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What It Means to Be Audience-First in Marketing with Rachel Waldstein, VP of Global Strategic Consulting at Wunderkind | Ep. 353
Think you know your customer? You might be wrong. And that’s costing you.
Daniel sits down with Rachel Waldstein, VP of Global Strategic Consulting at Wunderkind, to explore how today’s top brands balance personalization and privacy.
Money isn’t the only currency around here…it’s also about trust. Rachel walks through how Marketers can collect and activate first-party data without crossing the line, and how to shift KPIs as privacy regulations and platform changes reshape what really matters.
And, Rachel describes her 15-touch customer path: a plan to meet customers where they are located…
The skinny
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