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Will Amazon take away your PPC targeting control?
July 3, 2025
Summary: Kevin King discusses the shift toward AI-controlled advertising platforms, explores TikTok's removal of manual ad campaigns, Meta's plan for full automation by 2026, and analyzes whether Amazon will follow suit with PPC targeting control. Also covers Amazon's new reimbursement policy issues and rollout of two-part title structures.
Key Points Discussed:
TikTok's elimination of manual ad campaign types in favor of GMV Max only
Meta's roadmap to fully automate ad creation and targeting by 2026
Amazon's increasing reliance on AI across sponsored products and targeting…
The skinny
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