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Transcript

The AI Security Guardrails Every Real Estate Agent Needs · The Real Estate Agent Playbook

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  feeding your clients personal data into standard
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  open AI models isn't just lazy
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  it is a massive legal liability
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  in 2026 my brokerage
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  just became the first major brand to implement a mandatory
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  comprehensive AI
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  data policy directly into our independent contractor agreements
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  but make no mistake at the direction of NAR
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  every single brokerage is about to roll out something very similar
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  today I'm breaking down these new strict data Protection guardrails
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  what is strictly prohibited
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  the disclosures you need now
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  and how we built a secure alternative so you don't risk your license
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  let's start with the biggest trap agents are falling into right now
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  putting personal identifying information or P I
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  I or confidential transaction details into the free
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  public tiers of chat GPT
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  Claude or Gemini under the new standards
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  this is strictly prohibited
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  you cannot upload client financials
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  or sign legal agreements into these platforms
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  because their terms of service allow them to use your user
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  enter data to train future models
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  what is permissible
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  using AI to draft listing remarks or transaction summaries is fine
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  as long as absolutely all personal information is anonymized
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  you can analyze market trends or comparable sales
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  but you must only use aggregated or public data to do it
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  and let me set the record straight
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  when you really step back and review your fiduciary duties
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  with your state they're all a little bit different
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  putting your client's data or giving AI access
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  free reign to your emails
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  is exposing your client's personal identifying information
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  which brokerage policies aside
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  could be a violation of those fiduciary duties
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  so before you just unleash any AI paid free
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  included in your Gmail account into your email
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  to listen to all of those conversations right
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  whether it's you know
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  about the seller's intentions or buyer's intentions or motivations
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  as well as emails phone numbers
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  everything else this is a recipe for disaster
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  not only on these policies
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  but on your fiduciary duty to them
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  so regardless of what I say
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  please be careful doing this
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  even at the fiduciary level because that is where things get sticky
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  we also have to look into how AI communicates and analyzes
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  if you are using AI
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  chatbots for automated messaging with clients or the public
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  there are now strict disclosure requirements
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  your automated tools must clearly state but they are an AI
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  not a licensed agent and they cannot provide legal
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  financial or real estate advice
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  furthermore AI is your assistant
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  it is not a decision maker
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  you hold sole
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  non transferable accountability for the accuracy of your data
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  if you use AI to pull property dimension
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  zoning details or tax amounts and it hallucinates
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  you are the one on the hook
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  relying blindly on an AI
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  generated data point is a regulatory violation
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  visual media has its own set of mandatory minimum standards
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  if you are using generative AI tools to alter listing photographs
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  or virtually stage a room
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  you must label them
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  the new standard requires a clear disclosure in the public listing
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  remarks and a back end meta tag
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  like virtually staged bedroom
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  it is also strongly recommended to put a physically
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  virtually staged watermark directly on the image
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  it goes without saying
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  but AI tools must never be used to conceal physical defects
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  structural issues or environmental hazards
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  if you use AI to digitally erase a foundation crack
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  that is deceptive advertising
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  and it will end up causing bigger issues down the road
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  many agents think that paying $20 a month for a plus tier
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  makes their data safe it does not
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  even if you toggle off model training
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  your data is still actively stored on a third party cloud server
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  to handle confidential real estate data
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  your tech must operate at the API layer with zero data retention
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  this means the AI processes your prompt
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  generates the output and immediately wipes the memory
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  nothing is stored ever so with these operations in mind
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  it's not here to say you know
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  don't use AI obviously
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  the tools
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  and the resources that we have available to us are absolutely key
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  right if you're having it
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  you know help with
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  you know comparables or
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  you know anything that you do in your business
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  creating content this script right here was helped with the
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  you know assistance of an AI model
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  but we have to understand what we are doing
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  when we get into contract with these clients
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  and that fiduciary piece so just step back
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  make sure you fully understand
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  where the information and data is stored
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  on your chosen AI there is opportunity to absolutely do this
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  but at the very least just make everything anonymous
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  if you're having a help you know
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  create an inspection objection
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  just copy and paste the inspection
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  you know information about the home
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  leaving out the address the
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  you know buyer's name
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  the buyer's email whatever might be on that report
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  put that into a system and then it's fully anonymous
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  it's not like you're giving that data
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  so we can still use AI
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  but just freely giving these AI models and these co work models
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  opportunities to just go click around in your CRM in
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  you know your inspection reports and your contracts
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  that is where we have to be very careful with the data
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  and I just want you guys to understand that yes
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  one brokerage my brokerage brought out a AI policy
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  NAR has asked all brokerages to have AI policies implemented
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  and as these come out there's going to be a lot of gray area
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  even in the EXP model that just came out
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  it says you know
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  free or you know
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  non company you know
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  sponsored AIS and all of these
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  this verbiage that is absolutely accurate
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  but you don't want to be caught in the gray area because yes
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  the toggle on you know
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  the free versions all learn and train their models on that
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  toggling it off could be a solution however
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  when you dig deeper
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  and these models are storing this information on a data server
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  somewhere
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  this becomes very problematic when it comes to this litigious
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  you know situation that we are in involving real estate transactions
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  so overall just be very careful know where you're doing it to be safe
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  make sure that everything is anonymous in your
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  you know so on
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  if you have a Gmail account that has that AI
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  and it's really cool because it
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  you know operates and allows you to
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  you know
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  scale what you're doing or if you're using cloud work cloud
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  co work and it's saying okay
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  this is priority number one email this priority number two
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  understand
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  that
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  that personal identifying information could land you in major trouble
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  depending on your state's fiduciary rules or
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  you know your brokerage guidelines
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  so just make sure that's all part of your process
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  and understanding where we are putting these clients information
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  cause I don't know about you
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  but I definitely don't ever want to be the agent that you know
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  exposes and has that data breach because that's the big thing
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  in the new policy at our company
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  you know they have access if if you get hacked or whatever
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  you need to let let them know right away and then they can access
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  you know your AI models your social media and all of this stuff
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  and if you are not using this appropriately
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  it's going to be a problem
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  so make sure that you understand fully what the AI
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  platform and system is doing
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  don't rely on just okay
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  it's not learning on my information so we're good to go
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  and please
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  please really take a hard look at your email and understand that okay
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  if we're operating in a Gmail account and we'd
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  you know have the AI in there
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  it's actually a violation of our policy
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  but also the fiduciary duty on some level
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  so that's huge uh
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  the Google Workspace account is the only model inside Gmail
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  which I know is the most used
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  you know out there that allows you to
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  you know
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  turn off the AI mode because in the free accounts and so on it
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  you can't turn it off so
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  we need to be really cognizant as realtors of what all of this means
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  and as you know the little stars pop up in every single
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  you know browser and the app and everything that we have
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  we need to make sure that we are doing our due diligence to
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  protect our clients fiduciary
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  you our
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  our fiduciary duty to our clients and protecting their information
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  cause the last thing we want is to be the reason that they get
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  you know their identity stolen or you know whatever else could happen
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  so just make sure we are dealing with a very you know standardized
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  you know rule oriented industry here
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  and we have to understand that there are rules all over the place
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  coming at us from realtor boards
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  our color our state commissions
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  you know the National Association of Realtors and so on
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  so we just need to make sure that we understand all these AI
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  tools and how we are using them
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  and where the data is going
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  because ultimately that's our job to protect our clients
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  so just want to make sure that is absolutely clear
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  with that said
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  by no means am I saying that you should not leverage generative AI
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  and automate your content and scale your real estate business
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  but you cannot afford the liability of consumer grade tools
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  this is exactly why we built Hivo AI
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  we wanted the speed and efficiency of generative AI
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  but built strictly on an enclosed API framework
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  with end to end encryption
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  whether there's data client data in there
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  whatever we're working currently to drop a social media manager
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  that will have guardrails based on
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  you know the state you're in that will have information and
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  you know quality assurance
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  that you are not violating any equal housing or RESPA
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  you know rules
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  and so as we go Hiveo AI is built on this standard
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  because we knew that this was coming
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  with that said you still need to leverage generative AI
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  to automate your real estate business
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  however we have to protect that data
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  Hivo AI we're starting with the content piece
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  but this is very much in our realm
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  we are fully understanding and incorporating equal housing rules
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  um you know
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  Fair Housing Guidelines RESPA
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  your state you know
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  commission position statements
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  MLS rules and so on
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  so that we can help you create content that is far ahead
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  it's not just hey
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  throw this content out there
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  we have quality assurance built in to Hiveo AI
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  to make sure that you are compliant
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  and so that you can film your content and do those things
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  there's much more coming with Hyvo and everything that we're doing
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  but for now even on the social media side
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  where there's not a ton of personal identifying information
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  we wanna make sure we are in the know
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  and you have access to a great tool that will help you create content
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  very quickly all you'll have to do is record and edit the videos
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  and everything else will be taken care of
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  but we want you to know that the back end will be your auditor
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  will keep you compliant the point is
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  we don't want to wait for a regulatory audit
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  or an NAR mandate to fix your tech stack
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  if you want to leverage AI without the liability
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  click the link in the description to get beta access to Hivo AI today
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  the future is ahead of us
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  AI is going to transform our business
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  we're not sitting here waiting for that to happen
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  for real estate agents in our industry
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  we are all realtors we're all on the front cutting edge of AI
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  but we wanna make sure we are using it ethically and responsibly
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  so
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  if you're interested in learning more about the Social Media Manager
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  or what we have coming let's have a conversation
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  but for now just take this simple message
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  get AI out of your emails
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  make sure that you are protecting your client's data
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  and personal identifying information at all costs
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  and if you have any questions or you want to jam out
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  book a Realtor game plan call below
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  and I'd be happy to chat with you about everything
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  and anything that we are offering
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  or just jam out about hey Jeremy
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  check this out what do you think about the compliance
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  and we can have a conversation so that you are in the know
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  your license is protected
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  and you can go get a win today in real estate by serving your clients
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  and not dealing with all of this compliance jargon we'll talk soon