Loblaw's Lauren Steinberg On Multi-Agent AI, In-Store Screens & The Search Revolution in Grocery
Lauren Steinberg, EVP and Chief Digital Officer at Loblaw, reveals how Canada's largest grocer is using multi-agent AI architecture, conversational search, and strategic retail media to dominate digital grocery with just 10 people on the AI team.
In this exclusive interview recorded live from the VusionGroup Studio at Groceryshop 2025, Lauren shares:
✅ Multi-agent AI combining LLMs with merchandise agents for personalization
✅ 45% of online grocery add-to-carts happen through search
✅ 10x expansion: from 1,000 to 10,000+ in-store screens with end-caps and in-aisle
✅ Syncing in-store audio and…
The skinny
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