Hakeem: see
- 5:57Hakeem: are
- 5:57Hakeem: regulatory
- 5:58Hakeem: hurdles
- 5:58Hakeem: which
- 5:59Hakeem: are
- 5:59Hakeem: specific
- 6:00Hakeem: to
- 6:00Hakeem: Japan
- 6:00Hakeem: that
- 6:00Hakeem: you
- 6:00Hakeem: may
- 6:01Hakeem: not
- 6:01Hakeem: see
- 6:01Hakeem: in
- 6:01Hakeem: some
- 6:02Hakeem: of
- 6:02Hakeem: the
- 6:02Hakeem: other
- 6:02Hakeem: markets?
- 6:02Curt: So
- 6:02Curt: there's
- 6:03Curt: a
- 6:03Curt: few
- 6:03Curt: things.
- 6:04Curt: One,
- 6:05Curt: I,
- 6:05Curt: I
- 6:05Curt: guess
- 6:05Curt: the
- 6:05Curt: biggest
- 6:06Curt: is
- 6:06Curt: the
- 6:06Curt: fact
- 6:06Curt: that
- 6:07Curt: in
- 6:07Curt: order
- 6:07Curt: to
- 6:08Curt: have
- 6:08Curt: your
- 6:08Curt: product
- 6:09Curt: regulatorily
- 6:10Curt: approved
- 6:11Curt: or
- 6:11Curt: registered
- 6:11Curt: in
- 6:11Curt: Japan,
- 6:12Curt: you
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- 6:13Curt: to
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- 6:13Curt: what's
- 6:13Curt: called
- 6:14Curt: an
- 6:14Curt: MAH,
- 6:14Curt: a
- 6:15Curt: Marketing
- 6:16Curt: Authorization
- 6:16Curt: Holder,
- 6:17Curt: and
- 6:17Curt: that
- 6:17Curt: can
- 6:18Curt: be
- 6:18Curt: your
- 6:18Curt: own
- 6:18Curt: company
- 6:19Curt: if
- 6:19Curt: you
- 6:19Curt: have
- 6:19Curt: a
- 6:19Curt: subsidiary
- 6:20Curt: office
- 6:21Curt: in
- 6:21Curt: Japan
- 6:21Curt: and
- 6:21Curt: meet
- 6:22Curt: certain
- 6:22Curt: requirements.
- 6:23Curt: It
- 6:23Curt: can
- 6:23Curt: also
- 6:23Curt: be
- 6:23Curt: your
- 6:24Curt: distributor
- 6:24Curt: if
- 6:25Curt: your
- 6:25Curt: distributor
- 6:25Curt: is
- 6:26Curt: willing
- 6:26Curt: to
- 6:26Curt: take
- 6:26Curt: on
- 6:27Curt: essentially
- 6:28Curt: the
- 6:28Curt: responsibility
- 6:29Curt: of
- 6:29Curt: if
- 6:29Curt: anything
- 6:30Curt: goes
- 6:30Curt: wrong,
- 6:30Curt: being
- 6:31Curt: held
- 6:31Curt: accountable
- 6:32Curt: for
- 6:32Curt: that
- 6:33Curt: for
- 6:33Curt: recall
- 6:33Curt: or
- 6:33Curt: what
- 6:34Curt: have
- 6:34Curt: you
- 6:34Curt: in
- 6:34Curt: the
- 6:34Curt: perspective
- 6:35Curt: of
- 6:35Curt: the
- 6:35Curt: Japanese
- 6:36Curt: government.
- 6:36Curt: The
- 6:36Curt: third
- 6:37Curt: way
- 6:37Curt: of
- 6:37Curt: doing
- 6:37Curt: that
- 6:38Curt: would
- 6:38Curt: be
- 6:38Curt: to
- 6:38Curt: use
- 6:38Curt: a
- 6:38Curt: third
- 6:39Curt: party
- 6:39Curt: that
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- 6:40Curt: in
- 6:41Curt: being
- 6:41Curt: an
- 6:41Curt: MAH
- 6:42Curt: or
- 6:42Curt: designated
- 6:43Curt: MAH
- 6:43Curt: on
- 6:43Curt: behalf
- 6:44Curt: of
- 6:44Curt: your
- 6:44Curt: company.
- 6:45Curt: It
- 6:45Curt: can
- 6:45Curt: be
- 6:45Curt: costly
- 6:46Curt: to
- 6:46Curt: do
- 6:46Curt: it
- 6:46Curt: that
- 6:47Curt: way,
- 6:47Curt: and
- 6:47Curt: so
- 6:47Curt: oftentimes
- 6:48Curt: I
- 6:48Curt: recommend
- 6:49Curt: companies
- 6:50Curt: find
- 6:50Curt: a
- 6:50Curt: distributor
- 6:51Curt: first
- 6:51Curt: if
- 6:51Curt: you're
- 6:51Curt: not
- 6:52Curt: ready
- 6:52Curt: to
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- 6:52Curt: up
- 6:52Curt: a
- 6:52Curt: subsidiary
- 6:53Curt: office
- 6:53Curt: in
- 6:54Curt: Japan.
- 6:54Hakeem: Okay.
- 6:55Hakeem: Brilliant,
- 6:55Hakeem: and
- 6:55Hakeem: that,
- 6:55Hakeem: that's
- 6:55Hakeem: a
- 6:55Hakeem: really
- 6:56Hakeem: interesting
- 6:56Hakeem: question
- 6:56Hakeem: actually,
- 6:57Hakeem: 'cause
- 6:57Hakeem: I
- 6:57Hakeem: know,
- 6:57Hakeem: and
- 6:57Hakeem: we've
- 6:58Hakeem: probably
- 6:58Hakeem: spoken
- 6:58Hakeem: about
- 6:58Hakeem: this
- 6:59Hakeem: before,
- 6:59Hakeem: there
- 7:00Hakeem: is
- 7:00Hakeem: What
- 7:00Hakeem: people
- 7:01Hakeem: consider
- 7:01Hakeem: to
- 7:01Hakeem: be
- 7:02Hakeem: distributors
- 7:02Hakeem: in
- 7:02Hakeem: other
- 7:03Hakeem: countries
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- 7:03Hakeem: not
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- 7:04Hakeem: exactly
- 7:04Hakeem: what's
- 7:05Hakeem: considered
- 7:05Hakeem: to
- 7:05Hakeem: be
- 7:05Hakeem: a
- 7:05Hakeem: distributor
- 7:06Hakeem: in
- 7:06Hakeem: Japan.
- 7:07Hakeem: So
- 7:07Hakeem: could
- 7:07Hakeem: you
- 7:07Hakeem: just
- 7:07Hakeem: talk
- 7:07Hakeem: a
- 7:07Hakeem: bit
- 7:07Hakeem: more
- 7:08Hakeem: about
- 7:08Hakeem: that?
- 7:08Hakeem: 'Cause
- 7:08Hakeem: when
- 7:08Hakeem: we're
- 7:08Hakeem: talking
- 7:09Hakeem: about
- 7:09Hakeem: distributors,
- 7:09Hakeem: people
- 7:09Hakeem: are
- 7:09Hakeem: thinking
- 7:10Hakeem: of
- 7:10Hakeem: the
- 7:10Hakeem: traditional,
- 7:10Hakeem: there's
- 7:11Hakeem: a
- 7:11Hakeem: big
- 7:11Hakeem: distributor
- 7:11Hakeem: that
- 7:11Hakeem: works
- 7:12Hakeem: a
- 7:12Hakeem: big
- 7:12Hakeem: area,
- 7:12Hakeem: and
- 7:13Hakeem: that's
- 7:13Hakeem: all
- 7:13Hakeem: they
- 7:13Hakeem: do.
- 7:14Hakeem: And
- 7:14Hakeem: you
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- 7:14Hakeem: them
- 7:14Hakeem: the
- 7:15Hakeem: authorization
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- 7:15Hakeem: do
- 7:16Hakeem: it.
- 7:16Hakeem: But
- 7:16Hakeem: it's
- 7:16Hakeem: slightly
- 7:16Hakeem: different
- 7:17Hakeem: in
- 7:17Hakeem: Japan,
- 7:17Hakeem: isn't
- 7:17Hakeem: it?
- 7:17Curt: Yeah,
- 7:18Curt: no,
- 7:18Curt: that's
- 7:18Curt: a
- 7:18Curt: great
- 7:18Curt: question.
- 7:19Curt: Thank
- 7:19Curt: you
- 7:19Curt: for
- 7:19Curt: asking
- 7:20Curt: about
- 7:20Curt: that.
- 7:20Curt: Oftentimes
- 7:21Curt: if
- 7:21Curt: your
- 7:22Curt: product
- 7:22Curt: is
- 7:23Curt: specified
- 7:23Curt: for
- 7:24Curt: a
- 7:24Curt: particular
- 7:24Curt: clinical
- 7:25Curt: area,
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- 7:27Curt: one
- 7:27Curt: importer
- 7:28Curt: distributor
- 7:28Curt: for
- 7:29Curt: the
- 7:29Curt: entire
- 7:29Curt: country
- 7:30Curt: of
- 7:30Curt: Japan.
- 7:30Curt: Because
- 7:31Curt: in,
- 7:32Curt: speaking
- 7:32Curt: simply,
- 7:33Curt: you
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- 7:35Curt: authorization
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- 7:37Curt: for
- 7:37Curt: your
- 7:37Curt: product
- 7:38Curt: in
- 7:38Curt: the
- 7:38Curt: country.
- 7:39Curt: There,
- 7:39Curt: there
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- 7:39Curt: ways
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- 7:40Curt: around
- 7:40Curt: that
- 7:41Curt: but
- 7:41Curt: fundamentally,
- 7:42Curt: that's
- 7:42Curt: the
- 7:42Curt: way
- 7:42Curt: business
- 7:43Curt: is
- 7:43Curt: done
- 7:43Curt: in
- 7:43Curt: Japan.
- 7:43Curt: So
- 7:44Curt: if
- 7:44Curt: you're
- 7:44Curt: gonna
- 7:44Curt: have
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- 7:46Curt: your
- 7:46Curt: marketing
- 7:47Curt: authorization
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- 7:48Curt: that's
- 7:49Curt: generally
- 7:49Curt: the
- 7:49Curt: best
- 7:50Curt: company
- 7:50Curt: to
- 7:50Curt: be
- 7:50Curt: your
- 7:51Curt: distributor
- 7:51Curt: for
- 7:52Curt: all
- 7:52Curt: of
- 7:52Curt: Japan.
- 7:53Curt: So
- 7:53Curt: it,
- 7:53Curt: it
- 7:53Curt: becomes
- 7:54Curt: very
- 7:54Curt: important
- 7:54Curt: that
- 7:54Curt: you
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- 7:55Curt: a
- 7:55Curt: distributor
- 7:55Curt: that
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- 7:56Curt: the
- 7:56Curt: capabilities
- 7:57Curt: of
- 7:57Curt: covering
- 7:57Curt: the
- 7:57Curt: market.
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- 7:58Curt: I
- 7:58Curt: think
- 7:58Curt: what
- 7:59Curt: you
- 7:59Curt: were
- 7:59Curt: alluding
- 7:59Curt: to
- 8:00Curt: is
- 8:00Curt: the
- 8:00Curt: fact
- 8:00Curt: that
- 8:00Curt: in
- 8:00Curt: Japan,
- 8:01Curt: different
- 8:01Curt: than
- 8:02Curt: other
- 8:02Curt: markets,
- 8:02Curt: there's
- 8:03Curt: another
- 8:03Curt: layer
- 8:04Curt: of
- 8:04Curt: distribution
- 8:05Curt: between
- 8:06Curt: the
- 8:06Curt: importer
- 8:07Curt: distributor
- 8:08Curt: and
- 8:08Curt: the
- 8:08Curt: hospital,
- 8:09Curt: and
- 8:09Curt: that's
- 8:09Curt: called
- 8:09Curt: a
- 8:10Curt: dealer.
- 8:10Curt: And
- 8:10Curt: that's
- 8:11Curt: the
- 8:11Curt: word
- 8:11Curt: that
- 8:11Curt: they
- 8:11Curt: use
- 8:12Curt: in
- 8:12Curt: Japanese
- 8:12Curt: actually,
- 8:13Curt: dealer.
- 8:14Curt: And
- 8:14Curt: dealers
- 8:14Curt: are
- 8:15Curt: generally
- 8:16Curt: hospital
- 8:17Curt: specific.
- 8:18Curt: So
- 8:18Curt: you
- 8:19Curt: will
- 8:19Curt: have
- 8:20Curt: one
- 8:20Curt: dealer
- 8:20Curt: that
- 8:21Curt: your
- 8:21Curt: products
- 8:21Curt: go
- 8:22Curt: through
- 8:22Curt: for
- 8:22Curt: each
- 8:23Curt: hospital.
- 8:23Curt: Those
- 8:24Curt: dealers
- 8:25Curt: generally
- 8:26Curt: will
- 8:26Curt: cover
- 8:26Curt: a
- 8:27Curt: subset
- 8:27Curt: of
- 8:27Curt: the
- 8:28Curt: market.
- 8:28Curt: An
- 8:28Curt: individual
- 8:29Curt: dealer
- 8:29Curt: might
- 8:30Curt: cover
- 8:30Curt: one
- 8:31Curt: hospital,
- 8:31Curt: or
- 8:31Curt: it
- 8:31Curt: might
- 8:31Curt: cover,
- 8:32Curt: 15
- 8:33Curt: hospitals,
- 8:34Curt: but
- 8:34Curt: it's
- 8:34Curt: not
- 8:34Curt: gonna
- 8:34Curt: cover
- 8:35Curt: the
- 8:35Curt: entire
- 8:35Curt: market
- 8:36Curt: of
- 8:36Curt: Japan.
- 8:36Curt: And
- 8:37Curt: those
- 8:37Curt: dealers
- 8:38Curt: actually
- 8:39Curt: act
- 8:39Curt: as
- 8:39Curt: an
- 8:39Curt: extension
- 8:40Curt: of
- 8:40Curt: the
- 8:40Curt: hospital.
- 8:41Curt: It's
- 8:41Curt: a,
- 8:41Curt: been
- 8:42Curt: a
- 8:42Curt: way
- 8:42Curt: historically
- 8:43Curt: that
- 8:43Curt: hospitals
- 8:44Curt: can
- 8:44Curt: outsource
- 8:44Curt: some
- 8:45Curt: of
- 8:45Curt: the
- 8:45Curt: work
- 8:45Curt: related
- 8:46Curt: to
- 8:46Curt: billing,
- 8:47Curt: related
- 8:47Curt: to
- 8:48Curt: inventory
- 8:48Curt: management
- 8:49Curt: and
- 8:49Curt: put
- 8:50Curt: that
- 8:50Curt: outside
- 8:50Curt: the
- 8:50Curt: hospital
- 8:51Curt: so
- 8:51Curt: the
- 8:51Curt: hospital
- 8:52Curt: doesn't
- 8:52Curt: have
- 8:52Curt: to
- 8:52Curt: incur
- 8:53Curt: those
- 8:53Curt: costs.
- 8:53Curt: But
- 8:53Curt: those
- 8:54Curt: dealers
- 8:54Curt: do
- 8:55Curt: incur
- 8:55Curt: their
- 8:56Curt: own
- 8:56Curt: margin
- 8:56Curt: of
- 8:57Curt: 5
- 8:57Curt: to
- 8:57Curt: 10%
- 8:58Curt: that
- 8:58Curt: you
- 8:58Curt: have
- 8:58Curt: to
- 8:58Curt: take
- 8:59Curt: into
- 8:59Curt: consideration
- 9:00Curt: when
- 9:00Curt: you're
- 9:00Curt: pricing
- 9:01Curt: your
- 9:01Curt: product
- 9:01Curt: to
- 9:02Curt: your
- 9:02Curt: importer
- 9:03Curt: distributor.
- 9:03Hakeem: And
- 9:03Hakeem: so
- 9:04Hakeem: in,
- 9:04Hakeem: just
- 9:04Hakeem: on
- 9:04Hakeem: that
- 9:04Hakeem: term,
- 9:05Hakeem: so
- 9:05Hakeem: would
- 9:05Hakeem: you...
- 9:06Hakeem: what's
- 9:06Hakeem: the
- 9:06Hakeem: process
- 9:06Hakeem: of
- 9:06Hakeem: operation
- 9:07Hakeem: then?
- 9:07Hakeem: Is
- 9:07Hakeem: it
- 9:07Hakeem: you
- 9:08Hakeem: get
- 9:08Hakeem: your
- 9:08Hakeem: main
- 9:08Hakeem: distributor
- 9:09Hakeem: and
- 9:09Hakeem: then
- 9:09Hakeem: you
- 9:09Hakeem: choose
- 9:09Hakeem: the
- 9:10Hakeem: dealers?
- 9:10Hakeem: Or
- 9:10Hakeem: do
- 9:10Hakeem: you
- 9:11Hakeem: get
- 9:11Hakeem: your
- 9:11Hakeem: main
- 9:12Hakeem: distributor
- 9:12Hakeem: and
- 9:12Hakeem: then
- 9:12Hakeem: they
- 9:13Hakeem: choose
- 9:13Hakeem: the
- 9:13Hakeem: dealers,
- 9:13Hakeem: and
- 9:14Hakeem: then
- 9:14Hakeem: you
- 9:14Hakeem: just
- 9:14Hakeem: authorize
- 9:14Hakeem: them
- 9:15Hakeem: that
- 9:15Hakeem: you're
- 9:15Hakeem: happy
- 9:15Hakeem: with
- 9:15Hakeem: them?
- 9:16Curt: Yeah,
- 9:16Curt: your
- 9:16Curt: importer
- 9:17Curt: or
- 9:17Curt: distributor
- 9:17Curt: will
- 9:17Curt: have
- 9:18Curt: their
- 9:18Curt: own
- 9:18Curt: network
- 9:19Curt: of
- 9:19Curt: dealers
- 9:19Curt: throughout
- 9:19Curt: the
- 9:20Curt: country.
- 9:20Curt: And
- 9:20Curt: so
- 9:21Curt: yeah,
- 9:21Curt: you
- 9:21Curt: won't
- 9:22Curt: be
- 9:22Curt: involved
- 9:22Curt: in,
- 9:22Curt: in,
- 9:23Curt: in
- 9:23Curt: the
- 9:23Curt: selection
- 9:24Curt: of
- 9:24Curt: those
- 9:24Curt: at
- 9:24Curt: all.
- 9:24Hakeem: Okay.
- 9:25Hakeem: But
- 9:25Hakeem: you
- 9:25Hakeem: just
- 9:25Hakeem: need
- 9:25Hakeem: to
- 9:25Hakeem: be
- 9:25Hakeem: aware
- 9:26Hakeem: that
- 9:26Hakeem: there's
- 9:26Hakeem: effectively
- 9:27Hakeem: you've
- 9:27Hakeem: got
- 9:27Hakeem: two
- 9:27Hakeem: margins
- 9:28Hakeem: and
- 9:28Hakeem: not
- 9:28Hakeem: one
- 9:28Hakeem: margin
- 9:28Hakeem: that
- 9:29Hakeem: you're
- 9:29Hakeem: dealing
- 9:29Hakeem: with
- 9:29Hakeem: when
- 9:29Hakeem: you're
- 9:29Hakeem: looking
- 9:30Hakeem: at
- 9:30Hakeem: the
- 9:30Hakeem: pricing
- 9:30Hakeem: to
- 9:30Hakeem: the
- 9:30Hakeem: market,
- 9:31Hakeem: or?
- 9:31Curt: Actually,
- 9:31Curt: there's
- 9:32Curt: three
- 9:32Curt: or
- 9:32Curt: four
- 9:32Curt: margins.
- 9:33Curt: So-
- 9:34Hakeem: Okay.
- 9:35Curt: So
- 9:35Curt: Japan
- 9:36Curt: works
- 9:36Curt: very
- 9:37Curt: differently
- 9:37Curt: than
- 9:37Curt: a
- 9:37Curt: lot
- 9:37Curt: of
- 9:37Curt: markets
- 9:38Curt: in
- 9:38Curt: that
- 9:38Curt: it's
- 9:38Curt: a
- 9:39Curt: single
- 9:39Curt: payer
- 9:39Curt: reimbursement
- 9:40Curt: system.
- 9:41Curt: The
- 9:41Curt: government
- 9:41Curt: pays
- 9:42Curt: for
- 9:42Curt: everything,
- 9:42Curt: and
- 9:43Curt: there
- 9:43Curt: are
- 9:43Curt: products
- 9:44Curt: that
- 9:44Curt: are
- 9:44Curt: reimbursed
- 9:45Curt: such
- 9:45Curt: as
- 9:45Curt: implantable
- 9:46Curt: products,
- 9:47Curt: and
- 9:47Curt: also
- 9:48Curt: products
- 9:48Curt: that
- 9:48Curt: are
- 9:48Curt: non-reimbursed.
- 9:49Curt: And
- 9:49Curt: these
- 9:50Curt: might
- 9:50Curt: be,
- 9:50Curt: some
- 9:51Curt: class
- 9:51Curt: one
- 9:51Curt: products
- 9:52Curt: that
- 9:52Curt: are,
- 9:52Curt: bandages
- 9:53Curt: or
- 9:53Curt: things
- 9:54Curt: like
- 9:54Curt: that
- 9:54Curt: are...
- 9:54Curt: have
- 9:55Curt: no
- 9:55Curt: reimbursement
- 9:56Curt: in
- 9:56Curt: Japan.
- 9:56Curt: So
- 9:57Curt: for
- 9:57Curt: non-re-
- 9:58Curt: for
- 9:58Curt: reimbursed
- 9:59Curt: products
- 10:00Curt: the
- 10:00Curt: margins
- 10:01Curt: that
- 10:01Curt: come
- 10:01Curt: out
- 10:01Curt: of
- 10:02Curt: what
- 10:02Curt: you're
- 10:02Curt: selling
- 10:03Curt: i-
- 10:03Curt: into
- 10:04Curt: the
- 10:04Curt: market
- 10:04Curt: are
- 10:04Curt: first
- 10:05Curt: the
- 10:05Curt: taxes.
- 10:06Curt: So
- 10:06Curt: there's
- 10:06Curt: about
- 10:06Curt: a
- 10:07Curt: 10%
- 10:07Curt: tax
- 10:08Curt: that
- 10:08Curt: the
- 10:08Curt: government
- 10:09Curt: takes
- 10:09Curt: off
- 10:09Curt: the
- 10:09Curt: top
- 10:10Curt: of
- 10:10Curt: the
- 10:10Curt: reimbursement
- 10:11Curt: price.
- 10:11Curt: Then
- 10:12Curt: the
- 10:12Curt: hospital
- 10:12Curt: wants
- 10:13Curt: its
- 10:13Curt: own
- 10:13Curt: margin.
- 10:14Curt: It
- 10:14Curt: takes
- 10:14Curt: about
- 10:14Curt: 10%
- 10:15Curt: off
- 10:16Curt: the
- 10:16Curt: reimbursement
- 10:17Curt: price.
- 10:18Curt: Then
- 10:18Curt: the
- 10:19Curt: dealer
- 10:19Curt: takes
- 10:20Curt: 5
- 10:20Curt: to
- 10:20Curt: 10%
- 10:21Curt: off
- 10:21Curt: the
- 10:21Curt: reimbursement
- 10:22Curt: price,
- 10:22Curt: and
- 10:22Curt: then
- 10:23Curt: you
- 10:23Curt: have
- 10:23Curt: the
- 10:23Curt: importer
- 10:24Curt: distributor
- 10:24Curt: that
- 10:25Curt: wants
- 10:25Curt: their
- 10:25Curt: own
- 10:25Curt: margin
- 10:26Curt: of
- 10:26Curt: about
- 10:26Curt: 50%.
- 10:27Curt: And
- 10:27Curt: so
- 10:28Curt: generally
- 10:29Curt: like
- 10:29Curt: in
- 10:29Curt: the
- 10:29Curt: US
- 10:30Curt: for
- 10:30Curt: example
- 10:31Curt: I
- 10:31Curt: often
- 10:31Curt: tell
- 10:31Curt: companies
- 10:32Curt: to
- 10:32Curt: think
- 10:33Curt: about
- 10:33Curt: their
- 10:33Curt: transfer
- 10:34Curt: price
- 10:34Curt: to
- 10:34Curt: Japan
- 10:35Curt: being
- 10:35Curt: about
- 10:36Curt: one-third
- 10:37Curt: of
- 10:37Curt: the
- 10:38Curt: reimbursement
- 10:38Curt: price.
- 10:39Curt: And
- 10:39Curt: th-
- 10:39Curt: this
- 10:39Curt: would
- 10:40Curt: actually
- 10:40Curt: hold
- 10:40Curt: true
- 10:40Curt: for
- 10:40Curt: European
- 10:41Curt: companies
- 10:41Curt: as
- 10:42Curt: well-
- 10:42Curt: Yeah
- 10:42Curt: where
- 10:42Curt: there's
- 10:43Curt: a
- 10:43Curt: reimbursement
- 10:44Curt: for
- 10:44Curt: your
- 10:44Curt: product.
- 10:45Curt: It
- 10:45Curt: really
- 10:45Curt: needs
- 10:45Curt: to
- 10:45Curt: come
- 10:46Curt: in
- 10:46Curt: to
- 10:46Curt: one-third
- 10:47Curt: maximum,
- 10:48Curt: maybe
- 10:48Curt: 40%
- 10:49Curt: of
- 10:49Curt: the
- 10:50Curt: reimbursement
- 10:50Curt: price
- 10:51Curt: for
- 10:51Curt: the
- 10:52Curt: economics
- 10:52Curt: to
- 10:52Curt: make
- 10:53Curt: sense
- 10:53Curt: for
- 10:53Curt: all
- 10:53Curt: of
- 10:53Curt: those
- 10:54Curt: people
- 10:54Curt: in
- 10:54Curt: the
- 10:55Curt: d-
- 10:55Curt: in
- 10:55Curt: the
- 10:55Curt: chain,
- 10:56Curt: in
- 10:56Curt: the
- 10:56Curt: supply
- 10:56Curt: chain.
- 10:57Curt: For
- 10:57Curt: non-reimbursed
- 10:58Curt: products,
- 10:58Curt: you
- 10:58Curt: can
- 10:58Curt: price
- 10:59Curt: it
- 10:59Curt: however
- 10:59Curt: you
- 10:59Curt: want,
- 11:00Curt: and
- 11:00Curt: the
- 11:00Curt: higher
- 11:00Curt: the
- 11:00Curt: price,
- 11:01Curt: just
- 11:01Curt: the...
- 11:01Curt: y-
- 11:01Curt: it's
- 11:02Curt: the...
- 11:02Curt: you'll
- 11:02Curt: have
- 11:03Curt: a
- 11:03Curt: lower
- 11:03Curt: volume.
- 11:03Curt: But
- 11:04Curt: you
- 11:04Curt: can
- 11:04Curt: essentially
- 11:04Curt: price
- 11:05Curt: it
- 11:05Curt: however
- 11:05Curt: you
- 11:05Curt: want.
- 11:06Hakeem: Okay.
- 11:06Hakeem: No
- 11:06Hakeem: that's
- 11:07Hakeem: very
- 11:07Hakeem: useful.
- 11:07Hakeem: So
- 11:07Hakeem: it
- 11:08Hakeem: the
- 11:08Hakeem: pricing,
- 11:08Hakeem: which
- 11:08Hakeem: is
- 11:09Hakeem: always
- 11:09Hakeem: important
- 11:09Hakeem: whichever
- 11:10Hakeem: market
- 11:10Hakeem: you
- 11:10Hakeem: go
- 11:10Hakeem: into,
- 11:10Hakeem: but
- 11:10Hakeem: it's
- 11:11Hakeem: really
- 11:11Hakeem: important
- 11:11Hakeem: to
- 11:11Hakeem: understand
- 11:12Hakeem: the
- 11:12Hakeem: nuances
- 11:13Hakeem: if
- 11:13Hakeem: you
- 11:13Hakeem: are
- 11:14Hakeem: looking
- 11:14Hakeem: to
- 11:14Hakeem: get
- 11:15Hakeem: into
- 11:16Hakeem: Japan.
- 11:16Hakeem: And
- 11:16Hakeem: we
- 11:16Hakeem: were
- 11:16Hakeem: talking
- 11:17Hakeem: about
- 11:18Hakeem: obviously
- 11:18Hakeem: ju-
- 11:18Hakeem: just
- 11:18Hakeem: previously
- 11:19Hakeem: before
- 11:19Hakeem: the,
- 11:19Hakeem: we
- 11:19Hakeem: were
- 11:19Hakeem: talking
- 11:20Hakeem: about
- 11:20Hakeem: reimbursement
- 11:20Hakeem: and
- 11:20Hakeem: pricing
- 11:21Hakeem: about
- 11:21Hakeem: the
- 11:21Hakeem: distributor
- 11:22Hakeem: and
- 11:22Hakeem: the
- 11:22Hakeem: dealer.
- 11:22Hakeem: So
- 11:23Hakeem: how
- 11:23Hakeem: important
- 11:24Hakeem: are
- 11:24Hakeem: local
- 11:24Hakeem: partnerships
- 11:25Hakeem: in
- 11:25Hakeem: that
- 11:26Hakeem: Japanese
- 11:26Hakeem: market?
- 11:26Hakeem: Obviously,
- 11:27Hakeem: you
- 11:27Hakeem: have
- 11:27Hakeem: to
- 11:27Hakeem: get
- 11:27Hakeem: a
- 11:27Hakeem: distributor
- 11:27Hakeem: that's
- 11:28Hakeem: based
- 11:28Hakeem: in
- 11:28Hakeem: Japan.
- 11:28Hakeem: But
- 11:29Hakeem: I
- 11:29Hakeem: suppose
- 11:29Hakeem: the
- 11:29Hakeem: question
- 11:30Hakeem: I'm
- 11:30Hakeem: really
- 11:30Hakeem: asking
- 11:30Hakeem: is,
- 11:30Hakeem: what
- 11:31Hakeem: should
- 11:31Hakeem: a
- 11:32Hakeem: manufacturer
- 11:33Hakeem: or
- 11:33Hakeem: company
- 11:33Hakeem: look
- 11:33Hakeem: for
- 11:34Hakeem: in
- 11:34Hakeem: a
- 11:34Hakeem: distributor
- 11:35Hakeem: in
- 11:35Hakeem: Japan
- 11:36Hakeem: that
- 11:36Hakeem: you
- 11:36Hakeem: might
- 11:36Hakeem: not,
- 11:37Hakeem: that,
- 11:37Hakeem: that,
- 11:37Hakeem: that's
- 11:37Hakeem: nuanced
- 11:38Hakeem: to
- 11:38Hakeem: Japan
- 11:39Hakeem: and
- 11:39Hakeem: not
- 11:39Hakeem: just
- 11:39Hakeem: a
- 11:39Hakeem: standard
- 11:40Hakeem: you
- 11:40Hakeem: have
- 11:40Hakeem: to
- 11:40Hakeem: get
- 11:40Hakeem: somebody
- 11:41Hakeem: who
- 11:41Hakeem: understands
- 11:42Hakeem: the
- 11:42Hakeem: market,
- 11:42Hakeem: et
- 11:42Hakeem: cetera?
- 11:42Curt: Yeah.
- 11:43Curt: So
- 11:43Curt: when
- 11:43Curt: you're
- 11:43Curt: thinking
- 11:44Curt: really
- 11:44Curt: local
- 11:45Curt: to,
- 11:45Curt: like
- 11:45Curt: to
- 11:45Curt: the
- 11:45Curt: hospital,
- 11:46Curt: we
- 11:46Curt: were
- 11:46Curt: talking
- 11:46Curt: about
- 11:47Curt: the
- 11:47Curt: dealers,
- 11:48Curt: they're
- 11:48Curt: not
- 11:48Curt: really
- 11:49Curt: part
- 11:49Curt: of
- 11:49Curt: the
- 11:49Curt: sale
- 11:49Curt: process.
- 11:50Curt: Yeah.
- 11:50Curt: And
- 11:50Curt: so
- 11:51Curt: they
- 11:51Curt: are
- 11:51Curt: more
- 11:51Curt: just
- 11:52Curt: logistical
- 11:52Curt: management,
- 11:53Curt: so
- 11:53Curt: you
- 11:53Curt: don't
- 11:53Curt: really
- 11:53Curt: need
- 11:54Curt: to
- 11:54Curt: think
- 11:54Curt: about
- 11:54Curt: them.
- 11:54Curt: In
- 11:55Curt: terms
- 11:55Curt: of
- 11:55Curt: the
- 11:55Curt: importer
- 11:56Curt: distributor
- 11:57Curt: it's
- 11:57Curt: a
- 11:57Curt: critical
- 11:58Curt: factor
- 11:58Curt: that
- 11:59Curt: you
- 11:59Curt: choose
- 11:59Curt: the
- 11:59Curt: right
- 12:00Curt: company.
- 12:00Curt: It
- 12:01Curt: may
- 12:01Curt: not
- 12:01Curt: be
- 12:01Curt: the
- 12:01Curt: company
- 12:02Curt: that
- 12:02Curt: walks
- 12:02Curt: up
- 12:02Curt: to
- 12:03Curt: your
- 12:03Curt: booth
- 12:03Curt: in
- 12:03Curt: a
- 12:03Curt: trade
- 12:04Curt: show
- 12:04Curt: or,
- 12:05Curt: that
- 12:05Curt: you
- 12:05Curt: hear
- 12:05Curt: about
- 12:05Curt: secondhand
- 12:06Curt: from
- 12:06Curt: someone
- 12:07Curt: else.
- 12:07Curt: You
- 12:07Curt: really
- 12:08Curt: need
- 12:08Curt: to
- 12:08Curt: be
- 12:08Curt: careful
- 12:09Curt: about
- 12:09Curt: who
- 12:10Curt: you
- 12:10Curt: choose
- 12:10Curt: because,
- 12:11Curt: one,
- 12:11Curt: they're
- 12:11Curt: gonna
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- 12:14Curt: Japanese
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- 13:42Hakeem: So
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- 14:05Hakeem: portfolio.
- 14:06Hakeem: So
- 14:06Hakeem: that's
- 14:06Hakeem: really
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- 15:34Curt: Hakim,
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- 19:39Curt: effort
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- 19:40Curt: try
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- 19:40Curt: get
- 19:40Curt: their
- 19:40Curt: business.
- 19:41Curt: And
- 19:42Curt: in
- 19:42Curt: a
- 19:42Curt: lot
- 19:42Curt: of
- 19:42Curt: hospitals,
- 19:43Curt: and
- 19:43Curt: this
- 19:43Curt: is
- 19:43Curt: my
- 19:44Curt: experience
- 19:44Curt: in
- 19:44Curt: the
- 19:44Curt: cardiovascular
- 19:45Curt: area,
- 19:46Curt: they
- 19:46Curt: just
- 19:46Curt: gave
- 19:47Curt: the
- 19:47Curt: business
- 19:47Curt: out
- 19:47Curt: one-third
- 19:48Curt: to
- 19:48Curt: one
- 19:48Curt: rep,
- 19:49Curt: one-third
- 19:49Curt: to
- 19:49Curt: another
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- 19:50Curt: one-third
- 19:51Curt: to
- 19:51Curt: another
- 19:51Curt: rep,
- 19:51Curt: and
- 19:51Curt: they
- 19:51Curt: rotated
- 19:52Curt: their
- 19:52Curt: cases.
- 19:53Curt: And
- 19:53Curt: it
- 19:53Curt: had
- 19:53Curt: nothing
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- 19:54Curt: product,
- 19:55Curt: of
- 19:55Curt: course,
- 19:55Curt: had
- 19:56Curt: to
- 19:56Curt: be
- 19:56Curt: above
- 19:56Curt: a
- 19:56Curt: certain
- 19:56Curt: bar
- 19:57Curt: for
- 19:57Curt: them
- 19:57Curt: to
- 19:57Curt: use
- 19:57Curt: it.
- 19:58Curt: But
- 19:58Curt: the
- 19:58Curt: product
- 19:59Curt: usage
- 19:59Curt: really
- 20:00Curt: came
- 20:00Curt: down
- 20:00Curt: to
- 20:00Curt: just,
- 20:01Curt: are
- 20:01Curt: the
- 20:01Curt: reps
- 20:01Curt: putting
- 20:02Curt: in
- 20:02Curt: the
- 20:02Curt: time
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- 20:02Curt: effort
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- 20:03Curt: their
- 20:03Curt: business?
- 20:03Curt: And
- 20:04Curt: that
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- 20:04Curt: a
- 20:04Curt: different
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- 20:05Curt: I
- 20:05Curt: had
- 20:06Curt: seen
- 20:06Curt: in
- 20:06Curt: the
- 20:06Curt: US
- 20:07Hakeem: That,
- 20:07Hakeem: 'cause
- 20:07Hakeem: that's
- 20:07Hakeem: kind
- 20:07Hakeem: of
- 20:08Hakeem: part
- 20:08Hakeem: of
- 20:08Hakeem: that
- 20:08Hakeem: culture
- 20:09Hakeem: nuance,
- 20:09Hakeem: isn't
- 20:09Hakeem: it?
- 20:09Hakeem: Of
- 20:09Hakeem: not
- 20:10Hakeem: upsetting
- 20:11Hakeem: different
- 20:11Hakeem: people
- 20:11Hakeem: and
- 20:11Hakeem: actually
- 20:12Hakeem: making
- 20:12Hakeem: sure
- 20:12Hakeem: that
- 20:12Hakeem: everyone
- 20:13Hakeem: gets
- 20:13Hakeem: a
- 20:13Hakeem: piece
- 20:13Hakeem: of
- 20:13Hakeem: the
- 20:13Hakeem: pie.
- 20:14Hakeem: And
- 20:14Hakeem: that
- 20:14Hakeem: was
- 20:14Hakeem: gonna
- 20:14Hakeem: take
- 20:14Hakeem: me
- 20:14Hakeem: to
- 20:14Hakeem: the
- 20:15Hakeem: next
- 20:15Hakeem: question
- 20:15Hakeem: in
- 20:16Hakeem: terms
- 20:16Hakeem: of
- 20:17Hakeem: that
- 20:17Hakeem: culture
- 20:17Hakeem: nuance,
- 20:18Hakeem: is,
- 20:18Hakeem: With
- 20:19Hakeem: those
- 20:19Hakeem: challenges,
- 20:20Hakeem: with
- 20:20Hakeem: those
- 20:21Hakeem: culture
- 20:21Hakeem: nuances,
- 20:22Hakeem: with
- 20:22Hakeem: the
- 20:22Hakeem: fact
- 20:23Hakeem: it
- 20:23Hakeem: takes
- 20:23Hakeem: a
- 20:23Hakeem: bit
- 20:23Hakeem: longer,
- 20:24Hakeem: the
- 20:24Hakeem: first
- 20:24Hakeem: thing
- 20:24Hakeem: you
- 20:24Hakeem: said
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- 20:25Hakeem: and
- 20:25Hakeem: this
- 20:25Hakeem: is
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- 20:26Hakeem: out
- 20:26Hakeem: by
- 20:26Hakeem: the
- 20:26Hakeem: example
- 20:27Hakeem: you
- 20:27Hakeem: just
- 20:27Hakeem: gave
- 20:28Hakeem: that
- 20:28Hakeem: distributors
- 20:29Hakeem: like
- 20:29Hakeem: to
- 20:30Hakeem: have
- 20:30Hakeem: long-term
- 20:30Hakeem: relationships
- 20:31Hakeem: and
- 20:31Hakeem: so
- 20:31Hakeem: do
- 20:31Hakeem: the
- 20:32Hakeem: hospitals.
- 20:32Hakeem: So
- 20:33Hakeem: does
- 20:33Hakeem: that
- 20:33Hakeem: change
- 20:34Hakeem: the
- 20:34Hakeem: length
- 20:34Hakeem: of
- 20:34Hakeem: your
- 20:34Hakeem: distributor
- 20:35Hakeem: contract?
- 20:35Hakeem: 'Cause
- 20:35Hakeem: it,
- 20:36Hakeem: generally
- 20:36Hakeem: you
- 20:36Hakeem: work
- 20:37Hakeem: in
- 20:37Hakeem: America,
- 20:37Hakeem: you
- 20:37Hakeem: work
- 20:38Hakeem: in
- 20:38Hakeem: a-
- 20:38Hakeem: across
- 20:38Hakeem: different
- 20:38Hakeem: places
- 20:39Hakeem: it's
- 20:39Hakeem: often
- 20:40Hakeem: three
- 20:40Hakeem: years.
- 20:41Hakeem: Would
- 20:41Hakeem: that
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- 20:41Hakeem: the
- 20:41Hakeem: same
- 20:41Hakeem: in
- 20:42Hakeem: Japan,
- 20:42Hakeem: or
- 20:42Hakeem: would
- 20:42Hakeem: they
- 20:42Hakeem: want
- 20:42Hakeem: a
- 20:43Hakeem: longer
- 20:43Hakeem: term
- 20:43Hakeem: contract?
- 20:43Curt: Yeah,
- 20:44Curt: a
- 20:44Curt: lot
- 20:44Curt: of
- 20:44Curt: times
- 20:45Curt: they,
- 20:45Curt: historically
- 20:46Curt: they've
- 20:46Curt: wanted
- 20:46Curt: longer
- 20:47Curt: term
- 20:47Curt: contracts,
- 20:48Curt: and
- 20:48Curt: 10
- 20:48Curt: years
- 20:49Curt: was
- 20:49Curt: the
- 20:49Curt: standard.
- 20:50Curt: W-
- 20:50Curt: when
- 20:50Curt: I
- 20:51Curt: started
- 20:51Curt: doing
- 20:51Curt: Asia
- 20:52Curt: Med
- 20:52Curt: Partners,
- 20:52Curt: I
- 20:52Curt: found
- 20:53Curt: that
- 20:53Curt: some
- 20:53Curt: companies
- 20:54Curt: when
- 20:54Curt: they
- 20:55Curt: had
- 20:55Curt: negotiated
- 20:56Curt: their
- 20:56Curt: contracts
- 20:56Curt: with
- 20:57Curt: Japanese
- 20:57Curt: distributors
- 20:58Curt: in
- 20:58Curt: the
- 20:58Curt: past,
- 20:59Curt: they
- 20:59Curt: didn't
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- 21:00Curt: themselves
- 21:00Curt: an
- 21:00Curt: out,
- 21:01Curt: like
- 21:01Curt: a
- 21:01Curt: performance-
- 21:02Curt: criteria
- 21:02Curt: that
- 21:03Curt: allowed
- 21:03Curt: them
- 21:03Curt: to
- 21:04Curt: terminate
- 21:04Curt: the
- 21:04Curt: agreement
- 21:05Curt: and
- 21:06Curt: required
- 21:07Curt: that
- 21:07Curt: Japanese
- 21:07Curt: partner
- 21:08Curt: to
- 21:08Curt: help
- 21:09Curt: them
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- 21:10Curt: the
- 21:10Curt: registration
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- 21:11Curt: company
- 21:12Curt: and
- 21:13Curt: those
- 21:13Curt: things
- 21:13Curt: are
- 21:13Curt: critical.
- 21:14Curt: Entering
- 21:14Curt: into
- 21:14Curt: a
- 21:14Curt: long-term
- 21:15Curt: contract
- 21:15Curt: is
- 21:16Curt: fine
- 21:16Curt: if
- 21:16Curt: you
- 21:16Curt: have
- 21:17Curt: a
- 21:17Curt: great
- 21:17Curt: distributor
- 21:17Curt: who's
- 21:18Curt: performing
- 21:18Curt: well.
- 21:19Curt: But
- 21:19Curt: if
- 21:19Curt: they're
- 21:19Curt: not,
- 21:20Curt: you
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- 21:20Curt: able
- 21:20Curt: to
- 21:21Curt: take
- 21:21Curt: that
- 21:22Curt: registration
- 21:23Curt: and
- 21:23Curt: the
- 21:23Curt: existing
- 21:23Curt: business
- 21:24Curt: to
- 21:24Curt: another
- 21:24Curt: distributor
- 21:25Curt: without
- 21:26Curt: having
- 21:26Curt: to
- 21:26Curt: negotiate
- 21:27Curt: things
- 21:27Curt: at
- 21:27Curt: that
- 21:28Curt: point.
- 21:28Curt: You
- 21:28Curt: wanna
- 21:28Curt: have
- 21:29Curt: all
- 21:29Curt: that
- 21:29Curt: decided
- 21:30Curt: upfront.
- 21:30Curt: So
- 21:30Curt: that's
- 21:31Curt: really
- 21:31Curt: a
- 21:31Curt: key
- 21:32Curt: thing
- 21:32Curt: that
- 21:32Curt: early
- 21:32Curt: on
- 21:33Curt: in,
- 21:33Curt: in
- 21:34Curt: Asia
- 21:34Curt: Med
- 21:34Curt: Partners
- 21:34Curt: I
- 21:34Curt: was
- 21:35Curt: helping
- 21:35Curt: companies
- 21:35Curt: understand,
- 21:36Curt: because
- 21:36Curt: up
- 21:36Curt: until
- 21:37Curt: that
- 21:37Curt: point,
- 21:37Curt: the
- 21:37Curt: contracts
- 21:38Curt: I
- 21:38Curt: think
- 21:38Curt: were
- 21:38Curt: outdated
- 21:39Curt: and
- 21:39Curt: didn't
- 21:39Curt: consider
- 21:41Curt: that
- 21:42Curt: MAH
- 21:42Curt: transfer
- 21:43Curt: that
- 21:43Curt: has
- 21:43Curt: to
- 21:43Curt: occur.
- 21:44Hakeem: Okay.
- 21:44Hakeem: Yeah
- 21:44Hakeem: that's
- 21:45Hakeem: really
- 21:45Hakeem: helpful
- 21:45Hakeem: because
- 21:46Hakeem: I
- 21:46Hakeem: think,
- 21:46Hakeem: yeah,
- 21:46Hakeem: it's
- 21:47Hakeem: just
- 21:47Hakeem: useful
- 21:47Hakeem: to
- 21:47Hakeem: know
- 21:48Hakeem: that
- 21:48Hakeem: and
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- 21:48Hakeem: useful
- 21:49Hakeem: to
- 21:49Hakeem: know
- 21:49Hakeem: what
- 21:49Hakeem: the
- 21:49Hakeem: get
- 21:50Hakeem: outs
- 21:50Hakeem: are,
- 21:51Hakeem: because
- 21:51Hakeem: 10
- 21:51Hakeem: years
- 21:52Hakeem: is
- 21:52Hakeem: a
- 21:52Hakeem: long
- 21:52Hakeem: contract,
- 21:53Hakeem: and
- 21:53Hakeem: if
- 21:53Hakeem: things
- 21:53Hakeem: aren't
- 21:53Hakeem: working,
- 21:54Hakeem: you
- 21:54Hakeem: need
- 21:54Hakeem: to
- 21:54Hakeem: have
- 21:55Hakeem: things
- 21:55Hakeem: written
- 21:55Hakeem: into
- 21:55Hakeem: there
- 21:56Hakeem: to
- 21:56Hakeem: make
- 21:56Hakeem: sure
- 21:56Hakeem: that
- 21:56Hakeem: you
- 21:56Hakeem: can
- 21:57Hakeem: I
- 21:57Hakeem: suppose
- 21:57Hakeem: that's
- 21:57Hakeem: similar
- 21:57Hakeem: to
- 21:57Hakeem: if
- 21:57Hakeem: you've
- 21:57Hakeem: got
- 21:58Hakeem: a
- 21:58Hakeem: three-year
- 21:58Hakeem: contract,
- 21:58Hakeem: but
- 21:58Hakeem: three
- 21:59Hakeem: years
- 21:59Hakeem: is
- 21:59Hakeem: a
- 21:59Hakeem: lot
- 21:59Hakeem: less
- 22:00Hakeem: than
- 22:00Hakeem: 10
- 22:01Hakeem: to
- 22:01Hakeem: commit
- 22:01Hakeem: to
- 22:01Hakeem: a,
- 22:01Hakeem: to
- 22:01Hakeem: the
- 22:02Hakeem: business
- 22:02Hakeem: relationship,
- 22:02Hakeem: so
- 22:03Hakeem: okay.
- 22:03Hakeem: And
- 22:04Hakeem: then
- 22:04Hakeem: the
- 22:04Hakeem: second
- 22:05Hakeem: part
- 22:05Hakeem: of
- 22:05Hakeem: that
- 22:05Hakeem: was
- 22:05Hakeem: really
- 22:06Hakeem: i-
- 22:06Hakeem: with
- 22:06Hakeem: all
- 22:07Hakeem: these
- 22:07Hakeem: things
- 22:07Hakeem: that
- 22:07Hakeem: we're
- 22:07Hakeem: talking
- 22:08Hakeem: about,
- 22:08Hakeem: and
- 22:08Hakeem: I
- 22:09Hakeem: love
- 22:09Hakeem: G-
- 22:09Hakeem: I
- 22:09Hakeem: love
- 22:09Hakeem: Japan
- 22:10Hakeem: and
- 22:10Hakeem: I've
- 22:10Hakeem: loved
- 22:10Hakeem: working
- 22:11Hakeem: with
- 22:11Hakeem: Japanese
- 22:12Hakeem: companies,
- 22:12Hakeem: I
- 22:12Hakeem: suppose
- 22:13Hakeem: the
- 22:13Hakeem: question
- 22:13Hakeem: that
- 22:13Hakeem: some
- 22:13Hakeem: people
- 22:14Hakeem: say
- 22:14Hakeem: is
- 22:14Hakeem: it
- 22:14Hakeem: really
- 22:14Hakeem: worth
- 22:15Hakeem: all
- 22:15Hakeem: the
- 22:15Hakeem: effort
- 22:15Hakeem: then
- 22:15Hakeem: with
- 22:16Hakeem: all
- 22:16Hakeem: these
- 22:16Hakeem: different
- 22:17Hakeem: things?
- 22:17Hakeem: I
- 22:17Hakeem: might
- 22:17Hakeem: as
- 22:17Hakeem: well
- 22:17Hakeem: just
- 22:17Hakeem: go
- 22:18Hakeem: to
- 22:18Hakeem: a
- 22:18Hakeem: different
- 22:18Hakeem: market
- 22:18Hakeem: that's
- 22:18Hakeem: a
- 22:18Hakeem: lot
- 22:19Hakeem: easier
- 22:19Hakeem: and
- 22:19Hakeem: a
- 22:19Hakeem: lot
- 22:19Hakeem: closer.
- 22:20Curt: Yeah.
- 22:20Curt: I
- 22:20Curt: definitely
- 22:21Curt: think
- 22:21Curt: so
- 22:21Curt: because,
- 22:22Curt: in
- 22:22Curt: terms
- 22:22Curt: of
- 22:23Curt: market
- 22:23Curt: size,
- 22:23Curt: it's
- 22:24Curt: still
- 22:24Curt: one
- 22:24Curt: of
- 22:24Curt: the
- 22:24Curt: number
- 22:25Curt: three
- 22:25Curt: or
- 22:25Curt: number
- 22:25Curt: four
- 22:26Curt: biggest
- 22:26Curt: markets
- 22:27Curt: in
- 22:27Curt: the
- 22:27Curt: entire
- 22:28Curt: world.
- 22:29Curt: If
- 22:29Curt: you're
- 22:29Curt: gonna
- 22:29Curt: be
- 22:29Curt: in
- 22:29Curt: the
- 22:30Curt: US,
- 22:30Curt: Europe
- 22:31Curt: China
- 22:32Curt: and,
- 22:32Curt: another
- 22:33Curt: country
- 22:34Curt: it
- 22:34Curt: sh-
- 22:34Curt: it
- 22:34Curt: shouldn't
- 22:34Curt: be,
- 22:35Curt: a
- 22:35Curt: smaller
- 22:35Curt: country
- 22:36Curt: in
- 22:36Curt: Latin
- 22:37Curt: America
- 22:37Curt: or
- 22:38Curt: Asia,
- 22:38Curt: it
- 22:38Curt: should
- 22:38Curt: be
- 22:38Curt: Japan,
- 22:39Curt: definitely.
- 22:40Curt: It
- 22:40Curt: still
- 22:40Curt: does
- 22:40Curt: take
- 22:41Curt: a
- 22:41Curt: little
- 22:41Curt: bit
- 22:41Curt: longer
- 22:42Curt: to
- 22:42Curt: get
- 22:42Curt: approval
- 22:42Curt: there.
- 22:43Curt: So
- 22:43Curt: depending
- 22:43Curt: on
- 22:44Curt: your
- 22:44Curt: class
- 22:44Curt: of
- 22:44Curt: product,
- 22:45Curt: a
- 22:45Curt: class
- 22:45Curt: one
- 22:46Curt: is
- 22:46Curt: a
- 22:46Curt: registration,
- 22:47Curt: so
- 22:47Curt: it
- 22:47Curt: might
- 22:47Curt: only
- 22:48Curt: take,
- 22:48Curt: two
- 22:48Curt: or
- 22:48Curt: three
- 22:48Curt: months
- 22:49Curt: to
- 22:49Curt: register
- 22:49Curt: your
- 22:50Curt: product.
- 22:50Curt: A
- 22:50Curt: class
- 22:51Curt: two
- 22:51Curt: or
- 22:51Curt: three
- 22:51Curt: product
- 22:52Curt: could
- 22:52Curt: take
- 22:52Curt: closer
- 22:53Curt: to
- 22:53Curt: 10
- 22:54Curt: months
- 22:54Curt: to
- 22:54Curt: a
- 22:54Curt: year.
- 22:55Curt: However,
- 22:56Curt: the
- 22:56Curt: re-
- 22:56Curt: regulatory
- 22:57Curt: process
- 22:58Curt: is
- 22:58Curt: really
- 22:58Curt: straightforward
- 22:59Curt: now.
- 22:59Curt: Again,
- 22:59Curt: I'd
- 23:00Curt: mentioned
- 23:00Curt: the
- 23:00Curt: harmonization
- 23:01Curt: with
- 23:01Curt: the
- 23:01Curt: FDA.
- 23:02Curt: It's
- 23:02Curt: easier
- 23:03Curt: to
- 23:03Curt: get
- 23:03Curt: your
- 23:03Curt: product
- 23:03Curt: approved
- 23:04Curt: in
- 23:04Curt: Japan
- 23:05Curt: now
- 23:05Curt: than
- 23:05Curt: it
- 23:05Curt: is
- 23:06Curt: in
- 23:06Curt: Europe.
- 23:06Curt: Yeah.
- 23:06Curt: And
- 23:07Curt: I
- 23:07Curt: tell
- 23:07Curt: US
- 23:08Curt: companies
- 23:08Curt: to
- 23:08Curt: think
- 23:09Curt: really
- 23:09Curt: carefully
- 23:10Curt: now
- 23:10Curt: about
- 23:10Curt: do
- 23:10Curt: they
- 23:11Curt: go
- 23:11Curt: to
- 23:11Curt: Japan
- 23:11Curt: first
- 23:12Curt: or
- 23:12Curt: do
- 23:12Curt: they
- 23:12Curt: go
- 23:12Curt: to
- 23:12Curt: Europe
- 23:13Curt: first?
- 23:13Curt: Because
- 23:14Curt: there
- 23:15Curt: are
- 23:15Curt: definitely
- 23:15Curt: arguments
- 23:16Curt: to
- 23:16Curt: say
- 23:16Curt: go
- 23:17Curt: to
- 23:17Curt: Japan
- 23:17Curt: first
- 23:18Curt: which
- 23:18Curt: is
- 23:18Curt: historically
- 23:19Curt: never
- 23:19Curt: been
- 23:20Curt: the
- 23:20Curt: thought
- 23:20Curt: process,
- 23:21Curt: right?
- 23:21Curt: It's
- 23:21Curt: always
- 23:22Curt: been
- 23:22Curt: go
- 23:22Curt: to
- 23:22Curt: Europe
- 23:23Curt: even
- 23:23Curt: before
- 23:23Curt: you
- 23:23Curt: launch
- 23:24Curt: in
- 23:24Curt: the
- 23:24Curt: US
- 23:24Curt: if
- 23:25Curt: possible.
- 23:26Hakeem: Yeah,
- 23:26Hakeem: no,
- 23:26Hakeem: and
- 23:26Hakeem: it's
- 23:26Hakeem: interesting,
- 23:27Hakeem: isn't
- 23:27Hakeem: it?
- 23:27Hakeem: Because
- 23:27Hakeem: I
- 23:27Hakeem: think
- 23:27Hakeem: that
- 23:28Hakeem: my
- 23:28Hakeem: Whenever
- 23:29Hakeem: I'm
- 23:29Hakeem: advising
- 23:30Hakeem: people
- 23:30Hakeem: and
- 23:30Hakeem: I'm
- 23:30Hakeem: looking
- 23:30Hakeem: at
- 23:30Hakeem: markets,
- 23:31Hakeem: so
- 23:32Hakeem: obviously
- 23:32Hakeem: you've
- 23:32Hakeem: got
- 23:32Hakeem: the
- 23:32Hakeem: size
- 23:33Hakeem: of
- 23:33Hakeem: the
- 23:33Hakeem: market,
- 23:33Hakeem: you've
- 23:33Hakeem: got
- 23:34Hakeem: the
- 23:34Hakeem: regulatory
- 23:34Hakeem: burden,
- 23:35Hakeem: et
- 23:35Hakeem: cetera,
- 23:35Hakeem: but
- 23:35Hakeem: then
- 23:36Hakeem: you've
- 23:36Hakeem: also
- 23:36Hakeem: got
- 23:36Hakeem: the
- 23:36Hakeem: thing
- 23:37Hakeem: of
- 23:37Hakeem: w-
- 23:37Hakeem: where
- 23:38Hakeem: have
- 23:38Hakeem: you
- 23:39Hakeem: got
- 23:39Hakeem: a
- 23:39Hakeem: better
- 23:39Hakeem: chance
- 23:39Hakeem: to
- 23:40Hakeem: win?
- 23:40Hakeem: And
- 23:41Hakeem: I,
- 23:41Hakeem: and
- 23:41Hakeem: my
- 23:41Hakeem: view
- 23:41Hakeem: always
- 23:42Hakeem: is
- 23:42Hakeem: because
- 23:42Hakeem: lots
- 23:43Hakeem: of
- 23:43Hakeem: people
- 23:43Hakeem: are
- 23:43Hakeem: daunted
- 23:44Hakeem: by
- 23:44Hakeem: Japan,
- 23:44Hakeem: you
- 23:45Hakeem: get
- 23:45Hakeem: all
- 23:45Hakeem: the
- 23:45Hakeem: big
- 23:45Hakeem: players
- 23:45Hakeem: there
- 23:46Hakeem: but
- 23:46Hakeem: smaller
- 23:47Hakeem: innovative
- 23:48Hakeem: companies
- 23:48Hakeem: think,
- 23:49Hakeem: "Oh,
- 23:49Hakeem: Japan's
- 23:49Hakeem: too
- 23:49Hakeem: difficult,"
- 23:50Hakeem: which
- 23:50Hakeem: is
- 23:50Hakeem: why
- 23:50Hakeem: I
- 23:50Hakeem: was
- 23:50Hakeem: asking
- 23:51Hakeem: the
- 23:51Hakeem: question.
- 23:51Hakeem: Whereas
- 23:51Hakeem: my
- 23:51Hakeem: view
- 23:52Hakeem: is
- 23:52Hakeem: it's
- 23:52Hakeem: not
- 23:52Hakeem: that
- 23:53Hakeem: much
- 23:53Hakeem: more
- 23:53Hakeem: difficult.
- 23:54Hakeem: It
- 23:54Hakeem: might
- 23:54Hakeem: take
- 23:54Hakeem: a
- 23:54Hakeem: bit
- 23:54Hakeem: longer
- 23:55Curt: But
- 23:55Hakeem: That
- 23:55Hakeem: people
- 23:55Hakeem: have
- 23:56Hakeem: that
- 23:56Hakeem: perception
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- 23:57Hakeem: that
- 23:57Hakeem: you
- 23:57Hakeem: may
- 23:58Hakeem: well
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- 23:58Hakeem: less
- 23:59Hakeem: competitors
- 24:00Hakeem: from
- 24:00Hakeem: that
- 24:01Hakeem: same
- 24:01Hakeem: segment
- 24:01Hakeem: that
- 24:01Hakeem: you're
- 24:02Hakeem: actually
- 24:02Hakeem: in.
- 24:02Hakeem: Yes,
- 24:03Hakeem: the
- 24:03Hakeem: big
- 24:03Hakeem: players
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- 24:03Hakeem: be
- 24:03Hakeem: there
- 24:04Hakeem: because
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- 24:05Hakeem: and
- 24:05Hakeem: they
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- 24:05Hakeem: the
- 24:05Hakeem: the
- 24:06Hakeem: resources
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- 24:06Hakeem: do
- 24:06Hakeem: it.
- 24:06Hakeem: But
- 24:07Hakeem: some
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- 24:07Hakeem: the
- 24:07Hakeem: smaller
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- 24:08Hakeem: that
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- 24:08Hakeem: into
- 24:09Hakeem: market
- 24:09Hakeem: don't
- 24:09Hakeem: look
- 24:09Hakeem: at
- 24:10Hakeem: Japan,
- 24:10Hakeem: so
- 24:10Hakeem: it
- 24:10Hakeem: gives
- 24:11Hakeem: me
- 24:11Hakeem: you,
- 24:11Hakeem: in
- 24:11Hakeem: my
- 24:11Hakeem: opinion,
- 24:12Hakeem: a
- 24:12Hakeem: competitive
- 24:12Hakeem: advantage.
- 24:13Curt: That,
- 24:13Curt: that's
- 24:13Curt: a
- 24:13Curt: great
- 24:14Curt: point.
- 24:14Curt: And
- 24:15Curt: thinking
- 24:15Curt: of
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- 24:17Curt: spine
- 24:17Curt: client,
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- 24:19Curt: client
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- 24:20Curt: in
- 24:20Curt: the
- 24:20Curt: past,
- 24:20Curt: in
- 24:21Curt: the
- 24:21Curt: US
- 24:21Curt: there's
- 24:21Curt: probably,
- 24:22Curt: over
- 24:23Curt: 100
- 24:23Curt: spine
- 24:24Curt: implant
- 24:25Curt: companies
- 24:25Curt: that
- 24:25Curt: are
- 24:25Curt: doing
- 24:26Curt: business.
- 24:26Curt: In
- 24:27Curt: Japan,
- 24:27Curt: there's
- 24:27Curt: probably
- 24:28Curt: seven.
- 24:29Curt: A-
- 24:29Curt: and
- 24:29Curt: the
- 24:29Curt: market's
- 24:30Curt: about
- 24:30Curt: one
- 24:31Curt: fifth
- 24:31Curt: the
- 24:31Curt: size
- 24:32Curt: of
- 24:32Curt: the
- 24:32Curt: US
- 24:32Curt: market.
- 24:33Curt: And
- 24:33Curt: so
- 24:33Curt: yeah,
- 24:34Curt: if
- 24:34Curt: you
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- 24:34Curt: the
- 24:34Curt: market
- 24:35Curt: opportunity
- 24:35Curt: there,
- 24:36Curt: it
- 24:36Curt: can
- 24:36Curt: be
- 24:37Curt: much,
- 24:37Curt: much
- 24:38Curt: bigger
- 24:38Curt: because
- 24:38Curt: of
- 24:38Curt: less
- 24:39Curt: competition.
- 24:40Curt: However,
- 24:40Curt: one
- 24:40Curt: of
- 24:40Curt: the
- 24:40Curt: challenges
- 24:41Curt: though,
- 24:42Curt: becomes
- 24:42Curt: in
- 24:43Curt: finding
- 24:43Curt: a
- 24:43Curt: partner
- 24:43Curt: that's
- 24:44Curt: gonna
- 24:44Curt: be
- 24:44Curt: willing
- 24:44Curt: to
- 24:44Curt: take
- 24:45Curt: your
- 24:45Curt: full
- 24:45Curt: line
- 24:45Curt: of
- 24:45Curt: products.
- 24:46Hakeem: Yeah.
- 24:46Curt: Because
- 24:47Curt: it
- 24:47Curt: becomes
- 24:47Curt: more
- 24:48Curt: competitive
- 24:48Curt: to
- 24:49Curt: get
- 24:49Curt: the
- 24:49Curt: best
- 24:50Curt: commercial
- 24:50Curt: partner
- 24:51Curt: over
- 24:51Curt: there.
- 24:51Curt: But
- 24:52Curt: if
- 24:52Curt: you
- 24:52Curt: can
- 24:52Curt: get
- 24:52Curt: through
- 24:53Curt: that
- 24:53Curt: process,
- 24:54Curt: then
- 24:54Curt: yeah,
- 24:54Curt: the
- 24:54Curt: market
- 24:55Curt: opens
- 24:55Curt: up
- 24:55Curt: and
- 24:55Curt: you
- 24:56Curt: could
- 24:56Curt: probably
- 24:56Curt: sell
- 24:56Curt: more
- 24:57Curt: product
- 24:57Curt: in
- 24:57Curt: Japan
- 24:58Curt: in
- 24:58Curt: that
- 24:58Curt: particular
- 24:59Curt: category
- 24:59Curt: than
- 25:00Curt: in
- 25:00Curt: the
- 25:00Curt: US
- 25:00Curt: because
- 25:01Curt: of
- 25:01Curt: the
- 25:01Curt: competitive
- 25:01Curt: differences.
- 25:02Hakeem: Yeah
- 25:02Hakeem: okay,
- 25:03Hakeem: so
- 25:03Hakeem: in
- 25:03Hakeem: that
- 25:03Hakeem: case,
- 25:04Hakeem: we-
- 25:04Hakeem: we're
- 25:04Hakeem: saying
- 25:05Hakeem: that
- 25:05Hakeem: actually
- 25:06Hakeem: there's
- 25:06Hakeem: pros
- 25:06Hakeem: and
- 25:06Hakeem: cons,
- 25:07Hakeem: but
- 25:07Hakeem: on
- 25:07Hakeem: balance
- 25:08Hakeem: it
- 25:08Hakeem: would
- 25:08Hakeem: make
- 25:08Hakeem: sense
- 25:09Hakeem: to
- 25:09Hakeem: go
- 25:09Hakeem: into
- 25:09Hakeem: Japan
- 25:10Hakeem: for
- 25:10Hakeem: all
- 25:10Hakeem: the
- 25:10Hakeem: reasons
- 25:10Hakeem: we've
- 25:11Hakeem: discussed.
- 25:11Hakeem: What
- 25:11Hakeem: I
- 25:11Hakeem: wanted
- 25:12Hakeem: to
- 25:12Hakeem: just
- 25:12Hakeem: take
- 25:12Hakeem: you
- 25:12Hakeem: through
- 25:13Hakeem: was
- 25:13Hakeem: a
- 25:13Hakeem: real
- 25:13Hakeem: life
- 25:14Hakeem: case
- 25:14Hakeem: study
- 25:14Hakeem: or
- 25:15Hakeem: a,
- 25:15Hakeem: an
- 25:15Hakeem: example
- 25:15Hakeem: if
- 25:15Hakeem: you've
- 25:16Hakeem: got
- 25:16Hakeem: one,
- 25:16Hakeem: of
- 25:17Hakeem: a
- 25:17Hakeem: company
- 25:17Hakeem: that
- 25:17Hakeem: you
- 25:17Hakeem: will
- 25:18Hakeem: have
- 25:18Hakeem: worked
- 25:18Hakeem: with
- 25:18Hakeem: or
- 25:18Hakeem: you're
- 25:18Hakeem: aware
- 25:19Hakeem: of
- 25:19Hakeem: in
- 25:19Hakeem: the
- 25:19Hakeem: med
- 25:20Hakeem: tech
- 25:20Hakeem: space
- 25:20Hakeem: that
- 25:20Hakeem: successfully
- 25:21Hakeem: entered
- 25:21Hakeem: Japan,
- 25:22Hakeem: and
- 25:22Hakeem: then
- 25:22Hakeem: more
- 25:22Hakeem: specifically
- 25:23Hakeem: for
- 25:23Hakeem: the
- 25:23Hakeem: audience,
- 25:24Hakeem: what
- 25:24Hakeem: are
- 25:24Hakeem: the
- 25:24Hakeem: key
- 25:25Hakeem: factors
- 25:25Hakeem: that
- 25:25Hakeem: contributed
- 25:26Hakeem: to
- 25:26Hakeem: their
- 25:26Hakeem: success?
- 25:27Curt: Sure.
- 25:27Curt: And
- 25:28Curt: may,
- 25:28Curt: maybe
- 25:28Curt: if
- 25:28Curt: it's
- 25:28Curt: okay,
- 25:29Curt: I'll,
- 25:29Curt: I
- 25:29Curt: won't
- 25:29Curt: mention
- 25:29Curt: the
- 25:30Curt: name
- 25:30Curt: of
- 25:30Curt: the
- 25:30Curt: company,
- 25:30Curt: but
- 25:31Curt: I
- 25:31Curt: think-
- 25:31Curt: That's
- 25:31Curt: fine,
- 25:31Curt: yeah
- 25:31Curt: anyone
- 25:32Curt: who's
- 25:32Curt: familiar
- 25:32Curt: with
- 25:32Curt: the
- 25:32Curt: space
- 25:33Curt: will
- 25:33Curt: probably
- 25:33Curt: be
- 25:33Curt: able
- 25:33Curt: to
- 25:33Curt: figure
- 25:34Curt: it
- 25:34Curt: out.
- 25:34Curt: But
- 25:34Curt: the
- 25:34Curt: category
- 25:35Curt: is
- 25:35Curt: barbed
- 25:36Curt: sutures.
- 25:37Curt: So
- 25:37Curt: barbed
- 25:38Curt: sutures
- 25:38Curt: are
- 25:38Curt: oftentimes
- 25:39Curt: used
- 25:40Curt: under
- 25:40Curt: the
- 25:40Curt: surface
- 25:40Curt: of
- 25:41Curt: the
- 25:41Curt: skin
- 25:41Curt: to
- 25:41Curt: tie
- 25:41Curt: tissue
- 25:42Curt: together
- 25:43Curt: so
- 25:43Curt: that
- 25:43Curt: you
- 25:43Curt: don't
- 25:43Curt: need
- 25:43Curt: to
- 25:44Curt: do
- 25:44Curt: knotting.
- 25:44Curt: You
- 25:45Curt: can
- 25:45Curt: just
- 25:45Curt: pull
- 25:45Curt: the
- 25:45Curt: tissue
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- 25:46Curt: it
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- 25:46Curt: into
- 25:47Curt: the
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- 25:48Curt: and
- 25:48Curt: it
- 25:48Curt: anchors
- 25:48Curt: into
- 25:49Curt: the
- 25:49Curt: tissue.
- 25:49Curt: So
- 25:50Curt: in
- 25:50Curt: Japan,
- 25:51Curt: there
- 25:51Curt: were
- 25:51Curt: two
- 25:51Curt: primary
- 25:52Curt: players
- 25:53Curt: J&J
- 25:53Curt: and
- 25:53Curt: Medtronic
- 25:54Curt: and
- 25:54Curt: my
- 25:54Curt: client
- 25:55Curt: was
- 25:55Curt: a
- 25:55Curt: US
- 25:55Curt: company
- 25:56Curt: that
- 25:56Curt: was
- 25:56Curt: the,
- 25:57Curt: is
- 25:57Curt: the
- 25:57Curt: third
- 25:57Curt: biggest
- 25:58Curt: player
- 25:58Curt: in
- 25:58Curt: the
- 25:58Curt: market
- 25:59Curt: and
- 25:59Curt: wanted
- 25:59Curt: to
- 25:59Curt: enter
- 26:00Curt: the
- 26:00Curt: Japanese
- 26:00Curt: market.
- 26:01Curt: They
- 26:01Curt: actually
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- 26:02Curt: a
- 26:03Curt: a
- 26:03Curt: person
- 26:03Curt: who
- 26:03Curt: was
- 26:04Curt: responsible
- 26:04Curt: for
- 26:04Curt: growing
- 26:05Curt: the
- 26:05Curt: business
- 26:05Curt: in
- 26:05Curt: Asia
- 26:06Curt: Pacific,
- 26:06Curt: and
- 26:07Curt: that
- 26:07Curt: person
- 26:07Curt: had
- 26:08Curt: identified
- 26:09Curt: a
- 26:09Curt: Japanese
- 26:09Curt: company
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- 26:10Curt: was
- 26:10Curt: a
- 26:10Curt: major
- 26:11Curt: player
- 26:11Curt: in
- 26:11Curt: the
- 26:12Curt: suture
- 26:12Curt: industry
- 26:13Curt: in
- 26:13Curt: Japan
- 26:13Curt: that
- 26:14Curt: they
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- 26:15Curt: be
- 26:15Curt: a
- 26:15Curt: good
- 26:15Curt: partner
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- 26:16Curt: them.
- 26:16Curt: And
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- 26:18Curt: two
- 26:18Curt: years
- 26:19Curt: of
- 26:19Curt: discussions
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- 26:20Curt: back
- 26:20Curt: and
- 26:20Curt: forth,
- 26:21Curt: answering
- 26:21Curt: questions,
- 26:22Curt: and
- 26:22Curt: they
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- 26:23Curt: weren't
- 26:23Curt: at
- 26:23Curt: the
- 26:23Curt: point
- 26:23Curt: where
- 26:24Curt: they
- 26:24Curt: were
- 26:24Curt: actually
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- 26:25Curt: a
- 26:25Curt: distribution
- 26:26Curt: contract.
- 26:27Curt: The
- 26:27Curt: company
- 26:28Curt: was
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- 26:28Curt: doing
- 26:28Curt: their
- 26:29Curt: evaluation,
- 26:30Curt: and
- 26:30Curt: it
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- 26:31Curt: forever.
- 26:32Curt: So
- 26:32Curt: at
- 26:32Curt: that
- 26:32Curt: point
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- 26:34Curt: me
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- 26:34Curt: said,
- 26:34Curt: "Hey,
- 26:35Curt: can
- 26:35Curt: you
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- 26:36Curt: One,
- 26:37Curt: we're
- 26:37Curt: not
- 26:37Curt: sure
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- 26:38Curt: right
- 26:38Curt: company
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- 26:39Curt: us,
- 26:39Curt: and
- 26:40Curt: we
- 26:40Curt: have
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- 26:40Curt: concerns
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- 26:41Curt: the
- 26:41Curt: fact
- 26:41Curt: that
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- 26:41Curt: a
- 26:41Curt: manufacturer
- 26:42Curt: and
- 26:42Curt: maybe
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- 26:43Curt: our
- 26:43Curt: product
- 26:44Curt: further
- 26:44Curt: down
- 26:45Curt: the
- 26:45Curt: road.
- 26:45Curt: And
- 26:45Curt: two,
- 26:46Curt: we
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- 26:48Curt: if
- 26:48Curt: maybe
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- 26:49Curt: a
- 26:49Curt: better
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- 26:50Curt: work
- 26:51Curt: with."
- 26:51Curt: So
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- 26:52Curt: engagement
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- 26:53Curt: within
- 26:54Curt: the
- 26:54Curt: first
- 26:54Curt: month
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- 26:55Curt: with
- 26:55Curt: 20
- 26:55Curt: to
- 26:56Curt: 30
- 26:56Curt: additional
- 26:57Curt: companies
- 26:57Curt: for
- 26:57Curt: them
- 26:57Curt: to
- 26:57Curt: consider.
- 26:58Curt: Reached
- 26:58Curt: out
- 26:59Curt: to
- 26:59Curt: all
- 26:59Curt: those
- 26:59Curt: companies
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- 27:00Curt: it
- 27:00Curt: down
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- 27:01Curt: five
- 27:02Curt: that
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- 27:03Curt: in
- 27:03Curt: the
- 27:03Curt: distribution
- 27:03Curt: opportunity.
- 27:04Curt: We
- 27:05Curt: had
- 27:05Curt: those
- 27:05Curt: five
- 27:05Curt: companies
- 27:06Curt: do
- 27:07Curt: business
- 27:07Curt: plans
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- 27:08Curt: sales
- 27:09Curt: plans
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- 27:09Curt: say
- 27:10Curt: what
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- 27:11Curt: sell
- 27:11Curt: and
- 27:11Curt: how
- 27:11Curt: they
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- 27:12Curt: doing
- 27:12Curt: it.
- 27:13Curt: We
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- 27:13Curt: them
- 27:14Curt: with
- 27:14Curt: information
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- 27:14Curt: the
- 27:15Curt: product
- 27:15Curt: so
- 27:15Curt: that
- 27:15Curt: they
- 27:15Curt: could
- 27:16Curt: determine,
- 27:17Curt: internally
- 27:18Curt: that
- 27:18Curt: this
- 27:18Curt: is
- 27:18Curt: something
- 27:18Curt: that
- 27:18Curt: they
- 27:19Curt: wanted
- 27:19Curt: to
- 27:19Curt: move
- 27:19Curt: forward
- 27:20Curt: with.
- 27:20Curt: And
- 27:20Curt: then
- 27:20Curt: at
- 27:20Curt: the
- 27:21Curt: end
- 27:21Curt: of
- 27:21Curt: that
- 27:21Curt: process
- 27:22Curt: y-
- 27:22Curt: looked
- 27:22Curt: at
- 27:22Curt: all
- 27:22Curt: the
- 27:22Curt: information
- 27:23Curt: together,
- 27:23Curt: looked
- 27:24Curt: at
- 27:24Curt: those
- 27:24Curt: criteria
- 27:25Curt: around
- 27:25Curt: sales
- 27:26Curt: regulatory
- 27:27Curt: capabilities
- 27:28Curt: product
- 27:28Curt: synergies,
- 27:29Curt: focus
- 27:29Curt: what
- 27:30Curt: would
- 27:30Curt: make
- 27:30Curt: a
- 27:30Curt: good
- 27:30Curt: distributor
- 27:31Curt: versus
- 27:32Curt: a
- 27:32Curt: not
- 27:32Curt: so
- 27:32Curt: good
- 27:33Curt: distributor,
- 27:33Curt: and
- 27:34Curt: ultimately
- 27:34Curt: made
- 27:34Curt: a
- 27:34Curt: decision.
- 27:35Curt: And
- 27:35Curt: it
- 27:35Curt: wasn't
- 27:36Curt: the
- 27:36Curt: company
- 27:36Curt: that
- 27:37Curt: they
- 27:37Curt: were...
- 27:37Curt: had
- 27:38Curt: been
- 27:38Curt: talking
- 27:38Curt: to
- 27:38Curt: for
- 27:39Curt: two
- 27:39Curt: years.
- 27:39Curt: So
- 27:40Curt: we
- 27:40Curt: moved
- 27:40Curt: forward.
- 27:41Curt: They
- 27:41Curt: actually
- 27:42Curt: was
- 27:42Curt: an
- 27:42Curt: interesting
- 27:43Curt: case
- 27:43Curt: because
- 27:44Curt: they
- 27:44Curt: had
- 27:44Curt: started
- 27:44Curt: the
- 27:45Curt: regulatory
- 27:45Curt: process
- 27:46Curt: on
- 27:46Curt: their
- 27:46Curt: own
- 27:46Curt: with
- 27:47Curt: a
- 27:47Curt: designated
- 27:48Curt: marketing
- 27:48Curt: authorization
- 27:49Curt: holder
- 27:49Curt: because
- 27:50Curt: these
- 27:51Curt: sutures
- 27:51Curt: could
- 27:51Curt: be
- 27:51Curt: used
- 27:52Curt: in
- 27:52Curt: a
- 27:52Curt: whole
- 27:52Curt: lot
- 27:52Curt: of
- 27:53Curt: different
- 27:53Curt: clinical
- 27:54Curt: areas
- 27:54Curt: And
- 27:55Curt: they
- 27:55Curt: said,
- 27:55Curt: "Hey,
- 27:55Curt: we
- 27:56Curt: might
- 27:56Curt: wanna
- 27:56Curt: choose
- 27:56Curt: one
- 27:57Curt: distributor
- 27:57Curt: for
- 27:57Curt: one
- 27:58Curt: area,
- 27:58Curt: another
- 27:59Curt: distributor
- 27:59Curt: for
- 27:59Curt: another,
- 28:00Curt: and
- 28:00Curt: so
- 28:00Curt: we're
- 28:01Curt: gonna
- 28:01Curt: hold
- 28:01Curt: onto
- 28:01Curt: the
- 28:01Curt: registration
- 28:02Curt: and
- 28:02Curt: do
- 28:03Curt: the
- 28:03Curt: registration
- 28:03Curt: ourself
- 28:04Curt: through
- 28:04Curt: a
- 28:04Curt: third
- 28:04Curt: party."
- 28:05Curt: Probably
- 28:05Curt: the
- 28:06Curt: most
- 28:06Curt: uncommon
- 28:06Curt: way
- 28:07Curt: of
- 28:07Curt: doing
- 28:07Curt: things.
- 28:07Curt: But
- 28:08Curt: in
- 28:08Curt: their
- 28:08Curt: situation,
- 28:08Curt: it
- 28:09Curt: made
- 28:09Curt: sense
- 28:09Curt: because
- 28:10Curt: they
- 28:10Curt: didn't
- 28:10Curt: know
- 28:10Curt: who
- 28:10Curt: their
- 28:11Curt: distributor
- 28:11Curt: was
- 28:11Curt: going
- 28:12Curt: to
- 28:12Curt: be,
- 28:12Curt: and
- 28:12Curt: they
- 28:12Curt: didn't
- 28:13Curt: want
- 28:13Curt: to
- 28:13Curt: necessarily
- 28:14Curt: delay
- 28:15Curt: the
- 28:15Curt: decision
- 28:15Curt: for
- 28:16Curt: two
- 28:16Curt: years
- 28:17Curt: on
- 28:17Curt: getting
- 28:18Curt: into
- 28:18Curt: the
- 28:18Curt: market.
- 28:18Curt: So
- 28:19Curt: yes,
- 28:19Curt: once
- 28:20Curt: the
- 28:20Curt: decision
- 28:21Curt: on
- 28:21Curt: the
- 28:21Curt: distributor
- 28:21Curt: was
- 28:22Curt: made,
- 28:22Curt: the
- 28:22Curt: Japanese
- 28:23Curt: distributor
- 28:23Curt: could
- 28:23Curt: actually
- 28:24Curt: cover
- 28:24Curt: all
- 28:25Curt: of
- 28:25Curt: the
- 28:25Curt: key
- 28:25Curt: clinical
- 28:26Curt: areas
- 28:26Curt: that
- 28:27Curt: their
- 28:27Curt: product
- 28:27Curt: was
- 28:28Curt: going
- 28:28Curt: to
- 28:28Curt: be
- 28:28Curt: sold
- 28:28Curt: in.
- 28:29Curt: So
- 28:29Curt: we
- 28:29Curt: transferred
- 28:30Curt: the
- 28:31Curt: registration
- 28:32Curt: from
- 28:32Curt: the
- 28:32Curt: third
- 28:32Curt: party
- 28:33Curt: to
- 28:33Curt: the
- 28:33Curt: distributor
- 28:34Curt: to
- 28:34Curt: save
- 28:35Curt: my
- 28:35Curt: client
- 28:36Curt: costs
- 28:37Curt: in
- 28:37Curt: that
- 28:37Curt: area.
- 28:37Curt: I
- 28:37Curt: stayed
- 28:38Curt: involved
- 28:39Curt: as
- 28:39Curt: we
- 28:39Curt: got
- 28:39Curt: the
- 28:40Curt: Japanese
- 28:40Curt: company
- 28:41Curt: up
- 28:41Curt: to
- 28:41Curt: speed,
- 28:42Curt: as
- 28:42Curt: we
- 28:42Curt: got
- 28:43Curt: to
- 28:43Curt: product
- 28:43Curt: approval,
- 28:44Curt: as
- 28:44Curt: we
- 28:44Curt: went
- 28:45Curt: through
- 28:45Curt: the
- 28:45Curt: product
- 28:45Curt: launch,
- 28:46Curt: and
- 28:46Curt: that
- 28:46Curt: product
- 28:47Curt: has
- 28:47Curt: now
- 28:47Curt: been
- 28:47Curt: on
- 28:48Curt: market
- 28:48Curt: for
- 28:48Curt: about
- 28:48Curt: three
- 28:49Curt: years,
- 28:49Curt: and
- 28:50Curt: Japan
- 28:50Curt: is
- 28:50Curt: the
- 28:51Curt: single
- 28:51Curt: largest
- 28:51Curt: customer
- 28:52Curt: of
- 28:52Curt: this
- 28:53Curt: barbed
- 28:53Curt: suture
- 28:53Curt: company
- 28:54Curt: globally.
- 28:55Curt: They
- 28:55Curt: are
- 28:55Curt: the
- 28:55Curt: biggest
- 28:56Curt: market
- 28:56Curt: outside
- 28:57Curt: the
- 28:57Curt: US
- 28:57Curt: and
- 28:57Curt: the
- 28:58Curt: biggest
- 28:58Curt: single
- 28:59Curt: customer
- 28:59Curt: that
- 28:59Curt: this
- 29:00Curt: company
- 29:00Curt: has.
- 29:00Curt: So
- 29:01Curt: they
- 29:01Curt: did
- 29:01Curt: a
- 29:01Curt: really
- 29:02Curt: good
- 29:02Curt: choice
- 29:02Curt: on
- 29:02Curt: who
- 29:03Curt: the
- 29:03Curt: distributor
- 29:04Curt: was
- 29:04Curt: to
- 29:04Curt: be
- 29:04Curt: for
- 29:04Curt: them
- 29:05Curt: and
- 29:05Curt: they've
- 29:05Curt: executed
- 29:06Curt: well
- 29:06Curt: over
- 29:06Curt: time.
- 29:07Curt: They
- 29:07Curt: had
- 29:07Curt: to
- 29:07Curt: do
- 29:08Curt: some
- 29:08Curt: product
- 29:09Curt: kind
- 29:09Curt: of
- 29:09Curt: adaption
- 29:10Curt: for
- 29:10Curt: the
- 29:10Curt: Japanese
- 29:11Curt: market,
- 29:11Curt: like
- 29:11Curt: you
- 29:11Curt: were
- 29:11Curt: talking
- 29:12Curt: about
- 29:12Curt: before,
- 29:13Curt: where
- 29:13Curt: their
- 29:14Curt: packaging
- 29:14Curt: had
- 29:15Curt: to
- 29:15Curt: match
- 29:15Curt: the
- 29:15Curt: sizing
- 29:16Curt: system
- 29:17Curt: in
- 29:17Curt: Japan,
- 29:17Curt: which
- 29:17Curt: was
- 29:18Curt: a
- 29:18Curt: little
- 29:18Curt: bit
- 29:18Curt: different.
- 29:19Curt: So
- 29:19Curt: they
- 29:19Curt: have
- 29:20Curt: Japan-specific
- 29:21Curt: SKUs.
- 29:21Curt: Not
- 29:22Curt: all
- 29:22Curt: companies
- 29:22Curt: have
- 29:22Curt: to
- 29:23Curt: do
- 29:23Curt: this,
- 29:23Curt: but
- 29:23Curt: in
- 29:24Curt: their
- 29:24Curt: particular
- 29:24Curt: situation
- 29:25Curt: it
- 29:25Curt: made
- 29:25Curt: sense
- 29:26Curt: to,
- 29:26Curt: so
- 29:27Curt: they
- 29:27Curt: could
- 29:27Curt: more
- 29:27Curt: easily
- 29:28Curt: convert
- 29:29Curt: existing
- 29:30Curt: Medtronic
- 29:30Curt: and
- 29:30Curt: J&J
- 29:31Curt: business
- 29:32Curt: to,
- 29:32Curt: to,
- 29:32Curt: to
- 29:33Curt: their
- 29:33Curt: product.
- 29:33Curt: So
- 29:34Curt: yeah,
- 29:34Curt: I,
- 29:34Curt: I
- 29:34Curt: think
- 29:35Curt: that's
- 29:35Curt: a
- 29:35Curt: good
- 29:35Curt: example
- 29:36Curt: of
- 29:36Curt: a
- 29:36Curt: company,
- 29:37Curt: how
- 29:37Curt: they
- 29:37Curt: started
- 29:38Curt: and
- 29:39Curt: how
- 29:39Curt: things
- 29:39Curt: turned
- 29:39Curt: out
- 29:39Curt: for
- 29:40Curt: them.
- 29:40Hakeem: No,
- 29:40Hakeem: I
- 29:40Hakeem: think
- 29:40Hakeem: that's
- 29:41Hakeem: a
- 29:41Hakeem: really
- 29:41Hakeem: good
- 29:41Hakeem: example,
- 29:41Hakeem: and
- 29:42Hakeem: I
- 29:42Hakeem: suppose
- 29:42Hakeem: the
- 29:42Hakeem: key
- 29:42Hakeem: thing
- 29:42Hakeem: for
- 29:43Hakeem: me
- 29:43Hakeem: would
- 29:43Hakeem: be
- 29:43Hakeem: what
- 29:44Hakeem: would
- 29:44Hakeem: you
- 29:44Hakeem: say
- 29:44Hakeem: for
- 29:44Hakeem: example,
- 29:45Hakeem: they
- 29:45Hakeem: were
- 29:45Hakeem: starting
- 29:45Hakeem: again,
- 29:46Hakeem: cause
- 29:46Hakeem: obviously
- 29:46Hakeem: they
- 29:46Hakeem: went
- 29:46Hakeem: down,
- 29:47Hakeem: I
- 29:48Hakeem: would
- 29:48Hakeem: argue,
- 29:48Hakeem: the
- 29:48Hakeem: wrong
- 29:48Hakeem: path,
- 29:48Hakeem: which
- 29:49Hakeem: is
- 29:49Hakeem: good
- 29:49Hakeem: for
- 29:49Hakeem: you
- 29:49Hakeem: 'cause
- 29:49Hakeem: they
- 29:49Hakeem: had
- 29:49Hakeem: to
- 29:50Hakeem: come
- 29:50Hakeem: to
- 29:50Hakeem: you
- 29:50Hakeem: to
- 29:50Hakeem: actually
- 29:51Hakeem: then
- 29:51Hakeem: help
- 29:51Hakeem: them
- 29:51Hakeem: out.
- 29:52Hakeem: But
- 29:52Hakeem: if
- 29:52Hakeem: they
- 29:52Hakeem: were
- 29:52Hakeem: starting...
- 29:53Hakeem: If
- 29:53Hakeem: it
- 29:53Hakeem: was
- 29:53Hakeem: a
- 29:53Hakeem: new
- 29:53Hakeem: person
- 29:54Hakeem: starting
- 29:54Hakeem: in
- 29:54Hakeem: that
- 29:54Hakeem: situation,
- 29:55Hakeem: what
- 29:55Hakeem: would
- 29:56Hakeem: be
- 29:56Hakeem: the
- 29:56Hakeem: key
- 29:56Hakeem: learnings
- 29:56Hakeem: where
- 29:57Hakeem: you'd
- 29:57Hakeem: say
- 29:57Hakeem: actually,
- 29:57Hakeem: don't
- 29:57Hakeem: do
- 29:58Hakeem: these
- 29:58Hakeem: things
- 29:59Hakeem: and
- 29:59Hakeem: do
- 29:59Hakeem: these
- 29:59Hakeem: things,"
- 29:59Hakeem: so
- 29:59Hakeem: they
- 30:00Hakeem: could
- 30:00Hakeem: get
- 30:00Hakeem: to
- 30:00Hakeem: where
- 30:00Hakeem: they
- 30:00Hakeem: got
- 30:01Hakeem: to
- 30:01Hakeem: without
- 30:01Hakeem: the
- 30:02Hakeem: two
- 30:02Hakeem: years
- 30:02Hakeem: of
- 30:02Hakeem: negotiations,
- 30:03Curt: yeah.
- 30:04Curt: If
- 30:04Curt: they
- 30:04Curt: had
- 30:04Curt: wanted
- 30:05Curt: to
- 30:05Curt: do
- 30:05Curt: this
- 30:05Curt: on
- 30:05Curt: their
- 30:06Curt: own
- 30:06Curt: without
- 30:06Curt: me,
- 30:07Curt: I
- 30:07Curt: would've
- 30:07Curt: said,
- 30:08Curt: You
- 30:08Curt: just
- 30:08Curt: need
- 30:08Curt: to
- 30:09Curt: put
- 30:09Curt: some
- 30:09Curt: more
- 30:09Curt: concentrated
- 30:10Curt: time
- 30:11Curt: and
- 30:11Curt: focus
- 30:11Curt: into
- 30:12Curt: the
- 30:12Curt: Japanese
- 30:12Curt: market
- 30:13Curt: to
- 30:13Curt: do
- 30:13Curt: the
- 30:13Curt: work
- 30:14Curt: that
- 30:14Curt: I
- 30:14Curt: did
- 30:14Curt: yourselves."
- 30:15Curt: It's
- 30:16Curt: often
- 30:16Curt: hard
- 30:16Curt: though
- 30:16Curt: for
- 30:17Curt: companies
- 30:17Curt: that
- 30:18Curt: do
- 30:18Curt: not
- 30:18Curt: deal
- 30:19Curt: with
- 30:19Curt: Japan
- 30:20Curt: all
- 30:20Curt: the
- 30:20Curt: time,
- 30:20Curt: and
- 30:20Curt: that's
- 30:21Curt: one
- 30:21Curt: of
- 30:21Curt: the
- 30:21Curt: values
- 30:22Curt: that
- 30:22Curt: I
- 30:22Curt: add
- 30:22Curt: is
- 30:22Curt: I
- 30:23Curt: know
- 30:23Curt: all
- 30:24Curt: of
- 30:24Curt: the
- 30:24Curt: key
- 30:24Curt: distributors
- 30:25Curt: in
- 30:25Curt: Japan-
- 30:25Curt: and
- 30:26Curt: what
- 30:26Curt: their
- 30:26Curt: reputations
- 30:27Curt: are
- 30:27Curt: and
- 30:27Curt: what
- 30:27Curt: their
- 30:27Curt: capabilities
- 30:28Curt: are,
- 30:28Curt: and
- 30:28Curt: I
- 30:29Curt: know
- 30:29Curt: people
- 30:29Curt: at
- 30:30Curt: those
- 30:30Curt: companies
- 30:31Curt: not
- 30:31Curt: all
- 30:31Curt: the
- 30:31Curt: companies
- 30:32Curt: but
- 30:32Curt: the
- 30:32Curt: primary
- 30:33Curt: ones,
- 30:33Curt: especially
- 30:34Curt: in
- 30:34Curt: certain
- 30:34Curt: clinical
- 30:34Curt: areas
- 30:35Curt: where
- 30:35Curt: I
- 30:35Curt: can
- 30:36Curt: go
- 30:36Curt: directly
- 30:36Curt: to
- 30:36Curt: the
- 30:37Curt: right
- 30:37Curt: person
- 30:37Curt: to
- 30:37Curt: start
- 30:38Curt: a
- 30:38Curt: product
- 30:38Curt: e-
- 30:39Curt: evaluation.
- 30:40Curt: And
- 30:40Curt: without
- 30:40Curt: that
- 30:41Curt: it's
- 30:41Curt: just
- 30:41Curt: hard
- 30:42Curt: for
- 30:42Curt: individual
- 30:42Curt: companies
- 30:43Curt: that
- 30:43Curt: don't
- 30:43Curt: have
- 30:44Curt: that
- 30:44Curt: experience
- 30:45Curt: or
- 30:45Curt: those
- 30:45Curt: connections
- 30:46Curt: to
- 30:46Curt: do
- 30:46Curt: that.
- 30:46Curt: But
- 30:46Curt: if
- 30:47Curt: they
- 30:47Curt: wanted
- 30:47Curt: to
- 30:48Curt: yeah,
- 30:48Curt: I
- 30:48Curt: would
- 30:48Curt: say
- 30:49Curt: don't,
- 30:49Curt: don't
- 30:49Curt: just
- 30:50Curt: put
- 30:50Curt: all
- 30:50Curt: your
- 30:51Curt: eggs
- 30:51Curt: with
- 30:51Curt: one
- 30:52Curt: company.
- 30:52Curt: Talk
- 30:53Curt: to
- 30:53Curt: multiple
- 30:53Curt: companies
- 30:54Curt: at
- 30:54Curt: the
- 30:54Curt: same
- 30:54Curt: time
- 30:55Curt: so
- 30:55Curt: that
- 30:55Curt: you
- 30:55Curt: don't
- 30:55Curt: end
- 30:56Curt: up
- 30:56Curt: in
- 30:56Curt: a
- 30:56Curt: situation
- 30:57Curt: where
- 30:57Curt: two
- 30:57Curt: years
- 30:58Curt: have
- 30:58Curt: gone
- 30:58Curt: by
- 30:58Curt: and
- 30:59Curt: you're
- 30:59Curt: still
- 30:59Curt: only
- 30:59Curt: talking
- 31:00Curt: to
- 31:00Curt: one
- 31:00Curt: company,
- 31:00Curt: and
- 31:01Curt: then
- 31:01Curt: it
- 31:01Curt: doesn't
- 31:01Curt: work
- 31:01Curt: out
- 31:02Curt: that
- 31:02Curt: they're
- 31:02Curt: your
- 31:02Curt: partner.
- 31:03Curt: That
- 31:03Curt: was
- 31:03Curt: just
- 31:03Curt: a
- 31:04Curt: waste
- 31:04Curt: of
- 31:04Curt: time
- 31:04Curt: for
- 31:04Curt: them,
- 31:05Curt: unfortunately.
- 31:05Hakeem: Just
- 31:06Hakeem: on
- 31:06Hakeem: the
- 31:07Hakeem: the
- 31:07Hakeem: language
- 31:07Hakeem: thing.
- 31:08Hakeem: It
- 31:08Hakeem: just
- 31:08Hakeem: popped
- 31:08Hakeem: into
- 31:08Hakeem: mind
- 31:09Hakeem: as
- 31:09Hakeem: you
- 31:09Hakeem: were
- 31:09Hakeem: speaking
- 31:09Hakeem: there
- 31:10Hakeem: because
- 31:10Hakeem: every
- 31:10Hakeem: time
- 31:11Hakeem: I've
- 31:11Hakeem: dealt
- 31:11Hakeem: with
- 31:11Hakeem: the
- 31:11Hakeem: Japanese
- 31:12Hakeem: companies,
- 31:12Hakeem: I
- 31:13Hakeem: generally
- 31:13Hakeem: will
- 31:13Hakeem: get
- 31:13Hakeem: a
- 31:14Hakeem: Japanese
- 31:14Hakeem: speaker
- 31:14Hakeem: from
- 31:15Hakeem: my
- 31:15Hakeem: side,
- 31:15Hakeem: mainly
- 31:16Hakeem: because
- 31:17Hakeem: obviously
- 31:17Hakeem: not
- 31:17Hakeem: everyone
- 31:17Hakeem: in
- 31:17Hakeem: Japan
- 31:18Hakeem: and
- 31:18Hakeem: cer-certainly
- 31:19Hakeem: not
- 31:19Hakeem: in
- 31:19Hakeem: the
- 31:19Hakeem: healthcare
- 31:19Hakeem: company
- 31:20Hakeem: and
- 31:20Hakeem: certainly
- 31:20Hakeem: not
- 31:20Hakeem: in
- 31:20Hakeem: the
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- 31:28Hakeem: no
- 31:28Hakeem: understanding
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- 31:30Hakeem: and
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- 31:32Hakeem: exactly
- 31:32Hakeem: what
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- 31:33Hakeem: saying
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- 31:34Hakeem: saying
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- 31:37Hakeem: those
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- 31:39Hakeem: terms
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- 31:40Hakeem: language
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- 31:40Hakeem: how
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- 31:41Hakeem: set
- 31:41Hakeem: that
- 31:41Hakeem: up?
- 31:41Curt: That's
- 31:42Curt: a
- 31:42Curt: really
- 31:42Curt: interesting
- 31:43Curt: question.
- 31:43Curt: We
- 31:43Curt: could
- 31:43Curt: probably
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- 31:46Curt: that
- 31:46topic
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- 31:51Curt: generally
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- 31:54Curt: companies,
- 31:55Curt: and
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- 31:57Curt: a
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- 31:58Curt: those
- 31:59Curt: companies
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- 32:01Curt: their
- 32:01Curt: way
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- 32:03Curt: a
- 32:03Curt: Western
- 32:03Curt: way
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- 32:05Curt: communication.
- 32:06Curt: If
- 32:06Curt: you're
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- 32:08Curt: maybe
- 32:09Curt: they
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- 32:10Curt: on
- 32:10Curt: email
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- 32:11Curt: English
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- 32:13Curt: with
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- 32:14Curt: English.
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- 32:18Curt: and
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- 32:20Curt: issues
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- 32:30Curt: Yeah
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- 32:41Curt: just
- 32:41Curt: end
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- 32:42Curt: end
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- 32:42Curt: communication.
- 32:43Curt: Those,
- 32:44Curt: I
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- 32:44Curt: cultural
- 32:45Curt: nuances
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- 32:47Curt: especially
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- 32:49Curt: issue.
- 32:50Curt: But
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- 32:50Curt: with
- 32:52Curt: AI
- 32:52Curt: now
- 32:52Curt: even
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- 32:53Curt: video
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- 32:54Curt: you
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- 32:55Curt: translator.
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- 32:57Curt: the
- 32:57Curt: language
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- 32:59Curt: your
- 32:59Curt: points
- 32:59Curt: across,
- 32:59Curt: but
- 33:00Curt: sometimes
- 33:00Curt: the
- 33:00Curt: cultural
- 33:01Curt: things
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- 33:03Hakeem: So
- 33:03Hakeem: you
- 33:03Hakeem: talked
- 33:04Hakeem: earlier
- 33:04Hakeem: about
- 33:05Hakeem: the
- 33:05Hakeem: harmonization
- 33:06Hakeem: of
- 33:06Hakeem: FDA
- 33:07Hakeem: with
- 33:08Hakeem: the
- 33:08Hakeem: Japanese
- 33:09Hakeem: regulatory.
- 33:09Hakeem: So
- 33:09Hakeem: is
- 33:09Hakeem: there
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- 33:12Hakeem: you
- 33:12Hakeem: say
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- 33:13Hakeem: company
- 33:14Hakeem: now
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- 33:16Hakeem: would
- 33:16Hakeem: either
- 33:17Hakeem: increase
- 33:18Hakeem: my
- 33:18Hakeem: export
- 33:19Hakeem: into
- 33:19Hakeem: Japan
- 33:19Hakeem: or
- 33:20Hakeem: decrease
- 33:20Hakeem: based
- 33:20Hakeem: on
- 33:21Hakeem: recent
- 33:21Hakeem: trends?
- 33:21Hakeem: Is
- 33:21Hakeem: there
- 33:22Hakeem: anything
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- 33:22Hakeem: more
- 33:23Hakeem: difficult,"
- 33:23Hakeem: or,
- 33:23Hakeem: "That's
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- 33:24Hakeem: easy"?
- 33:24Curt: Yeah,
- 33:24Curt: there's
- 33:25Curt: probably
- 33:25Curt: arguments
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- 33:27Curt: It's
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- 33:29Curt: Japanese
- 33:29Curt: market
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- 33:30Curt: I
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- 33:30Curt: a
- 33:30Curt: lot
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- 33:32Curt: the
- 33:32MDSAP-
- 33:33Curt: program,
- 33:34Curt: which
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- 33:35Curt: quality
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- 33:37Curt: Japan
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- 33:41Curt: part
- 33:41Curt: of
- 33:41Curt: the
- 33:41Curt: regulatory
- 33:42Curt: process
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- 33:43Curt: Where
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- 33:46Curt: is,
- 33:46Curt: again,
- 33:46Curt: in
- 33:46Curt: average
- 33:47Curt: selling
- 33:47Curt: price.
- 33:48Curt: Year
- 33:48Curt: over
- 33:48Curt: year
- 33:49Curt: reimbursement
- 33:50Curt: in
- 33:50Curt: Japan
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- 33:51Curt: down.
- 33:52Curt: Even
- 33:52Curt: though
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- 33:55Curt: because
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- 33:55Curt: the
- 33:56Curt: decline
- 33:56Curt: in
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- 33:58Curt: because
- 33:58Curt: of
- 33:58Curt: re-
- 33:59Curt: more
- 33:59Curt: recent
- 33:59Curt: exchange
- 34:00Curt: rate
- 34:00Curt: differences,
- 34:01Curt: the
- 34:01Curt: lack
- 34:01Curt: of
- 34:01Curt: inflation
- 34:02Curt: in
- 34:02Curt: Japan
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- 34:04Curt: a
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- 34:05Curt: market,
- 34:05Curt: whereas
- 34:06Curt: the
- 34:06Curt: medical
- 34:06Curt: markets
- 34:07Curt: in
- 34:07Curt: US
- 34:08Curt: and
- 34:08Curt: Europe
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- 34:08Curt: continuing
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- 34:09Curt: grow.
- 34:09Curt: So
- 34:10Curt: there's
- 34:10Curt: I
- 34:10Curt: think
- 34:11Curt: there's
- 34:11Curt: arguments
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- 34:13Curt: "Hey,
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- 34:13Curt: better
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- 34:15Curt: but
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- 34:16Curt: pricing,
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- 34:18Curt: US
- 34:19Curt: prices,
- 34:19Curt: expect
- 34:20Curt: European
- 34:20Curt: prices.
- 34:21Hakeem: Okay.
- 34:21Hakeem: Yeah
- 34:21Hakeem: that's
- 34:22Hakeem: really
- 34:22Hakeem: useful
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- 34:24Hakeem: fi-
- 34:24Hakeem: five,
- 34:24Hakeem: 10
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- 34:26Hakeem: prices
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- 34:27Hakeem: Japan.
- 34:27Hakeem: So
- 34:27Hakeem: you'd
- 34:28Hakeem: have
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- 34:29Hakeem: then
- 34:30Hakeem: you'd
- 34:30Hakeem: have
- 34:30Hakeem: like
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- 34:31Hakeem: American
- 34:31Hakeem: prices,
- 34:32Hakeem: which
- 34:32Hakeem: were
- 34:32Hakeem: even
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- 34:32Hakeem: So
- 34:32Hakeem: what
- 34:33Hakeem: you're
- 34:33Hakeem: saying
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- 34:34Hakeem: changed,
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- 34:35Hakeem: you
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- 34:36Hakeem: same
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- 34:37Hakeem: of
- 34:37Hakeem: prices
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- 34:37Hakeem: get
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- 34:37Hakeem: Europe
- 34:38Hakeem: and
- 34:38Hakeem: nothing
- 34:38Hakeem: else.
- 34:39Hakeem: Exactly.
- 34:39Hakeem: I
- 34:39Hakeem: think
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- 34:39Hakeem: covered
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- 34:41Hakeem: to
- 34:41Hakeem: cover,
- 34:42Hakeem: and
- 34:42Hakeem: I
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- 34:43Hakeem: a
- 34:44Hakeem: real
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- 34:53Hakeem: it
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- 34:57Hakeem: due
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- 34:59Hakeem: any
- 34:59Hakeem: distributor
- 35:00Hakeem: you're
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- 35:00Hakeem: But
- 35:00Hakeem: also
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- 35:03Hakeem: end
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- 35:04Hakeem: that
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- 35:05Hakeem: depending
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- 35:05Hakeem: the
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- 35:06Hakeem: working
- 35:06Hakeem: with,
- 35:06Hakeem: Japanese
- 35:07Hakeem: companies
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- 35:08Hakeem: it
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- 35:10Hakeem: or
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- 35:11Hakeem: the
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- 35:12Hakeem: which
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- 35:16Hakeem: market
- 35:17Hakeem: that
- 35:17Hakeem: you're
- 35:17Hakeem: in.
- 35:17Hakeem: So
- 35:17Hakeem: we're
- 35:17Hakeem: gonna
- 35:17Hakeem: go
- 35:18Hakeem: onto
- 35:18Hakeem: the
- 35:18Hakeem: lovely
- 35:19Hakeem: little
- 35:19Hakeem: decision
- 35:20Hakeem: scenario
- 35:20Hakeem: that
- 35:21Hakeem: I
- 35:21Hakeem: always
- 35:21Hakeem: give
- 35:21Hakeem: my
- 35:21Hakeem: guests.
- 35:22Hakeem: So
- 35:22Hakeem: I'll
- 35:22Hakeem: read
- 35:23Hakeem: through
- 35:23Hakeem: it
- 35:23Hakeem: and
- 35:23Hakeem: then
- 35:23Hakeem: you're
- 35:23Hakeem: gonna
- 35:24Hakeem: give
- 35:24Hakeem: us
- 35:24Hakeem: your
- 35:25Hakeem: sage
- 35:25Hakeem: opinion.
- 35:26Hakeem: So
- 35:26Hakeem: the
- 35:26Hakeem: scenario
- 35:27Hakeem: is,
- 35:27Hakeem: you
- 35:28Hakeem: are
- 35:28Hakeem: the
- 35:28Hakeem: president
- 35:28Hakeem: of
- 35:28Hakeem: a
- 35:28Hakeem: med
- 35:29Hakeem: tech
- 35:29Hakeem: company
- 35:29Hakeem: looking
- 35:29Hakeem: to
- 35:30Hakeem: enter
- 35:30Hakeem: the
- 35:30Hakeem: Japanese
- 35:30Hakeem: market,
- 35:31Hakeem: and
- 35:31Hakeem: you
- 35:31Hakeem: have
- 35:31Hakeem: a
- 35:32Hakeem: promising
- 35:32Hakeem: product,
- 35:33Hakeem: but
- 35:33Hakeem: you
- 35:33Hakeem: have
- 35:33Hakeem: limited
- 35:33Hakeem: resources
- 35:34Hakeem: and
- 35:34Hakeem: time.
- 35:35Hakeem: I'm
- 35:35Hakeem: sure
- 35:35Hakeem: everyone
- 35:35Hakeem: listening
- 35:36Hakeem: will
- 35:36Hakeem: recognize
- 35:37Hakeem: that.
- 35:37Hakeem: You
- 35:37Hakeem: need
- 35:38Hakeem: to
- 35:38Hakeem: make
- 35:38Hakeem: a
- 35:38Hakeem: strategic
- 35:38Hakeem: decision
- 35:39Hakeem: on
- 35:39Hakeem: your
- 35:39Hakeem: next
- 35:39Hakeem: step.
- 35:40Hakeem: So
- 35:40Hakeem: do
- 35:40Hakeem: you,
- 35:40Hakeem: A,
- 35:41Hakeem: focus
- 35:41Hakeem: on
- 35:41Hakeem: building
- 35:42Hakeem: relationships
- 35:42Hakeem: with
- 35:42Hakeem: Japanese
- 35:43Hakeem: distributors
- 35:43Hakeem: before
- 35:44Hakeem: finalizing
- 35:45Hakeem: the
- 35:45Hakeem: actual
- 35:45Hakeem: product?
- 35:45Hakeem: Do
- 35:45Hakeem: you,
- 35:46Hakeem: B,
- 35:46Hakeem: invest
- 35:47Hakeem: heavily
- 35:47Hakeem: in
- 35:48Hakeem: local
- 35:48Hakeem: regulatory
- 35:48Hakeem: compliance
- 35:49Hakeem: before
- 35:50Hakeem: any
- 35:50Hakeem: market
- 35:50Hakeem: outreach?
- 35:51Hakeem: Do
- 35:51Hakeem: you,
- 35:51Hakeem: C,
- 35:52Hakeem: launch
- 35:52Hakeem: a
- 35:52Hakeem: pilot
- 35:53Hakeem: program
- 35:54Hakeem: to
- 35:54Hakeem: test
- 35:54Hakeem: product
- 35:55Hakeem: response
- 35:55Hakeem: in
- 35:56Hakeem: key
- 35:56Hakeem: hospitals?
- 35:57Hakeem: Or
- 35:57Hakeem: do
- 35:57Hakeem: you,
- 35:57Hakeem: D,
- 35:58Hakeem: conduct
- 35:58Hakeem: extensive
- 35:59Hakeem: market
- 35:59Hakeem: research
- 36:00Hakeem: to
- 36:00Hakeem: understand
- 36:00Hakeem: customer
- 36:01Hakeem: needs
- 36:01Hakeem: before
- 36:02Hakeem: taking
- 36:02Hakeem: further
- 36:03Hakeem: actions?
- 36:03So
- 36:04tune
- 36:04in
- 36:05to
- 36:05the
- 36:05next
- 36:05episode
- 36:06to
- 36:06hear
- 36:07Kurt's
- 36:08answer
- 36:08on
- 36:08that
- 36:09particular
- 36:09scenario.
- 36:10And
- 36:10that
- 36:11you
- 36:11can't
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- 36:11it,
- 36:11but
- 36:12Hakeem: We've
- 36:12Hakeem: come
- 36:12Hakeem: to
- 36:12Hakeem: the
- 36:12Hakeem: end
- 36:12Hakeem: of
- 36:12Hakeem: our
- 36:13Hakeem: time
- 36:13Hakeem: together.
- 36:13Hakeem: I-
- 36:14Hakeem: if
- 36:14Hakeem: there
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- 36:14Hakeem: like
- 36:15Hakeem: two
- 36:15Hakeem: or
- 36:15Hakeem: three
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- 36:16Hakeem: things
- 36:16Hakeem: you
- 36:17Hakeem: would
- 36:17Hakeem: say
- 36:17Hakeem: are
- 36:18Hakeem: pieces
- 36:18Hakeem: of
- 36:18Hakeem: advice
- 36:19Hakeem: based
- 36:20Hakeem: on
- 36:20Hakeem: what
- 36:20Hakeem: we've
- 36:20Hakeem: discussed
- 36:20Hakeem: today
- 36:21Hakeem: that
- 36:21Hakeem: you'd
- 36:21Hakeem: say
- 36:22Hakeem: if
- 36:22Hakeem: you
- 36:22Hakeem: are
- 36:22Hakeem: trying
- 36:22Hakeem: to
- 36:22Hakeem: get
- 36:23Hakeem: into
- 36:23Hakeem: Japan
- 36:23Hakeem: and
- 36:23Hakeem: you're
- 36:24Hakeem: based
- 36:24Hakeem: in
- 36:24Hakeem: the
- 36:24Hakeem: US
- 36:24Hakeem: or
- 36:25Hakeem: based
- 36:25Hakeem: in
- 36:25Hakeem: Europe,
- 36:25Hakeem: what
- 36:26Hakeem: would
- 36:26Hakeem: those
- 36:26Hakeem: key
- 36:26Hakeem: three
- 36:27Hakeem: pieces
- 36:27Hakeem: of
- 36:27Hakeem: advice
- 36:28Hakeem: be?
- 36:28Curt: Boy,
- 36:28Curt: it's
- 36:28Curt: hard
- 36:29Curt: to
- 36:29Curt: narrow
- 36:29Curt: it
- 36:29Curt: down
- 36:29Curt: to,
- 36:30Curt: to-
- 36:30Curt: just
- 36:30Curt: a
- 36:30Curt: few
- 36:31Curt: pieces
- 36:31Curt: of
- 36:31Curt: advice.
- 36:31Curt: But
- 36:32Curt: I
- 36:32Curt: think,
- 36:32Curt: we
- 36:32Curt: talked
- 36:33Curt: on
- 36:33Curt: are
- 36:33Curt: you
- 36:34Curt: ready
- 36:34Curt: to
- 36:34Curt: go
- 36:34Curt: into
- 36:35Curt: the
- 36:35Curt: Japanese
- 36:35Curt: market?
- 36:36Curt: And
- 36:36Curt: I
- 36:36Curt: think
- 36:36Curt: understanding
- 36:37Curt: one,
- 36:38Curt: your
- 36:38Curt: quality
- 36:38Curt: systems.
- 36:39Curt: Is
- 36:39Curt: your
- 36:39Curt: product
- 36:40Curt: ready
- 36:40Curt: from
- 36:40Curt: a
- 36:40Curt: quality
- 36:41Curt: perspective?
- 36:41Curt: And
- 36:41Curt: two
- 36:42Curt: is
- 36:42Curt: the
- 36:42Curt: right
- 36:43Curt: reimbursement
- 36:43Curt: or
- 36:43Curt: pricing
- 36:44Curt: available
- 36:45Curt: there?
- 36:45Curt: And
- 36:46Curt: I
- 36:46Curt: think
- 36:46Curt: that,
- 36:46Curt: those
- 36:46Curt: are
- 36:47Curt: two
- 36:47Curt: key
- 36:47Curt: criteria
- 36:48Curt: that
- 36:48Curt: you
- 36:48Curt: really
- 36:49Curt: need
- 36:49Curt: to
- 36:49Curt: understand.
- 36:50Curt: Everything
- 36:50Curt: else,
- 36:50Curt: once
- 36:51Curt: you've
- 36:51Curt: made
- 36:51Curt: the
- 36:51Curt: decision
- 36:52Curt: that
- 36:52Curt: that
- 36:52Curt: you
- 36:52Curt: can
- 36:52Curt: get
- 36:53Curt: a
- 36:53Curt: price
- 36:54Curt: that's
- 36:54Curt: appropriate
- 36:54Curt: for
- 36:55Curt: your
- 36:55Curt: product
- 36:55Curt: and
- 36:56Curt: a-
- 36:56Curt: and
- 36:57Curt: that
- 36:58Curt: y-
- 36:58Curt: as
- 36:58Curt: a
- 36:58Curt: top
- 36:58Curt: four
- 36:59Curt: global
- 36:59Curt: market
- 36:59Curt: that
- 36:59Curt: you
- 37:00Curt: wanna
- 37:00Curt: be
- 37:00Curt: there,
- 37:00Curt: everything
- 37:01Curt: after
- 37:01Curt: that,
- 37:02Curt: y-
- 37:02Curt: it's
- 37:03Curt: just
- 37:03Curt: execution.
- 37:04Curt: Yeah.
- 37:04Curt: And
- 37:04Curt: when
- 37:05Curt: it
- 37:05Curt: comes
- 37:05Curt: to
- 37:05Curt: the
- 37:05Curt: execution,
- 37:06Curt: yeah,
- 37:07Curt: if
- 37:07Curt: you're
- 37:07Curt: gonna
- 37:07Curt: do
- 37:07Curt: it
- 37:07Curt: on
- 37:07Curt: your
- 37:08Curt: own
- 37:08Curt: you
- 37:08Curt: have
- 37:09Curt: to
- 37:09Curt: have
- 37:09Curt: a
- 37:09Curt: person
- 37:10Curt: who's
- 37:10Curt: dedicated
- 37:11Curt: to
- 37:11Curt: this.
- 37:12Curt: Ideally
- 37:12Curt: someone
- 37:12Curt: with
- 37:13Curt: experience
- 37:14Curt: or
- 37:14Curt: you
- 37:14Curt: can
- 37:15Curt: outsource
- 37:15Curt: it
- 37:15Curt: to
- 37:15Curt: someone
- 37:16Curt: like
- 37:16Curt: me.
- 37:16Curt: But
- 37:17Curt: Japan
- 37:17Curt: does
- 37:18Curt: require
- 37:18Curt: a
- 37:18Curt: little
- 37:19Curt: bit
- 37:19Curt: more
- 37:19Curt: hand-holding,
- 37:20Curt: and
- 37:20Curt: it's
- 37:20Curt: kinda
- 37:21Curt: high-touch
- 37:22Curt: service
- 37:22Curt: versus
- 37:23Curt: how
- 37:24Curt: we
- 37:24Curt: generally
- 37:24Curt: do
- 37:24Curt: things
- 37:25Curt: in
- 37:25Curt: the
- 37:25Curt: US
- 37:25Curt: and
- 37:25Curt: Europe.
- 37:26Curt: And
- 37:26Curt: fast
- 37:26Curt: responsiveness
- 37:27Curt: is
- 37:28Curt: important.
- 37:28Curt: So
- 37:29Curt: either
- 37:29Curt: having
- 37:29Curt: someone
- 37:29Curt: internally
- 37:30Curt: or
- 37:30Curt: externally
- 37:31Curt: who
- 37:31Curt: can
- 37:31Curt: provide
- 37:32Curt: that
- 37:32Curt: is
- 37:32Curt: critical.
- 37:33Hakeem: Yeah.
- 37:34Hakeem: And
- 37:34Hakeem: not
- 37:34Hakeem: just
- 37:34Hakeem: because
- 37:34Hakeem: I'm
- 37:35Hakeem: a
- 37:35Hakeem: consultant
- 37:35Hakeem: and
- 37:35Hakeem: you're
- 37:35Hakeem: a
- 37:35Hakeem: consultant,
- 37:36Hakeem: but
- 37:36Hakeem: I
- 37:36Hakeem: would
- 37:36Hakeem: certainly
- 37:37Hakeem: suggest
- 37:37Hakeem: that
- 37:38Hakeem: if
- 37:38Hakeem: you
- 37:38Hakeem: are
- 37:38Hakeem: trying
- 37:38Hakeem: to
- 37:38Hakeem: get
- 37:38Hakeem: into
- 37:39Hakeem: Japan,
- 37:39Hakeem: it
- 37:39Hakeem: is
- 37:39Hakeem: a
- 37:40Hakeem: specialist
- 37:40Hakeem: market.
- 37:40Hakeem: I've
- 37:41Hakeem: worked
- 37:41Hakeem: in
- 37:41Hakeem: Japan.
- 37:42Hakeem: I've
- 37:42Hakeem: worked
- 37:42Hakeem: with
- 37:42Hakeem: a
- 37:42Hakeem: lot
- 37:42Hakeem: of
- 37:42Hakeem: people,
- 37:43Hakeem: and
- 37:43Hakeem: you're
- 37:43Hakeem: not
- 37:43Hakeem: gonna
- 37:43Hakeem: get
- 37:43Hakeem: anyone
- 37:44Hakeem: better
- 37:44Hakeem: than
- 37:44Hakeem: Kurt,
- 37:45Hakeem: to
- 37:45Hakeem: be
- 37:45Hakeem: honest,
- 37:45Hakeem: and
- 37:45Hakeem: I
- 37:45Hakeem: think
- 37:46Hakeem: that
- 37:46Hakeem: would
- 37:46Hakeem: make
- 37:47Hakeem: sense.
- 37:47Hakeem: As,
- 37:47Hakeem: and
- 37:48Hakeem: as
- 37:48Hakeem: Kurt
- 37:48Hakeem: said,
- 37:48Hakeem: if
- 37:48Hakeem: you're
- 37:48Hakeem: a
- 37:48Hakeem: big
- 37:49Hakeem: company,
- 37:49Hakeem: you're
- 37:49Hakeem: gonna
- 37:49Hakeem: get
- 37:50Hakeem: someone
- 37:50Hakeem: yourself,
- 37:50Hakeem: or
- 37:50Hakeem: you're
- 37:50Hakeem: gonna
- 37:51Hakeem: get,
- 37:51Hakeem: you're
- 37:51Hakeem: gonna
- 37:51Hakeem: get
- 37:51Hakeem: people,
- 37:52Hakeem: boots
- 37:52Hakeem: on
- 37:52Hakeem: the
- 37:52Hakeem: ground.
- 37:52Hakeem: But
- 37:52Hakeem: I
- 37:52Hakeem: think
- 37:53Hakeem: when
- 37:53Hakeem: you're
- 37:53Hakeem: a
- 37:53Hakeem: small
- 37:53Hakeem: company
- 37:54Hakeem: and
- 37:54Hakeem: that's
- 37:54Hakeem: maybe
- 37:55Hakeem: your
- 37:55Hakeem: second
- 37:55Hakeem: or
- 37:56Hakeem: third
- 37:56Hakeem: or
- 37:56Hakeem: fourth
- 37:56Hakeem: market
- 37:57Hakeem: you
- 37:57Hakeem: wanna
- 37:57Hakeem: get
- 37:57Hakeem: into,
- 37:57Hakeem: you
- 37:58Hakeem: need
- 37:58Hakeem: somebody
- 37:58Hakeem: who
- 37:58Hakeem: really
- 37:59Hakeem: understands
- 37:59Hakeem: that
- 37:59Hakeem: market
- 38:00Hakeem: cause
- 38:00Hakeem: otherwise
- 38:00Hakeem: as
- 38:01Hakeem: in
- 38:01Hakeem: Kurt's
- 38:01Hakeem: case
- 38:01Hakeem: study,
- 38:02Hakeem: you
- 38:02Hakeem: could
- 38:02Hakeem: spend
- 38:02Hakeem: two
- 38:03Hakeem: years,
- 38:03Hakeem: and
- 38:03Hakeem: two
- 38:03Hakeem: years
- 38:04Hakeem: not
- 38:04Hakeem: getting
- 38:05Hakeem: revenue
- 38:05Hakeem: out
- 38:05Hakeem: of
- 38:05Hakeem: a
- 38:05Hakeem: market
- 38:06Hakeem: is
- 38:06Hakeem: a
- 38:06Hakeem: lot
- 38:06Hakeem: more
- 38:07Hakeem: expensive
- 38:07Hakeem: than
- 38:07Hakeem: paying
- 38:07Hakeem: a
- 38:07Hakeem: consultant
- 38:08Hakeem: to
- 38:08Hakeem: do
- 38:08Hakeem: it
- 38:08Hakeem: who
- 38:08Hakeem: can
- 38:08Hakeem: probably
- 38:08Hakeem: get
- 38:09Hakeem: you
- 38:09Hakeem: in,
- 38:09Hakeem: in,
- 38:09Hakeem: in
- 38:09Hakeem: three
- 38:10Hakeem: to
- 38:10Hakeem: six
- 38:10Hakeem: months.
- 38:11Hakeem: So
- 38:11Hakeem: that'd
- 38:11Hakeem: be
- 38:11Hakeem: my
- 38:12Hakeem: closing
- 38:12Hakeem: comment.
- 38:13Hakeem: And
- 38:13Hakeem: I
- 38:13Hakeem: really
- 38:13Hakeem: appreciate
- 38:13Hakeem: you
- 38:14Hakeem: coming
- 38:14Hakeem: on,
- 38:14Hakeem: Kurt.
- 38:14Hakeem: I've
- 38:14Hakeem: been
- 38:14Hakeem: trying
- 38:14Hakeem: to
- 38:14Hakeem: get
- 38:15Hakeem: you
- 38:15Hakeem: on
- 38:15Hakeem: for
- 38:15Hakeem: quite
- 38:15Hakeem: some
- 38:15Hakeem: time,
- 38:16Hakeem: so
- 38:16Hakeem: I'm
- 38:16Hakeem: delighted
- 38:17Hakeem: that
- 38:17Hakeem: I've
- 38:17Hakeem: managed
- 38:17Hakeem: to
- 38:18Hakeem: get
- 38:18Hakeem: you
- 38:18Hakeem: on
- 38:18Hakeem: and
- 38:19Hakeem: that
- 38:19Hakeem: you've
- 38:19Hakeem: imparted
- 38:20Hakeem: exactly
- 38:20Hakeem: the
- 38:21Hakeem: quality
- 38:21Hakeem: of
- 38:21Hakeem: information
- 38:21Hakeem: that
- 38:22Hakeem: I
- 38:22Hakeem: was
- 38:22Hakeem: anticipating
- 38:22Hakeem: you
- 38:22Hakeem: would
- 38:23Hakeem: do
- 38:23Hakeem: so
- 38:23Hakeem: thank
- 38:23Hakeem: you
- 38:23Hakeem: very
- 38:23Hakeem: much.
- 38:24Curt: Great.
- 38:24Curt: This
- 38:24Curt: was
- 38:24Curt: fun.
- 38:25Curt: Thank
- 38:25Curt: you
- 38:25Curt: again
- 38:26Curt: for
- 38:26Curt: inviting
- 38:26Curt: me
- 38:26Curt: and
- 38:27Curt: would
- 38:27Curt: love
- 38:27Curt: to
- 38:27Curt: participate
- 38:28Curt: again
- 38:28Curt: at
- 38:28Curt: some
- 38:28Curt: point
- 38:29Curt: in
- 38:29Curt: the
- 38:29Curt: future
- 38:29Hakeem: Thank
- 38:30Hakeem: you.
- 38:30Hakeem: And
- 38:30Hakeem: if
- 38:30Hakeem: you're
- 38:31Hakeem: building
- 38:31Hakeem: a
- 38:32Hakeem: MedTech
- 38:32Hakeem: business
- 38:33Hakeem: and
- 38:33Hakeem: you're
- 38:33Hakeem: not
- 38:33Hakeem: sure
- 38:34Hakeem: whether
- 38:34Hakeem: your
- 38:34Hakeem: next
- 38:34Hakeem: move
- 38:35Hakeem: should
- 38:35Hakeem: be
- 38:35Hakeem: around
- 38:35Hakeem: evidence,
- 38:36Hakeem: market
- 38:36Hakeem: access,
- 38:37Hakeem: commercialization,
- 38:38Hakeem: distributor
- 38:38Hakeem: strategy.
- 38:39Hakeem: Or
- 38:39Hakeem: adoption.
- 38:40Hakeem: Do
- 38:40Hakeem: not
- 38:40Hakeem: guess.
- 38:41Hakeem: Book
- 38:41Hakeem: a
- 38:42Hakeem: healthcare
- 38:42Hakeem: export
- 38:42Hakeem: accelerator
- 38:43Hakeem: diagnostic
- 38:44Hakeem: Call
- 38:44Hakeem: with
- 38:44Hakeem: me.
- 38:45Hakeem: Use
- 38:45Hakeem: my
- 38:45Hakeem: link
- 38:45Hakeem: in
- 38:46Hakeem: the
- 38:46Hakeem: show
- 38:46Hakeem: notes.
- 38:47Hakeem: And
- 38:47Hakeem: in
- 38:47Hakeem: that
- 38:47Hakeem: session
- 38:48Hakeem: I'll
- 38:48Hakeem: help
- 38:48Hakeem: you
- 38:48Hakeem: identify
- 38:49Hakeem: the
- 38:49Hakeem: specific
- 38:50Hakeem: constraints
- 38:51Hakeem: blocking
- 38:51Hakeem: your
- 38:51Hakeem: momentum
- 38:52Hakeem: and
- 38:52Hakeem: the
- 38:52Hakeem: commercial
- 38:53Hakeem: move
- 38:54Hakeem: most
- 38:54Hakeem: likely
- 38:54Hakeem: to
- 38:55Hakeem: unlock
- 38:55Hakeem: your
- 38:55Hakeem: progress.
- 38:56Hakeem: Thanks
- 38:56Hakeem: for
- 38:56Hakeem: tuning
- 38:57Hakeem: in.
- 38:57Hakeem: Until
- 38:57Hakeem: next
- 38:58Hakeem: time,
- 38:58Hakeem: thanks
- 38:59Hakeem: for
- 38:59Hakeem: listening.
- 38:59Hakeem: Keep
- 39:00Hakeem: challenging
- 39:00Hakeem: your
- 39:00Hakeem: assumptions
- 39:01Hakeem: and
- 39:01Hakeem: keep
- 39:02Hakeem: growing.