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Parasocial Relationships 101

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We break down parasocial relationships and why they feel so real even when the connection is one-sided. We talk through the good, the bad, and the warning signs that show up when social media turns familiarity into dependence.

• defining parasocial relationships as one-sided emotional bonds

• why radio and TV shaped this long before social media

• how constant exposure creates a false sense of closeness

• potential benefits such as reduced loneliness, learning and motivation

• emotional support and role modelling from creators

• the illusion of intimacy and why…

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