Latest / Omni Talk Retail / Loblaw's Lauren Steinberg On Multi-Agent AI, In-Store Screens & The Search Revolution in Grocery

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Loblaw's Lauren Steinberg On Multi-Agent AI, In-Store Screens & The Search Revolution in Grocery · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone.
• 0:01
  Welcome
• 0:01
  to
• 0:02
  Omnitalk
• 0:02
  Retail.
• 0:03
  This
• 0:03
  is
• 0:03
  Anne
• 0:03
  Mazinga
• 0:04
  and
• 0:04
  I'm
• 0:04
  Chris
• 0:05
  Walton.
• 0:05
  And
• 0:06
  we
• 0:06
  are
• 0:06
  here
• 0:06
  live
• 0:07
  from
• 0:07
  the
• 0:07
  Fusion
• 0:07
  group
• 0:08
  booth,
• 0:08
  number
• 0:09
  1663
• 0:10
  at
• 0:10
  Grocery
• 0:11
  Shop
• 0:11
  2025.
• 0:13
  And
• 0:13
  we
• 0:13
  have
• 0:14
  a
• 0:14
  wonderful
• 0:15
  guest
• 0:15
  for
• 0:15
  you
• 0:16
  today.
• 0:16
  We
• 0:16
  have
• 0:17
  the
• 0:17
  privilege
• 0:17
  of
• 0:18
  talking
• 0:18
  to
• 0:19
  the
• 0:19
  EVP
• 0:20
  and
• 0:20
  chief
• 0:20
  digital
• 0:20
  officer
• 0:21
  at
• 0:21
  Loblaw,
• 0:22
  Lauren
• 0:23
  Steinberg.
• 0:24
  Lauren,
• 0:25
  welcome
• 0:25
  to
• 0:26
  the
• 0:26
  show.
• 0:26
  Thanks
• 0:27
  for
• 0:27
  having
• 0:27
  me.
• 0:27
  Thank
• 0:28
  you.
• 0:28
  Yeah,
• 0:28
  it's
• 0:28
  great
• 0:29
  to
• 0:29
  finally
• 0:29
  meet
• 0:29
  you.
• 0:29
  I'm
• 0:30
  excited
• 0:30
  about
• 0:30
  this.
• 0:30
  Yes.
• 0:31
  So
• 0:31
  tell,
• 0:32
  but
• 0:32
  tell
• 0:32
  us
• 0:32
  about
• 0:32
  yourself,
• 0:33
  your
• 0:33
  background.
• 0:33
  We
• 0:33
  always
• 0:33
  like
• 0:34
  first
• 0:34
  guests
• 0:34
  to
• 0:34
  tell
• 0:34
  us
• 0:35
  about
• 0:35
  themselves.
• 0:35
  You
• 0:36
  know,
• 0:36
  how
• 0:36
  they
• 0:36
  got
• 0:36
  into
• 0:36
  retail,
• 0:37
  what
• 0:37
  they've
• 0:37
  done
• 0:37
  in
• 0:37
  retail.
• 0:38
  And
• 0:38
  also
• 0:38
  about
• 0:39
  Loblaw
• 0:39
  too,
• 0:39
  for
• 0:39
  maybe
• 0:40
  those
• 0:40
  in
• 0:40
  the
• 0:40
  US
• 0:40
  that
• 0:40
  maybe
• 0:41
  aren't
• 0:41
  as
• 0:41
  familiar
• 0:41
  with
• 0:41
  them
• 0:42
  up
• 0:42
  north.
• 0:42
  Yeah,
• 0:43
  well,
• 0:43
  first
• 0:43
  of
• 0:43
  all,
• 0:43
  retail
• 0:44
  is
• 0:44
  in
• 0:44
  my
• 0:44
  blood.
• 0:44
  Is
• 0:45
  it
• 0:45
  how
• 0:45
  far
• 0:45
  back?
• 0:46
  We're
• 0:46
  taught
• 0:47
  over
• 0:47
  100
• 0:47
  years,
• 0:48
  really.
• 0:49
  My
• 0:50
  great
• 0:50
  grandmother
• 0:51
  started
• 0:51
  what
• 0:52
  once
• 0:52
  at
• 0:53
  one
• 0:53
  point
• 0:53
  was
• 0:54
  one
• 0:55
  of
• 0:55
  the
• 0:55
  largest
• 0:55
  grocers
• 0:56
  in
• 0:56
  Canada.
• 0:57
  What?
• 0:57
  Yeah,
• 0:58
  we.
• 0:58
  It
• 0:58
  was
• 0:58
  called
• 0:58
  Steinberg's.
• 0:59
  It
• 0:59
  was
• 0:59
  based
• 1:00
  in.
• 1:00
  In
• 1:00
  Quebec,
• 1:01
  which
• 1:01
  is
• 1:01
  where
• 1:01
  I'm
• 1:01
  from,
• 1:02
  Montreal,
• 1:03
  for
• 1:03
  those
• 1:03
  that
• 1:03
  know.
• 1:04
  And
• 1:05
  yeah,
• 1:05
  my
• 1:05
  grandfather
• 1:06
  and
• 1:06
  his
• 1:06
  brothers
• 1:07
  built
• 1:07
  it
• 1:07
  into
• 1:07
  like
• 1:07
  a,
• 1:08
  you
• 1:08
  know,
• 1:08
  a
• 1:08
  billion
• 1:09
  dollar,
• 1:09
  Multi.
• 1:09
  Billion
• 1:10
  dollar
• 1:10
  grocery
• 1:10
  business.
• 1:11
  Eventually
• 1:12
  it
• 1:12
  was
• 1:12
  dissolved
• 1:13
  in
• 1:13
  like
• 1:13
  the
• 1:13
  90s
• 1:13
  and
• 1:14
  Loblaw,
• 1:14
  where
• 1:14
  I
• 1:15
  now
• 1:15
  work,
• 1:16
  took
• 1:16
  on
• 1:16
  about
• 1:17
  33.3%
• 1:19
  of
• 1:19
  it.
• 1:20
  And
• 1:20
  actually
• 1:20
  Loblaw
• 1:21
  still
• 1:21
  owns
• 1:21
  the
• 1:21
  IP
• 1:22
  for
• 1:22
  Steinberg's
• 1:23
  today,
• 1:23
  which
• 1:23
  is
• 1:23
  super
• 1:23
  cool.
• 1:24
  I
• 1:24
  recently
• 1:24
  found
• 1:24
  that
• 1:25
  out.
• 1:25
  So
• 1:25
  groceries
• 1:26
  in
• 1:26
  my
• 1:26
  blood,
• 1:26
  literally.
• 1:28
  But
• 1:28
  no,
• 1:28
  I've
• 1:29
  been.
• 1:29
  I
• 1:29
  love
• 1:29
  retail.
• 1:30
  I
• 1:30
  think
• 1:30
  I've
• 1:30
  always
• 1:31
  been
• 1:32
  adjacent
• 1:32
  or
• 1:32
  directly
• 1:33
  in
• 1:33
  it.
• 1:33
  I
• 1:34
  started
• 1:34
  my
• 1:34
  career
• 1:35
  really
• 1:35
  building
• 1:36
  websites,
• 1:37
  designing
• 1:37
  and
• 1:37
  building
• 1:38
  websites.
• 1:38
  I
• 1:39
  parlayed
• 1:39
  that
• 1:39
  into
• 1:40
  managing
• 1:41
  websites,
• 1:41
  driving
• 1:42
  demand
• 1:42
  to
• 1:42
  those
• 1:42
  websites.
• 1:43
  So
• 1:43
  really
• 1:43
  e
• 1:43
  commerce
• 1:44
  marketing
• 1:45
  and
• 1:45
  then
• 1:45
  eventually
• 1:45
  just
• 1:46
  went
• 1:47
  all
• 1:47
  in.
• 1:47
  Started,
• 1:48
  you
• 1:48
  know,
• 1:48
  building
• 1:49
  and
• 1:49
  growing
• 1:50
  e
• 1:51
  commerce
• 1:51
  businesses.
• 1:51
  Over
• 1:52
  the
• 1:52
  last
• 1:52
  12
• 1:52
  years,
• 1:52
  I've
• 1:53
  been
• 1:53
  doing
• 1:53
  that,
• 1:53
  or
• 1:53
  13
• 1:53
  years
• 1:54
  I've
• 1:54
  been
• 1:54
  doing
• 1:54
  that.
• 1:54
  At
• 1:54
  Loblaw,
• 1:55
  where
• 1:55
  we
• 1:56
  do
• 1:56
  online
• 1:56
  grocery
• 1:57
  is
• 1:57
  the
• 1:58
  largest
• 1:58
  share
• 1:58
  of
• 1:58
  our
• 1:58
  business,
• 1:59
  about
• 1:59
  two
• 1:59
  and
• 2:00
  a
• 2:00
  half
• 2:00
  billion.
• 2:01
  We
• 2:01
  run
• 2:02
  online
• 2:02
  beauty,
• 2:03
  apparel,
• 2:05
  pharmacy,
• 2:05
  prescription,
• 2:07
  you
• 2:07
  name
• 2:08
  it.
• 2:08
  We're
• 2:08
  building
• 2:09
  the
• 2:09
  digital
• 2:09
  platforms
• 2:10
  for
• 2:10
  Canada's
• 2:10
  largest
• 2:11
  loyalty
• 2:11
  program,
• 2:11
  PC
• 2:11
  Optimum.
• 2:12
  So
• 2:13
  I'm
• 2:13
  like
• 2:14
  a
• 2:14
  little
• 2:14
  of
• 2:14
  everything.
• 2:15
  I
• 2:15
  do
• 2:15
  nothing
• 2:16
  really,
• 2:16
  really
• 2:16
  great.
• 2:16
  I
• 2:17
  do
• 2:17
  a
• 2:17
  little
• 2:18
  of
• 2:18
  everything
• 2:19
  well,
• 2:20
  enough
• 2:20
  to
• 2:21
  really
• 2:21
  be
• 2:21
  one
• 2:21
  of
• 2:22
  the
• 2:22
  biggest
• 2:22
  and
• 2:23
  the
• 2:23
  best
• 2:23
  in
• 2:23
  Canada.
• 2:23
  Enough
• 2:23
  to
• 2:23
  be
• 2:24
  dangerous?
• 2:24
  Yes,
• 2:24
  enough
• 2:24
  to
• 2:25
  be
• 2:25
  dangerous.
• 2:25
  And
• 2:26
  how
• 2:26
  many
• 2:26
  provinces
• 2:27
  across
• 2:27
  Canada
• 2:28
  is
• 2:28
  Loblaws?
• 2:29
  Loblaw
• 2:29
  is
• 2:30
  everywhere.
• 2:31
  We're
• 2:31
  the
• 2:31
  largest
• 2:32
  national
• 2:32
  grocer.
• 2:33
  Okay.
• 2:33
  We've
• 2:34
  got,
• 2:35
  we've
• 2:35
  got
• 2:35
  2400
• 2:36
  retail
• 2:36
  locations.
• 2:37
  And
• 2:37
  that's
• 2:38
  if
• 2:38
  you
• 2:38
  know,
• 2:38
  Canada.
• 2:38
  I
• 2:38
  mean,
• 2:39
  that's
• 2:39
  a
• 2:39
  lot.
• 2:39
  Yes,
• 2:40
  we're
• 2:40
  about
• 2:41
  10
• 2:41
  minutes
• 2:41
  from
• 2:41
  90%
• 2:42
  of
• 2:42
  Canadians
• 2:42
  is
• 2:42
  what
• 2:43
  we
• 2:43
  say.
• 2:44
  And
• 2:45
  yeah,
• 2:45
  we're
• 2:45
  kind
• 2:45
  of
• 2:46
  serving
• 2:46
  every
• 2:46
  need.
• 2:47
  We've
• 2:47
  got
• 2:47
  17
• 2:48
  different
• 2:48
  grocery
• 2:48
  banners,
• 2:49
  so
• 2:49
  Loblaw
• 2:50
  Zeris
• 2:50
  Fortino
• 2:51
  Superstore
• 2:51
  no
• 2:51
  frills,
• 2:52
  which
• 2:52
  is
• 2:52
  our
• 2:53
  hard
• 2:53
  discount
• 2:53
  banner.
• 2:53
  So
• 2:54
  people
• 2:54
  know
• 2:54
  us
• 2:54
  in
• 2:54
  different
• 2:55
  ways.
• 2:55
  Okay.
• 2:55
  But
• 2:56
  the
• 2:56
  unifier
• 2:56
  would
• 2:57
  be
• 2:57
  PC
• 2:57
  Optimum,
• 2:57
  our
• 2:58
  loyalty
• 2:58
  program
• 2:58
  and
• 2:58
  our
• 2:59
  PC
• 2:59
  control
• 2:59
  brand
• 3:00
  products
• 3:00
  that
• 3:00
  show
• 3:00
  up
• 3:00
  in
• 3:00
  every
• 3:01
  one
• 3:01
  of
• 3:01
  our
• 3:01
  stores.
• 3:01
  Okay.
• 3:02
  Well,
• 3:02
  I
• 3:02
  imagine
• 3:03
  because
• 3:03
  groceries
• 3:04
  in
• 3:04
  your
• 3:04
  blood,
• 3:05
  that's
• 3:05
  how
• 3:06
  you
• 3:06
  manage
• 3:06
  to
• 3:06
  oversee
• 3:07
  everything
• 3:08
  that's
• 3:08
  under
• 3:09
  your
• 3:09
  portfolio,
• 3:10
  that
• 3:10
  you
• 3:10
  have
• 3:10
  so
• 3:11
  much
• 3:11
  passion
• 3:11
  for
• 3:12
  it
• 3:12
  and
• 3:12
  family
• 3:13
  history.
• 3:13
  But
• 3:14
  how
• 3:14
  would
• 3:14
  you
• 3:14
  say
• 3:15
  that
• 3:15
  you
• 3:15
  break
• 3:15
  up
• 3:16
  your
• 3:16
  time
• 3:16
  in,
• 3:16
  you
• 3:17
  know,
• 3:17
  in
• 3:17
  2025,
• 3:18
  like,
• 3:18
  where
• 3:18
  are
• 3:18
  your
• 3:18
  key
• 3:19
  areas
• 3:19
  of
• 3:19
  focus?
• 3:20
  So
• 3:20
  like
• 3:20
  we
• 3:21
  said,
• 3:21
  I
• 3:21
  manage
• 3:21
  kind
• 3:22
  of.
• 3:22
  I
• 3:22
  look
• 3:22
  at
• 3:22
  it
• 3:22
  as
• 3:22
  a
• 3:23
  Venn
• 3:23
  diagram.
• 3:24
  Yeah,
• 3:24
  I
• 3:24
  love
• 3:25
  a
• 3:25
  good
• 3:25
  Venn
• 3:25
  diagram.
• 3:26
  If
• 3:26
  you
• 3:26
  had
• 3:26
  a
• 3:26
  whiteboard
• 3:26
  here,
• 3:27
  I'd
• 3:27
  be,
• 3:27
  I'd
• 3:27
  be
• 3:27
  doodling
• 3:28
  it.
• 3:29
  Digital,
• 3:30
  which
• 3:30
  is
• 3:30
  encompassing
• 3:31
  E
• 3:31
  commerce,
• 3:32
  retail
• 3:33
  media
• 3:33
  and
• 3:33
  loyalty.
• 3:34
  And
• 3:34
  if
• 3:34
  you
• 3:34
  look
• 3:34
  at
• 3:34
  the
• 3:35
  three,
• 3:35
  a
• 3:36
  lot
• 3:36
  of
• 3:36
  the
• 3:36
  times
• 3:36
  in
• 3:36
  organizations
• 3:37
  like
• 3:37
  ours,
• 3:37
  they
• 3:38
  bundle
• 3:38
  things
• 3:38
  together
• 3:39
  because
• 3:39
  of
• 3:39
  a
• 3:39
  leader
• 3:40
  or
• 3:40
  a
• 3:40
  time
• 3:40
  and
• 3:40
  a
• 3:41
  place.
• 3:41
  This
• 3:41
  is
• 3:42
  very
• 3:42
  strategic
• 3:42
  in
• 3:43
  nature.
• 3:43
  E
• 3:44
  commerce
• 3:44
  needs
• 3:44
  retail
• 3:45
  media
• 3:45
  to
• 3:45
  be
• 3:45
  profitable.
• 3:46
  Our
• 3:46
  retail
• 3:47
  media
• 3:47
  business
• 3:47
  needs
• 3:47
  loyalty
• 3:48
  for
• 3:48
  the
• 3:48
  data
• 3:48
  around
• 3:49
  targeting
• 3:49
  and
• 3:50
  precision,
• 3:51
  targeting
• 3:51
  and
• 3:51
  measurement.
• 3:52
  And
• 3:52
  then
• 3:52
  loyalty
• 3:53
  really
• 3:53
  needs
• 3:53
  digital
• 3:54
  more
• 3:55
  and
• 3:55
  more
• 3:55
  because
• 3:55
  actually
• 3:56
  digitally
• 3:57
  engaged
• 3:57
  loyalty
• 3:57
  member
• 3:58
  spends
• 3:58
  2x
• 3:59
  stays
• 4:00
  3x
• 4:00
  longer
• 4:02
  and
• 4:02
  they're
• 4:02
  just
• 4:02
  far
• 4:02
  more
• 4:03
  sticky
• 4:03
  in
• 4:03
  your
• 4:03
  ecosystem.
• 4:04
  And
• 4:04
  so
• 4:04
  the
• 4:04
  three
• 4:04
  of
• 4:04
  those
• 4:05
  combined
• 4:05
  allows
• 4:06
  me
• 4:06
  to
• 4:06
  kind
• 4:07
  of
• 4:07
  spend
• 4:07
  my
• 4:07
  time
• 4:08
  in
• 4:08
  any
• 4:08
  which
• 4:08
  one,
• 4:08
  but
• 4:09
  also
• 4:09
  drive
• 4:09
  meaningful
• 4:10
  value
• 4:10
  for
• 4:10
  the
• 4:10
  other.
• 4:11
  I
• 4:11
  would
• 4:11
  say
• 4:12
  I
• 4:12
  spend
• 4:12
  the
• 4:12
  least
• 4:12
  amount
• 4:13
  of
• 4:13
  my
• 4:13
  time
• 4:13
  these
• 4:14
  days
• 4:14
  on
• 4:14
  E
• 4:14
  commerce
• 4:15
  because
• 4:15
  I've
• 4:15
  got
• 4:15
  some
• 4:15
  incredible
• 4:17
  leaders
• 4:18
  now
• 4:19
  kind
• 4:19
  of,
• 4:19
  you
• 4:19
  know,
• 4:19
  scaling.
• 4:20
  We've
• 4:20
  scaled
• 4:21
  significantly.
• 4:22
  You
• 4:22
  know,
• 4:23
  we've
• 4:24
  got
• 4:24
  some
• 4:24
  pretty
• 4:24
  solid
• 4:25
  infrastructure.
• 4:26
  And
• 4:26
  so
• 4:27
  I
• 4:27
  probably
• 4:27
  spend
• 4:27
  the
• 4:28
  most
• 4:28
  amount
• 4:28
  of
• 4:28
  my
• 4:28
  time
• 4:29
  on
• 4:29
  retail
• 4:30
  media
• 4:31
  just
• 4:31
  because
• 4:31
  I
• 4:32
  haven't
• 4:32
  replaced
• 4:32
  the
• 4:33
  person
• 4:33
  who
• 4:33
  left
• 4:33
  two
• 4:34
  years
• 4:34
  ago
• 4:34
  when
• 4:34
  I
• 4:34
  inherited
• 4:35
  it.
• 4:36
  And
• 4:36
  you
• 4:37
  know,
• 4:37
  I
• 4:37
  think
• 4:37
  it's
• 4:38
  also
• 4:38
  so
• 4:38
  new
• 4:38
  to
• 4:38
  me.
• 4:38
  I've
• 4:39
  always,
• 4:39
  you
• 4:39
  know,
• 4:39
  I've
• 4:39
  always
• 4:40
  done
• 4:40
  E
• 4:40
  commerce.
• 4:40
  I've
• 4:40
  always
• 4:41
  built
• 4:41
  digital
• 4:41
  platforms.
• 4:42
  I've
• 4:42
  always,
• 4:42
  you
• 4:42
  know,
• 4:43
  been
• 4:43
  participating
• 4:43
  in
• 4:44
  loyalty.
• 4:44
  We
• 4:44
  built
• 4:44
  that
• 4:44
  loyalty
• 4:45
  platform
• 4:45
  when
• 4:45
  I
• 4:46
  was
• 4:46
  just
• 4:46
  running
• 4:46
  digital.
• 4:47
  So
• 4:48
  very
• 4:48
  involved
• 4:48
  there.
• 4:48
  Retail
• 4:49
  media
• 4:49
  is
• 4:49
  like
• 4:50
  such
• 4:50
  an
• 4:50
  emerging
• 4:50
  new
• 4:51
  space.
• 4:51
  I
• 4:51
  know
• 4:51
  in
• 4:52
  some
• 4:52
  cases
• 4:52
  people
• 4:52
  think
• 4:52
  it's
• 4:53
  mature.
• 4:53
  It's
• 4:54
  not.
• 4:54
  I
• 4:54
  Think
• 4:54
  it's
• 4:54
  rapidly
• 4:55
  changing
• 4:56
  and
• 4:56
  yeah,
• 4:57
  I'm
• 4:57
  like
• 4:57
  not
• 4:57
  a
• 4:57
  salesperson.
• 4:58
  I've
• 4:58
  never
• 4:58
  done
• 4:58
  that
• 4:58
  kind
• 4:59
  of
• 4:59
  stuff
• 4:59
  so
• 4:59
  I'm
• 4:59
  kind
• 4:59
  of
• 4:59
  a
• 4:59
  fish
• 5:00
  out
• 5:00
  of
• 5:00
  water
• 5:00
  there.
• 5:00
  But
• 5:00
  I
• 5:01
  love
• 5:01
  it
• 5:02
  and
• 5:02
  I
• 5:03
  love
• 5:03
  taking
• 5:03
  what
• 5:03
  I
• 5:04
  can
• 5:04
  do
• 5:05
  with
• 5:05
  the
• 5:05
  rest
• 5:05
  of
• 5:05
  my
• 5:05
  portfolio
• 5:06
  like
• 5:06
  using
• 5:06
  loyalty
• 5:07
  for
• 5:07
  that
• 5:07
  stuff,
• 5:08
  building
• 5:09
  you
• 5:09
  know,
• 5:09
  great
• 5:09
  digital
• 5:10
  like
• 5:10
  ad
• 5:11
  products
• 5:11
  with
• 5:11
  our
• 5:11
  digital
• 5:12
  team
• 5:12
  for
• 5:13
  you
• 5:13
  know,
• 5:13
  retail
• 5:13
  media.
• 5:14
  Right.
• 5:14
  Super
• 5:14
  cool.
• 5:15
  Well
• 5:15
  so
• 5:15
  let's,
• 5:15
  let's
• 5:16
  talk
• 5:16
  about
• 5:16
  retail
• 5:16
  media
• 5:16
  then.
• 5:17
  Okay.
• 5:18
  What
• 5:18
  do
• 5:18
  you
• 5:18
  see
• 5:18
  as
• 5:18
  the
• 5:18
  value
• 5:19
  prop?
• 5:19
  Because
• 5:19
  you
• 5:19
  said
• 5:20
  it's
• 5:20
  early
• 5:20
  and
• 5:20
  we
• 5:20
  agree
• 5:21
  with
• 5:21
  that
• 5:21
  100%.
• 5:22
  What
• 5:22
  is
• 5:22
  the
• 5:23
  value
• 5:23
  proposition
• 5:23
  of
• 5:24
  retail
• 5:24
  media
• 5:24
  at
• 5:24
  Loblaw
• 5:25
  and
• 5:25
  how
• 5:26
  do
• 5:26
  you
• 5:26
  see
• 5:26
  it
• 5:26
  evolving
• 5:27
  and
• 5:27
  how
• 5:27
  do
• 5:27
  you
• 5:27
  plan
• 5:27
  to
• 5:28
  differentiate
• 5:28
  it
• 5:29
  in
• 5:29
  the
• 5:29
  long
• 5:29
  term?
• 5:30
  I
• 5:31
  mean
• 5:31
  it's
• 5:32
  not
• 5:32
  dissimilar
• 5:33
  from
• 5:33
  you
• 5:33
  know,
• 5:33
  the
• 5:33
  value
• 5:33
  prop
• 5:34
  elsewhere
• 5:34
  of
• 5:35
  we're
• 5:35
  really
• 5:35
  just
• 5:36
  trying
• 5:36
  to
• 5:36
  connect
• 5:37
  brands
• 5:37
  with
• 5:38
  customers
• 5:39
  in
• 5:39
  new
• 5:40
  and
• 5:41
  interesting
• 5:41
  ways
• 5:42
  while
• 5:42
  not
• 5:43
  disrupting
• 5:43
  the
• 5:44
  core
• 5:44
  retail
• 5:45
  experience,
• 5:45
  rather
• 5:45
  enhancing
• 5:46
  it.
• 5:46
  Right,
• 5:46
  right.
• 5:47
  And
• 5:47
  I
• 5:47
  think,
• 5:48
  I
• 5:48
  mean
• 5:48
  we're
• 5:48
  built
• 5:49
  like
• 5:49
  the
• 5:50
  growth
• 5:50
  of
• 5:50
  these
• 5:50
  CPGs
• 5:51
  is
• 5:51
  growth
• 5:51
  for
• 5:52
  us.
• 5:52
  Right.
• 5:52
  And
• 5:53
  so
• 5:53
  that
• 5:53
  is
• 5:53
  really
• 5:53
  important
• 5:54
  to
• 5:54
  us.
• 5:54
  I
• 5:54
  think
• 5:54
  our
• 5:55
  focus
• 5:55
  right
• 5:55
  now
• 5:55
  is
• 5:56
  building
• 5:57
  high
• 5:57
  performing
• 5:57
  ad
• 5:58
  products
• 5:59
  across
• 5:59
  our
• 5:59
  ecosystem
• 6:00
  and
• 6:00
  unlocking
• 6:01
  measurement,
• 6:01
  just
• 6:01
  giving
• 6:02
  marketers
• 6:03
  and
• 6:03
  CPG
• 6:04
  certainty.
• 6:05
  I'm,
• 6:05
  I
• 6:06
  told
• 6:06
  you,
• 6:06
  I
• 6:06
  think
• 6:06
  I
• 6:06
  mentioned
• 6:06
  like
• 6:07
  I
• 6:07
  did,
• 6:07
  you
• 6:07
  know,
• 6:07
  online
• 6:07
  marketing
• 6:08
  very
• 6:08
  early
• 6:09
  on.
• 6:09
  So
• 6:10
  I've
• 6:10
  always
• 6:10
  been
• 6:11
  lower
• 6:12
  funnel
• 6:12
  marketing.
• 6:12
  I've
• 6:13
  always
• 6:13
  been
• 6:13
  or
• 6:13
  maybe
• 6:13
  even
• 6:14
  to
• 6:14
  all
• 6:15
  funnel
• 6:15
  but
• 6:15
  really
• 6:16
  focused
• 6:16
  on
• 6:16
  performance.
• 6:17
  Every
• 6:17
  dollar
• 6:18
  matters
• 6:18
  and
• 6:19
  I
• 6:19
  appreciate
• 6:20
  that.
• 6:20
  That's
• 6:20
  the
• 6:20
  pain
• 6:21
  that
• 6:21
  a
• 6:21
  lot
• 6:21
  of
• 6:21
  these
• 6:21
  CPGs
• 6:22
  go
• 6:22
  through.
• 6:23
  And
• 6:23
  so
• 6:23
  for
• 6:23
  us
• 6:23
  it
• 6:24
  really
• 6:24
  is
• 6:24
  just
• 6:25
  using
• 6:25
  kind
• 6:26
  of
• 6:26
  the
• 6:26
  force
• 6:26
  of
• 6:27
  our
• 6:27
  store
• 6:27
  network
• 6:28
  and
• 6:28
  our
• 6:29
  like
• 6:29
  we
• 6:29
  have
• 6:29
  40,
• 6:30
  40,
• 6:30
  almost
• 6:30
  45%
• 6:32
  online
• 6:32
  grocery
• 6:32
  market
• 6:33
  share
• 6:33
  in
• 6:33
  Canada
• 6:33
  where
• 6:33
  I
• 6:34
  think
• 6:34
  the
• 6:34
  rest
• 6:34
  of
• 6:34
  our
• 6:34
  business
• 6:34
  about
• 6:35
  30,
• 6:35
  35.
• 6:36
  So
• 6:36
  we
• 6:36
  over
• 6:36
  index
• 6:37
  and
• 6:37
  so
• 6:37
  we
• 6:37
  have,
• 6:38
  you
• 6:38
  know,
• 6:38
  if
• 6:38
  you're
• 6:38
  growing
• 6:38
  in
• 6:39
  E
• 6:39
  commerce
• 6:39
  with
• 6:39
  us,
• 6:39
  you're
• 6:40
  growing
• 6:40
  your
• 6:40
  total
• 6:41
  share.
• 6:41
  That's
• 6:41
  where
• 6:41
  you
• 6:41
  want
• 6:41
  to
• 6:41
  be,
• 6:42
  be
• 6:42
  growing.
• 6:43
  Right.
• 6:43
  And
• 6:43
  so
• 6:43
  I
• 6:43
  think
• 6:44
  that
• 6:44
  you
• 6:44
  know,
• 6:44
  that's
• 6:44
  really
• 6:44
  our
• 6:45
  focus
• 6:45
  is
• 6:45
  just
• 6:45
  better
• 6:46
  performing
• 6:46
  ad
• 6:47
  products
• 6:47
  and
• 6:47
  getting
• 6:48
  closer
• 6:48
  to
• 6:49
  points
• 6:49
  of
• 6:49
  decision.
• 6:50
  Well,
• 6:50
  with
• 6:51
  2,400
• 6:51
  stores
• 6:52
  though,
• 6:52
  there's
• 6:53
  still
• 6:53
  this
• 6:53
  need
• 6:54
  to
• 6:54
  connect
• 6:54
  the
• 6:55
  E
• 6:55
  commerce
• 6:55
  and
• 6:56
  what
• 6:56
  you're
• 6:57
  doing
• 6:57
  in
• 6:57
  store
• 6:58
  for
• 6:58
  your
• 6:58
  consumers.
• 6:59
  Using
• 6:59
  your
• 6:59
  Venn
• 7:00
  diagram,
• 7:00
  how
• 7:01
  do
• 7:01
  you,
• 7:01
  how
• 7:01
  do
• 7:01
  you
• 7:02
  think
• 7:02
  about
• 7:02
  kind
• 7:02
  of
• 7:03
  the
• 7:03
  next
• 7:03
  several
• 7:04
  years
• 7:04
  here
• 7:05
  of
• 7:05
  really
• 7:06
  that,
• 7:06
  that
• 7:06
  integration
• 7:07
  and
• 7:07
  how
• 7:08
  does
• 7:08
  retail
• 7:08
  media
• 7:09
  play
• 7:09
  into
• 7:09
  that?
• 7:10
  How
• 7:10
  does
• 7:10
  personalization
• 7:11
  for
• 7:11
  your
• 7:11
  loyalty
• 7:12
  consumers
• 7:12
  play
• 7:13
  into
• 7:13
  that?
• 7:13
  Like
• 7:14
  what
• 7:14
  are
• 7:14
  some
• 7:15
  of
• 7:15
  those
• 7:15
  strategic
• 7:16
  guideposts
• 7:16
  for
• 7:16
  you
• 7:17
  for
• 7:17
  integrating
• 7:18
  in
• 7:18
  store
• 7:19
  and
• 7:19
  digital.
• 7:20
  I
• 7:20
  mean,
• 7:21
  I
• 7:21
  think
• 7:21
  customers
• 7:22
  are
• 7:22
  finding
• 7:22
  ways
• 7:22
  to
• 7:22
  do
• 7:22
  it
• 7:23
  on
• 7:23
  their
• 7:23
  own.
• 7:23
  Interesting,
• 7:24
  right?
• 7:24
  I
• 7:24
  think
• 7:25
  for
• 7:25
  us
• 7:25
  it's
• 7:25
  really
• 7:25
  like
• 7:26
  just
• 7:26
  about
• 7:27
  making
• 7:28
  that
• 7:28
  easier
• 7:29
  for
• 7:29
  them.
• 7:29
  Like,
• 7:30
  I
• 7:30
  saw
• 7:30
  a
• 7:30
  customer
• 7:31
  taking
• 7:32
  a
• 7:32
  photo
• 7:32
  of
• 7:32
  one
• 7:33
  of
• 7:33
  our
• 7:33
  aisles
• 7:33
  and
• 7:34
  asking
• 7:34
  ChatGPT,
• 7:35
  where
• 7:35
  is
• 7:36
  this
• 7:36
  thing?
• 7:36
  Yeah.
• 7:37
  That
• 7:37
  they
• 7:37
  couldn't
• 7:37
  find.
• 7:37
  Like,
• 7:38
  that's
• 7:38
  the
• 7:38
  level
• 7:38
  of
• 7:39
  technology
• 7:39
  that
• 7:39
  we're,
• 7:40
  you
• 7:40
  know,
• 7:40
  I
• 7:40
  don't
• 7:40
  want
• 7:40
  to
• 7:40
  say
• 7:41
  competing
• 7:41
  against,
• 7:41
  but
• 7:41
  that
• 7:42
  we're
• 7:42
  dealing
• 7:42
  with
• 7:42
  that
• 7:42
  customers
• 7:43
  are
• 7:43
  getting
• 7:43
  used
• 7:43
  to.
• 7:43
  And
• 7:43
  so
• 7:44
  it's
• 7:44
  like,
• 7:44
  how
• 7:44
  do
• 7:44
  you
• 7:44
  bring
• 7:45
  that
• 7:45
  intelligence
• 7:46
  into
• 7:47
  your
• 7:47
  experiences
• 7:48
  and
• 7:49
  then
• 7:49
  augment
• 7:49
  that
• 7:50
  with
• 7:50
  coupons
• 7:51
  and
• 7:52
  product
• 7:52
  boosting
• 7:53
  and,
• 7:54
  you
• 7:54
  know,
• 7:54
  more,
• 7:55
  more
• 7:55
  like
• 7:55
  better,
• 7:55
  you
• 7:56
  know,
• 7:56
  richer
• 7:57
  product
• 7:57
  details
• 7:58
  and
• 7:58
  you
• 7:59
  know,
• 7:59
  so
• 7:59
  on
• 7:59
  and
• 7:59
  so
• 7:59
  forth.
• 7:59
  So
• 8:00
  I
• 8:00
  think
• 8:00
  for
• 8:00
  us,
• 8:00
  like
• 8:01
  a,
• 8:01
  I
• 8:01
  want
• 8:01
  to
• 8:02
  bring,
• 8:02
  you
• 8:02
  know,
• 8:02
  better
• 8:03
  utility
• 8:04
  in
• 8:05
  our
• 8:05
  digital
• 8:06
  apps
• 8:07
  into
• 8:07
  our
• 8:07
  stores.
• 8:08
  No
• 8:08
  question
• 8:08
  about
• 8:08
  it.
• 8:08
  I
• 8:08
  think
• 8:09
  that's
• 8:09
  a
• 8:09
  great
• 8:09
  way
• 8:09
  to
• 8:09
  funnel
• 8:10
  demand
• 8:11
  into
• 8:11
  your
• 8:11
  E
• 8:12
  commerce
• 8:12
  proposition.
• 8:13
  And
• 8:13
  once
• 8:13
  you
• 8:13
  do
• 8:14
  that,
• 8:14
  you've
• 8:14
  got,
• 8:14
  you
• 8:14
  know,
• 8:14
  a
• 8:15
  stickier
• 8:15
  customer.
• 8:16
  And
• 8:16
  then
• 8:17
  two,
• 8:17
  I
• 8:17
  think
• 8:17
  it's,
• 8:18
  you
• 8:18
  know,
• 8:18
  we've
• 8:18
  got
• 8:19
  to
• 8:19
  continue
• 8:19
  to
• 8:19
  invest
• 8:19
  in
• 8:20
  our
• 8:20
  digital
• 8:20
  experience.
• 8:21
  Like
• 8:21
  I
• 8:21
  was
• 8:21
  talking
• 8:21
  on
• 8:22
  stage
• 8:22
  earlier
• 8:22
  about
• 8:22
  search,
• 8:23
  like
• 8:23
  searches
• 8:23
  for
• 8:24
  me,
• 8:24
  keeps
• 8:25
  me
• 8:25
  up
• 8:25
  at
• 8:25
  night,
• 8:26
  wakes
• 8:26
  me
• 8:27
  up
• 8:27
  in
• 8:27
  the
• 8:27
  morning,
• 8:27
  excited.
• 8:28
  I
• 8:29
  mean,
• 8:29
  you
• 8:29
  know,
• 8:30
  almost
• 8:30
  over
• 8:30
  45%
• 8:31
  of
• 8:32
  add
• 8:32
  to
• 8:32
  carts
• 8:33
  on
• 8:33
  online
• 8:33
  grocery
• 8:33
  happen
• 8:34
  through
• 8:34
  our
• 8:34
  search.
• 8:36
  So
• 8:36
  it's
• 8:36
  meaningful.
• 8:36
  You
• 8:37
  make
• 8:37
  a
• 8:37
  small
• 8:37
  improvement
• 8:38
  there.
• 8:38
  That's
• 8:39
  big,
• 8:39
  you
• 8:39
  know,
• 8:39
  big,
• 8:40
  big,
• 8:40
  big
• 8:41
  change
• 8:41
  for
• 8:41
  us.
• 8:41
  And
• 8:42
  I
• 8:42
  think,
• 8:42
  you
• 8:42
  know,
• 8:43
  answer
• 8:43
  engines
• 8:44
  like
• 8:44
  ChatGPT
• 8:44
  and
• 8:44
  Perplexity,
• 8:45
  they're
• 8:45
  changing
• 8:46
  expectations.
• 8:47
  So
• 8:47
  you
• 8:47
  need
• 8:47
  more
• 8:48
  semantic,
• 8:48
  more
• 8:48
  conversational.
• 8:50
  And
• 8:50
  they're
• 8:50
  also,
• 8:50
  you
• 8:51
  know,
• 8:51
  more
• 8:51
  commerce
• 8:51
  is
• 8:51
  going
• 8:52
  to
• 8:52
  happen
• 8:52
  in
• 8:52
  those
• 8:52
  spaces.
• 8:53
  So
• 8:53
  how
• 8:53
  are
• 8:53
  you
• 8:53
  showing
• 8:54
  up
• 8:54
  there?
• 8:54
  How
• 8:54
  are
• 8:54
  you
• 8:54
  differentiating
• 8:55
  between
• 8:55
  yourself
• 8:56
  and
• 8:56
  those
• 8:56
  guys?
• 8:57
  Like
• 8:57
  I
• 8:57
  was
• 8:57
  saying
• 8:57
  earlier,
• 8:58
  like,
• 8:59
  you
• 8:59
  know,
• 8:59
  you'll
• 8:59
  Google
• 9:00
  your
• 9:00
  symptoms
• 9:01
  but
• 9:01
  you're
• 9:01
  still
• 9:01
  gonna
• 9:02
  go
• 9:02
  to
• 9:02
  a
• 9:02
  doctor.
• 9:02
  Yeah.
• 9:03
  And
• 9:03
  so
• 9:03
  like
• 9:03
  each
• 9:04
  thing
• 9:04
  has
• 9:05
  value,
• 9:05
  each
• 9:06
  thing
• 9:06
  has,
• 9:06
  you
• 9:06
  know,
• 9:07
  purpose.
• 9:08
  How
• 9:08
  do
• 9:08
  we
• 9:08
  make
• 9:08
  sure
• 9:09
  that
• 9:09
  we've
• 9:10
  got,
• 9:10
  we're
• 9:10
  hanging
• 9:10
  on
• 9:10
  to
• 9:11
  our
• 9:11
  value
• 9:11
  proposition
• 9:13
  really
• 9:13
  tightly
• 9:14
  and,
• 9:15
  you
• 9:15
  know,
• 9:15
  let
• 9:15
  those
• 9:16
  guys
• 9:16
  do
• 9:16
  what
• 9:16
  they're
• 9:16
  good
• 9:16
  at.
• 9:17
  So
• 9:17
  Laura,
• 9:17
  I'm
• 9:17
  curious
• 9:18
  too.
• 9:18
  Like,
• 9:19
  I
• 9:19
  don't
• 9:19
  want
• 9:20
  to
• 9:20
  read
• 9:20
  between
• 9:20
  the
• 9:20
  lines
• 9:20
  too
• 9:21
  much,
• 9:21
  but
• 9:21
  like,
• 9:21
  how
• 9:22
  do
• 9:22
  you,
• 9:23
  how
• 9:23
  do
• 9:23
  you
• 9:23
  think
• 9:24
  about
• 9:24
  some
• 9:24
  of
• 9:24
  the,
• 9:25
  the,
• 9:25
  I
• 9:25
  don't
• 9:25
  want
• 9:25
  to
• 9:25
  call
• 9:26
  them
• 9:26
  new
• 9:26
  because
• 9:26
  they're
• 9:26
  not
• 9:26
  really
• 9:26
  new,
• 9:27
  but
• 9:27
  some
• 9:27
  of
• 9:27
  the
• 9:27
  in
• 9:28
  store
• 9:28
  media
• 9:28
  channels
• 9:29
  that
• 9:29
  are
• 9:29
  developing
• 9:30
  more
• 9:31
  quickly
• 9:31
  in
• 9:31
  some
• 9:31
  retailers
• 9:32
  than
• 9:32
  others.
• 9:32
  So
• 9:32
  like
• 9:33
  digital
• 9:33
  screens,
• 9:34
  in
• 9:34
  store
• 9:35
  audio,
• 9:35
  how
• 9:36
  do
• 9:36
  you
• 9:36
  play?
• 9:37
  Do
• 9:37
  you.
• 9:37
  How
• 9:37
  do
• 9:38
  you
• 9:38
  think
• 9:38
  about
• 9:38
  those?
• 9:38
  Like,
• 9:38
  do
• 9:39
  you
• 9:39
  think
• 9:39
  you
• 9:39
  love
• 9:40
  them?
• 9:40
  Yeah,
• 9:41
  we
• 9:41
  don't
• 9:41
  have
• 9:41
  enough
• 9:41
  of
• 9:41
  them.
• 9:41
  We're
• 9:42
  going
• 9:42
  to
• 9:42
  do
• 9:42
  half
• 9:42
  of
• 9:42
  them.
• 9:43
  So
• 9:43
  I
• 9:43
  think.
• 9:43
  Okay.
• 9:43
  In
• 9:44
  Europe,
• 9:44
  and
• 9:45
  maybe
• 9:45
  I
• 9:45
  don't
• 9:45
  know
• 9:45
  about
• 9:45
  the
• 9:45
  state
• 9:46
  so
• 9:46
  much,
• 9:46
  but
• 9:46
  in
• 9:47
  Europe
• 9:47
  they
• 9:48
  started
• 9:48
  in
• 9:48
  store
• 9:49
  and
• 9:49
  they've
• 9:49
  slowly
• 9:50
  kind
• 9:50
  of
• 9:50
  broadened
• 9:51
  their
• 9:51
  spectrum
• 9:51
  to
• 9:51
  DSPs
• 9:52
  and
• 9:53
  you
• 9:53
  know,
• 9:54
  3P.
• 9:54
  Like
• 9:55
  marketing,
• 9:57
  we
• 9:57
  did
• 9:57
  the
• 9:57
  opposite.
• 9:58
  I
• 9:58
  think
• 9:58
  the
• 9:58
  first
• 9:58
  step
• 9:59
  that
• 9:59
  we
• 9:59
  made
• 9:59
  in
• 9:59
  retail
• 9:59
  media
• 10:00
  was
• 10:00
  we
• 10:00
  acquired
• 10:00
  a
• 10:00
  DSP
• 10:02
  now
• 10:03
  called
• 10:03
  mediaisle,
• 10:04
  you
• 10:04
  know,
• 10:04
  similar
• 10:05
  to
• 10:05
  the
• 10:05
  trade
• 10:05
  desk,
• 10:05
  where
• 10:06
  we
• 10:06
  kind
• 10:06
  of
• 10:06
  run
• 10:06
  a
• 10:06
  lot
• 10:06
  of
• 10:06
  our
• 10:07
  business.
• 10:07
  Of
• 10:07
  course
• 10:07
  we
• 10:07
  did,
• 10:08
  you
• 10:08
  know,
• 10:09
  rmp,
• 10:10
  so
• 10:10
  like
• 10:10
  sponsored
• 10:11
  search
• 10:11
  on
• 10:11
  our
• 10:11
  sites
• 10:11
  and
• 10:11
  whatnot.
• 10:12
  And
• 10:12
  now
• 10:12
  we're
• 10:13
  starting
• 10:13
  to
• 10:13
  get
• 10:13
  into
• 10:13
  stores.
• 10:14
  That
• 10:14
  is
• 10:15
  where
• 10:15
  90%
• 10:16
  of
• 10:16
  our
• 10:16
  transactions
• 10:16
  are
• 10:17
  happening.
• 10:17
  That
• 10:17
  is
• 10:17
  where
• 10:18
  you're
• 10:18
  making
• 10:18
  that
• 10:19
  final
• 10:19
  decision.
• 10:20
  Maybe
• 10:20
  not
• 10:20
  every
• 10:20
  decision,
• 10:21
  but
• 10:21
  that
• 10:21
  final
• 10:21
  decision.
• 10:21
  And
• 10:22
  so
• 10:22
  I
• 10:22
  think
• 10:22
  pairing
• 10:22
  it
• 10:23
  with
• 10:23
  obviously
• 10:23
  upper
• 10:23
  funnel
• 10:24
  or,
• 10:24
  you
• 10:25
  know,
• 10:25
  1P
• 10:26
  and
• 10:26
  3P
• 10:26
  off
• 10:28
  outside
• 10:28
  of
• 10:28
  store
• 10:29
  marketing
• 10:29
  is
• 10:29
  helpful.
• 10:30
  We've
• 10:30
  got
• 10:30
  about
• 10:31
  a
• 10:31
  thousand
• 10:32
  screens
• 10:33
  in
• 10:33
  our
• 10:33
  stores
• 10:33
  today.
• 10:33
  They're
• 10:34
  largely
• 10:34
  on
• 10:34
  the
• 10:34
  peripheral.
• 10:35
  So
• 10:35
  you
• 10:36
  see
• 10:36
  them
• 10:36
  on
• 10:36
  your
• 10:36
  way
• 10:36
  in,
• 10:37
  but
• 10:37
  you
• 10:38
  don't
• 10:38
  see
• 10:38
  them
• 10:38
  again
• 10:38
  until
• 10:39
  you're
• 10:39
  on
• 10:39
  your
• 10:39
  way
• 10:39
  out.
• 10:39
  Okay.
• 10:40
  And
• 10:41
  we're
• 10:41
  going
• 10:41
  to
• 10:41
  be
• 10:41
  changing
• 10:41
  that.
• 10:42
  We're
• 10:42
  going
• 10:42
  to
• 10:42
  be
• 10:42
  launching.
• 10:42
  We're
• 10:43
  probably
• 10:43
  going
• 10:43
  to
• 10:43
  more
• 10:43
  than
• 10:43
  10x
• 10:44
  that
• 10:44
  number.
• 10:45
  And
• 10:45
  the
• 10:45
  difference
• 10:46
  is
• 10:46
  it's
• 10:46
  not
• 10:46
  more
• 10:47
  on
• 10:47
  the
• 10:47
  periphery.
• 10:47
  We're
• 10:47
  going
• 10:48
  to
• 10:48
  have
• 10:48
  end
• 10:48
  caps,
• 10:48
  we're
• 10:49
  going
• 10:49
  to
• 10:49
  have
• 10:49
  in
• 10:49
  aisle
• 10:50
  and
• 10:50
  that's
• 10:50
  going
• 10:50
  to,
• 10:50
  you
• 10:51
  know,
• 10:51
  have
• 10:51
  a
• 10:51
  lot
• 10:51
  of.
• 10:52
  There's
• 10:52
  gonna
• 10:53
  have,
• 10:53
  there's
• 10:53
  gonna
• 10:53
  be
• 10:53
  a
• 10:53
  lot
• 10:53
  of
• 10:53
  intelligence
• 10:54
  within
• 10:54
  those.
• 10:54
  I
• 10:54
  think
• 10:54
  that's
• 10:55
  what
• 10:55
  marketers
• 10:55
  want.
• 10:55
  They
• 10:55
  just
• 10:56
  want
• 10:56
  more
• 10:56
  options.
• 10:56
  And
• 10:56
  the
• 10:56
  reality
• 10:57
  is
• 10:57
  like,
• 10:57
  what
• 10:57
  I've
• 10:58
  learned
• 10:58
  from
• 10:58
  retail
• 10:58
  media,
• 10:59
  which
• 10:59
  is
• 10:59
  not
• 10:59
  dissimilar
• 11:00
  from
• 11:00
  kind
• 11:01
  of
• 11:01
  the
• 11:01
  early
• 11:01
  experience
• 11:02
  of
• 11:02
  building
• 11:02
  e
• 11:02
  commerce
• 11:03
  products
• 11:03
  for
• 11:04
  everyone.
• 11:04
  Yes,
• 11:05
  to
• 11:05
  serve
• 11:06
  everyone
• 11:06
  is
• 11:06
  hard.
• 11:07
  Like
• 11:07
  we're
• 11:07
  a
• 11:07
  grocer.
• 11:08
  You
• 11:08
  serve
• 11:08
  everyone.
• 11:09
  And
• 11:09
  so
• 11:09
  it's
• 11:09
  like,
• 11:09
  who's
• 11:10
  your
• 11:10
  core
• 11:10
  customer?
• 11:10
  It's
• 11:11
  like
• 11:11
  everyone
• 11:11
  is
• 11:11
  our
• 11:11
  core
• 11:12
  customer.
• 11:12
  How
• 11:12
  do
• 11:12
  you
• 11:12
  prioritize?
• 11:13
  How
• 11:13
  do
• 11:13
  you
• 11:13
  build
• 11:13
  for
• 11:13
  that?
• 11:13
  Right.
• 11:13
  It's
• 11:14
  not
• 11:14
  different
• 11:14
  for
• 11:14
  retail
• 11:15
  media.
• 11:15
  It's
• 11:15
  really,
• 11:15
  really
• 11:16
  hard
• 11:16
  because
• 11:17
  I
• 11:17
  don't
• 11:17
  want
• 11:17
  to
• 11:17
  say
• 11:17
  any
• 11:17
  like
• 11:18
  CPG
• 11:18
  names.
• 11:18
  We're
• 11:18
  like,
• 11:19
  but
• 11:19
  what
• 11:19
  this
• 11:19
  guy
• 11:19
  wants
• 11:20
  is
• 11:20
  different
• 11:20
  from
• 11:20
  what
• 11:20
  this
• 11:21
  person
• 11:21
  wants.
• 11:22
  And
• 11:22
  what,
• 11:23
  you
• 11:23
  know,
• 11:23
  what,
• 11:23
  what,
• 11:23
  how
• 11:24
  they,
• 11:24
  how
• 11:24
  one
• 11:24
  measures
• 11:25
  success
• 11:25
  is
• 11:25
  different
• 11:25
  from
• 11:26
  how
• 11:26
  another
• 11:26
  does.
• 11:27
  And
• 11:27
  so
• 11:27
  I
• 11:27
  think
• 11:27
  you
• 11:27
  do
• 11:27
  need
• 11:28
  to
• 11:28
  diversify,
• 11:29
  but
• 11:29
  not
• 11:30
  in
• 11:30
  a
• 11:30
  way
• 11:30
  that
• 11:30
  over
• 11:31
  Complicates
• 11:32
  or
• 11:32
  you're
• 11:32
  chasing
• 11:33
  too
• 11:33
  many
• 11:33
  things.
• 11:33
  You
• 11:33
  have
• 11:33
  to
• 11:34
  find
• 11:34
  what
• 11:34
  the,
• 11:34
  you
• 11:34
  know,
• 11:34
  what
• 11:35
  you.
• 11:35
  You
• 11:35
  have
• 11:35
  to
• 11:35
  have
• 11:35
  a
• 11:35
  lot
• 11:36
  of
• 11:36
  conviction.
• 11:36
  What
• 11:36
  do
• 11:37
  you
• 11:37
  think
• 11:37
  will
• 11:37
  really
• 11:37
  work?
• 11:38
  We've
• 11:38
  seen
• 11:39
  early
• 11:39
  indicators
• 11:39
  that
• 11:40
  In
• 11:40
  Store
• 11:40
  performs
• 11:41
  for
• 11:41
  us
• 11:41
  when
• 11:42
  paired
• 11:42
  with.
• 11:43
  With
• 11:44
  other
• 11:44
  types
• 11:44
  of
• 11:45
  advertisements,
• 11:45
  both
• 11:46
  our
• 11:46
  own
• 11:46
  and
• 11:46
  others.
• 11:47
  And
• 11:47
  so
• 11:47
  it's
• 11:48
  like,
• 11:48
  cool,
• 11:48
  like,
• 11:48
  let's
• 11:49
  find
• 11:49
  the
• 11:49
  right
• 11:49
  partner.
• 11:49
  Let's
• 11:50
  do
• 11:50
  that
• 11:50
  really
• 11:50
  well.
• 11:50
  We
• 11:50
  don't
• 11:51
  have
• 11:51
  to
• 11:51
  build
• 11:51
  everything,
• 11:51
  which
• 11:52
  we
• 11:52
  do
• 11:52
  a
• 11:52
  lot.
• 11:52
  We,
• 11:53
  you
• 11:53
  know,
• 11:53
  we're.
• 11:53
  Look,
• 11:54
  we.
• 11:54
  We
• 11:54
  found
• 11:54
  a
• 11:55
  partner
• 11:55
  to
• 11:55
  help
• 11:55
  us
• 11:55
  scale
• 11:56
  In
• 11:56
  Store
• 11:56
  media.
• 11:56
  We've
• 11:57
  got
• 11:57
  radio
• 11:58
  In
• 11:58
  Store
• 11:59
  audio.
• 11:59
  One
• 11:59
  of
• 11:59
  the
• 11:59
  cool
• 12:00
  things
• 12:00
  that
• 12:00
  we
• 12:00
  did
• 12:00
  early
• 12:00
  on
• 12:01
  was
• 12:01
  sync
• 12:01
  screens
• 12:02
  and
• 12:02
  audio
• 12:03
  together,
• 12:03
  which
• 12:03
  I
• 12:04
  love.
• 12:04
  Like,
• 12:04
  little
• 12:04
  things
• 12:04
  like
• 12:05
  that,
• 12:05
  you
• 12:05
  know.
• 12:05
  So,
• 12:06
  yeah,
• 12:07
  I
• 12:07
  think
• 12:07
  there's
• 12:07
  like.
• 12:07
  And
• 12:07
  you
• 12:08
  don't
• 12:08
  really
• 12:08
  need
• 12:08
  to,
• 12:08
  like,
• 12:08
  buy
• 12:09
  these,
• 12:09
  you
• 12:09
  know,
• 12:09
  I
• 12:09
  don't
• 12:09
  know.
• 12:10
  I'm
• 12:10
  looking
• 12:10
  at
• 12:10
  a
• 12:10
  bunch
• 12:10
  of
• 12:11
  vendors.
• 12:11
  I
• 12:11
  don't
• 12:11
  want
• 12:11
  to
• 12:11
  say
• 12:11
  you
• 12:11
  don't
• 12:12
  need
• 12:12
  to
• 12:12
  buy
• 12:12
  software
• 12:12
  for
• 12:12
  it.
• 12:13
  We're
• 12:13
  lucky
• 12:13
  that
• 12:13
  we,
• 12:14
  you
• 12:14
  know,
• 12:14
  we've
• 12:14
  built
• 12:14
  a
• 12:14
  lot
• 12:15
  of
• 12:15
  infrastructure,
• 12:15
  that
• 12:15
  we
• 12:16
  have
• 12:16
  a
• 12:16
  lot
• 12:16
  of
• 12:16
  extensibility.
• 12:17
  But
• 12:18
  I
• 12:18
  think,
• 12:18
  you
• 12:18
  know,
• 12:19
  no
• 12:19
  experiment
• 12:20
  is
• 12:20
  wasted.
• 12:21
  I
• 12:21
  think
• 12:21
  that's
• 12:21
  kind
• 12:21
  of
• 12:21
  our
• 12:21
  mentality.
• 12:22
  Okay,
• 12:22
  cool.
• 12:23
  All
• 12:24
  right,
• 12:24
  so
• 12:24
  let's
• 12:24
  get
• 12:24
  you
• 12:24
  out
• 12:25
  of
• 12:25
  here
• 12:25
  on
• 12:25
  this
• 12:25
  then.
• 12:25
  So
• 12:25
  we're
• 12:25
  at
• 12:26
  Grocery
• 12:26
  Shop.
• 12:26
  It's
• 12:26
  a
• 12:26
  tech
• 12:27
  conference.
• 12:27
  You
• 12:27
  just
• 12:28
  alluded
• 12:28
  to
• 12:28
  some
• 12:28
  tech.
• 12:29
  Yeah.
• 12:30
  What
• 12:30
  technology
• 12:31
  really
• 12:31
  gets
• 12:32
  you
• 12:32
  excited
• 12:32
  about
• 12:33
  as
• 12:33
  you
• 12:33
  think
• 12:33
  to
• 12:34
  the
• 12:34
  future,
• 12:34
  as
• 12:34
  you
• 12:35
  try
• 12:35
  to
• 12:35
  think
• 12:35
  about
• 12:35
  your
• 12:35
  job,
• 12:36
  all
• 12:36
  your
• 12:36
  many
• 12:36
  hats.
• 12:37
  In
• 12:37
  the
• 12:37
  Venn
• 12:37
  diagram,
• 12:37
  which
• 12:38
  ones
• 12:38
  are
• 12:38
  you
• 12:38
  most
• 12:38
  excited
• 12:38
  about?
• 12:39
  I
• 12:39
  mean,
• 12:39
  obviously
• 12:40
  I'm
• 12:40
  going
• 12:40
  to
• 12:40
  say
• 12:40
  AI.
• 12:41
  Any.
• 12:41
  Any
• 12:41
  particular
• 12:42
  type?
• 12:43
  I
• 12:43
  mean,
• 12:43
  I
• 12:43
  think
• 12:43
  agentic,
• 12:44
  which
• 12:44
  we've
• 12:44
  kind
• 12:44
  of
• 12:44
  been
• 12:45
  doing
• 12:45
  for
• 12:46
  some
• 12:46
  time.
• 12:47
  I
• 12:47
  think
• 12:47
  conversational
• 12:48
  for
• 12:48
  search.
• 12:49
  Like
• 12:49
  I
• 12:49
  said,
• 12:49
  search
• 12:49
  is
• 12:50
  so
• 12:50
  important
• 12:50
  to
• 12:50
  us,
• 12:51
  but
• 12:52
  I
• 12:52
  think
• 12:52
  AI
• 12:52
  for
• 12:53
  personalization,
• 12:54
  there's
• 12:54
  a
• 12:54
  little
• 12:54
  bit
• 12:54
  of
• 12:55
  everything.
• 12:55
  So
• 12:55
  for
• 12:56
  example,
• 12:56
  our
• 12:56
  personalization
• 12:57
  efforts,
• 12:58
  we
• 12:58
  kind
• 12:58
  of
• 12:58
  combine
• 12:59
  all
• 12:59
  of
• 12:59
  our
• 12:59
  behavioral
• 13:00
  and
• 13:00
  transactional
• 13:01
  customer
• 13:01
  data,
• 13:02
  and
• 13:02
  we
• 13:02
  use
• 13:03
  an
• 13:03
  LLM
• 13:03
  to
• 13:04
  prompt
• 13:05
  that
• 13:05
  raw
• 13:05
  data
• 13:05
  and
• 13:06
  develop
• 13:06
  a
• 13:06
  really
• 13:07
  rich
• 13:07
  customer
• 13:08
  profile
• 13:10
  that
• 13:10
  outlines
• 13:11
  dietary
• 13:11
  preferences,
• 13:12
  lifestyle
• 13:12
  preferences,
• 13:13
  demographic
• 13:13
  information.
• 13:14
  And
• 13:14
  we
• 13:15
  use
• 13:15
  that
• 13:15
  to
• 13:15
  run
• 13:15
  through
• 13:16
  several
• 13:16
  different.
• 13:17
  So
• 13:18
  that's
• 13:18
  the
• 13:18
  LLM
• 13:19
  part
• 13:19
  of
• 13:19
  AI.
• 13:20
  And
• 13:20
  then
• 13:20
  we
• 13:20
  run
• 13:20
  that
• 13:20
  through
• 13:21
  a
• 13:21
  bunch
• 13:21
  of
• 13:21
  agents,
• 13:22
  what
• 13:22
  we
• 13:22
  call
• 13:22
  merch
• 13:23
  agents,
• 13:23
  to
• 13:23
  say,
• 13:23
  okay,
• 13:24
  well,
• 13:24
  if
• 13:24
  this
• 13:24
  is
• 13:24
  what
• 13:25
  this
• 13:25
  person
• 13:25
  is
• 13:25
  like,
• 13:26
  here's
• 13:26
  the
• 13:26
  type
• 13:27
  of
• 13:27
  product
• 13:27
  they
• 13:27
  would
• 13:27
  like.
• 13:28
  And
• 13:28
  then
• 13:28
  you
• 13:28
  tie
• 13:28
  that
• 13:29
  type
• 13:29
  of
• 13:29
  product
• 13:29
  to
• 13:29
  actual
• 13:30
  SKUs,
• 13:30
  and
• 13:31
  then
• 13:31
  you
• 13:31
  connect
• 13:31
  that
• 13:32
  SKU
• 13:32
  to
• 13:33
  actual,
• 13:33
  like,
• 13:33
  products
• 13:34
  in
• 13:34
  our
• 13:34
  stores.
• 13:34
  And
• 13:35
  then
• 13:35
  you
• 13:35
  layer
• 13:35
  in
• 13:36
  your
• 13:36
  preferences.
• 13:36
  So
• 13:37
  if
• 13:37
  you're
• 13:37
  a
• 13:37
  vegetarian
• 13:38
  then
• 13:38
  we're
• 13:38
  not
• 13:38
  going
• 13:39
  to
• 13:39
  show
• 13:39
  you
• 13:39
  that
• 13:39
  meat
• 13:39
  version.
• 13:40
  Like
• 13:40
  it's
• 13:40
  all
• 13:40
  those
• 13:41
  things,
• 13:41
  AI
• 13:41
  powers
• 13:42
  all
• 13:42
  of
• 13:42
  that.
• 13:42
  It's
• 13:43
  different
• 13:43
  types
• 13:43
  of
• 13:43
  AI,
• 13:43
  it's
• 13:43
  LLMs,
• 13:44
  it's
• 13:44
  agentic,
• 13:45
  it's
• 13:46
  you
• 13:46
  know,
• 13:46
  content
• 13:47
  creation
• 13:47
  on
• 13:47
  the
• 13:47
  fly.
• 13:48
  So
• 13:48
  like
• 13:48
  image
• 13:49
  generation
• 13:49
  that's
• 13:49
  automatically
• 13:50
  created
• 13:51
  on
• 13:51
  the
• 13:51
  go.
• 13:52
  So
• 13:52
  I
• 13:52
  mean
• 13:53
  I
• 13:53
  like
• 13:53
  just
• 13:54
  our
• 13:54
  personalization
• 13:54
  efforts
• 13:55
  uses
• 13:55
  like
• 13:55
  four
• 13:55
  or
• 13:55
  five
• 13:56
  different
• 13:56
  types
• 13:56
  of
• 13:56
  AI.
• 13:58
  And
• 13:58
  I
• 13:58
  mean
• 13:59
  I
• 13:59
  think
• 14:00
  there's
• 14:00
  a
• 14:00
  little
• 14:00
  bit
• 14:00
  of
• 14:00
  hype
• 14:01
  in
• 14:01
  there.
• 14:01
  Obviously
• 14:01
  like
• 14:01
  agentic
• 14:02
  AI
• 14:02
  we
• 14:02
  were,
• 14:03
  that's
• 14:03
  just,
• 14:03
  you
• 14:04
  know,
• 14:04
  different
• 14:06
  like
• 14:06
  AI
• 14:06
  talking
• 14:07
  to
• 14:07
  each
• 14:07
  other
• 14:07
  and
• 14:07
  hand
• 14:07
  off,
• 14:08
  handoff,
• 14:08
  hand
• 14:08
  off.
• 14:08
  We've
• 14:08
  been
• 14:09
  doing
• 14:09
  that
• 14:09
  for
• 14:09
  some
• 14:09
  time.
• 14:09
  We
• 14:10
  now
• 14:10
  call
• 14:10
  it
• 14:10
  agentic.
• 14:11
  Acting
• 14:11
  on
• 14:11
  its
• 14:11
  own
• 14:11
  as
• 14:11
  a,
• 14:12
  acting
• 14:12
  on
• 14:12
  its
• 14:12
  own
• 14:12
  or
• 14:12
  connecting
• 14:13
  the
• 14:13
  dots
• 14:13
  between
• 14:13
  a
• 14:14
  bunch
• 14:14
  of
• 14:14
  different,
• 14:14
  you
• 14:14
  know,
• 14:15
  algorithms
• 14:15
  and,
• 14:17
  and
• 14:17
  whatnot.
• 14:17
  But
• 14:18
  I
• 14:18
  mean
• 14:18
  I
• 14:18
  think,
• 14:18
  yeah,
• 14:19
  that
• 14:19
  kind
• 14:19
  of
• 14:19
  stuff
• 14:19
  is
• 14:20
  so
• 14:20
  interesting
• 14:20
  to
• 14:20
  me.
• 14:20
  We're
• 14:21
  lucky
• 14:21
  because
• 14:21
  we
• 14:21
  have
• 14:22
  a
• 14:22
  really
• 14:22
  composable
• 14:24
  built
• 14:24
  in
• 14:24
  house
• 14:25
  technology
• 14:25
  infrastructure.
• 14:27
  So
• 14:27
  like
• 14:27
  I
• 14:27
  was
• 14:28
  talking
• 14:28
  about
• 14:28
  on
• 14:28
  stage
• 14:28
  earlier,
• 14:29
  like
• 14:29
  OpenAI
• 14:29
  announces
• 14:30
  they're
• 14:30
  doing,
• 14:31
  you
• 14:31
  know,
• 14:32
  commerce
• 14:32
  with
• 14:32
  Shopify.
• 14:33
  The
• 14:33
  reality
• 14:33
  is
• 14:33
  if
• 14:34
  you
• 14:34
  actually
• 14:34
  read
• 14:34
  into
• 14:35
  it
• 14:35
  and
• 14:35
  you
• 14:35
  go
• 14:35
  to
• 14:35
  their
• 14:35
  website
• 14:36
  and
• 14:36
  you
• 14:36
  look
• 14:36
  at
• 14:36
  all
• 14:36
  the
• 14:36
  documentation,
• 14:37
  anyone
• 14:38
  can
• 14:38
  launch
• 14:39
  commerce
• 14:39
  on
• 14:39
  those
• 14:40
  platforms.
• 14:40
  They
• 14:40
  launch
• 14:40
  with
• 14:41
  Etsy,
• 14:41
  they've
• 14:41
  given,
• 14:42
  you
• 14:42
  know,
• 14:42
  everyone
• 14:42
  access
• 14:43
  to
• 14:43
  acp.
• 14:43
  If
• 14:44
  you've
• 14:44
  got
• 14:44
  the
• 14:44
  right
• 14:44
  infrastructure,
• 14:45
  if
• 14:45
  you've
• 14:45
  got
• 14:45
  the
• 14:45
  right
• 14:46
  APIs
• 14:46
  and
• 14:46
  product
• 14:46
  feeds,
• 14:47
  you
• 14:47
  can
• 14:47
  just
• 14:48
  go,
• 14:48
  you
• 14:48
  can
• 14:48
  go
• 14:48
  and
• 14:48
  build
• 14:48
  your
• 14:49
  use
• 14:49
  cases
• 14:49
  and
• 14:50
  start
• 14:50
  doing
• 14:50
  that
• 14:50
  too,
• 14:50
  which
• 14:50
  is
• 14:51
  what
• 14:51
  we're
• 14:51
  doing.
• 14:51
  And
• 14:51
  I
• 14:51
  think
• 14:51
  it
• 14:52
  is
• 14:52
  having
• 14:52
  that
• 14:52
  flexibility.
• 14:53
  Yeah,
• 14:53
  for
• 14:53
  sure.
• 14:53
  I
• 14:54
  think,
• 14:54
  yeah,
• 14:54
  we
• 14:54
  got,
• 14:54
  you
• 14:55
  know,
• 14:55
  we've
• 14:55
  got
• 14:55
  a
• 14:55
  few
• 14:55
  use
• 14:56
  cases
• 14:56
  of
• 14:56
  like
• 14:56
  turning
• 14:56
  recipes
• 14:57
  into
• 14:57
  carts,
• 14:58
  you
• 14:58
  know,
• 14:58
  buying
• 14:59
  our
• 14:59
  apparel
• 15:00
  and
• 15:00
  beauty
• 15:00
  right
• 15:00
  then
• 15:00
  and
• 15:01
  there,
• 15:01
  you
• 15:02
  know.
• 15:02
  So
• 15:02
  I
• 15:02
  think
• 15:03
  there's
• 15:03
  like
• 15:03
  a
• 15:03
  lot
• 15:03
  that
• 15:03
  we
• 15:03
  can
• 15:04
  test.
• 15:04
  You
• 15:04
  know,
• 15:05
  we
• 15:05
  like
• 15:05
  to
• 15:05
  place
• 15:06
  a
• 15:06
  lot
• 15:06
  of
• 15:06
  bets.
• 15:06
  We
• 15:06
  never
• 15:06
  go,
• 15:07
  we
• 15:07
  never
• 15:08
  do
• 15:08
  massive
• 15:09
  bets.
• 15:09
  Like
• 15:09
  we,
• 15:09
  we
• 15:10
  didn't
• 15:10
  build
• 15:10
  a
• 15:10
  massive
• 15:11
  CFC
• 15:11
  before
• 15:11
  we
• 15:12
  launched
• 15:12
  online
• 15:12
  grocery.
• 15:13
  We,
• 15:13
  you
• 15:13
  know,
• 15:13
  we,
• 15:14
  we
• 15:14
  very
• 15:14
  quickly,
• 15:15
  as
• 15:15
  soon
• 15:15
  as
• 15:15
  we
• 15:15
  could
• 15:15
  got
• 15:15
  out
• 15:16
  of
• 15:16
  monoliths,
• 15:16
  you
• 15:17
  know,
• 15:17
  to
• 15:17
  run
• 15:17
  our
• 15:17
  business
• 15:18
  as
• 15:18
  much
• 15:18
  as
• 15:18
  we
• 15:18
  can
• 15:18
  have
• 15:19
  extensibility
• 15:20
  and
• 15:20
  flexibility
• 15:21
  in
• 15:21
  our
• 15:21
  systems
• 15:22
  so
• 15:22
  that
• 15:22
  we
• 15:22
  can
• 15:22
  experiment.
• 15:23
  I
• 15:23
  remember
• 15:23
  when
• 15:23
  like,
• 15:24
  I
• 15:24
  remember
• 15:24
  when
• 15:24
  the
• 15:24
  metaverse
• 15:25
  came
• 15:25
  out
• 15:25
  and
• 15:25
  we
• 15:25
  were
• 15:25
  all
• 15:25
  like,
• 15:26
  metaverse
• 15:26
  is
• 15:26
  the
• 15:26
  future.
• 15:27
  It's
• 15:27
  like,
• 15:27
  yeah,
• 15:28
  we
• 15:28
  touch
• 15:28
  our
• 15:28
  toe
• 15:28
  in
• 15:29
  that
• 15:29
  but
• 15:29
  not
• 15:30
  too
• 15:30
  deep.
• 15:30
  We
• 15:30
  didn't
• 15:30
  jump
• 15:31
  in.
• 15:31
  And
• 15:32
  that's
• 15:32
  why,
• 15:32
  you
• 15:32
  know,
• 15:32
  we
• 15:32
  weren't
• 15:33
  kind
• 15:33
  of
• 15:33
  left
• 15:33
  in.
• 15:34
  No
• 15:35
  one's
• 15:35
  buying
• 15:35
  groceries
• 15:35
  in
• 15:36
  the
• 15:36
  metaverse
• 15:36
  yet,
• 15:36
  as
• 15:37
  far
• 15:37
  as
• 15:37
  I
• 15:37
  know.
• 15:38
  And
• 15:38
  so,
• 15:39
  yeah,
• 15:39
  I
• 15:39
  think
• 15:39
  that's
• 15:39
  like,
• 15:39
  super
• 15:39
  important.
• 15:40
  Interesting.
• 15:40
  That's
• 15:41
  awesome.
• 15:41
  Wow,
• 15:41
  Great.
• 15:42
  Well,
• 15:43
  Lauren,
• 15:43
  thank
• 15:44
  you
• 15:44
  so
• 15:44
  much
• 15:44
  for
• 15:45
  spending
• 15:45
  the
• 15:45
  time
• 15:45
  with
• 15:46
  us
• 15:46
  today,
• 15:46
  for
• 15:46
  sharing
• 15:47
  with
• 15:47
  our
• 15:47
  audience.
• 15:48
  I
• 15:48
  mean,
• 15:48
  you
• 15:49
  are
• 15:49
  so
• 15:49
  much
• 15:49
  further
• 15:50
  ahead
• 15:50
  in
• 15:51
  with
• 15:51
  that
• 15:51
  strategy,
• 15:52
  I
• 15:52
  think,
• 15:52
  than
• 15:52
  a
• 15:52
  lot
• 15:53
  of
• 15:53
  the
• 15:53
  people
• 15:53
  that
• 15:53
  we've
• 15:53
  been
• 15:53
  hearing
• 15:54
  from
• 15:54
  at
• 15:54
  this
• 15:54
  show.
• 15:55
  So
• 15:55
  it's
• 15:55
  really
• 15:55
  a
• 15:56
  testament
• 15:56
  to
• 15:56
  how
• 15:56
  people
• 15:57
  should
• 15:57
  be
• 15:57
  thinking
• 15:57
  about
• 15:58
  their
• 15:58
  strategies
• 15:59
  for
• 16:00
  especially
• 16:00
  AI
• 16:01
  based
• 16:02
  search.
• 16:02
  Oh,
• 16:02
  yeah,
• 16:03
  you
• 16:03
  don't
• 16:03
  need
• 16:04
  much
• 16:04
  too,
• 16:04
  by
• 16:05
  the
• 16:05
  way.
• 16:05
  We
• 16:05
  have
• 16:05
  a
• 16:06
  team
• 16:06
  of
• 16:06
  like
• 16:07
  10
• 16:07
  people
• 16:07
  in
• 16:07
  AI.
• 16:09
  More
• 16:10
  than
• 16:10
  half
• 16:10
  of
• 16:10
  them
• 16:10
  are
• 16:10
  co
• 16:10
  ops,
• 16:11
  so
• 16:11
  it
• 16:12
  can
• 16:12
  be
• 16:12
  done
• 16:12
  with
• 16:12
  very
• 16:13
  little.
• 16:14
  You
• 16:14
  just
• 16:14
  got
• 16:14
  to
• 16:15
  enable.
• 16:15
  So.
• 16:15
  Well,
• 16:17
  there
• 16:18
  you
• 16:18
  have
• 16:18
  it.
• 16:18
  You
• 16:18
  heard
• 16:18
  it
• 16:19
  here
• 16:19
  first,
• 16:19
  is
• 16:19
  right.
• 16:20
  You
• 16:20
  don't
• 16:20
  need
• 16:20
  to
• 16:20
  ask
• 16:20
  for
• 16:20
  resources.
• 16:21
  Lauren's
• 16:21
  gonna
• 16:21
  have
• 16:22
  her
• 16:22
  own
• 16:22
  show
• 16:22
  pretty
• 16:23
  soon.
• 16:23
  She's
• 16:23
  got
• 16:23
  it
• 16:24
  down.
• 16:24
  I've
• 16:24
  got
• 16:24
  enough.
• 16:26
  Big,
• 16:26
  big
• 16:27
  thank
• 16:27
  you
• 16:27
  again
• 16:28
  to
• 16:28
  Lauren,
• 16:29
  to
• 16:29
  the
• 16:29
  Fusion
• 16:30
  group,
• 16:30
  for
• 16:30
  helping
• 16:30
  us
• 16:30
  bring
• 16:31
  you
• 16:31
  all
• 16:31
  of
• 16:31
  our
• 16:31
  coverage
• 16:32
  here
• 16:32
  from
• 16:32
  grocery
• 16:33
  shop.
• 16:33
  Stay
• 16:33
  tuned
• 16:34
  for
• 16:34
  more.
• 16:34
  And
• 16:34
  until
• 16:35
  our
• 16:35
  next
• 16:35
  interview,
• 16:35
  be
• 16:36
  careful
• 16:36
  out
• 16:36
  there.